The first table below looks at the demand for Marketing Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 22 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Jul 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 565 553 574
Rank change year-on-year
-12 +21
Contract jobs citing Marketing Analytics 7 13 17
As % of all contract IT jobs located in the UK 0.013% 0.026% 0.029%
As % of the Processes & Methodologies category 0.018% 0.035% 0.042%
Number of daily rates quoted 6 5 13
Average daily rate
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£250 £320 £350
Average daily rate % change year-on-year
-21.87% -8.57%
90% offered a daily rate of more than £125 £270 £216
10% offered a daily rate of more than £388 £395 £370
UK excluding London average daily rate £400 £275 £350
% change year-on-year
+45.45% -21.42%
Number of hourly rates quoted 1 0 0
Average hourly rate £112.50 - -
UK excluding London average hourly rate - - -
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
39338 37094 40713
As % of all contract IT jobs located in the UK 74.11% 72.94% 70.34%
Number of daily rates quoted 24409 22472 23326
Average daily rate £400 £405 £400
Average daily rate % change year-on-year
-1.23% +1.25%
90% offered a daily rate of more than £275 £270 £270
10% offered a daily rate of more than £560 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1122 1062 1420
Average hourly rate £25.00 £30.00 £30.00
Average hourly rate % change year-on-year
-16.66% -
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £47.50 £45.55 £45.00
UK excluding London average hourly rate £26.50 £31.00 £31.00
% change year-on-year
-14.51% -

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics within the UK.

Marketing Analytics Daily Rate Trend in the UK

Marketing Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics within the UK over the 3 months to 22 July 2014.

Marketing Analytics Daily Rate Histogram in the UK

Marketing Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics within the UK.

Marketing Analytics Hourly Rate Trend in the UK

Marketing Analytics
Top 25 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 22 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -10 7 £250 -35.48% 8
London +13 6 £125 -67.74% 3
Berkshire - 1 £400 -
South East - 1 £400 - 4
South West - - - -
Bath - - - -
Brighton - - - - 2
Bristol - - - -
East of England - - - - 1
Buckinghamshire - - - - 2
East Sussex - - - - 2
Hertfordshire - - - - 1
Northamptonshire - - - -
Nottinghamshire - - - -
Somerset - - - -
City of London - - - -
East Midlands - - - -
North West - - - -
Maidenhead - - - -
Manchester - - - -
Milton Keynes - - - - 2
Northampton - - - -
Nottingham - - - -
Potters Bar - - - -
Reading - - - -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 22 July 2014, IT contractor jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics.

1 22 (100.00%) Marketing
1 22 (100.00%) Analytics
2 13 (59.09%) SAS
3 11 (50.00%) Direct Marketing
4 9 (40.91%) SQL
5 7 (31.82%) Digital Marketing
6 6 (27.27%) Relational Database
6 6 (27.27%) Tableau
6 6 (27.27%) Data Mining
6 6 (27.27%) SPSS
7 5 (22.73%) Digital Media
7 5 (22.73%) Customer Insight
7 5 (22.73%) Campaign Management
7 5 (22.73%) Visualisation
8 4 (18.18%) Degree
8 4 (18.18%) QlikView
8 4 (18.18%) Matrix Management
8 4 (18.18%) Statistical Modelling
8 4 (18.18%) CRM
8 4 (18.18%) Predictive Analytics
9 3 (13.64%) Google
9 3 (13.64%) Retail
9 3 (13.64%) MS Excel
9 3 (13.64%) Finance
9 3 (13.64%) Advertising
9 3 (13.64%) Google Analytics
9 3 (13.64%) Database Marketing
10 2 (9.09%) Base SAS
10 2 (9.09%) Data Virtualisation
10 2 (9.09%) Stakeholder Management

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 22 July 2014, IT contractor jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 13 (59.09%) SAS
Applications
1 6 (27.27%) SPSS
2 3 (13.64%) MS Excel
Business Applications
1 3 (13.64%) Google Analytics
Database & Business Intelligence
1 6 (27.27%) Relational Database
1 6 (27.27%) Data Mining
2 4 (18.18%) QlikView
3 2 (9.09%) Base SAS
4 1 (4.55%) DB2
4 1 (4.55%) SAS Enterprise Guide
4 1 (4.55%) Hadoop
General
1 22 (100.00%) Marketing
2 3 (13.64%) Retail
2 3 (13.64%) Finance
2 3 (13.64%) Advertising
3 2 (9.09%) Financial Institution
4 1 (4.55%) Pharmaceutical
Job Titles
1 21 (95.45%) Analyst
2 11 (50.00%) Data Analyst
3 6 (27.27%) Junior Analyst
3 6 (27.27%) Junior
4 5 (22.73%) Marketing Analyst
5 3 (13.64%) SAS Analyst
5 3 (13.64%) Insight Analyst
6 2 (9.09%) Customer Insight Analyst
6 2 (9.09%) SAS Data Analyst
6 2 (9.09%) Report Analyst
6 2 (9.09%) Senior Analyst
6 2 (9.09%) Customer Analyst
7 1 (4.55%) SAS Developer
7 1 (4.55%) Senior SAS Analyst
7 1 (4.55%) Junior Data Analyst
7 1 (4.55%) Developer
Miscellaneous
1 5 (22.73%) Digital Media
1 5 (22.73%) Visualisation
2 2 (9.09%) Statistics
2 2 (9.09%) Mathematics
2 2 (9.09%) Computer Science
3 1 (4.55%) Credit Risk
Processes & Methodologies
1 22 (100.00%) Analytics
2 11 (50.00%) Direct Marketing
3 7 (31.82%) Digital Marketing
4 5 (22.73%) Customer Insight
4 5 (22.73%) Campaign Management
5 4 (18.18%) Matrix Management
5 4 (18.18%) Statistical Modelling
5 4 (18.18%) CRM
5 4 (18.18%) Predictive Analytics
6 3 (13.64%) Database Marketing
7 2 (9.09%) Data Virtualisation
7 2 (9.09%) Stakeholder Management
7 2 (9.09%) Project Management
7 2 (9.09%) Data Analysis
7 2 (9.09%) Statistical Analysis
7 2 (9.09%) Web Analytics
8 1 (4.55%) Data Management
8 1 (4.55%) E-Commerce
8 1 (4.55%) Financial Analysis
Programming Languages
1 9 (40.91%) SQL
Qualifications
1 4 (18.18%) Degree
Vendors
1 6 (27.27%) Tableau
2 3 (13.64%) Google
3 2 (9.09%) Teradata
3 2 (9.09%) Microsoft
4 1 (4.55%) Omniture
London
Hydrogen Group
Rate: £400.00 - £450.00 per day
Posted: 19 hours ago