The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 29 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Jun 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 634 620 609
Rank change year-on-year
-14 -11
Contract jobs citing Marketing Analytics 9 16 12
As % of all contract IT jobs located in the UK 0.017% 0.029% 0.023%
As % of the Processes & Methodologies category 0.020% 0.036% 0.029%
Number of daily rates quoted 7 12 11
Median daily rate £200 £650 £250
Median daily rate % change year-on-year
-69.23% +160.00%
90% offered a daily rate of more than £199 £325 £125
10% offered a daily rate of more than £541 £773 £400
UK excluding London median daily rate £200 £400 £400
% change year-on-year
-50.00% -
Number of hourly rates quoted 0 0 1
Median hourly rate - - £32.00
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44197 44611 41541
As % of all contract IT jobs located in the UK 82.30% 79.62% 78.32%
Number of daily rates quoted 29356 28750 26041
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £298 £285 £275
10% offered a daily rate of more than £600 £575 £570
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 1042 1189 1204
Median hourly rate £28.00 £28.00 £27.50
Median hourly rate % change year-on-year
- +1.81%
90% offered a hourly rate of more than £13.00 £12.35 £13.00
10% offered a hourly rate of more than £47.83 £50.00 £47.50
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

Marketing Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Marketing Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics within the UK.

Marketing Analytics Daily Rate Trend in the UK

Marketing Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics within the UK over the 3 months to 29 June 2016.

Marketing Analytics Daily Rate Histogram in the UK

Marketing Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics within the UK.

Marketing Analytics Hourly Rate Trend in the UK

Marketing Analytics
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 29 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -14 8 £315 -51.53% 4
London -4 7 £315 -55.00% 2
City of London +46 1 £588 -16.07%
South East -2 1 - - 1
Paddington - 1 £198 -
Surrey - 1 - -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 29 June 2016, IT contractor jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketing Analytics.

1 33 (100.00%) Marketing
1 33 (100.00%) Analytics
2 18 (54.55%) SQL
3 16 (48.48%) SAS
4 13 (39.39%) Analytical Skills
5 9 (27.27%) CRM
5 9 (27.27%) Data Analysis
5 9 (27.27%) Degree
6 8 (24.24%) Business Intelligence
7 7 (21.21%) Data Modelling
7 7 (21.21%) Finance
7 7 (21.21%) Advertising
7 7 (21.21%) Campaign Management
7 7 (21.21%) Mentoring
8 6 (18.18%) Mathematics
8 6 (18.18%) SQL Server Reporting Services
8 6 (18.18%) T-SQL
9 5 (15.15%) Data Mining
9 5 (15.15%) MS Excel
9 5 (15.15%) Google
9 5 (15.15%) Direct Marketing
9 5 (15.15%) Google Analytics
9 5 (15.15%) Facebook
9 5 (15.15%) Social Media
9 5 (15.15%) R
9 5 (15.15%) Radian6
10 4 (12.12%) Budgeting and Forecasting
10 4 (12.12%) Digital Media
10 4 (12.12%) Sysomos
10 4 (12.12%) Digital Analytics

