The table below looks at the statistics for the PPC Analyst role in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited PPC Analyst in their job title over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Pay per click Analyst
Rank 602 573 542
Rank change year-on-year
-29 -31
Contract jobs requiring a PPC Analyst 5 9 7
As % of all contract IT jobs located in the UK 0.009% 0.017% 0.015%
As % of the Job Titles category 0.010% 0.019% 0.016%
Number of daily rates quoted 3 4 2
Average daily rate
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of your Daily Rate
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£225 £300 £195
Average daily rate % change year-on-year
-25.00% +53.84%
90% offered a daily rate of more than £185 £300 £191
10% offered a daily rate of more than £245 £319 £199
UK excluding London average daily rate £175 £300 -
% change year-on-year
-41.66% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
UK
Contract IT job ads with a match in the
Job Titles category
50008 48637 43579
As % of all contract IT jobs located in the UK 92.32% 92.39% 92.45%
Number of daily rates quoted 30924 30184 25017
Average daily rate £400 £390 £400
Average daily rate % change year-on-year
+2.56% -2.50%
90% offered a daily rate of more than £250 £230 £240
10% offered a daily rate of more than £575 £550 £575
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 1983 2005 2160
Average hourly rate £16.50 £17.00 £18.50
Average hourly rate % change year-on-year
-2.94% -8.10%
90% offered a hourly rate of more than £11.00 £10.50 £11.00
10% offered a hourly rate of more than £41.00 £40.50 £41.50
UK excluding London average hourly rate £16.00 £17.00 £17.50
% change year-on-year
-5.88% -2.85%

PPC Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing PPC Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

PPC Analyst Jobs Demand Trend in the UK

PPC Analyst
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing PPC Analyst within the UK.

PPC Analyst Daily Rate Trend in the UK

PPC Analyst
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing PPC Analyst within the UK.

PPC Analyst Hourly Rate Trend in the UK

PPC Analyst
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing PPC Analyst within the UK over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -29 5 £225 -25.00% 25
East Midlands - 3 £175 -
London -9 2 £238 -24.00% 5
Leicestershire - 2 - -
City of London +8 1 £225 - 3
Leicester - 1 - -
Nottinghamshire - 1 £175 -

PPC Analyst
Top 30 Related IT Skills

For the 6 months to 22 May 2015, IT contractor jobs within the UK that cited PPC Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with PPC Analyst in their job title.

1 9 (100.00%) Pay per click
2 6 (66.67%) Google
3 5 (55.56%) Marketing
4 4 (44.44%) Analytics
5 3 (33.33%) Facebook
5 3 (33.33%) Google Analytics
5 3 (33.33%) Digital Marketing
6 2 (22.22%) Time Management
6 2 (22.22%) Social Media
6 2 (22.22%) Degree
6 2 (22.22%) Twitter
6 2 (22.22%) Analytical Skills
6 2 (22.22%) Adobe
6 2 (22.22%) Retail
6 2 (22.22%) Web Analytics
7 1 (11.11%) MS PowerPoint
7 1 (11.11%) Omniture
7 1 (11.11%) DoubleClick
7 1 (11.11%) Content Management
7 1 (11.11%) SEO
7 1 (11.11%) Advertising
7 1 (11.11%) Migration
7 1 (11.11%) Agile Software Development
7 1 (11.11%) HTML
7 1 (11.11%) MS Office
7 1 (11.11%) MS Excel
7 1 (11.11%) E-Commerce
7 1 (11.11%) Demandware
7 1 (11.11%) Email Marketing
7 1 (11.11%) hybris

PPC Analyst
Top Related IT Skills by Category

For the 6 months to 22 May 2015, IT contractor jobs within the UK that cited PPC Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with PPC Analyst in their job title. Up to 20 skills are shown per category.

Applications
1 1 (11.11%) MS PowerPoint
1 1 (11.11%) MS Office
1 1 (11.11%) MS Excel
Cloud Services
1 3 (33.33%) Google Analytics
General
1 5 (55.56%) Marketing
2 2 (22.22%) Retail
3 1 (11.11%) Advertising
Libraries, Frameworks & Software Standards
1 1 (11.11%) HTML
Miscellaneous
1 2 (22.22%) Social Media
1 2 (22.22%) Analytical Skills
Processes & Methodologies
1 9 (100.00%) Pay per click
2 4 (44.44%) Analytics
3 3 (33.33%) Digital Marketing
4 2 (22.22%) Time Management
4 2 (22.22%) Web Analytics
5 1 (11.11%) Content Management
5 1 (11.11%) SEO
5 1 (11.11%) Migration
5 1 (11.11%) Agile Software Development
5 1 (11.11%) E-Commerce
5 1 (11.11%) Email Marketing
Qualifications
1 2 (22.22%) Degree
Vendors
1 6 (66.67%) Google
2 3 (33.33%) Facebook
3 2 (22.22%) Twitter
3 2 (22.22%) Adobe
4 1 (11.11%) Omniture
4 1 (11.11%) DoubleClick
4 1 (11.11%) Demandware
4 1 (11.11%) hybris