The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 579 585 539
Rank change year-on-year
+6 -46
Contract jobs citing Marketing Analytics 15 15 20
As % of all contract IT jobs located in the UK 0.027% 0.027% 0.041%
As % of the Processes & Methodologies category 0.035% 0.036% 0.056%
Number of daily rates quoted 11 11 9
Average daily rate
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£400 £325 £450
Average daily rate % change year-on-year
+23.07% -27.77%
90% offered a daily rate of more than £325 £138 £420
10% offered a daily rate of more than £525 £375 £490
UK excluding London average daily rate £400 - £450
Number of hourly rates quoted 3 1 0
Average hourly rate £18.00 £32.00 -
Average hourly rate % change year-on-year
-43.75% -
UK excluding London average hourly rate £18.00 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42559 41264 35676
As % of all contract IT jobs located in the UK 76.38% 74.73% 73.57%
Number of daily rates quoted 26548 25722 21281
Average daily rate £415 £400 £408
Average daily rate % change year-on-year
+3.75% -1.84%
90% offered a daily rate of more than £283 £275 £275
10% offered a daily rate of more than £575 £563 £575
UK excluding London average daily rate £393 £375 £363
% change year-on-year
+4.66% +3.44%
Number of hourly rates quoted 1225 1158 1074
Average hourly rate £29.00 £30.00 £32.00
Average hourly rate % change year-on-year
-3.33% -6.25%
90% offered a hourly rate of more than £12.10 £12.49 £13.50
10% offered a hourly rate of more than £47.50 £52.50 £54.00
UK excluding London average hourly rate £30.50 £30.50 £32.00
% change year-on-year
- -4.68%

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics within the UK.

Marketing Analytics Daily Rate Trend in the UK

Marketing Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics within the UK over the 3 months to 24 April 2015.

Marketing Analytics Daily Rate Histogram in the UK

Marketing Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics within the UK.

Marketing Analytics Hourly Rate Trend in the UK

Marketing Analytics
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 24 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -1 15 £400 +23.07% 10
London +2 10 £400 +23.07% 5
Leeds - 3 - -
West Yorkshire - 3 - -
Yorkshire - 3 - -
City of London +17 2 £388 +29.16%
South West +3 1 £475 - 1
Reading - 1 £325 -
Berkshire - 1 £325 - 1
South East - 1 £325 - 2

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 24 April 2015, IT contractor jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics.

1 34 (100.00%) Marketing
1 34 (100.00%) Analytics
2 15 (44.12%) SAS
3 14 (41.18%) Finance
4 13 (38.24%) SQL
5 10 (29.41%) Analytical Skills
6 8 (23.53%) Direct Marketing
7 7 (20.59%) Omniture
7 7 (20.59%) Google
7 7 (20.59%) Adobe
7 7 (20.59%) Google Analytics
8 6 (17.65%) Degree
8 6 (17.65%) Digital Marketing
8 6 (17.65%) User Experience
8 6 (17.65%) Data Mining
9 5 (14.71%) WebTrends
9 5 (14.71%) Data Analysis
9 5 (14.71%) Web Analytics
9 5 (14.71%) Email Marketing
10 4 (11.76%) Mathematics
10 4 (11.76%) Customer Insight
10 4 (11.76%) Predictive Modelling
10 4 (11.76%) Adobe Analytics
10 4 (11.76%) Retail
10 4 (11.76%) Stakeholder Management
10 4 (11.76%) Risk Management
10 4 (11.76%) Postgraduate
10 4 (11.76%) E-Commerce
11 3 (8.82%) MS Excel
11 3 (8.82%) MS Office

