The first table below looks at the demand for Marketing Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 577 524 571
Rank change year-on-year
-53 +47
Contract jobs citing Marketing Analytics 10 20 17
As % of all contract IT jobs located in the UK 0.018% 0.042% 0.028%
As % of the Processes & Methodologies category 0.024% 0.058% 0.040%
Number of daily rates quoted 7 9 16
Average daily rate £338 £450 £425
Average daily rate % change year-on-year
-25.00% +5.88%
90% offered a daily rate of more than £205 £420 £313
10% offered a daily rate of more than £360 £490 £525
UK excluding London average daily rate - £450 £375
% change year-on-year
- +20.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41342 34605 42097
As % of all contract IT jobs located in the UK 73.43% 72.51% 69.41%
Number of daily rates quoted 25701 20630 24018
Average daily rate £400 £405 £410
Average daily rate % change year-on-year
-1.23% -1.21%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £560 £575 £588
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 1173 1052 1437
Average hourly rate £28.08 £32.00 £27.50
Average hourly rate % change year-on-year
-12.25% +16.36%
90% offered a hourly rate of more than £12.39 £13.50 £13.00
10% offered a hourly rate of more than £52.50 £54.00 £45.00
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics within the UK.

Marketing Analytics Daily Rate Trend in the UK

Marketing Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics within the UK over the 3 months to 18 April 2014.

Marketing Analytics Daily Rate Histogram in the UK

Marketing Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics within the UK.

Marketing Analytics Hourly Rate Trend in the UK

Marketing Analytics
Top 27 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -94 10 £338 -25.00% 21
London -26 8 £338 -25.00% 13
City of London -12 2 £300 -53.84% 3
South West - 2 - - 1
West Midlands - - - -
East of England - - - -
East Midlands - - - -
North West - - - - 2
South East - - - - 3
Bournemouth - - - -
Bracknell - - - -
Brighton - - - - 2
Lancaster - - - - 1
Leeds - - - - 1
Manchester - - - -
Potters Bar - - - -
St Albans - - - -
Telford - - - -
Berkshire - - - -
Dorset - - - -
East Sussex - - - - 2
Hertfordshire - - - -
Lancashire - - - - 1
North Yorkshire - - - -
Shropshire - - - -
West Yorkshire - - - - 2
Yorkshire - - - - 2

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 18 April 2014, IT contractor jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics.

1 27 (100.00%) Marketing
1 27 (100.00%) Analytics
2 10 (37.04%) Degree
2 10 (37.04%) SQL
2 10 (37.04%) SAS
3 7 (25.93%) Data Mining
3 7 (25.93%) SPSS
3 7 (25.93%) Campaign Management
4 6 (22.22%) Business Analytics
4 6 (22.22%) Digital Marketing
4 6 (22.22%) Tableau
4 6 (22.22%) Data Analysis
4 6 (22.22%) Finance
4 6 (22.22%) Direct Marketing
5 5 (18.52%) Retail
5 5 (18.52%) Google
5 5 (18.52%) Digital Media
5 5 (18.52%) Visualisation
5 5 (18.52%) Google Analytics
6 4 (14.81%) Spreadsheet
6 4 (14.81%) QlikView
6 4 (14.81%) Matrix Management
6 4 (14.81%) SaaS
6 4 (14.81%) Big Data
6 4 (14.81%) Statistical Modelling
6 4 (14.81%) Omniture
6 4 (14.81%) Predictive Analytics
6 4 (14.81%) Salesforce.com
6 4 (14.81%) Microsoft
6 4 (14.81%) Business Objects

