The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 30 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Jul 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 651 649 630
Rank change year-on-year
-2 -19
Contract jobs citing Marketing Analytics 10 14 8
As % of all contract IT jobs located in the UK 0.019% 0.025% 0.015%
As % of the Processes & Methodologies category 0.022% 0.031% 0.019%
Number of daily rates quoted 10 9 7
Median daily rate £338 £700 £130
Median daily rate % change year-on-year
-51.78% +438.46%
90% offered a daily rate of more than £200 £444 £125
10% offered a daily rate of more than £479 £780 £385
UK excluding London median daily rate £200 - £400
Number of hourly rates quoted 0 0 1
Median hourly rate - - £112.50
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44547 45656 42956
As % of all contract IT jobs located in the UK 82.75% 79.99% 78.49%
Number of daily rates quoted 29462 29606 26622
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £295 £280 £275
10% offered a daily rate of more than £600 £575 £563
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 1037 1202 1216
Median hourly rate £29.00 £30.00 £25.00
Median hourly rate % change year-on-year
-3.33% +20.00%
90% offered a hourly rate of more than £12.50 £12.36 £13.00
10% offered a hourly rate of more than £52.16 £52.17 £48.00
UK excluding London median hourly rate £30.00 £30.50 £26.50
% change year-on-year
-1.63% +15.09%

Marketing Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Marketing Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics within the UK.

Marketing Analytics Daily Rate Trend in the UK

Marketing Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics within the UK over the 3 months to 30 July 2016.

Marketing Analytics Daily Rate Histogram in the UK

Marketing Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics within the UK.

Marketing Analytics Hourly Rate Trend in the UK

Marketing Analytics
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 30 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +12 9 £350 -50.00% 4
London -7 9 £350 -50.00% 2
City of London +49 2 £449 -35.89% 1
Paddington - 1 £198 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 30 July 2016, IT contractor jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketing Analytics.

1 29 (100.00%) Marketing
1 29 (100.00%) Analytics
2 16 (55.17%) SQL
3 15 (51.72%) SAS
4 12 (41.38%) Analytical Skills
5 11 (37.93%) CRM
6 9 (31.03%) Business Intelligence
7 8 (27.59%) Degree
8 6 (20.69%) Mathematics
8 6 (20.69%) Finance
8 6 (20.69%) Data Analysis
9 5 (17.24%) Agile Software Development
9 5 (17.24%) Advertising
9 5 (17.24%) Data Modelling
9 5 (17.24%) Data Mining
9 5 (17.24%) SQL Server
9 5 (17.24%) Direct Marketing
9 5 (17.24%) Campaign Management
9 5 (17.24%) R
10 4 (13.79%) SQL Server Reporting Services
10 4 (13.79%) Google
10 4 (13.79%) Google Analytics
10 4 (13.79%) T-SQL
10 4 (13.79%) E-Commerce
10 4 (13.79%) MS Excel
10 4 (13.79%) Adobe
10 4 (13.79%) SPSS
10 4 (13.79%) CMS
10 4 (13.79%) Programme Management
10 4 (13.79%) Economics

