The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 21 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
21 Feb 2017
Same period 2016 Same period 2015
Marketing Analytics
UK
Rank 584 596 605
Rank change year-on-year
+12 +9
Contract jobs citing Marketing Analytics 12 28 15
As % of all contract IT jobs located in the UK 0.026% 0.055% 0.029%
As % of the Processes & Methodologies category 0.032% 0.066% 0.037%
Number of daily rates quoted 11 19 8
Median daily rate £425 £350 £350
Median daily rate % change year-on-year
+21.42% -
90% offered a daily rate of more than £185 £168 £275
10% offered a daily rate of more than £650 £475 £405
UK excluding London median daily rate £538 £350 £350
% change year-on-year
+53.57% -
Number of hourly rates quoted 0 5 4
Median hourly rate - £14.00 £18.00
Median hourly rate % change year-on-year
- -22.22%
UK excluding London median hourly rate - £14.00 £18.00
% change year-on-year
- -22.22%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
37463 42318 40948
As % of all contract IT jobs located in the UK 82.62% 82.71% 79.33%
Number of daily rates quoted 24877 27655 25965
Median daily rate £450 £425 £425
Median daily rate % change year-on-year
+5.88% -
90% offered a daily rate of more than £300 £297 £280
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £410 £400 £400
% change year-on-year
+2.50% -
Number of hourly rates quoted 969 1164 1085
Median hourly rate £35.00 £38.75 £26.00
Median hourly rate % change year-on-year
-9.67% +49.03%
90% offered a hourly rate of more than £13.00 £13.00 £12.00
10% offered a hourly rate of more than £55.00 £57.00 £47.50
UK excluding London median hourly rate £35.75 £40.00 £27.50
% change year-on-year
-10.62% +45.45%

Marketing Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Marketing Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics within the UK.

Marketing Analytics Daily Rate Trend in the UK

Marketing Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics within the UK over the 3 months to 21 February 2017.

Marketing Analytics Daily Rate Histogram in the UK

Marketing Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics within the UK.

Marketing Analytics Hourly Rate Trend in the UK

Marketing Analytics
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 21 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +15 12 £425 +18.05% 3
London 0 8 £185 -47.14% 2
Berkshire +15 2 £369 +130.46%
South East +12 2 £369 +130.46%
West Midlands - 2 £675 -
Warwickshire - 2 £675 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 21 February 2017, IT contractor jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketing Analytics.

1 18 (100.00%) Marketing
1 18 (100.00%) Analytics
2 8 (44.44%) E-Commerce
2 8 (44.44%) B2B
3 7 (38.89%) SQL
3 7 (38.89%) Data Analysis
4 6 (33.33%) Visualisation
4 6 (33.33%) Data Visualisation
4 6 (33.33%) Customer Insight
5 5 (27.78%) Social Media
5 5 (27.78%) Digital Analytics
5 5 (27.78%) Tableau
5 5 (27.78%) Data Quality
5 5 (27.78%) Campaign Analysis
5 5 (27.78%) Performance Analysis
5 5 (27.78%) Relational Database
5 5 (27.78%) Degree
5 5 (27.78%) Web Analytics
5 5 (27.78%) DoubleClick
5 5 (27.78%) Pay per click
5 5 (27.78%) Direct Marketing
5 5 (27.78%) Mathematics
5 5 (27.78%) Digital Marketing
5 5 (27.78%) FMCG
5 5 (27.78%) Retail
5 5 (27.78%) SEO
5 5 (27.78%) SAS
5 5 (27.78%) MS Excel
6 4 (22.22%) CRM
6 4 (22.22%) SQL Server

Marketing Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (27.78%) SAS
Applications
1 5 (27.78%) MS Excel
2 4 (22.22%) MS Office
3 1 (5.56%) SPSS
Business Applications
1 4 (22.22%) Eloqua
1 4 (22.22%) FastStats
2 1 (5.56%) Infor M3
Database & Business Intelligence
1 5 (27.78%) Relational Database
2 4 (22.22%) SQL Server
3 1 (5.56%) Big Data
3 1 (5.56%) Data Warehouse
3 1 (5.56%) Hadoop
3 1 (5.56%) SAS Enterprise Guide
3 1 (5.56%) SAS Enterprise Miner
Development Applications
1 4 (22.22%) SQL Server Management Studio (SSMS)
General
1 18 (100.00%) Marketing
2 5 (27.78%) Retail
3 4 (22.22%) Legal
3 4 (22.22%) Publishing
4 1 (5.56%) Pharmaceutical
Job Titles
1 7 (38.89%) Analyst
2 5 (27.78%) Analytics Manager
2 5 (27.78%) Architect
2 5 (27.78%) Digital Analytics Manager
3 4 (22.22%) Junior
3 4 (22.22%) Junior Analyst
3 4 (22.22%) Junior Marketing Analyst
3 4 (22.22%) Marketing Analyst
3 4 (22.22%) Senior Architect
4 3 (16.67%) Senior Solutions Architect
4 3 (16.67%) Solutions Architect
5 1 (5.56%) Analyst Developer
5 1 (5.56%) Data Analyst
5 1 (5.56%) Data Architect
5 1 (5.56%) Database Analyst
5 1 (5.56%) Database Developer
5 1 (5.56%) Developer
5 1 (5.56%) Developer Analyst
5 1 (5.56%) Head of Business Intelligence
5 1 (5.56%) SAS Analyst
Miscellaneous
1 5 (27.78%) FMCG
1 5 (27.78%) Social Media
2 4 (22.22%) Analytical Skills
2 4 (22.22%) Data Protection Act
3 1 (5.56%) Computer Science
Processes & Methodologies
1 18 (100.00%) Analytics
2 8 (44.44%) B2B
2 8 (44.44%) E-Commerce
3 7 (38.89%) Data Analysis
4 6 (33.33%) Customer Insight
4 6 (33.33%) Data Visualisation
4 6 (33.33%) Visualisation
5 5 (27.78%) Campaign Analysis
5 5 (27.78%) Digital Analytics
5 5 (27.78%) Digital Marketing
5 5 (27.78%) Direct Marketing
5 5 (27.78%) Mathematics
5 5 (27.78%) Pay per click
5 5 (27.78%) Performance Analysis
5 5 (27.78%) SEO
5 5 (27.78%) Web Analytics
6 4 (22.22%) CRM
6 4 (22.22%) Data Protection
6 4 (22.22%) Econometrics
6 4 (22.22%) Statistical Modelling
Programming Languages
1 7 (38.89%) SQL
2 4 (22.22%) R
3 1 (5.56%) Python
Qualifications
1 5 (27.78%) Degree
Quality Assurance & Compliance
1 5 (27.78%) Data Quality
Vendors
1 5 (27.78%) DoubleClick
1 5 (27.78%) Tableau
2 4 (22.22%) Apteco
3 1 (5.56%) Infor
3 1 (5.56%) Microsoft
3 1 (5.56%) Teradata
London
Experis Ltd
Rate: £170.00 - £200.00 per day
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