The table below looks at the prevalence of the term Interactive Media in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Interactive Media over the 3 months to 27 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Apr 2015
Same period 2014 Same period 2013
Interactive Media
Rank 582 591 527
Rank change year-on-year
+9 -64
Contract jobs citing Interactive Media 15 8 15
As % of all contract IT jobs located in the UK 0.027% 0.015% 0.031%
As % of the General category 0.070% 0.038% 0.074%
Number of daily rates quoted 4 2 8
Average daily rate
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£373 £175 £475
Average daily rate % change year-on-year
+112.85% -63.11%
UK excluding London average daily rate £200 - £475
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised across the UK.

General Category
UK
Contract IT job ads with a match in the
General category
21562 21144 20390
As % of all contract IT jobs located in the UK 38.74% 38.81% 42.74%
Number of daily rates quoted 13295 13134 12226
Average daily rate £435 £425 £450
Average daily rate % change year-on-year
+2.35% -5.55%
90% offered a daily rate of more than £275 £260 £275
10% offered a daily rate of more than £601 £625 £600
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 535 576 631
Average hourly rate £22.50 £23.50 £25.00
Average hourly rate % change year-on-year
-4.25% -6.00%
90% offered a hourly rate of more than £10.68 £11.50 £11.50
10% offered a hourly rate of more than £43.50 £46.00 £42.50
UK excluding London average hourly rate £25.00 £25.00 £26.50
% change year-on-year
- -5.66%

Interactive Media
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Interactive Media within the UK as a proportion of the total demand within the General category.

Interactive Media Jobs Demand Trend in the UK

Interactive Media
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Interactive Media within the UK.

Interactive Media Daily Rate Trend in the UK

Interactive Media
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Interactive Media within the UK over the 3 months to 27 April 2015.

Interactive Media Daily Rate Histogram in the UK

Interactive Media
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Interactive Media within the UK.

Interactive Media Hourly Rate Trend in the UK

Interactive Media
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Interactive Media within the UK over the 3 months to 27 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +6 15 £373 +112.85% 2
South East -16 9 £75 - 1
Berkshire +8 8 - - 1
London -10 4 £420 +140.00% 1
Maidenhead - 2 - -
West Yorkshire - 2 £325 -
Yorkshire - 2 £325 -
East Sussex - 1 £75 -
Brighton - 1 £75 -
Dewsbury - 1 - -
Leeds - 1 £325 -

Interactive Media
Top 30 Related IT Skills

For the 6 months to 27 April 2015, IT contractor jobs within the UK citing Interactive Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Interactive Media.

1 19 (65.52%) Microsoft
2 17 (58.62%) E-Commerce
3 16 (55.17%) Adobe
4 15 (51.72%) Information Architecture
4 15 (51.72%) User Experience
5 14 (48.28%) OmniGraffle
5 14 (48.28%) Axure RP
5 14 (48.28%) MS Visio
6 13 (44.83%) HTML
7 12 (41.38%) Telecoms
8 10 (34.48%) Photoshop
8 10 (34.48%) Adobe Illustrator
9 8 (27.59%) Marketing
9 8 (27.59%) Games
10 7 (24.14%) Degree
11 6 (20.69%) Graphic Design
11 6 (20.69%) Digital Marketing
11 6 (20.69%) InDesign
11 6 (20.69%) Dreamweaver
11 6 (20.69%) MS Office
11 6 (20.69%) Flash
12 5 (17.24%) SAS
12 5 (17.24%) CRM
12 5 (17.24%) Salesforce.com
12 5 (17.24%) Visualisation
12 5 (17.24%) HTML5
12 5 (17.24%) Adobe Analytics
12 5 (17.24%) Adobe Experience Manager
12 5 (17.24%) Analytics
13 4 (13.79%) Flash Games

Interactive Media
Top Related IT Skills by Category

For the 6 months to 27 April 2015, IT contractor jobs within the UK citing Interactive Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Interactive Media. Up to 20 skills are shown per category.

Application Platforms
1 5 (17.24%) SAS
1 5 (17.24%) Adobe Experience Manager
2 2 (6.90%) WebSphere
2 2 (6.90%) WordPress
Applications
1 14 (48.28%) MS Visio
1 14 (48.28%) OmniGraffle
2 10 (34.48%) Adobe Illustrator
2 10 (34.48%) Photoshop
3 6 (20.69%) MS Office
3 6 (20.69%) InDesign
4 4 (13.79%) Adobe Creative Suite
4 4 (13.79%) Shockwave
5 1 (3.45%) Acrobat
5 1 (3.45%) MS Excel
Business Applications
1 2 (6.90%) Adobe Campaign
Cloud Services
1 5 (17.24%) Adobe Analytics
Development Applications
1 14 (48.28%) Axure RP
2 6 (20.69%) Dreamweaver
General
1 12 (41.38%) Telecoms
2 8 (27.59%) Games
2 8 (27.59%) Marketing
3 3 (10.34%) Multimedia
3 3 (10.34%) Advertising
4 2 (6.90%) Billing
Job Titles
1 15 (51.72%) Architect
1 15 (51.72%) User Experience Architect
2 7 (24.14%) Business Analyst
2 7 (24.14%) Analyst
3 4 (13.79%) Developer
4 2 (6.90%) Designer
4 2 (6.90%) Web Developer
5 1 (3.45%) Programmer
5 1 (3.45%) Games Programmer
5 1 (3.45%) Web Designer
5 1 (3.45%) Photoshop Designer
5 1 (3.45%) Junior Programmer
5 1 (3.45%) Interactive Developer
5 1 (3.45%) Graduate Programmer
5 1 (3.45%) Junior Games Programmer
5 1 (3.45%) Graduate
5 1 (3.45%) Junior
Libraries, Frameworks & Software Standards
1 13 (44.83%) HTML
2 6 (20.69%) Flash
3 5 (17.24%) HTML5
4 1 (3.45%) Unity (Game Engine)
4 1 (3.45%) COM
4 1 (3.45%) CSS
Miscellaneous
1 15 (51.72%) User Experience
2 6 (20.69%) Graphic Design
3 5 (17.24%) Visualisation
4 4 (13.79%) Management Information System
4 4 (13.79%) Flash Games
5 3 (10.34%) Mathematics
5 3 (10.34%) Physics
5 3 (10.34%) Computer Science
Processes & Methodologies
1 17 (58.62%) E-Commerce
2 15 (51.72%) Information Architecture
3 6 (20.69%) Digital Marketing
4 5 (17.24%) Analytics
4 5 (17.24%) CRM
5 3 (10.34%) Mentoring
6 2 (6.90%) Agile Software Development
7 1 (3.45%) Requirements Analysis
7 1 (3.45%) PRINCE2
7 1 (3.45%) OO
7 1 (3.45%) Project Management
7 1 (3.45%) Stakeholder Management
7 1 (3.45%) Scrum
7 1 (3.45%) Web Design
7 1 (3.45%) Line Management
7 1 (3.45%) Time Management
7 1 (3.45%) Rapid Prototyping
Programming Languages
1 3 (10.34%) JavaScript
2 1 (3.45%) C#
Qualifications
1 7 (24.14%) Degree
Vendors
1 19 (65.52%) Microsoft
2 16 (55.17%) Adobe
3 5 (17.24%) Salesforce.com
4 2 (6.90%) IBM