The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 29 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Sep 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 643 661 621
Rank change year-on-year
+18 -40
Contract jobs citing Marketing Analytics 10 2 18
As % of all contract IT jobs located in the UK 0.019% 0.003% 0.031%
As % of the Processes & Methodologies category 0.023% 0.004% 0.040%
Number of daily rates quoted 6 1 12
Median daily rate £386 £325 £381
Median daily rate % change year-on-year
+18.84% -14.75%
90% offered a daily rate of more than £325 £325 £261
10% offered a daily rate of more than £488 £325 £500
UK excluding London median daily rate £325 - £500
Number of hourly rates quoted 0 0 1
Median hourly rate - - £112.50
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44351 47009 44831
As % of all contract IT jobs located in the UK 83.10% 81.05% 77.18%
Number of daily rates quoted 29387 30697 28094
Median daily rate £438 £425 £410
Median daily rate % change year-on-year
+2.94% +3.65%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £590 £583 £575
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1162 1306 1225
Median hourly rate £31.75 £32.50 £24.00
Median hourly rate % change year-on-year
-2.30% +35.41%
90% offered a hourly rate of more than £12.58 £12.50 £12.51
10% offered a hourly rate of more than £50.00 £50.00 £53.50
UK excluding London median hourly rate £32.66 £34.00 £26.00
% change year-on-year
-3.95% +30.76%

Marketing Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Marketing Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics within the UK.

Marketing Analytics Daily Rate Trend in the UK

Marketing Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics within the UK over the 3 months to 29 September 2016.

Marketing Analytics Daily Rate Histogram in the UK

Marketing Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics within the UK.

Marketing Analytics Hourly Rate Trend in the UK

Marketing Analytics
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 29 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +20 10 £386 +18.84% 5
London +2 8 £423 +30.00% 2
City of London +13 2 £449 +38.07%
South East - 1 - - 1
South West - 1 £325 -
East Sussex - 1 - -
Bristol - 1 £325 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 29 September 2016, IT contractor jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketing Analytics.

1 19 (100.00%) Marketing
1 19 (100.00%) Analytics
2 12 (63.16%) SQL
3 10 (52.63%) Analytical Skills
4 9 (47.37%) SAS
5 7 (36.84%) CRM
5 7 (36.84%) E-Commerce
5 7 (36.84%) Degree
6 6 (31.58%) Mathematics
6 6 (31.58%) Digital Marketing
6 6 (31.58%) Visualisation
6 6 (31.58%) Data Analysis
6 6 (31.58%) Retail
7 5 (26.32%) SEO
7 5 (26.32%) Business Intelligence
7 5 (26.32%) Computer Science
7 5 (26.32%) Data Quality
7 5 (26.32%) Customer Insight
7 5 (26.32%) Actionable Insight
8 4 (21.05%) Data Visualisation
8 4 (21.05%) Performance Analysis
8 4 (21.05%) Social Media
8 4 (21.05%) Google Analytics
8 4 (21.05%) Data Mining
8 4 (21.05%) ETL
8 4 (21.05%) Finance
8 4 (21.05%) SPSS
8 4 (21.05%) Statistics
8 4 (21.05%) Google
8 4 (21.05%) Economics

