The table below looks at the statistics for the Marketing Data Analyst role in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Data Analyst in their job title over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Marketing Data Analyst
Rank 624 600 593
Rank change year-on-year
-24 -7
Contract jobs requiring a Marketing Data Analyst 2 5 6
As % of all contract IT jobs located in the UK 0.004% 0.010% 0.012%
As % of the Job Titles category 0.004% 0.010% 0.013%
Number of daily rates quoted 2 1 3
Average daily rate £160 £158 £188
Average daily rate % change year-on-year
+1.58% -16.00%
90% offered a daily rate of more than £156 £158 £178
10% offered a daily rate of more than £164 £158 £194
UK excluding London average daily rate £155 - £188
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
UK
Contract IT job ads with a match in the
Job Titles category
48768 48345 46356
As % of all contract IT jobs located in the UK 94.58% 94.48% 94.27%
Number of daily rates quoted 31355 30091 27314
Average daily rate £413 £400 £400
Average daily rate % change year-on-year
+3.12% -
90% offered a daily rate of more than £260 £240 £225
10% offered a daily rate of more than £575 £563 £565
UK excluding London average daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 1699 1902 2042
Average hourly rate £17.50 £17.22 £17.50
Average hourly rate % change year-on-year
+1.62% -1.60%
90% offered a hourly rate of more than £11.00 £11.00 £11.50
10% offered a hourly rate of more than £49.50 £40.00 £40.00
UK excluding London average hourly rate £17.50 £16.50 £16.50
% change year-on-year
+6.06% -

Marketing Data Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Data Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Data Analyst Jobs Demand Trend in the UK

Marketing Data Analyst
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Data Analyst within the UK.

Marketing Data Analyst Daily Rate Trend in the UK

Marketing Data Analyst
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Data Analyst within the UK.

Marketing Data Analyst Hourly Rate Trend in the UK

Marketing Data Analyst
Top 2 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Data Analyst within the UK over the 3 months to 14 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +5 1 £165 +4.76% 1
England -13 1 £165 +4.76% 1

Marketing Data Analyst
Top 30 Related IT Skills

For the 6 months to 14 February 2016, IT contractor jobs within the UK that cited Marketing Data Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Data Analyst in their job title.

1 9 (100.00%) Marketing
2 6 (66.67%) SQL
3 3 (33.33%) Analytics
4 2 (22.22%) Google Analytics
4 2 (22.22%) Analytical Skills
4 2 (22.22%) Finance
4 2 (22.22%) Retail
4 2 (22.22%) Google
4 2 (22.22%) SAS
4 2 (22.22%) VBA
4 2 (22.22%) SQL Server
4 2 (22.22%) MS Excel
4 2 (22.22%) CRM
4 2 (22.22%) E-Commerce
5 1 (11.11%) Data Modelling
5 1 (11.11%) ETL
5 1 (11.11%) MS Office
5 1 (11.11%) SAP
5 1 (11.11%) Python
5 1 (11.11%) Business Intelligence
5 1 (11.11%) B2B
5 1 (11.11%) B2C
5 1 (11.11%) Microsoft
5 1 (11.11%) Adobe
5 1 (11.11%) SPSS
5 1 (11.11%) Electronics
5 1 (11.11%) Telecoms
5 1 (11.11%) Statistical Analysis
5 1 (11.11%) SQL Server Integration Services
5 1 (11.11%) SQL Server Reporting Services

Marketing Data Analyst
Top Related IT Skills by Category

For the 6 months to 14 February 2016, IT contractor jobs within the UK that cited Marketing Data Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Data Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 2 (22.22%) SAS
Applications
1 2 (22.22%) MS Excel
2 1 (11.11%) MS Office
2 1 (11.11%) SPSS
Business Applications
1 1 (11.11%) Data Workbench
1 1 (11.11%) FastStats
1 1 (11.11%) Payment Gateway
1 1 (11.11%) SAP Oil and Gas
Cloud Services
1 2 (22.22%) Google Analytics
Database & Business Intelligence
1 2 (22.22%) SQL Server
2 1 (11.11%) Relational Database
2 1 (11.11%) SQL Server Integration Services
2 1 (11.11%) SQL Server Reporting Services
Development Applications
1 1 (11.11%) SQL Server Management Studio (SSMS)
General
1 9 (100.00%) Marketing
2 2 (22.22%) Finance
2 2 (22.22%) Retail
3 1 (11.11%) Banking
3 1 (11.11%) Electronics
3 1 (11.11%) Games
3 1 (11.11%) Manufacturing
3 1 (11.11%) Telecoms
Miscellaneous
1 2 (22.22%) Analytical Skills
2 1 (11.11%) FMCG
Processes & Methodologies
1 3 (33.33%) Analytics
2 2 (22.22%) CRM
2 2 (22.22%) E-Commerce
3 1 (11.11%) B2B
3 1 (11.11%) B2C
3 1 (11.11%) Business Intelligence
3 1 (11.11%) Customer Analysis
3 1 (11.11%) Data Analysis
3 1 (11.11%) Data Modelling
3 1 (11.11%) Database Optimisation
3 1 (11.11%) Data-Driven Marketing
3 1 (11.11%) Digital Marketing
3 1 (11.11%) ETL
3 1 (11.11%) Marketing Analytics
3 1 (11.11%) Programme Management
3 1 (11.11%) Propensity Modelling
3 1 (11.11%) Statistical Analysis
3 1 (11.11%) Web Analytics
Programming Languages
1 6 (66.67%) SQL
2 2 (22.22%) VBA
3 1 (11.11%) PHP
3 1 (11.11%) Python
3 1 (11.11%) R
3 1 (11.11%) T-SQL
Vendors
1 2 (22.22%) Google
2 1 (11.11%) Adobe
2 1 (11.11%) Apteco
2 1 (11.11%) Microsoft
2 1 (11.11%) SAP