Personalization Contracts

Personalization
UK

The following table provides summary statistics for contract job vacancies with a requirement for Personalization skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Personalization over the 6 months to 20 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
20 Apr 2024
Same period 2023 Same period 2022
Rank 501 607 668
Rank change year-on-year +106 +61 -77
Contract jobs citing Personalization 82 109 173
As % of all contract jobs advertised in the UK 0.19% 0.18% 0.19%
As % of the Processes & Methodologies category 0.22% 0.20% 0.21%
Number of daily rates quoted 57 69 97
10th Percentile £342 £231 £375
25th Percentile £425 £519 £425
Median daily rate (50th Percentile) £550 £650 £550
Median % change year-on-year -15.38% +18.18% +29.41%
75th Percentile £675 £775 £644
90th Percentile £775 £800 £725
UK excluding London median daily rate £600 £550 £513
% change year-on-year +9.09% +7.32% +20.59%
Number of hourly rates quoted 1 3 0
10th Percentile - - -
25th Percentile £76.25 - -
Median hourly rate £77.50 £35.00 -
Median % change year-on-year +121.43% - -
75th Percentile £78.75 - -
90th Percentile - - -
UK excluding London median hourly rate - £35.00 -

All Process and Methodology Skills
UK

Personalization is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 37,496 54,367 81,386
As % of all contract IT jobs advertised in the UK 86.34% 89.89% 90.59%
Number of daily rates quoted 24,234 37,632 57,133
10th Percentile £300 £325 £340
25th Percentile £413 £438 £425
Median daily rate (50th Percentile) £525 £550 £525
Median % change year-on-year -4.55% +4.76% +9.38%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £475
% change year-on-year - +5.26% +10.47%
Number of hourly rates quoted 2,411 1,796 1,955
10th Percentile £12.75 £11.00 £12.50
25th Percentile £15.97 £16.62 £15.25
Median hourly rate £35.00 £37.50 £25.00
Median % change year-on-year -6.67% +50.00% +0.83%
75th Percentile £58.69 £65.00 £49.25
90th Percentile £71.90 £75.00 £63.75
UK excluding London median hourly rate £35.00 £37.50 £20.00
% change year-on-year -6.67% +87.50% -6.98%

Personalization
Job Vacancy Trend

Job postings citing Personalization as a proportion of all IT jobs advertised.

Job vacancy trend for Personalization in the UK

Personalization
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Personalization.

Daily rate trend for Personalization in the UK

Personalization
Daily Rate Histogram

Daily rate distribution for jobs citing Personalization over the 6 months to 20 April 2024.

Daily rate histogram for Personalization in the UK

Personalization
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Personalization.

Hourly rate trend for Personalization in the UK

Personalization
Top 12 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the UK over the 6 months to 20 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +102 77 £550 -15.38% 60
London +95 64 £550 -21.43% 36
Work from Home +94 14 £575 -20.69% 34
UK excluding London +47 13 £600 +9.09% 25
South West +24 5 £750 +36.36% 2
East of England +8 3 £450 -41.94% 1
Midlands +30 2 £600 +233.33% 9
West Midlands +29 2 £600 +36.36% 6
North of England +28 2 £120 -76.00% 8
Scotland +43 1 £600 - 1
North West +20 1 £120 -78.18% 7
Yorkshire +15 1 - - 1