Marketing Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (47.37%) SAS
2 1 (5.26%) Confluence
2 1 (5.26%) Facebook Platform
Applications
1 4 (21.05%) SPSS
2 2 (10.53%) MS Excel
3 1 (5.26%) MS PowerPoint
3 1 (5.26%) MS Visio
3 1 (5.26%) Spreadsheet
Business Applications
1 1 (5.26%) Dynamics AX
1 1 (5.26%) Infor M3
1 1 (5.26%) Radian6
1 1 (5.26%) WebTrends
Cloud Services
1 4 (21.05%) Google Analytics
2 1 (5.26%) AdWords
Communications & Networking
1 2 (10.53%) Internet
Database & Business Intelligence
1 4 (21.05%) Data Mining
2 3 (15.79%) SQL Server
3 2 (10.53%) Data Warehouse
3 2 (10.53%) OLAP
3 2 (10.53%) OLTP
3 2 (10.53%) Power BI
3 2 (10.53%) Relational Database
3 2 (10.53%) SAS Data Integration Studio
4 1 (5.26%) Base SAS
4 1 (5.26%) Big Data
4 1 (5.26%) Hadoop
4 1 (5.26%) PowerPivot
4 1 (5.26%) SQL Server Analysis Services
4 1 (5.26%) SQL Server Integration Services
4 1 (5.26%) SQL Server Reporting Services
General
1 19 (100.00%) Marketing
2 6 (31.58%) Retail
3 4 (21.05%) Finance
4 2 (10.53%) Advertising
Job Titles
1 11 (57.89%) Analyst
2 5 (26.32%) Marketing Analyst
3 4 (21.05%) Analytics Manager
3 4 (21.05%) Insight Analyst
4 3 (15.79%) Data Analyst
4 3 (15.79%) Digital Analytics Manager
4 3 (15.79%) Marketing Insight Analyst
5 2 (10.53%) Developer
5 2 (10.53%) SAS Analyst
5 2 (10.53%) SAS Marketing Analyst
5 2 (10.53%) SQL Analyst
6 1 (5.26%) Analytics Consultant
6 1 (5.26%) Consultant
6 1 (5.26%) Customer Analyst
6 1 (5.26%) Database Analyst
6 1 (5.26%) Digital Analytics Consultant
6 1 (5.26%) Marketing Analytics Analyst
6 1 (5.26%) Marketing Analytics Consultant
6 1 (5.26%) Marketing Analytics Manager
6 1 (5.26%) SAS Insight Analyst
Libraries, Frameworks & Software Standards
1 1 (5.26%) MDX
Miscellaneous
1 10 (52.63%) Analytical Skills
2 6 (31.58%) Mathematics
2 6 (31.58%) Visualisation
3 5 (26.32%) Computer Science
4 4 (21.05%) Economics
4 4 (21.05%) Social Media
4 4 (21.05%) Statistics
5 3 (15.79%) FMCG
6 2 (10.53%) Data Integration
6 2 (10.53%) Virtual Team
7 1 (5.26%) Data Structures
7 1 (5.26%) User Experience
Processes & Methodologies
1 19 (100.00%) Analytics
2 7 (36.84%) CRM
2 7 (36.84%) E-Commerce
3 6 (31.58%) Data Analysis
3 6 (31.58%) Digital Marketing
4 5 (26.32%) Actionable Insight
4 5 (26.32%) Business Intelligence
4 5 (26.32%) Customer Insight
4 5 (26.32%) SEO
5 4 (21.05%) Data Visualisation
5 4 (21.05%) ETL
5 4 (21.05%) Performance Analysis
6 3 (15.79%) Digital Analytics
6 3 (15.79%) Direct Marketing
6 3 (15.79%) Pay per click
6 3 (15.79%) Web Analytics
7 2 (10.53%) Continuous Improvement
7 2 (10.53%) Data Modelling
7 2 (10.53%) Statistical Analysis
7 2 (10.53%) User Acceptance Testing
Programming Languages
1 12 (63.16%) SQL
2 3 (15.79%) Python
2 3 (15.79%) R
2 3 (15.79%) VBA
3 1 (5.26%) SAS Macro
3 1 (5.26%) T-SQL
Qualifications
1 7 (36.84%) Degree
2 1 (5.26%) MBA
Quality Assurance & Compliance
1 5 (26.32%) Data Quality
2 1 (5.26%) QA
2 1 (5.26%) SLA
Vendors
1 4 (21.05%) DoubleClick
1 4 (21.05%) Google
2 3 (15.79%) Microsoft
2 3 (15.79%) Tableau
3 1 (5.26%) Facebook
3 1 (5.26%) Infor
3 1 (5.26%) Marin
3 1 (5.26%) Omniture
3 1 (5.26%) Oracle
3 1 (5.26%) SAP
3 1 (5.26%) Twitter
3 1 (5.26%) Yahoo!