The table below looks at the statistics for the Marketing Data Analyst role in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Data Analyst in their job title over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Marketing Data Analyst
Rank 655 629 607
Rank change year-on-year
-26 -22
Contract jobs requiring a Marketing Data Analyst 3 2 11
As % of all contract IT jobs located in the UK 0.005% 0.004% 0.020%
As % of the Job Titles category 0.006% 0.004% 0.021%
Number of daily rates quoted 2 2 8
Average daily rate £170 £216 £306
Average daily rate % change year-on-year
-21.38% -29.38%
UK excluding London average daily rate - - £175
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
UK
Contract IT job ads with a match in the
Job Titles category
53058 52916 51575
As % of all contract IT jobs located in the UK 94.92% 94.76% 94.33%
Number of daily rates quoted 34561 32091 31451
Average daily rate £425 £400 £395
Average daily rate % change year-on-year
+6.25% +1.26%
90% offered a daily rate of more than £263 £240 £225
10% offered a daily rate of more than £600 £550 £550
UK excluding London average daily rate £390 £375 £350
% change year-on-year
+4.00% +7.14%
Number of hourly rates quoted 1534 2122 2107
Average hourly rate £17.50 £17.50 £17.50
90% offered a hourly rate of more than £11.00 £11.00 £11.00
10% offered a hourly rate of more than £44.50 £42.50 £42.50
UK excluding London average hourly rate £17.50 £16.83 £17.00
% change year-on-year
+4.01% -1.02%

Marketing Data Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Data Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Data Analyst Jobs Demand Trend in the UK

Marketing Data Analyst
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Data Analyst within the UK.

Marketing Data Analyst Daily Rate Trend in the UK

Marketing Data Analyst
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Data Analyst within the UK.

Marketing Data Analyst Hourly Rate Trend in the UK

Marketing Data Analyst
Top 2 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Data Analyst within the UK over the 3 months to 30 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -4 3 £170 -21.38%
England -28 3 £170 -21.38% 2

Marketing Data Analyst
Top 30 Related IT Skills

For the 6 months to 30 April 2016, IT contractor jobs within the UK that cited Marketing Data Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Data Analyst in their job title.

1 9 (100.00%) Marketing
2 8 (88.89%) SQL
3 6 (66.67%) Analytics
4 5 (55.56%) SAS
5 4 (44.44%) SQL Server
5 4 (44.44%) MS Excel
5 4 (44.44%) Marketing Analytics
5 4 (44.44%) Analytical Skills
6 3 (33.33%) Apteco
6 3 (33.33%) R
6 3 (33.33%) Relational Database
6 3 (33.33%) SQL Server Management Studio (SSMS)
6 3 (33.33%) Degree
6 3 (33.33%) FastStats
6 3 (33.33%) MS Office
7 2 (22.22%) CRM
7 2 (22.22%) E-Commerce
7 2 (22.22%) VBA
7 2 (22.22%) B2B
7 2 (22.22%) Retail
7 2 (22.22%) Google
7 2 (22.22%) Finance
7 2 (22.22%) Legal
7 2 (22.22%) Publishing
7 2 (22.22%) Econometrics
7 2 (22.22%) Google Analytics
7 2 (22.22%) Data Protection
7 2 (22.22%) Data Protection Act
7 2 (22.22%) Direct Marketing
7 2 (22.22%) Mathematics

Marketing Data Analyst
Top Related IT Skills by Category

For the 6 months to 30 April 2016, IT contractor jobs within the UK that cited Marketing Data Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Data Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 5 (55.56%) SAS
Applications
1 4 (44.44%) MS Excel
2 3 (33.33%) MS Office
3 1 (11.11%) SPSS
Business Applications
1 3 (33.33%) FastStats
2 2 (22.22%) Eloqua
3 1 (11.11%) Data Workbench
3 1 (11.11%) SAP Oil and Gas
Cloud Services
1 2 (22.22%) Google Analytics
Database & Business Intelligence
1 4 (44.44%) SQL Server
2 3 (33.33%) Relational Database
3 1 (11.11%) Data Mining
3 1 (11.11%) SQL Server Integration Services
3 1 (11.11%) SQL Server Reporting Services
Development Applications
1 3 (33.33%) SQL Server Management Studio (SSMS)
General
1 9 (100.00%) Marketing
2 2 (22.22%) Finance
2 2 (22.22%) Legal
2 2 (22.22%) Publishing
2 2 (22.22%) Retail
3 1 (11.11%) Electronics
3 1 (11.11%) Manufacturing
3 1 (11.11%) Telecoms
Miscellaneous
1 4 (44.44%) Analytical Skills
2 2 (22.22%) Data Protection Act
2 2 (22.22%) Mathematics
3 1 (11.11%) FMCG
Processes & Methodologies
1 6 (66.67%) Analytics
2 4 (44.44%) Marketing Analytics
3 2 (22.22%) B2B
3 2 (22.22%) Campaign Analysis
3 2 (22.22%) Campaign Management
3 2 (22.22%) CRM
3 2 (22.22%) Data Protection
3 2 (22.22%) Direct Marketing
3 2 (22.22%) E-Commerce
3 2 (22.22%) Econometrics
3 2 (22.22%) Statistical Modelling
4 1 (11.11%) Business Intelligence
4 1 (11.11%) Contact Management
4 1 (11.11%) Data Analysis
4 1 (11.11%) Data Modelling
4 1 (11.11%) Digital Marketing
4 1 (11.11%) ETL
4 1 (11.11%) Programme Management
4 1 (11.11%) Statistical Analysis
4 1 (11.11%) Web Analytics
Programming Languages
1 8 (88.89%) SQL
2 3 (33.33%) R
3 2 (22.22%) VBA
4 1 (11.11%) T-SQL
Qualifications
1 3 (33.33%) Degree
Vendors
1 3 (33.33%) Apteco
2 2 (22.22%) Google
3 1 (11.11%) Adobe
3 1 (11.11%) Microsoft
3 1 (11.11%) SAP
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