Personalization
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (7.32%) CMS
2 3 (3.66%) Confluence
3 2 (2.44%) Headless CMS
3 2 (2.44%) SAS
4 1 (1.22%) Adobe Experience Manager
4 1 (1.22%) Moodle
Applications
1 4 (4.88%) Microsoft Excel
1 4 (4.88%) Microsoft Office
1 4 (4.88%) Photoshop
2 3 (3.66%) Microsoft PowerPoint
3 1 (1.22%) Trello
Business Applications
1 7 (8.54%) Adobe Campaign
2 2 (2.44%) Shopify
2 2 (2.44%) Unica
2 2 (2.44%) WebTrends
3 1 (1.22%) Eloqua
3 1 (1.22%) Oracle Assets
3 1 (1.22%) Oracle Cash Management
3 1 (1.22%) Oracle EBS
3 1 (1.22%) Oracle EBS R12
3 1 (1.22%) Oracle General Ledger
3 1 (1.22%) Oracle Internet Expenses
3 1 (1.22%) Oracle iProcurement
3 1 (1.22%) Oracle Payables
3 1 (1.22%) Oracle Procure-to-Pay
3 1 (1.22%) Oracle Receivables
Cloud Services
1 26 (31.71%) AWS
2 25 (30.49%) GCP
3 4 (4.88%) Google Analytics
4 3 (3.66%) Adobe Analytics
4 3 (3.66%) Azure
4 3 (3.66%) Bloomreach
4 3 (3.66%) Google Tag Manager
4 3 (3.66%) Power Platform
5 2 (2.44%) Azure Machine Learning
5 2 (2.44%) BigCommerce
5 2 (2.44%) Contentsquare
5 2 (2.44%) Snowflake
6 1 (1.22%) Apigee
6 1 (1.22%) Azure Cosmos DB
6 1 (1.22%) Contentful
6 1 (1.22%) GitHub
6 1 (1.22%) Google Data Studio
6 1 (1.22%) Microsoft 365
6 1 (1.22%) PaaS
6 1 (1.22%) Salesforce Einstein
Communications & Networking
1 22 (26.83%) HTTP
Database & Business Intelligence
1 22 (26.83%) Apache Cassandra
2 3 (3.66%) Power BI
3 2 (2.44%) Tableau
4 1 (1.22%) Azure SQL Database
4 1 (1.22%) Oracle Reports
4 1 (1.22%) PostgreSQL
4 1 (1.22%) Power Query
Development Applications
1 5 (6.10%) JIRA
2 3 (3.66%) Git
3 1 (1.22%) Toad
3 1 (1.22%) Visual Studio
General
1 31 (37.80%) Marketing
2 24 (29.27%) Social Skills
3 13 (15.85%) Retail
4 12 (14.63%) Finance
5 10 (12.20%) Analytical Skills
6 4 (4.88%) Banking
6 4 (4.88%) Pharmaceutical
6 4 (4.88%) Public Sector
7 3 (3.66%) Influencing Skills
7 3 (3.66%) Presentation Skills
8 2 (2.44%) Aerospace
8 2 (2.44%) Inclusion and Diversity
8 2 (2.44%) Law
8 2 (2.44%) Organisational Skills
8 2 (2.44%) Retail Banking
9 1 (1.22%) Billing
9 1 (1.22%) Corporate Banking
9 1 (1.22%) Investment Banking
9 1 (1.22%) Legal
9 1 (1.22%) Publishing
Job Titles
1 23 (28.05%) Developer
2 21 (25.61%) Scala Developer
3 9 (10.98%) Analyst
3 9 (10.98%) Senior
4 8 (9.76%) Consultant
5 7 (8.54%) Architect
6 5 (6.10%) CRM Executive
6 5 (6.10%) Lead
6 5 (6.10%) Marketing Executive
7 4 (4.88%) Business Analyst
7 4 (4.88%) Data Strategist
7 4 (4.88%) Product Owner
7 4 (4.88%) Solutions Architect
8 3 (3.66%) Cloud Developer
8 3 (3.66%) Digital Product Owner
8 3 (3.66%) Email Marketing Executive
