The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 30 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 May 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 633 606 608
Rank change year-on-year
-27 +2
Contract jobs citing Marketing Analytics 11 17 10
As % of all contract IT jobs located in the UK 0.020% 0.031% 0.018%
As % of the Processes & Methodologies category 0.025% 0.039% 0.024%
Number of daily rates quoted 8 13 7
Median daily rate £315 £475 £250
Median daily rate % change year-on-year
-33.68% +90.00%
90% offered a daily rate of more than £190 £325 £120
10% offered a daily rate of more than £588 £750 £355
UK excluding London median daily rate £200 £400 -
% change year-on-year
-50.00% -
Number of hourly rates quoted 0 0 1
Median hourly rate - - £32.00
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
43957 43706 42107
As % of all contract IT jobs located in the UK 81.92% 79.33% 77.60%
Number of daily rates quoted 29196 27767 26626
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £550
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 1024 1244 1239
Median hourly rate £28.50 £29.00 £27.50
Median hourly rate % change year-on-year
-1.72% +5.45%
90% offered a hourly rate of more than £12.83 £12.36 £12.80
10% offered a hourly rate of more than £47.50 £47.83 £50.00
UK excluding London median hourly rate £32.50 £30.00 £30.00
% change year-on-year
+8.33% -

Marketing Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Marketing Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics within the UK.

Marketing Analytics Daily Rate Trend in the UK

Marketing Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics within the UK over the 3 months to 30 May 2016.

Marketing Analytics Daily Rate Histogram in the UK

Marketing Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics within the UK.

Marketing Analytics Hourly Rate Trend in the UK

Marketing Analytics
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 30 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England 0 10 £430 -9.47% 13
London -3 9 £430 -28.33% 9
City of London +45 2 £588 -16.07% 5
South East -10 1 - -
Surrey - 1 - -
Paddington - 1 £198 -
Hammersmith - 1 £475 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 30 May 2016, IT contractor jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketing Analytics.

1 39 (100.00%) Marketing
1 39 (100.00%) Analytics
2 23 (58.97%) SQL
3 16 (41.03%) SAS
4 14 (35.90%) Data Analysis
5 12 (30.77%) Analytical Skills
6 11 (28.21%) Business Intelligence
7 10 (25.64%) MS Excel
7 10 (25.64%) Finance
8 9 (23.08%) Degree
9 8 (20.51%) Advertising
9 8 (20.51%) CRM
9 8 (20.51%) Mentoring
10 7 (17.95%) Campaign Management
10 7 (17.95%) T-SQL
10 7 (17.95%) SQL Server
10 7 (17.95%) MS Office
10 7 (17.95%) Data Modelling
10 7 (17.95%) SQL Server Reporting Services
11 6 (15.38%) Google
11 6 (15.38%) Google Analytics
11 6 (15.38%) Social Media
12 5 (12.82%) Mathematics
12 5 (12.82%) Data Mining
12 5 (12.82%) Facebook
12 5 (12.82%) Segmentation Analysis
12 5 (12.82%) Radian6
13 4 (10.26%) Sysomos
13 4 (10.26%) Digital Media
13 4 (10.26%) Dependency Management

