The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 582 551 533
Rank change year-on-year
-31 -18
Contract jobs citing Marketing Analytics 26 18 10
As % of all contract IT jobs located in the UK 0.047% 0.035% 0.020%
As % of the Processes & Methodologies category 0.063% 0.047% 0.028%
Number of daily rates quoted 23 14 3
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£375 £388 £463
Average daily rate % change year-on-year
-3.22% -16.21%
90% offered a daily rate of more than £203 £275 £403
10% offered a daily rate of more than £550 £444 £533
UK excluding London average daily rate £500 £330 £425
% change year-on-year
+51.51% -22.35%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41214 38103 35480
As % of all contract IT jobs located in the UK 74.51% 73.72% 71.46%
Number of daily rates quoted 26955 23499 20863
Average daily rate £420 £400 £400
Average daily rate % change year-on-year
+5.00% -
90% offered a daily rate of more than £280 £270 £265
10% offered a daily rate of more than £580 £575 £575
UK excluding London average daily rate £388 £363 £365
% change year-on-year
+6.89% -0.68%
Number of hourly rates quoted 1115 1172 1452
Average hourly rate £24.00 £26.00 £30.00
Average hourly rate % change year-on-year
-7.69% -13.33%
90% offered a hourly rate of more than £11.50 £12.50 £12.50
10% offered a hourly rate of more than £47.50 £44.90 £45.00
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics within the UK.

Marketing Analytics Daily Rate Trend in the UK

Marketing Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics within the UK over the 3 months to 18 December 2014.

Marketing Analytics Daily Rate Histogram in the UK

Marketing Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics within the UK.

Marketing Analytics Hourly Rate Trend in the UK

Marketing Analytics
Top 24 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 18 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -22 25 £375 -3.22% 6
London +26 16 £368 -10.90% 2
South East -33 6 £300 -9.09% 3
City of London +9 3 £475 +11.76% 1
Buckinghamshire - 3 - - 1
Berkshire +4 2 £300 -
Marlow - 2 - - 1
Nottingham - - - -
East Midlands - - - - 1
Humberside - - - -
Bath - - - -
Bradford - - - -
Brighton - - - - 1
Bristol - - - -
Leeds - - - -
East Sussex - - - - 1
Essex - - - -
Nottinghamshire - - - -
Oxfordshire - - - -
Somerset - - - -
West Yorkshire - - - -
Yorkshire - - - -
South West - - - -
East of England - - - -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 18 December 2014, IT contractor jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics.

1 40 (100.00%) Marketing
1 40 (100.00%) Analytics
2 22 (55.00%) SQL
2 22 (55.00%) Analytical Skills
3 21 (52.50%) SAS
4 18 (45.00%) Finance
5 11 (27.50%) Direct Marketing
6 10 (25.00%) Data Mining
7 9 (22.50%) Retail
8 8 (20.00%) Project Management
8 8 (20.00%) Google
8 8 (20.00%) Google Analytics
9 7 (17.50%) Degree
9 7 (17.50%) Customer Insight
10 6 (15.00%) SPSS
10 6 (15.00%) E-Commerce
10 6 (15.00%) VBA
10 6 (15.00%) CRM
10 6 (15.00%) WebTrends
11 5 (12.50%) Content Management
11 5 (12.50%) Photoshop
11 5 (12.50%) CSS
11 5 (12.50%) HTML
11 5 (12.50%) Propensity Modelling
11 5 (12.50%) Tableau
11 5 (12.50%) QlikView
12 4 (10.00%) Product Marketing
12 4 (10.00%) Statistics
12 4 (10.00%) Mathematics
12 4 (10.00%) R