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 18 April 2014, IT contractor jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 10 (37.04%) SAS
2 3 (11.11%) Apache Pig
Applications
1 7 (25.93%) SPSS
2 4 (14.81%) Spreadsheet
2 4 (14.81%) MS Excel
3 2 (7.41%) MS PowerPoint
4 1 (3.70%) MS Office
Business Applications
1 5 (18.52%) Google Analytics
Cloud Services
1 4 (14.81%) SaaS
Database & Business Intelligence
1 7 (25.93%) Data Mining
2 4 (14.81%) QlikView
2 4 (14.81%) Big Data
3 3 (11.11%) MySQL
3 3 (11.11%) SQL Server
3 3 (11.11%) Apache Hive
3 3 (11.11%) Apache Cassandra
3 3 (11.11%) Hadoop
4 1 (3.70%) Base SAS
4 1 (3.70%) SAS Enterprise Guide
4 1 (3.70%) SQL Server 2008
4 1 (3.70%) Relational Database
Development Applications
1 3 (11.11%) JUnit
1 3 (11.11%) JIRA
1 3 (11.11%) Maven
1 3 (11.11%) Mockito
1 3 (11.11%) Hudson
1 3 (11.11%) TeamCity
General
1 27 (100.00%) Marketing
2 6 (22.22%) Finance
3 5 (18.52%) Retail
4 3 (11.11%) Advertising
5 2 (7.41%) Pharmaceutical
6 1 (3.70%) Financial Institution
Job Titles
1 21 (77.78%) Analyst
2 13 (48.15%) Data Analyst
3 9 (33.33%) Senior Analyst
4 5 (18.52%) Senior Data Analyst
5 4 (14.81%) Business Analyst
6 3 (11.11%) Senior Business Analyst
6 3 (11.11%) Developer
6 3 (11.11%) Java Developer
6 3 (11.11%) Hadoop Developer
6 3 (11.11%) Business Data Analyst
7 2 (7.41%) Insight Analyst
7 2 (7.41%) Marketing Analyst
7 2 (7.41%) SAS Analyst
7 2 (7.41%) Senior SAS Analyst
8 1 (3.70%) Project Manager
8 1 (3.70%) Junior
8 1 (3.70%) Senior Marketing Analyst
8 1 (3.70%) Junior Analyst
8 1 (3.70%) Report Analyst
8 1 (3.70%) Operations Manager
Libraries, Frameworks & Software Standards
1 3 (11.11%) JDBC
1 3 (11.11%) J2SE
1 3 (11.11%) Spring
1 3 (11.11%) MapReduce
Miscellaneous
1 5 (18.52%) Digital Media
1 5 (18.52%) Visualisation
2 3 (11.11%) Mathematics
2 3 (11.11%) Statistics
3 2 (7.41%) Computer Science
4 1 (3.70%) Economics
4 1 (3.70%) FMCG
Operating Systems
1 3 (11.11%) UNIX
1 3 (11.11%) Linux
Processes & Methodologies
1 27 (100.00%) Analytics
2 7 (25.93%) Campaign Management
3 6 (22.22%) Business Analytics
3 6 (22.22%) Digital Marketing
3 6 (22.22%) Data Analysis
3 6 (22.22%) Direct Marketing
4 4 (14.81%) Matrix Management
4 4 (14.81%) Statistical Modelling
4 4 (14.81%) Predictive Analytics
5 3 (11.11%) Business Intelligence
5 3 (11.11%) Customer Insight
5 3 (11.11%) Database Marketing
6 2 (7.41%) Financial Analysis
6 2 (7.41%) Stakeholder Management
6 2 (7.41%) Statistical Analysis
6 2 (7.41%) Web Analytics
6 2 (7.41%) B2B
6 2 (7.41%) Project Management
6 2 (7.41%) CRM
7 1 (3.70%) E-Commerce
Programming Languages
1 10 (37.04%) SQL
2 3 (11.11%) Java
3 1 (3.70%) VBA
Qualifications
1 10 (37.04%) Degree
2 1 (3.70%) PhD
2 1 (3.70%) PMP
2 1 (3.70%) PMI Certification
Vendors
1 6 (22.22%) Tableau
2 5 (18.52%) Google
3 4 (14.81%) Omniture
3 4 (14.81%) Salesforce.com
3 4 (14.81%) Microsoft
3 4 (14.81%) Business Objects
4 3 (11.11%) Oracle
4 3 (11.11%) Vertica
5 1 (3.70%) Unica
5 1 (3.70%) Neolane
London
Experis IT
Rate: £100.00 - £125.00 per day
Posted: Yesterday
London
Nicoll Curtin
Rate: £380 - £420 per day
Posted: Yesterday