The table below looks at the prevalence of the term Interactive Media in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Interactive Media over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Interactive Media
Rank 586 561 524
Rank change year-on-year
-25 -37
Contract jobs citing Interactive Media 13 9 16
As % of all contract IT jobs located in the UK 0.024% 0.017% 0.035%
As % of the General category 0.062% 0.044% 0.082%
Number of daily rates quoted 5 3 7
Average daily rate
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£420 £175 £475
Average daily rate % change year-on-year
+140.00% -63.11%
UK excluding London average daily rate £108 - £475
Number of hourly rates quoted 1 0 0
Average hourly rate £54.25 - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised across the UK.

General Category
UK
Contract IT job ads with a match in the
General category
21059 20444 19546
As % of all contract IT jobs located in the UK 39.25% 39.38% 42.43%
Number of daily rates quoted 12920 12558 11820
Average daily rate £438 £433 £450
Average daily rate % change year-on-year
+1.15% -3.88%
90% offered a daily rate of more than £275 £260 £275
10% offered a daily rate of more than £615 £613 £600
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 491 602 625
Average hourly rate £22.00 £22.38 £25.81
Average hourly rate % change year-on-year
-1.67% -13.29%
90% offered a hourly rate of more than £11.00 £11.50 £11.64
10% offered a hourly rate of more than £45.00 £45.00 £42.50
UK excluding London average hourly rate £24.00 £22.50 £27.50
% change year-on-year
+6.66% -18.18%

Interactive Media
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Interactive Media within the UK as a proportion of the total demand within the General category.

Interactive Media Jobs Demand Trend in the UK

Interactive Media
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Interactive Media within the UK.

Interactive Media Daily Rate Trend in the UK

Interactive Media
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Interactive Media within the UK over the 3 months to 27 March 2015.

Interactive Media Daily Rate Histogram in the UK

Interactive Media
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Interactive Media within the UK.

Interactive Media Hourly Rate Trend in the UK

Interactive Media
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Interactive Media within the UK over the 3 months to 27 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -5 13 £420 +140.00% 6
London +8 9 £420 +140.00% 3
City of London - 3 - -
South East -35 1 £75 - 2
Brighton - 1 £75 - 1
East Sussex - 1 £75 - 1
Bristol - - - -
Manchester - - - -
South West - - - -
North West - - - -

Interactive Media
Top 30 Related IT Skills

For the 6 months to 27 March 2015, IT contractor jobs within the UK citing Interactive Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Interactive Media.

1 24 (75.00%) Microsoft
2 20 (62.50%) E-Commerce
3 18 (56.25%) MS Visio
3 18 (56.25%) OmniGraffle
3 18 (56.25%) Axure RP
3 18 (56.25%) Information Architecture
3 18 (56.25%) User Experience
4 15 (46.88%) Adobe
5 14 (43.75%) Telecoms
6 13 (40.63%) HTML
7 10 (31.25%) Photoshop
7 10 (31.25%) Adobe Illustrator
8 8 (25.00%) Games
9 7 (21.88%) Marketing
9 7 (21.88%) Degree
9 7 (21.88%) Management Information System
9 7 (21.88%) Flash
10 6 (18.75%) MS Office
10 6 (18.75%) Graphic Design
10 6 (18.75%) Visualisation
10 6 (18.75%) HTML5
11 5 (15.63%) SiteCatalyst
11 5 (15.63%) Adobe CQ
11 5 (15.63%) Analytics
11 5 (15.63%) Digital Marketing
11 5 (15.63%) CRM
11 5 (15.63%) SAS
11 5 (15.63%) Dreamweaver
11 5 (15.63%) Salesforce.com
11 5 (15.63%) InDesign

Interactive Media
Top Related IT Skills by Category

For the 6 months to 27 March 2015, IT contractor jobs within the UK citing Interactive Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Interactive Media. Up to 20 skills are shown per category.

Application Platforms
1 5 (15.63%) SAS
1 5 (15.63%) Adobe CQ
2 2 (6.25%) WebSphere
2 2 (6.25%) WordPress
Applications
1 18 (56.25%) MS Visio
1 18 (56.25%) OmniGraffle
2 10 (31.25%) Adobe Illustrator
2 10 (31.25%) Photoshop
3 6 (18.75%) MS Office
4 5 (15.63%) InDesign
5 4 (12.50%) Shockwave
6 3 (9.38%) Adobe Creative Suite
7 1 (3.13%) MS Excel
Business Applications
1 5 (15.63%) SiteCatalyst
Development Applications
1 18 (56.25%) Axure RP
2 5 (15.63%) Dreamweaver
General
1 14 (43.75%) Telecoms
2 8 (25.00%) Games
3 7 (21.88%) Marketing
4 3 (9.38%) Multimedia
5 2 (6.25%) Advertising
Job Titles
1 18 (56.25%) Architect
1 18 (56.25%) User Experience Architect
2 7 (21.88%) Business Analyst
2 7 (21.88%) Analyst
3 5 (15.63%) Developer
4 2 (6.25%) Web Developer
4 2 (6.25%) Interactive Developer
5 1 (3.13%) Senior Interactive Developer
5 1 (3.13%) Graduate Programmer
5 1 (3.13%) Designer
5 1 (3.13%) Junior Games Programmer
5 1 (3.13%) Senior Developer
5 1 (3.13%) Programmer
5 1 (3.13%) Games Programmer
5 1 (3.13%) Junior Programmer
5 1 (3.13%) Graduate
5 1 (3.13%) Junior
Libraries, Frameworks & Software Standards
1 13 (40.63%) HTML
2 7 (21.88%) Flash
3 6 (18.75%) HTML5
4 1 (3.13%) Unity (Game Engine)
4 1 (3.13%) COM
4 1 (3.13%) CSS
Miscellaneous
1 18 (56.25%) User Experience
2 7 (21.88%) Management Information System
3 6 (18.75%) Graphic Design
3 6 (18.75%) Visualisation
4 4 (12.50%) Flash Games
5 3 (9.38%) Mathematics
5 3 (9.38%) Physics
5 3 (9.38%) Computer Science
Processes & Methodologies
1 20 (62.50%) E-Commerce
2 18 (56.25%) Information Architecture
3 5 (15.63%) Analytics
3 5 (15.63%) CRM
3 5 (15.63%) Digital Marketing
4 3 (9.38%) Mentoring
5 1 (3.13%) Time Management
5 1 (3.13%) PRINCE2
5 1 (3.13%) OO
5 1 (3.13%) Project Management
5 1 (3.13%) Stakeholder Management
5 1 (3.13%) Agile Software Development
5 1 (3.13%) Requirements Analysis
Programming Languages
1 4 (12.50%) JavaScript
2 1 (3.13%) ActionScript
2 1 (3.13%) ActionScript 3.0
2 1 (3.13%) C#
Qualifications
1 7 (21.88%) Degree
Vendors
1 24 (75.00%) Microsoft
2 15 (46.88%) Adobe
3 5 (15.63%) Salesforce.com
4 2 (6.25%) IBM