Marketing Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (48.48%) SAS
2 4 (12.12%) CMS
3 1 (3.03%) Facebook Platform
Applications
1 5 (15.15%) MS Excel
2 4 (12.12%) SPSS
3 3 (9.09%) MS Office
4 1 (3.03%) MS PowerPoint
4 1 (3.03%) MS Visio
4 1 (3.03%) Spreadsheet
Business Applications
1 5 (15.15%) Radian6
2 2 (6.06%) Eloqua
2 2 (6.06%) FastStats
3 1 (3.03%) Data Workbench
3 1 (3.03%) Dynamics AX
3 1 (3.03%) WebTrends
Cloud Services
1 5 (15.15%) Google Analytics
2 2 (6.06%) AdWords
3 1 (3.03%) Adobe Analytics
Communications & Networking
1 2 (6.06%) Internet
Database & Business Intelligence
1 6 (18.18%) SQL Server Reporting Services
2 5 (15.15%) Data Mining
3 3 (9.09%) Relational Database
3 3 (9.09%) SQL Server
4 2 (6.06%) OLAP
4 2 (6.06%) OLTP
5 1 (3.03%) Big Data
5 1 (3.03%) PowerPivot
5 1 (3.03%) SQL Server Analysis Services
5 1 (3.03%) SQL Server Integration Services
Development Applications
1 2 (6.06%) SQL Server Management Studio (SSMS)
General
1 33 (100.00%) Marketing
2 7 (21.21%) Advertising
2 7 (21.21%) Finance
3 3 (9.09%) Retail
3 3 (9.09%) Telecoms
4 2 (6.06%) Legal
4 2 (6.06%) Publishing
5 1 (3.03%) Banking
Job Titles
1 10 (30.30%) Analyst
2 7 (21.21%) Marketing Analyst
3 6 (18.18%) Business Manager
4 5 (15.15%) Analytics Manager
4 5 (15.15%) Business Intelligence Manager
4 5 (15.15%) Consultant
4 5 (15.15%) Data Analyst
5 4 (12.12%) Social Media Consultant
5 4 (12.12%) Social Media Manager
6 3 (9.09%) Insight Analyst
6 3 (9.09%) Marketing Data Analyst
6 3 (9.09%) Marketing Insight Analyst
7 2 (6.06%) Digital Analytics Manager
7 2 (6.06%) Junior
7 2 (6.06%) Junior Analyst
7 2 (6.06%) Junior Data Analyst
7 2 (6.06%) Marketing Manager
7 2 (6.06%) Programme Manager
7 2 (6.06%) SAS Analyst
7 2 (6.06%) SAS Marketing Analyst
Libraries, Frameworks & Software Standards
1 1 (3.03%) MDX
Miscellaneous
1 13 (39.39%) Analytical Skills
2 6 (18.18%) Mathematics
3 5 (15.15%) Social Media
4 4 (12.12%) Computer Science
4 4 (12.12%) Digital Media
4 4 (12.12%) Economics
4 4 (12.12%) Life Science
5 3 (9.09%) Statistics
6 2 (6.06%) Credit Risk
6 2 (6.06%) Data Protection Act
6 2 (6.06%) Market Risk
6 2 (6.06%) User Experience
Processes & Methodologies
1 33 (100.00%) Analytics
2 9 (27.27%) CRM
2 9 (27.27%) Data Analysis
3 8 (24.24%) Business Intelligence
4 7 (21.21%) Campaign Management
4 7 (21.21%) Data Modelling
4 7 (21.21%) Mentoring
5 5 (15.15%) Direct Marketing
6 4 (12.12%) Agile Software Development
6 4 (12.12%) Budgeting and Forecasting
6 4 (12.12%) Dependency Management
6 4 (12.12%) Digital Analytics
6 4 (12.12%) E-Commerce
6 4 (12.12%) Programme Management
7 3 (9.09%) Contact Management
7 3 (9.09%) Customer Insight
7 3 (9.09%) Econometrics
7 3 (9.09%) Statistical Analysis
7 3 (9.09%) Statistical Modelling
7 3 (9.09%) Waterfall
Programming Languages
1 18 (54.55%) SQL
2 6 (18.18%) T-SQL
3 5 (15.15%) R
4 3 (9.09%) Python
4 3 (9.09%) VBA
Qualifications
1 9 (27.27%) Degree
2 1 (3.03%) MBA
Quality Assurance & Compliance
1 2 (6.06%) Data Quality
2 1 (3.03%) QA
2 1 (3.03%) SLA
Vendors
1 5 (15.15%) Facebook
1 5 (15.15%) Google
2 4 (12.12%) Adobe
2 4 (12.12%) Sysomos
3 3 (9.09%) Microsoft
4 2 (6.06%) Apteco
5 1 (3.03%) DoubleClick
5 1 (3.03%) Omniture
5 1 (3.03%) Oracle
5 1 (3.03%) SAP
5 1 (3.03%) Tableau
5 1 (3.03%) Twitter
5 1 (3.03%) Yahoo!