The table below looks at the statistics for Marketing Analytics skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing Analytics over the 3 months to 5 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
5 May 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 637 630 604
Rank change year-on-year
-7 -26
Contract jobs citing Marketing Analytics 16 10 12
As % of all contract IT jobs located in the UK 0.029% 0.018% 0.022%
As % of the Processes & Methodologies category 0.035% 0.023% 0.028%
Number of daily rates quoted 11 8 8
Median daily rate £475 £370 £313
Median daily rate % change year-on-year
+28.37% +18.40%
90% offered a daily rate of more than £170 £275 £130
10% offered a daily rate of more than £588 £423 £365
UK excluding London median daily rate £400 £400 -
Number of hourly rates quoted 0 2 1
Median hourly rate - £18.00 £32.00
Median hourly rate % change year-on-year
- -43.75%
UK excluding London median hourly rate - £18.00 -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
45304 44011 42247
As % of all contract IT jobs located in the UK 81.57% 78.89% 77.54%
Number of daily rates quoted 29953 27402 26436
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £551
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 1029 1284 1210
Median hourly rate £35.00 £29.00 £29.50
Median hourly rate % change year-on-year
+20.68% -1.69%
90% offered a hourly rate of more than £12.83 £12.10 £12.50
10% offered a hourly rate of more than £48.50 £49.50 £50.00
UK excluding London median hourly rate £36.00 £30.00 £30.41
% change year-on-year
+20.00% -1.35%

Marketing Analytics
Jobs Demand Trend

The demand trend of contract jobs citing Marketing Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the UK

Marketing Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analytics within the UK.

Marketing Analytics Daily Rate Trend in the UK

Marketing Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analytics within the UK over the 3 months to 5 May 2016.

Marketing Analytics Daily Rate Histogram in the UK

Marketing Analytics
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analytics within the UK.

Marketing Analytics Hourly Rate Trend in the UK

Marketing Analytics
Top 8 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analytics within the UK over the 3 months to 5 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -19 16 £475 +28.37% 11
London +10 14 £513 +38.51% 8
Hammersmith - 4 £563 -
City of London +36 2 £588 +51.61% 1
South East -14 1 - -
East Midlands - 1 £400 - 1
Surrey - 1 - -
Northamptonshire - 1 £400 -

Marketing Analytics
Top 30 Related IT Skills

For the 6 months to 5 May 2016, IT contractor jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketing Analytics.

1 42 (100.00%) Marketing
1 42 (100.00%) Analytics
2 22 (52.38%) SQL
3 15 (35.71%) Data Analysis
4 14 (33.33%) SAS
5 12 (28.57%) Business Intelligence
6 10 (23.81%) MS Excel
6 10 (23.81%) Data Modelling
6 10 (23.81%) Campaign Management
6 10 (23.81%) Analytical Skills
7 9 (21.43%) CRM
7 9 (21.43%) Finance
8 8 (19.05%) Advertising
8 8 (19.05%) SQL Server
8 8 (19.05%) Degree
8 8 (19.05%) Mentoring
9 7 (16.67%) SQL Server Reporting Services
9 7 (16.67%) Social Media
9 7 (16.67%) Adobe
9 7 (16.67%) MS Office
9 7 (16.67%) T-SQL
9 7 (16.67%) Agile Software Development
10 6 (14.29%) Microsoft
10 6 (14.29%) Google Analytics
10 6 (14.29%) Google
10 6 (14.29%) Web Analytics
11 5 (11.90%) Radian6
11 5 (11.90%) User Experience
11 5 (11.90%) Segmentation Analysis
11 5 (11.90%) Facebook

