The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 593 587 565
Rank change year-on-year
-6 -22
Contract jobs citing Marketing Analytics 26 14 14
As % of all contract IT jobs located in the UK 0.051% 0.028% 0.029%
As % of the Processes & Methodologies category 0.062% 0.036% 0.038%
Number of daily rates quoted 17 8 12
Average daily rate £350 £350 £375
Average daily rate % change year-on-year
- -6.66%
90% offered a daily rate of more than £162 £275 £314
10% offered a daily rate of more than £420 £458 £425
UK excluding London average daily rate £251 £350 £330
% change year-on-year
-28.21% +6.06%
Number of hourly rates quoted 5 2 0
Average hourly rate £14.00 £18.00 -
Average hourly rate % change year-on-year
-22.22% -
UK excluding London average hourly rate £14.00 £18.00 -
% change year-on-year
-22.22% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41710 39321 37141
As % of all contract IT jobs located in the UK 81.10% 77.61% 76.47%
Number of daily rates quoted 27291 25151 22514
Average daily rate £425 £422 £400
Average daily rate % change year-on-year
+0.73% +5.47%
90% offered a daily rate of more than £300 £285 £270
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1208 1037 1128
Average hourly rate £39.31 £26.00 £27.50
Average hourly rate % change year-on-year
+51.17% -5.45%
90% offered a hourly rate of more than £13.00 £12.00 £12.50
10% offered a hourly rate of more than £57.00 £46.50 £52.40
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Marketing Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics within the UK.

Marketing Analytics Daily Rate Trend in the UK

Marketing Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics within the UK over the 3 months to 5 February 2016.

Marketing Analytics Daily Rate Histogram in the UK

Marketing Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics within the UK.

Marketing Analytics Hourly Rate Trend in the UK

Marketing Analytics
Top 8 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +12 24 £360 -0.68% 7
London +3 15 £375 +3.44% 5
South East +7 7 £161 - 2
Berkshire - 7 £161 - 1
Bracknell - 5 - - 1
Manchester - 2 £360 -
North West - 2 £360 -
Reading - 2 £161 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 5 February 2016, IT contractor jobs within the UK citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics.

1 29 (100.00%) Marketing
1 29 (100.00%) Analytics
2 15 (51.72%) SQL
3 12 (41.38%) Data Analysis
4 10 (34.48%) Business Intelligence
5 8 (27.59%) SAS
5 8 (27.59%) Mentoring
6 7 (24.14%) Data Modelling
6 7 (24.14%) MS Excel
6 7 (24.14%) Finance
7 6 (20.69%) SQL Server Reporting Services
7 6 (20.69%) Campaign Management
8 5 (17.24%) Segmentation Analysis
8 5 (17.24%) User Experience
8 5 (17.24%) Analytical Skills
8 5 (17.24%) Social Media
8 5 (17.24%) Tableau
8 5 (17.24%) Google Analytics
8 5 (17.24%) Data Management
8 5 (17.24%) Google
8 5 (17.24%) Microsoft
8 5 (17.24%) Advertising
8 5 (17.24%) SQL Server
8 5 (17.24%) MS Office
9 4 (13.79%) T-SQL
9 4 (13.79%) CRM
9 4 (13.79%) Digital Marketing
9 4 (13.79%) Web Analytics
10 3 (10.34%) Pricing Data
10 3 (10.34%) Digital Media