Marketing Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (41.03%) SAS
2 4 (10.26%) CMS
3 3 (7.69%) SharePoint
4 1 (2.56%) Drupal
4 1 (2.56%) Facebook Platform
Applications
1 10 (25.64%) MS Excel
2 7 (17.95%) MS Office
3 3 (7.69%) SPSS
4 1 (2.56%) MS PowerPoint
4 1 (2.56%) Spreadsheet
Business Applications
1 5 (12.82%) Radian6
2 2 (5.13%) Eloqua
2 2 (5.13%) FastStats
3 1 (2.56%) Data Workbench
3 1 (2.56%) WebTrends
Cloud Services
1 6 (15.38%) Google Analytics
2 3 (7.69%) AdWords
3 1 (2.56%) Adobe Analytics
3 1 (2.56%) Google Tag Manager
3 1 (2.56%) SaaS
Communications & Networking
1 2 (5.13%) Internet
Database & Business Intelligence
1 7 (17.95%) SQL Server
1 7 (17.95%) SQL Server Reporting Services
2 5 (12.82%) Data Mining
3 3 (7.69%) OLAP
3 3 (7.69%) Relational Database
4 2 (5.13%) OLTP
4 2 (5.13%) SQL Server Analysis Services
4 2 (5.13%) SQL Server Integration Services
5 1 (2.56%) Big Data
5 1 (2.56%) OLAP Cube
5 1 (2.56%) Power BI
5 1 (2.56%) PowerPivot
Development Applications
1 2 (5.13%) SQL Server Management Studio (SSMS)
General
1 39 (100.00%) Marketing
2 10 (25.64%) Finance
3 8 (20.51%) Advertising
4 3 (7.69%) Manufacturing
4 3 (7.69%) Telecoms
5 2 (5.13%) Legal
5 2 (5.13%) Publishing
5 2 (5.13%) Retail
6 1 (2.56%) Banking
Job Titles
1 15 (38.46%) Analyst
2 10 (25.64%) Data Analyst
3 7 (17.95%) Business Manager
3 7 (17.95%) Marketing Analyst
3 7 (17.95%) SQL Analyst
4 6 (15.38%) Business Intelligence Manager
5 5 (12.82%) Analytics Manager
5 5 (12.82%) Consultant
5 5 (12.82%) Excel Analyst
5 5 (12.82%) SQL Data Analyst
6 4 (10.26%) Social Media Consultant
6 4 (10.26%) Social Media Manager
7 3 (7.69%) Marketing Data Analyst
7 3 (7.69%) Report Analyst
7 3 (7.69%) SQL Reporting Analyst
8 2 (5.13%) Digital Analytics Manager
8 2 (5.13%) Digital Director
8 2 (5.13%) Insight Analyst
8 2 (5.13%) Junior Marketing Analyst
8 2 (5.13%) Marketing Insight Analyst
Libraries, Frameworks & Software Standards
1 1 (2.56%) HTML
1 1 (2.56%) MDX
Miscellaneous
1 12 (30.77%) Analytical Skills
2 6 (15.38%) Social Media
3 5 (12.82%) Mathematics
4 4 (10.26%) Digital Media
4 4 (10.26%) Life Science
5 3 (7.69%) Computer Science
5 3 (7.69%) Economics
5 3 (7.69%) Pricing Data
6 2 (5.13%) Credit Risk
6 2 (5.13%) Data Protection Act
6 2 (5.13%) Market Risk
6 2 (5.13%) Statistics
6 2 (5.13%) User Experience
7 1 (2.56%) Data Integration
7 1 (2.56%) Visualisation
Processes & Methodologies
1 39 (100.00%) Analytics
2 14 (35.90%) Data Analysis
3 11 (28.21%) Business Intelligence
4 8 (20.51%) CRM
4 8 (20.51%) Mentoring
5 7 (17.95%) Campaign Management
5 7 (17.95%) Data Modelling
6 5 (12.82%) Segmentation Analysis
7 4 (10.26%) Agile Software Development
7 4 (10.26%) Data Management
7 4 (10.26%) Dependency Management
7 4 (10.26%) Digital Analytics
7 4 (10.26%) Direct Marketing
7 4 (10.26%) Programme Management
8 3 (7.69%) Contact Management
8 3 (7.69%) Customer Insight
8 3 (7.69%) Digital Marketing
8 3 (7.69%) Statistical Analysis
8 3 (7.69%) Statistical Modelling
8 3 (7.69%) Web Analytics
Programming Languages
1 23 (58.97%) SQL
2 7 (17.95%) T-SQL
3 4 (10.26%) R
4 2 (5.13%) Python
4 2 (5.13%) VBA
Qualifications
1 9 (23.08%) Degree
2 2 (5.13%) MBA
Quality Assurance & Compliance
1 2 (5.13%) Data Quality
2 1 (2.56%) QA
2 1 (2.56%) SLA
Vendors
1 6 (15.38%) Google
2 5 (12.82%) Facebook
3 4 (10.26%) Adobe
3 4 (10.26%) Microsoft
3 4 (10.26%) Sysomos
4 2 (5.13%) Apteco
4 2 (5.13%) Tableau
5 1 (2.56%) DoubleClick
5 1 (2.56%) Omniture
5 1 (2.56%) SAP
5 1 (2.56%) Twitter
5 1 (2.56%) Yahoo!
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