Marketing Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (51.72%) SAS
2 4 (13.79%) CMS
3 1 (3.45%) Confluence
3 1 (3.45%) Facebook Platform
Applications
1 4 (13.79%) MS Excel
1 4 (13.79%) SPSS
2 3 (10.34%) MS Office
3 1 (3.45%) MS PowerPoint
3 1 (3.45%) MS Visio
3 1 (3.45%) Spreadsheet
Business Applications
1 3 (10.34%) Radian6
2 2 (6.90%) Eloqua
2 2 (6.90%) FastStats
2 2 (6.90%) Sprinklr
3 1 (3.45%) Data Workbench
3 1 (3.45%) Dynamics AX
3 1 (3.45%) WebTrends
Cloud Services
1 4 (13.79%) Google Analytics
2 1 (3.45%) Adobe Analytics
2 1 (3.45%) AdWords
Communications & Networking
1 2 (6.90%) Internet
Database & Business Intelligence
1 5 (17.24%) Data Mining
1 5 (17.24%) SQL Server
2 4 (13.79%) SQL Server Reporting Services
3 3 (10.34%) Relational Database
4 2 (6.90%) OLAP
4 2 (6.90%) OLTP
4 2 (6.90%) Power BI
4 2 (6.90%) SAS Data Integration Studio
5 1 (3.45%) Base SAS
5 1 (3.45%) Big Data
5 1 (3.45%) Data Warehouse
5 1 (3.45%) PowerPivot
5 1 (3.45%) SQL Server Analysis Services
5 1 (3.45%) SQL Server Integration Services
Development Applications
1 2 (6.90%) SQL Server Management Studio (SSMS)
General
1 29 (100.00%) Marketing
2 6 (20.69%) Finance
3 5 (17.24%) Advertising
4 3 (10.34%) Retail
4 3 (10.34%) Telecoms
5 2 (6.90%) Legal
5 2 (6.90%) Publishing
6 1 (3.45%) Banking
Job Titles
1 12 (41.38%) Analyst
2 7 (24.14%) Marketing Analyst
3 6 (20.69%) Data Analyst
4 4 (13.79%) Analytics Manager
4 4 (13.79%) Business Intelligence Manager
4 4 (13.79%) Business Manager
5 3 (10.34%) Insight Analyst
5 3 (10.34%) Marketing Data Analyst
5 3 (10.34%) Marketing Insight Analyst
6 2 (6.90%) Consultant
6 2 (6.90%) Digital Analytics Manager
6 2 (6.90%) Digital Programme Manager
6 2 (6.90%) Junior
6 2 (6.90%) Junior Analyst
6 2 (6.90%) Junior Data Analyst
6 2 (6.90%) Marketing Manager
6 2 (6.90%) Programme Manager
6 2 (6.90%) SAS Analyst
6 2 (6.90%) SAS Marketing Analyst
6 2 (6.90%) SQL Analyst
Libraries, Frameworks & Software Standards
1 1 (3.45%) MDX
Miscellaneous
1 12 (41.38%) Analytical Skills
2 6 (20.69%) Mathematics
3 4 (13.79%) Economics
4 3 (10.34%) Computer Science
4 3 (10.34%) Social Media
4 3 (10.34%) Statistics
5 2 (6.90%) Data Integration
5 2 (6.90%) Data Protection Act
5 2 (6.90%) Digital Media
5 2 (6.90%) Life Science
5 2 (6.90%) Virtual Team
5 2 (6.90%) Visualisation
6 1 (3.45%) Credit Risk
6 1 (3.45%) Market Risk
6 1 (3.45%) User Experience
Processes & Methodologies
1 29 (100.00%) Analytics
2 11 (37.93%) CRM
3 9 (31.03%) Business Intelligence
4 6 (20.69%) Data Analysis
5 5 (17.24%) Agile Software Development
5 5 (17.24%) Campaign Management
5 5 (17.24%) Data Modelling
5 5 (17.24%) Direct Marketing
6 4 (13.79%) Budgeting and Forecasting
6 4 (13.79%) Dependency Management
6 4 (13.79%) E-Commerce
6 4 (13.79%) Mentoring
6 4 (13.79%) Programme Management
7 3 (10.34%) Contact Management
7 3 (10.34%) Customer Insight
7 3 (10.34%) Econometrics
7 3 (10.34%) ETL
7 3 (10.34%) Statistical Analysis
7 3 (10.34%) Statistical Modelling
7 3 (10.34%) Waterfall
Programming Languages
1 16 (55.17%) SQL
2 5 (17.24%) R
3 4 (13.79%) T-SQL
4 3 (10.34%) Python
4 3 (10.34%) VBA
5 1 (3.45%) SAS Macro
Qualifications
1 8 (27.59%) Degree
2 1 (3.45%) MBA
Quality Assurance & Compliance
1 2 (6.90%) Data Quality
2 1 (3.45%) QA
2 1 (3.45%) SLA
Vendors
1 4 (13.79%) Adobe
1 4 (13.79%) Google
2 3 (10.34%) Facebook
2 3 (10.34%) Microsoft
3 2 (6.90%) Apteco
3 2 (6.90%) Sysomos
4 1 (3.45%) DoubleClick
4 1 (3.45%) Omniture
4 1 (3.45%) Oracle
4 1 (3.45%) SAP
4 1 (3.45%) Twitter
4 1 (3.45%) Yahoo!