8 3 (3.66%) Senior Analyst
8 3 (3.66%) Senior Consultant
8 3 (3.66%) Solutions Consultant
8 3 (3.66%) Technical Product Owner
Libraries, Frameworks & Software Standards
1 23 (28.05%) Kafka
1 23 (28.05%) RESTful
2 22 (26.83%) Akka
3 11 (13.41%) HTML
4 4 (4.88%) CSS
5 3 (3.66%) JSON
6 2 (2.44%) AngularJS
6 2 (2.44%) XML
7 1 (1.22%) MACH
7 1 (1.22%) PyTorch
7 1 (1.22%) React
7 1 (1.22%) TensorFlow
Miscellaneous
1 7 (8.54%) Marketing Technology
1 7 (8.54%) Product Ownership
2 4 (4.88%) Self-Motivation
3 3 (3.66%) Social Media
4 2 (2.44%) Algorithms
4 2 (2.44%) Analytical Mindset
4 2 (2.44%) Data Protection Act
4 2 (2.44%) FMCG
4 2 (2.44%) Mobile App
5 1 (1.22%) Acoustics
5 1 (1.22%) Enterprise Software
5 1 (1.22%) Legacy Systems
5 1 (1.22%) Low-Code
5 1 (1.22%) Onboarding
5 1 (1.22%) Public Cloud
5 1 (1.22%) Taxonomies
Operating Systems
1 2 (2.44%) Android
2 1 (1.22%) Apple iOS
Processes & Methodologies
1 31 (37.80%) Analytics
2 27 (32.93%) Machine Learning
3 26 (31.71%) Agile
4 24 (29.27%) DevOps
5 23 (28.05%) Microservices
6 22 (26.83%) GitOps
6 22 (26.83%) Pair Programming
6 22 (26.83%) TDD
7 20 (24.39%) Clean Code
8 17 (20.73%) CRM
8 17 (20.73%) Roadmaps
9 13 (15.85%) Coaching
10 11 (13.41%) Customer Experience
10 11 (13.41%) E-Commerce
11 10 (12.20%) Email Marketing
12 8 (9.76%) Customer Service
12 8 (9.76%) Digital Marketing
12 8 (9.76%) Problem-Solving
13 7 (8.54%) Actionable Insight
13 7 (8.54%) Use Case
Programming Languages
1 22 (26.83%) Scala
2 8 (9.76%) SQL
3 6 (7.32%) JavaScript
4 5 (6.10%) Python
5 3 (3.66%) Java
6 2 (2.44%) Perl
6 2 (2.44%) Ruby
7 1 (1.22%) Go
Qualifications
1 4 (4.88%) Degree
2 3 (3.66%) PhD
3 2 (2.44%) Master's Degree
3 2 (2.44%) Security Cleared
4 1 (1.22%) BPSS Clearance
4 1 (1.22%) Computer Science Degree
4 1 (1.22%) SC Cleared
Quality Assurance & Compliance
1 9 (10.98%) QA
2 6 (7.32%) GDPR
3 2 (2.44%) Accessibility
3 2 (2.44%) Actionable Recommendations
4 1 (1.22%) Data Quality
4 1 (1.22%) PMO
4 1 (1.22%) WCAG
System Software
1 5 (6.10%) Docker
2 1 (1.22%) Active Directory
Systems Management
1 22 (26.83%) Kubernetes
2 2 (2.44%) Opsgenie
3 1 (1.22%) Istio
3 1 (1.22%) SCCM
3 1 (1.22%) Systems Management Server (SMS)
Vendors
1 15 (18.29%) Typelevel
2 14 (17.07%) Adobe
3 9 (10.98%) Salesforce
4 7 (8.54%) Salesforce Marketing Cloud
5 6 (7.32%) Microsoft
6 5 (6.10%) Google
6 5 (6.10%) Optimizely
7 3 (3.66%) Marketo
7 3 (3.66%) Sitecore
8 2 (2.44%) Databricks
8 2 (2.44%) Monetate
8 2 (2.44%) Oracle
8 2 (2.44%) PagerDuty
8 2 (2.44%) SAP
9 1 (1.22%) Confluent
9 1 (1.22%) Dynatrace
9 1 (1.22%) ForgeRock
9 1 (1.22%) IBM
9 1 (1.22%) Planview
9 1 (1.22%) Splunk