The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 606 602 565
Rank change year-on-year
-4 -37
Contract jobs citing Marketing Analytics 14 9 14
As % of all contract IT jobs located in the UK 0.025% 0.016% 0.027%
As % of the Processes & Methodologies category 0.032% 0.022% 0.037%
Number of daily rates quoted 9 7 6
Average daily rate
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£700 £130 £310
Average daily rate % change year-on-year
+438.46% -58.06%
90% offered a daily rate of more than £444 £125 £275
10% offered a daily rate of more than £780 £385 £394
UK excluding London average daily rate - £400 £300
% change year-on-year
- +33.33%
Number of hourly rates quoted 0 1 0
Average hourly rate - £112.50 -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44182 41616 38228
As % of all contract IT jobs located in the UK 77.70% 76.15% 74.80%
Number of daily rates quoted 28632 25727 23174
Average daily rate £415 £400 £405
Average daily rate % change year-on-year
+3.75% -1.23%
90% offered a daily rate of more than £285 £275 £270
10% offered a daily rate of more than £575 £563 £575
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 1181 1176 1105
Average hourly rate £30.00 £25.00 £30.50
Average hourly rate % change year-on-year
+20.00% -18.03%
90% offered a hourly rate of more than £12.50 £12.85 £12.50
10% offered a hourly rate of more than £52.17 £50.00 £50.00
UK excluding London average hourly rate £30.50 £26.50 £31.00
% change year-on-year
+15.09% -14.51%

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics within the UK.

Marketing Analytics Daily Rate Trend in the UK

Marketing Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics within the UK over the 3 months to 31 July 2015.

Marketing Analytics Daily Rate Histogram in the UK

Marketing Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics within the UK.

Marketing Analytics Hourly Rate Trend in the UK

Marketing Analytics
Top 3 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +5 14 £700 +449.01% 8
England -19 14 £700 +438.46% 9
City of London - 2 £700 - 3

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 31 July 2015, IT contractor jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics.

1 25 (100.00%) Marketing
1 25 (100.00%) Analytics
2 13 (52.00%) Customer Insight
3 10 (40.00%) SAS
4 6 (24.00%) Finance
4 6 (24.00%) Analytical Skills
5 5 (20.00%) Coaching
5 5 (20.00%) Retail
5 5 (20.00%) Data Mining
5 5 (20.00%) PRINCE2
5 5 (20.00%) PRINCE2 Practitioner
5 5 (20.00%) Digital Marketing
6 4 (16.00%) Predictive Modelling
6 4 (16.00%) Agile Software Development
6 4 (16.00%) Stakeholder Management
7 3 (12.00%) Risk Management
7 3 (12.00%) Postgraduate
7 3 (12.00%) Adobe
7 3 (12.00%) Email Marketing
7 3 (12.00%) Data Analysis
7 3 (12.00%) User Experience
7 3 (12.00%) Statistical Modelling
7 3 (12.00%) Propensity Modelling
8 2 (8.00%) Social Media
8 2 (8.00%) Customer Analysis
8 2 (8.00%) Predictive Analytics
8 2 (8.00%) Mathematics
8 2 (8.00%) Degree
8 2 (8.00%) Web Analytics
8 2 (8.00%) SPSS

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 31 July 2015, IT contractor jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 10 (40.00%) SAS
2 1 (4.00%) Apache Pig
Applications
1 2 (8.00%) MS Office
1 2 (8.00%) MS Excel
1 2 (8.00%) SPSS
2 1 (4.00%) PowerPivot
Business Applications
1 1 (4.00%) Adobe Campaign
Cloud Services
1 1 (4.00%) Google Analytics
1 1 (4.00%) Adobe Analytics
Database & Business Intelligence
1 5 (20.00%) Data Mining
2 1 (4.00%) SQL Server Analysis Services
2 1 (4.00%) Base SAS
2 1 (4.00%) Hadoop
2 1 (4.00%) Apache Hive
2 1 (4.00%) Relational Database
2 1 (4.00%) Microsoft Power View
Development Applications
1 1 (4.00%) ProC
General
1 25 (100.00%) Marketing
2 6 (24.00%) Finance
3 5 (20.00%) Retail
4 2 (8.00%) Games
5 1 (4.00%) Publishing
5 1 (4.00%) Pharmaceutical
5 1 (4.00%) Financial Institution
Job Titles
1 10 (40.00%) Analyst
2 6 (24.00%) Programme Manager
3 4 (16.00%) Marketing Analyst
4 3 (12.00%) Programme Director
4 3 (12.00%) Data Analyst
4 3 (12.00%) Digital Marketing Specialist
5 2 (8.00%) SAS Customer Insight Analyst
5 2 (8.00%) Insight Analyst
5 2 (8.00%) Customer Insight Analyst
5 2 (8.00%) Customer Analyst
6 1 (4.00%) SAS Data Analyst
6 1 (4.00%) Web Analyst
6 1 (4.00%) SAS Programmer
6 1 (4.00%) SAS Analyst
6 1 (4.00%) Programmer
6 1 (4.00%) Report Analyst
6 1 (4.00%) Marketing Data Analyst
Miscellaneous
1 6 (24.00%) Analytical Skills
2 3 (12.00%) User Experience
3 2 (8.00%) Social Media
3 2 (8.00%) Mathematics
4 1 (4.00%) Biotechnology
4 1 (4.00%) Credit Risk
4 1 (4.00%) Online Games
4 1 (4.00%) Clustering
4 1 (4.00%) Statistics
Processes & Methodologies
1 25 (100.00%) Analytics
2 13 (52.00%) Customer Insight
3 5 (20.00%) Coaching
3 5 (20.00%) PRINCE2
3 5 (20.00%) Digital Marketing
4 4 (16.00%) Stakeholder Management
4 4 (16.00%) Agile Software Development
4 4 (16.00%) Predictive Modelling
5 3 (12.00%) Email Marketing
5 3 (12.00%) Statistical Modelling
5 3 (12.00%) Propensity Modelling
5 3 (12.00%) Risk Management
5 3 (12.00%) Data Analysis
6 2 (8.00%) Web Analytics
6 2 (8.00%) Predictive Analytics
6 2 (8.00%) Customer Analysis
6 2 (8.00%) CRM
6 2 (8.00%) E-Commerce
6 2 (8.00%) Data Modelling
7 1 (4.00%) Business Intelligence
Programming Languages
1 2 (8.00%) SQL
2 1 (4.00%) T-SQL
2 1 (4.00%) R
2 1 (4.00%) Data Analysis Expressions (DAX)
2 1 (4.00%) C#
Qualifications
1 5 (20.00%) PRINCE2 Practitioner
2 3 (12.00%) Postgraduate
3 2 (8.00%) Degree
4 1 (4.00%) Security Cleared
Quality Assurance & Compliance
1 2 (8.00%) GCP
2 1 (4.00%) CDISC
Vendors
1 3 (12.00%) Adobe
2 1 (4.00%) Salesforce.com
2 1 (4.00%) Omniture
2 1 (4.00%) Google
2 1 (4.00%) Tableau
2 1 (4.00%) Sysomos
2 1 (4.00%) Microsoft