Marketing Analytics
Top Related IT Skills by Category

For the 6 months to 5 February 2016, IT contractor jobs within the UK citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 8 (27.59%) SAS
2 3 (10.34%) SharePoint
3 1 (3.45%) Drupal
Applications
1 7 (24.14%) MS Excel
2 5 (17.24%) MS Office
Business Applications
1 3 (10.34%) Dynamics CRM
1 3 (10.34%) Radian6
1 3 (10.34%) Unica
Cloud Services
1 5 (17.24%) Google Analytics
2 2 (6.90%) AdWords
2 2 (6.90%) SaaS
3 1 (3.45%) Google Tag Manager
Database & Business Intelligence
1 6 (20.69%) SQL Server Reporting Services
2 5 (17.24%) SQL Server
3 2 (6.90%) OLAP
3 2 (6.90%) OLAP Cube
3 2 (6.90%) Power BI
3 2 (6.90%) SQL Server Analysis Services
3 2 (6.90%) SQL Server Integration Services
4 1 (3.45%) Big Data
General
1 29 (100.00%) Marketing
2 7 (24.14%) Finance
3 5 (17.24%) Advertising
4 3 (10.34%) Manufacturing
5 1 (3.45%) Retail
Job Titles
1 11 (37.93%) Analyst
2 8 (27.59%) Data Analyst
3 7 (24.14%) Consultant
4 6 (20.69%) Business Intelligence Manager
4 6 (20.69%) Business Manager
4 6 (20.69%) SQL Analyst
5 5 (17.24%) SQL Data Analyst
6 4 (13.79%) Excel Analyst
7 3 (10.34%) Business Intelligence Analyst
7 3 (10.34%) Marketing Analyst
7 3 (10.34%) Marketing Consultant
7 3 (10.34%) Report Analyst
7 3 (10.34%) Social Media Consultant
7 3 (10.34%) Social Media Manager
7 3 (10.34%) SQL Reporting Analyst
8 2 (6.90%) Cloud Consultant
8 2 (6.90%) Digital Director
8 2 (6.90%) OLAP Analyst
8 2 (6.90%) Server Analyst
8 2 (6.90%) SQL Server Analyst
Libraries, Frameworks & Software Standards
1 3 (10.34%) COM
2 1 (3.45%) HTML
Miscellaneous
1 5 (17.24%) Analytical Skills
1 5 (17.24%) Social Media
1 5 (17.24%) User Experience
2 3 (10.34%) Digital Media
2 3 (10.34%) Life Science
2 3 (10.34%) Pricing Data
3 2 (6.90%) Computer Science
3 2 (6.90%) Credit Risk
3 2 (6.90%) Data Integration
3 2 (6.90%) Market Risk
3 2 (6.90%) Visualisation
4 1 (3.45%) Economics
4 1 (3.45%) Mathematics
4 1 (3.45%) Statistics
Processes & Methodologies
1 29 (100.00%) Analytics
2 12 (41.38%) Data Analysis
3 10 (34.48%) Business Intelligence
4 8 (27.59%) Mentoring
5 7 (24.14%) Data Modelling
6 6 (20.69%) Campaign Management
7 5 (17.24%) Data Management
7 5 (17.24%) Segmentation Analysis
8 4 (13.79%) CRM
8 4 (13.79%) Digital Marketing
8 4 (13.79%) Web Analytics
9 3 (10.34%) Agile Software Development
9 3 (10.34%) Customer Segmentation
9 3 (10.34%) Use Case
10 2 (6.90%) B2B
10 2 (6.90%) E-Commerce
10 2 (6.90%) Performance Monitoring
10 2 (6.90%) Service Delivery
11 1 (3.45%) SEO
11 1 (3.45%) Stakeholder Management
Programming Languages
1 15 (51.72%) SQL
2 4 (13.79%) T-SQL
3 2 (6.90%) VBA
4 1 (3.45%) Java
4 1 (3.45%) Python
4 1 (3.45%) R
Qualifications
1 3 (10.34%) Degree
2 1 (3.45%) MBA
Vendors
1 5 (17.24%) Google
1 5 (17.24%) Microsoft
1 5 (17.24%) Tableau
2 3 (10.34%) Adobe
2 3 (10.34%) Facebook
2 3 (10.34%) IBM
2 3 (10.34%) Salesforce.com
2 3 (10.34%) Sitecore
2 3 (10.34%) Sysomos
3 1 (3.45%) SAP