The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 2 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Sep 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 597 568 576
Rank change year-on-year
-29 +8
Contract jobs citing Marketing Analytics 14 15 12
As % of all contract IT jobs located in the UK 0.025% 0.028% 0.021%
As % of the Processes & Methodologies category 0.033% 0.038% 0.029%
Number of daily rates quoted 8 10 10
Average daily rate
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£313 £323 £305
Average daily rate % change year-on-year
-3.10% +5.73%
90% offered a daily rate of more than £125 £295 £212
10% offered a daily rate of more than £421 £389 £415
UK excluding London average daily rate - £311 £350
% change year-on-year
- -11.07%
Number of hourly rates quoted 1 0 0
Average hourly rate £112.50 - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42045 39415 41397
As % of all contract IT jobs located in the UK 74.46% 73.73% 71.59%
Number of daily rates quoted 26091 24205 23959
Average daily rate £410 £400 £400
Average daily rate % change year-on-year
+2.50% -
90% offered a daily rate of more than £275 £275 £263
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 1165 1093 1499
Average hourly rate £25.00 £29.00 £31.00
Average hourly rate % change year-on-year
-13.79% -6.45%
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £50.45 £50.00 £45.00
UK excluding London average hourly rate £26.50 £30.00 £31.00
% change year-on-year
-11.66% -3.22%

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics within the UK.

Marketing Analytics Daily Rate Trend in the UK

Marketing Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics within the UK over the 3 months to 2 September 2014.

Marketing Analytics Daily Rate Histogram in the UK

Marketing Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics within the UK.

Marketing Analytics Hourly Rate Trend in the UK

Marketing Analytics
Top 23 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 2 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +22 13 £313 -19.09% 7
England -12 13 £313 -11.97% 9
East of England - - - -
Bath - - - -
Brighton - - - - 2
Manchester - - - -
Milton Keynes - - - -
Nottingham - - - -
Potters Bar - - - -
Reading - - - -
St Albans - - - -
Berkshire - - - -
Buckinghamshire - - - -
East Sussex - - - - 2
Hertfordshire - - - -
Kent - - - -
Nottinghamshire - - - -
Somerset - - - -
City of London - - - - 1
East Midlands - - - -
North West - - - -
South East - - - - 2
South West - - - -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 2 September 2014, IT contractor jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics.

1 24 (100.00%) Marketing
1 24 (100.00%) Analytics
2 13 (54.17%) SAS
3 11 (45.83%) SQL
4 7 (29.17%) Finance
4 7 (29.17%) Direct Marketing
4 7 (29.17%) Relational Database
5 6 (25.00%) CRM
6 5 (20.83%) Database Marketing
6 5 (20.83%) Retail
6 5 (20.83%) Customer Insight
6 5 (20.83%) Tableau
7 4 (16.67%) Project Management
7 4 (16.67%) Data Mining
8 3 (12.50%) Teradata
8 3 (12.50%) Pharmaceutical
8 3 (12.50%) MS Excel
8 3 (12.50%) E-Commerce
8 3 (12.50%) Degree
8 3 (12.50%) Google
8 3 (12.50%) Google Analytics
8 3 (12.50%) Digital Marketing
8 3 (12.50%) Visualisation
8 3 (12.50%) Financial Analysis
9 2 (8.33%) Web Marketing
9 2 (8.33%) R
9 2 (8.33%) Statistical Modelling
9 2 (8.33%) Eloqua
9 2 (8.33%) Data Virtualisation
9 2 (8.33%) Base SAS

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 2 September 2014, IT contractor jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 13 (54.17%) SAS
2 2 (8.33%) CMS
Applications
1 3 (12.50%) MS Excel
2 2 (8.33%) SPSS
2 2 (8.33%) Photoshop
3 1 (4.17%) MS Office
3 1 (4.17%) MS PowerPoint
3 1 (4.17%) FastStats
Business Applications
1 3 (12.50%) Google Analytics
Database & Business Intelligence
1 7 (29.17%) Relational Database
2 4 (16.67%) Data Mining
3 2 (8.33%) Base SAS
4 1 (4.17%) SAS Enterprise Guide
4 1 (4.17%) Hadoop
4 1 (4.17%) Oracle OLAP
4 1 (4.17%) QlikView
4 1 (4.17%) DB2
4 1 (4.17%) OLAP
4 1 (4.17%) Data Warehouse
General
1 24 (100.00%) Marketing
2 7 (29.17%) Finance
3 5 (20.83%) Retail
4 3 (12.50%) Pharmaceutical
5 2 (8.33%) Financial Institution
6 1 (4.17%) Advertising
6 1 (4.17%) Publishing
Job Titles
1 17 (70.83%) Analyst
2 8 (33.33%) Data Analyst
3 7 (29.17%) Junior
3 7 (29.17%) Junior Analyst
4 5 (20.83%) Marketing Analyst
5 3 (12.50%) SAS Analyst
6 2 (8.33%) Marketing Manager
6 2 (8.33%) Report Analyst
6 2 (8.33%) Senior Analyst
6 2 (8.33%) Customer Analyst
6 2 (8.33%) Channel Marketing Manager
6 2 (8.33%) SAS Data Analyst
6 2 (8.33%) Project Manager
6 2 (8.33%) Junior Data Analyst
6 2 (8.33%) Insight Analyst
6 2 (8.33%) Customer Insight Analyst
6 2 (8.33%) SAS Customer Insight Analyst
7 1 (4.17%) SAS Project Manager
7 1 (4.17%) Developer
7 1 (4.17%) Senior SAS Analyst
Libraries, Frameworks & Software Standards
1 2 (8.33%) HTML
1 2 (8.33%) CSS
Miscellaneous
1 3 (12.50%) Visualisation
2 2 (8.33%) Statistics
3 1 (4.17%) Data Protection Act
3 1 (4.17%) Mathematics
3 1 (4.17%) Computer Science
3 1 (4.17%) Credit Risk
3 1 (4.17%) Digital Media
Processes & Methodologies
1 24 (100.00%) Analytics
2 7 (29.17%) Direct Marketing
3 6 (25.00%) CRM
4 5 (20.83%) Database Marketing
4 5 (20.83%) Customer Insight
5 4 (16.67%) Project Management
6 3 (12.50%) E-Commerce
6 3 (12.50%) Digital Marketing
6 3 (12.50%) Financial Analysis
7 2 (8.33%) Statistical Modelling
7 2 (8.33%) Data Virtualisation
7 2 (8.33%) Web Marketing
7 2 (8.33%) Data Management
7 2 (8.33%) Content Management
7 2 (8.33%) Data Analysis
7 2 (8.33%) Web Analytics
8 1 (4.17%) Statistical Analysis
8 1 (4.17%) B2B
8 1 (4.17%) Stakeholder Management
8 1 (4.17%) Product Marketing
Programming Languages
1 11 (45.83%) SQL
2 2 (8.33%) R
3 1 (4.17%) VBA
Qualifications
1 3 (12.50%) Degree
Vendors
1 5 (20.83%) Tableau
2 3 (12.50%) Google
2 3 (12.50%) Teradata
3 2 (8.33%) Microsoft
3 2 (8.33%) Adobe
3 2 (8.33%) Eloqua
4 1 (4.17%) Omniture
4 1 (4.17%) Oracle
4 1 (4.17%) RapidMiner