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 24 April 2015, IT contractor jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 15 (44.12%) SAS
2 1 (2.94%) Apache Pig
Applications
1 3 (8.82%) MS Excel
1 3 (8.82%) MS Office
2 2 (5.88%) Adobe Illustrator
2 2 (5.88%) Photoshop
2 2 (5.88%) SPSS
3 1 (2.94%) PowerPivot
Business Applications
1 5 (14.71%) WebTrends
2 2 (5.88%) Optimost
Cloud Services
1 7 (20.59%) Google Analytics
2 4 (11.76%) Adobe Analytics
Database & Business Intelligence
1 6 (17.65%) Data Mining
2 2 (5.88%) Hadoop
2 2 (5.88%) Relational Database
2 2 (5.88%) Big Data
2 2 (5.88%) Apache Hive
3 1 (2.94%) Data Warehouse
3 1 (2.94%) Microsoft Power View
3 1 (2.94%) SQL Server Analysis Services
3 1 (2.94%) Base SAS
Development Applications
1 2 (5.88%) Dreamweaver
2 1 (2.94%) ProC
General
1 34 (100.00%) Marketing
2 14 (41.18%) Finance
3 4 (11.76%) Retail
4 2 (5.88%) Pharmaceutical
5 1 (2.94%) Games
5 1 (2.94%) Financial Institution
5 1 (2.94%) Telecoms
5 1 (2.94%) Publishing
Job Titles
1 16 (47.06%) Analyst
2 8 (23.53%) Data Analyst
3 5 (14.71%) Marketing Analyst
4 4 (11.76%) Marketing Consultant
4 4 (11.76%) Digital Marketing Specialist
4 4 (11.76%) Consultant
5 3 (8.82%) Cloud Consultant
5 3 (8.82%) Web Analytics Consultant
6 2 (5.88%) Insight Analyst
6 2 (5.88%) Designer
6 2 (5.88%) Web Analytics Manager
6 2 (5.88%) Front-End Developer
6 2 (5.88%) Marketing Data Analyst
6 2 (5.88%) Web Manager
6 2 (5.88%) Web Designer
6 2 (5.88%) Developer
6 2 (5.88%) Web Developer
7 1 (2.94%) Project Manager
7 1 (2.94%) Business Analyst
7 1 (2.94%) Change Manager
Libraries, Frameworks & Software Standards
1 2 (5.88%) jQuery
1 2 (5.88%) CSS3
1 2 (5.88%) HTML5
1 2 (5.88%) CSS
1 2 (5.88%) Flash
1 2 (5.88%) XHTML
1 2 (5.88%) HTML
Miscellaneous
1 10 (29.41%) Analytical Skills
2 6 (17.65%) User Experience
3 4 (11.76%) Mathematics
4 3 (8.82%) Statistics
5 2 (5.88%) Digital Media
5 2 (5.88%) W3C
6 1 (2.94%) FMCG
6 1 (2.94%) Physics
6 1 (2.94%) Biotechnology
6 1 (2.94%) Psychology
6 1 (2.94%) Computer Science
6 1 (2.94%) Credit Risk
6 1 (2.94%) Visualisation
Processes & Methodologies
1 34 (100.00%) Analytics
2 8 (23.53%) Direct Marketing
3 6 (17.65%) Digital Marketing
4 5 (14.71%) Data Analysis
4 5 (14.71%) Web Analytics
4 5 (14.71%) Email Marketing
5 4 (11.76%) Customer Insight
5 4 (11.76%) Predictive Modelling
5 4 (11.76%) Stakeholder Management
5 4 (11.76%) Risk Management
5 4 (11.76%) E-Commerce
6 3 (8.82%) Financial Analysis
6 3 (8.82%) Statistical Modelling
7 2 (5.88%) Marketing Management
7 2 (5.88%) Multivariate Testing
7 2 (5.88%) Campaign Analysis
7 2 (5.88%) Propensity Modelling
7 2 (5.88%) Responsive Web Design
7 2 (5.88%) Content Management
7 2 (5.88%) Econometrics
Programming Languages
1 13 (38.24%) SQL
2 2 (5.88%) VBA
2 2 (5.88%) JavaScript
3 1 (2.94%) C#
3 1 (2.94%) Java
3 1 (2.94%) T-SQL
3 1 (2.94%) R
3 1 (2.94%) Data Analysis Expressions (DAX)
3 1 (2.94%) SAS Macro
Qualifications
1 6 (17.65%) Degree
2 4 (11.76%) Postgraduate
Quality Assurance & Compliance
1 2 (5.88%) WAI
1 2 (5.88%) GCP
2 1 (2.94%) SLA
2 1 (2.94%) CDISC
Vendors
1 7 (20.59%) Omniture
1 7 (20.59%) Google
1 7 (20.59%) Adobe
2 2 (5.88%) Tableau
3 1 (2.94%) Microsoft
3 1 (2.94%) Salesforce.com
London
Churchill Frank
Rate: £250 - £400 per day
Posted: 12 days ago
Bristol
Hays IT - Uk Posting account
Rate: £250.00 - £350.00 per day
Posted: 18 days ago