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 18 December 2014, IT contractor jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 21 (52.50%) SAS
2 2 (5.00%) CMS
Applications
1 6 (15.00%) SPSS
2 5 (12.50%) Photoshop
3 3 (7.50%) Adobe Illustrator
3 3 (7.50%) MS Excel
4 2 (5.00%) MS Office
5 1 (2.50%) MS PowerPoint
5 1 (2.50%) FastStats
Business Applications
1 8 (20.00%) Google Analytics
2 6 (15.00%) WebTrends
3 2 (5.00%) Optimost
Database & Business Intelligence
1 10 (25.00%) Data Mining
2 5 (12.50%) QlikView
3 4 (10.00%) Relational Database
3 4 (10.00%) OLAP
3 4 (10.00%) Data Warehouse
4 3 (7.50%) Oracle OLAP
5 2 (5.00%) Base SAS
5 2 (5.00%) Big Data
6 1 (2.50%) Apache Hive
6 1 (2.50%) SAS Enterprise Guide
6 1 (2.50%) Hadoop
Development Applications
1 3 (7.50%) Dreamweaver
General
1 40 (100.00%) Marketing
2 18 (45.00%) Finance
3 9 (22.50%) Retail
4 4 (10.00%) Pharmaceutical
5 2 (5.00%) Publishing
6 1 (2.50%) Telecoms
6 1 (2.50%) Advertising
6 1 (2.50%) Banking
Job Titles
1 17 (42.50%) Analyst
2 8 (20.00%) Data Analyst
3 7 (17.50%) Project Manager
4 5 (12.50%) Insight Analyst
5 4 (10.00%) Senior Analyst
6 3 (7.50%) Web Developer
6 3 (7.50%) Web Designer
6 3 (7.50%) Junior
6 3 (7.50%) Developer
6 3 (7.50%) SAS Project Manager
6 3 (7.50%) Designer
6 3 (7.50%) Senior Insight Analyst
6 3 (7.50%) Marketing Analyst
6 3 (7.50%) Junior Analyst
6 3 (7.50%) Front-End Developer
7 2 (5.00%) Channel Marketing Manager
7 2 (5.00%) Web Manager
7 2 (5.00%) Marketing Data Analyst
7 2 (5.00%) Web Analytics Manager
7 2 (5.00%) Marketing Manager
Libraries, Frameworks & Software Standards
1 5 (12.50%) CSS
1 5 (12.50%) HTML
2 3 (7.50%) Flash
2 3 (7.50%) XHTML
2 3 (7.50%) CSS3
2 3 (7.50%) HTML5
2 3 (7.50%) jQuery
Miscellaneous
1 22 (55.00%) Analytical Skills
2 4 (10.00%) Statistics
2 4 (10.00%) Mathematics
2 4 (10.00%) Visualisation
2 4 (10.00%) Digital Media
2 4 (10.00%) User Experience
3 3 (7.50%) W3C
4 2 (5.00%) Computer Science
5 1 (2.50%) Physics
5 1 (2.50%) Psychology
5 1 (2.50%) Data Protection Act
5 1 (2.50%) FMCG
Processes & Methodologies
1 40 (100.00%) Analytics
2 11 (27.50%) Direct Marketing
3 8 (20.00%) Project Management
4 7 (17.50%) Customer Insight
5 6 (15.00%) E-Commerce
5 6 (15.00%) CRM
6 5 (12.50%) Content Management
6 5 (12.50%) Propensity Modelling
7 4 (10.00%) Product Marketing
7 4 (10.00%) Financial Analysis
7 4 (10.00%) Campaign Analysis
7 4 (10.00%) Statistical Modelling
7 4 (10.00%) Data Analysis
7 4 (10.00%) Stakeholder Management
8 3 (7.50%) Data Management
8 3 (7.50%) Responsive Web Design
8 3 (7.50%) Campaign Management
8 3 (7.50%) Predictive Modelling
8 3 (7.50%) Web Marketing
8 3 (7.50%) Performance Management
Programming Languages
1 22 (55.00%) SQL
2 6 (15.00%) VBA
3 4 (10.00%) R
4 3 (7.50%) JavaScript
5 1 (2.50%) Java
5 1 (2.50%) VB
5 1 (2.50%) SAS Macro
Qualifications
1 7 (17.50%) Degree
Quality Assurance & Compliance
1 3 (7.50%) WAI
2 1 (2.50%) SLA
Vendors
1 8 (20.00%) Google
2 5 (12.50%) Tableau
3 4 (10.00%) Microsoft
3 4 (10.00%) Adobe
3 4 (10.00%) Teradata
4 3 (7.50%) Oracle
4 3 (7.50%) Omniture
5 2 (5.00%) RapidMiner
5 2 (5.00%) Eloqua
6 1 (2.50%) Unica
Surrey
ReThink Recruitment
Rate: £550 - £600 per day
Posted: 6 days ago
City of London
Churchill Frank
Rate: £300 - £350 per day
Posted: 22 days ago