Marketing Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (33.33%) SAS
2 4 (9.52%) CMS
3 3 (7.14%) SharePoint
4 1 (2.38%) Drupal
4 1 (2.38%) Facebook Platform
Applications
1 10 (23.81%) MS Excel
2 7 (16.67%) MS Office
3 1 (2.38%) SPSS
Business Applications
1 5 (11.90%) Radian6
2 3 (7.14%) Dynamics CRM
2 3 (7.14%) Unica
3 2 (4.76%) Eloqua
3 2 (4.76%) FastStats
4 1 (2.38%) Data Workbench
4 1 (2.38%) WebTrends
Cloud Services
1 6 (14.29%) Google Analytics
2 3 (7.14%) AdWords
3 2 (4.76%) SaaS
4 1 (2.38%) Adobe Analytics
4 1 (2.38%) Google Tag Manager
Communications & Networking
1 1 (2.38%) Internet
Database & Business Intelligence
1 8 (19.05%) SQL Server
2 7 (16.67%) SQL Server Reporting Services
3 4 (9.52%) Data Mining
4 3 (7.14%) OLAP
4 3 (7.14%) SQL Server Analysis Services
4 3 (7.14%) SQL Server Integration Services
5 2 (4.76%) OLAP Cube
5 2 (4.76%) Power BI
5 2 (4.76%) Relational Database
6 1 (2.38%) Big Data
6 1 (2.38%) OLTP
Development Applications
1 2 (4.76%) SQL Server Management Studio (SSMS)
General
1 42 (100.00%) Marketing
2 9 (21.43%) Finance
3 8 (19.05%) Advertising
4 3 (7.14%) Manufacturing
4 3 (7.14%) Telecoms
5 2 (4.76%) Legal
5 2 (4.76%) Publishing
6 1 (2.38%) Banking
6 1 (2.38%) Retail
Job Titles
1 15 (35.71%) Analyst
2 12 (28.57%) Data Analyst
3 8 (19.05%) Consultant
4 7 (16.67%) Marketing Analyst
4 7 (16.67%) SQL Analyst
5 6 (14.29%) Business Intelligence Manager
5 6 (14.29%) Business Manager
5 6 (14.29%) SQL Data Analyst
6 5 (11.90%) Analytics Manager
7 4 (9.52%) Excel Analyst
7 4 (9.52%) Marketing Data Analyst
7 4 (9.52%) Social Media Consultant
7 4 (9.52%) Social Media Manager
8 3 (7.14%) Marketing Consultant
8 3 (7.14%) Report Analyst
8 3 (7.14%) SQL Reporting Analyst
9 2 (4.76%) Cloud Consultant
9 2 (4.76%) Digital Analytics Manager
9 2 (4.76%) Junior Marketing Analyst
9 2 (4.76%) OLAP Analyst
Libraries, Frameworks & Software Standards
1 3 (7.14%) COM
2 1 (2.38%) HTML
2 1 (2.38%) MDX
Miscellaneous
1 10 (23.81%) Analytical Skills
2 7 (16.67%) Social Media
3 5 (11.90%) User Experience
4 4 (9.52%) Digital Media
4 4 (9.52%) Life Science
5 3 (7.14%) Mathematics
5 3 (7.14%) Pricing Data
6 2 (4.76%) Computer Science
6 2 (4.76%) Credit Risk
6 2 (4.76%) Data Integration
6 2 (4.76%) Data Protection Act
6 2 (4.76%) Market Risk
6 2 (4.76%) Visualisation
7 1 (2.38%) Economics
7 1 (2.38%) Statistics
Processes & Methodologies
1 42 (100.00%) Analytics
2 15 (35.71%) Data Analysis
3 12 (28.57%) Business Intelligence
4 10 (23.81%) Campaign Management
4 10 (23.81%) Data Modelling
5 9 (21.43%) CRM
6 8 (19.05%) Mentoring
7 7 (16.67%) Agile Software Development
8 6 (14.29%) Web Analytics
9 5 (11.90%) Data Management
9 5 (11.90%) Segmentation Analysis
10 4 (9.52%) B2B
10 4 (9.52%) Dependency Management
10 4 (9.52%) Digital Analytics
10 4 (9.52%) Digital Marketing
11 3 (7.14%) Direct Marketing
11 3 (7.14%) E-Commerce
11 3 (7.14%) Statistical Analysis
11 3 (7.14%) Use Case
11 3 (7.14%) Waterfall
Programming Languages
1 22 (52.38%) SQL
2 7 (16.67%) T-SQL
3 3 (7.14%) R
4 2 (4.76%) VBA
5 1 (2.38%) Java
5 1 (2.38%) Python
Qualifications
1 8 (19.05%) Degree
2 1 (2.38%) MBA
Quality Assurance & Compliance
1 1 (2.38%) Data Quality
1 1 (2.38%) QA
Vendors
1 7 (16.67%) Adobe
2 6 (14.29%) Google
2 6 (14.29%) Microsoft
3 5 (11.90%) Facebook
4 4 (9.52%) Sysomos
5 3 (7.14%) IBM
5 3 (7.14%) Salesforce Marketing Cloud
5 3 (7.14%) Salesforce.com
5 3 (7.14%) Sitecore
5 3 (7.14%) Tableau
6 2 (4.76%) Apteco
7 1 (2.38%) DoubleClick
7 1 (2.38%) Omniture
7 1 (2.38%) Optimizely
7 1 (2.38%) SAP
7 1 (2.38%) Twitter
7 1 (2.38%) Yahoo!