The table below looks at the statistics for the PPC Analyst role in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited PPC Analyst in their job title over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Pay per click Analyst
Rank 598 569 578
Rank change year-on-year
-29 +9
Contract jobs requiring a PPC Analyst 8 10 13
As % of all contract IT jobs located in the UK 0.014% 0.019% 0.022%
As % of the Job Titles category 0.015% 0.020% 0.024%
Number of daily rates quoted 5 7 8
Average daily rate
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£225 £200 £215
Average daily rate % change year-on-year
+12.50% -6.97%
90% offered a daily rate of more than £188 £138 £200
10% offered a daily rate of more than £300 £310 £398
UK excluding London average daily rate £263 £263 £450
% change year-on-year
- -41.66%
Number of hourly rates quoted 2 0 0
Average hourly rate £30.00 - -
UK excluding London average hourly rate £30.00 - -

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
UK
Contract IT job ads with a match in the
Job Titles category
52093 48868 53723
As % of all contract IT jobs located in the UK 92.10% 92.73% 92.84%
Number of daily rates quoted 31576 29013 30174
Average daily rate £400 £400 £388
Average daily rate % change year-on-year
- +3.22%
90% offered a daily rate of more than £225 £233 £230
10% offered a daily rate of more than £550 £575 £558
UK excluding London average daily rate £350 £350 £340
% change year-on-year
- +2.94%
Number of hourly rates quoted 2015 2118 2639
Average hourly rate £17.00 £17.50 £19.00
Average hourly rate % change year-on-year
-2.85% -7.89%
90% offered a hourly rate of more than £10.50 £11.00 £11.50
10% offered a hourly rate of more than £40.00 £40.00 £41.00
UK excluding London average hourly rate £16.50 £17.00 £18.00
% change year-on-year
-2.94% -5.55%

PPC Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing PPC Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

PPC Analyst Jobs Demand Trend in the UK

PPC Analyst
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing PPC Analyst within the UK.

PPC Analyst Daily Rate Trend in the UK

PPC Analyst
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing PPC Analyst within the UK over the 3 months to 29 August 2014.

PPC Analyst Daily Rate Histogram in the UK

PPC Analyst
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing PPC Analyst within the UK.

PPC Analyst Hourly Rate Trend in the UK

PPC Analyst
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing PPC Analyst within the UK over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -20 8 £225 +12.50% 26
South East - 3 £225 - 2
Berkshire - 3 £225 - 2
London +14 2 £188 -6.25% 12
North West -10 2 - - 10
Yorkshire - 2 - -
South West -35 1 £300 - 1
East of England - - - -
City of London - - - -
Cleveland - - - -
East Midlands - - - - 1
Merseyside - - - - 1
North East - - - -
Hertfordshire - - - -
Lancashire - - - - 1
North Yorkshire - - - -
Nottinghamshire - - - - 1
Surrey - - - -
West Sussex - - - -
West Yorkshire - - - -
Maidenhead - - - -
Manchester - - - - 7
Nottingham - - - - 1
Preston - - - -
Sale - - - -
Salford - - - -
Stockport - - - -
Walton-on-Thames - - - -
Worthing - - - -
Ascot - - - -

PPC Analyst
Top 30 Related IT Skills

For the 6 months to 29 August 2014, IT contractor jobs within the UK that cited PPC Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with PPC Analyst in their job title.

1 19 (100.00%) Pay per click
2 15 (78.95%) Marketing
3 12 (63.16%) SEO
4 11 (57.89%) Google
5 9 (47.37%) Analytics
6 8 (42.11%) Google Analytics
6 8 (42.11%) Digital Marketing
7 6 (31.58%) CMS
8 5 (26.32%) WebTrends
8 5 (26.32%) Digital Media
9 4 (21.05%) Social Media
9 4 (21.05%) Finance
10 3 (15.79%) Microsoft
10 3 (15.79%) MS Excel
10 3 (15.79%) German Language
10 3 (15.79%) Retail
11 2 (10.53%) Content Management
11 2 (10.53%) Supplier Management
11 2 (10.53%) IBM Notes
11 2 (10.53%) QA
11 2 (10.53%) E-Commerce
11 2 (10.53%) B2B
11 2 (10.53%) MS Office
11 2 (10.53%) Lotus
11 2 (10.53%) Banking
11 2 (10.53%) Advertising
11 2 (10.53%) Migration
11 2 (10.53%) Online Marketing
11 2 (10.53%) User Acceptance Testing
11 2 (10.53%) SiteCatalyst

PPC Analyst
Top Related IT Skills by Category

For the 6 months to 29 August 2014, IT contractor jobs within the UK that cited PPC Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with PPC Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 6 (31.58%) CMS
2 2 (10.53%) Magnolia
2 2 (10.53%) IBM Notes
Applications
1 3 (15.79%) MS Excel
2 2 (10.53%) MS Office
3 1 (5.26%) MS PowerPoint
Business Applications
1 8 (42.11%) Google Analytics
2 5 (26.32%) WebTrends
3 2 (10.53%) SiteCatalyst
Communications & Networking
1 1 (5.26%) Internet
General
1 15 (78.95%) Marketing
2 4 (21.05%) Finance
3 3 (15.79%) Retail
3 3 (15.79%) German Language
4 2 (10.53%) Advertising
4 2 (10.53%) Banking
5 1 (5.26%) French Language
Miscellaneous
1 5 (26.32%) Digital Media
2 4 (21.05%) Social Media
3 2 (10.53%) Mobile App
4 1 (5.26%) Blog
Processes & Methodologies
1 19 (100.00%) Pay per click
2 12 (63.16%) SEO
3 9 (47.37%) Analytics
4 8 (42.11%) Digital Marketing
5 2 (10.53%) User Acceptance Testing
5 2 (10.53%) Online Marketing
5 2 (10.53%) Migration
5 2 (10.53%) Content Management
5 2 (10.53%) Supplier Management
5 2 (10.53%) E-Commerce
5 2 (10.53%) B2B
6 1 (5.26%) Project Management
6 1 (5.26%) Internet Marketing
6 1 (5.26%) Web Analytics
Qualifications
1 1 (5.26%) Degree
Quality Assurance & Compliance
1 2 (10.53%) QA
Vendors
1 11 (57.89%) Google
2 3 (15.79%) Microsoft
3 2 (10.53%) Lotus
4 1 (5.26%) Omniture
4 1 (5.26%) Facebook
4 1 (5.26%) Twitter
Manchester, Lancashire
Uniting Ambition
Rate: £300 - £350
Posted: 18 hours ago
London
Explore Recruitment Solutions
Rate: £100 - £150 per day
Posted: 3 days ago
Manchester
Venn Group - UK
Rate: 85 Per Day
Posted: 15 days ago