The first table below looks at the demand for the PPC Specialist role in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited PPC Specialist in their job title over the 3 months to 31 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Job Titles currently tracked.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2014
Same period 2013 Same period 2012
Pay per click Specialist
Rank 587 563 573
Rank change year-on-year
-24 +10
Contract jobs requiring a PPC Specialist 7 7 11
As % of all contract IT jobs located in the UK 0.013% 0.014% 0.019%
As % of the Job Titles category 0.014% 0.015% 0.021%
Number of daily rates quoted 6 5 6
Average daily rate
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£300 £200 £265
Average daily rate % change year-on-year
+50.00% -24.52%
90% offered a daily rate of more than £225 £178 £200
10% offered a daily rate of more than £315 £260 £413
UK excluding London average daily rate £300 £200 £450
% change year-on-year
+50.00% -55.55%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Job Titles Category
UK
Contract IT job ads with a match in the
Job Titles category
50521 47308 53478
As % of all contract IT jobs located in the UK 92.33% 92.54% 92.55%
Number of daily rates quoted 30608 27726 29859
Average daily rate £400 £400 £390
Average daily rate % change year-on-year
- +2.56%
90% offered a daily rate of more than £225 £231 £238
10% offered a daily rate of more than £550 £575 £558
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 1993 2123 2716
Average hourly rate £16.58 £17.50 £19.00
Average hourly rate % change year-on-year
-5.25% -7.89%
90% offered a hourly rate of more than £10.50 £11.00 £11.50
10% offered a hourly rate of more than £37.80 £40.00 £41.00
UK excluding London average hourly rate £16.50 £17.00 £18.50
% change year-on-year
-2.94% -8.10%

PPC Specialist
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing PPC Specialist in the job title within the UK as a proportion of the total demand within the Job Titles category.

PPC Specialist Jobs Demand Trend in the UK

PPC Specialist
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing PPC Specialist within the UK.

PPC Specialist Daily Rate Trend in the UK

PPC Specialist
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing PPC Specialist within the UK over the 3 months to 31 July 2014.

PPC Specialist Daily Rate Histogram in the UK

PPC Specialist
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing PPC Specialist within the UK.

PPC Specialist Hourly Rate Trend in the UK

PPC Specialist
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing PPC Specialist within the UK over the 3 months to 31 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -27 7 £300 +50.00% 14
South East - 3 £225 - 1
South West - 3 £300 - 1
Berkshire - 3 £225 - 1
London +17 1 £375 +87.50% 9
Manchester - - - - 2
Middlesbrough - - - -
Nottingham - - - -
Preston - - - -
Sale - - - -
Salford - - - -
Sheffield - - - -
Stockport - - - -
Walton-on-Thames - - - -
Warrington - - - -
Woking - - - -
Worthing - - - -
Ascot - - - -
Bristol - - - -
Bury - - - -
Cambridge - - - -
Crawley - - - -
East Grinstead - - - -
Glasgow - - - -
Harrogate - - - - 1
Leeds - - - -
Liverpool - - - -
Cambridgeshire - - - -
Cheshire - - - -
Hertfordshire - - - -

PPC Specialist
Top 30 Related IT Skills

For the 6 months to 31 July 2014, IT contractor jobs within the UK that cited PPC Specialist in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with PPC Specialist in their job title.

1 15 (100.00%) Pay per click
2 14 (93.33%) Marketing
3 12 (80.00%) SEO
4 11 (73.33%) Google
5 9 (60.00%) Analytics
6 8 (53.33%) Google Analytics
7 7 (46.67%) Digital Marketing
8 6 (40.00%) CMS
9 5 (33.33%) WebTrends
9 5 (33.33%) Digital Media
10 4 (26.67%) Social Media
10 4 (26.67%) Finance
11 3 (20.00%) Microsoft
11 3 (20.00%) German Language
11 3 (20.00%) MS Excel
12 2 (13.33%) E-Commerce
12 2 (13.33%) B2B
12 2 (13.33%) MS Office
12 2 (13.33%) Banking
12 2 (13.33%) Retail
12 2 (13.33%) Content Management
12 2 (13.33%) Supplier Management
12 2 (13.33%) QA
12 2 (13.33%) Lotus
12 2 (13.33%) IBM Notes
12 2 (13.33%) Advertising
12 2 (13.33%) Migration
12 2 (13.33%) Online Marketing
12 2 (13.33%) Mobile App
12 2 (13.33%) Magnolia

PPC Specialist
Top Related IT Skills by Category

For the 6 months to 31 July 2014, IT contractor jobs within the UK that cited PPC Specialist in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with PPC Specialist in their job title. Up to 20 skills are shown per category.

Application Platforms
1 6 (40.00%) CMS
2 2 (13.33%) Magnolia
2 2 (13.33%) IBM Notes
Applications
1 3 (20.00%) MS Excel
2 2 (13.33%) MS Office
3 1 (6.67%) MS PowerPoint
Business Applications
1 8 (53.33%) Google Analytics
2 5 (33.33%) WebTrends
3 2 (13.33%) SiteCatalyst
Communications & Networking
1 1 (6.67%) Internet
General
1 14 (93.33%) Marketing
2 4 (26.67%) Finance
3 3 (20.00%) German Language
4 2 (13.33%) Advertising
4 2 (13.33%) Banking
4 2 (13.33%) Retail
5 1 (6.67%) French Language
Miscellaneous
1 5 (33.33%) Digital Media
2 4 (26.67%) Social Media
3 2 (13.33%) Mobile App
4 1 (6.67%) Blog
Processes & Methodologies
1 15 (100.00%) Pay per click
2 12 (80.00%) SEO
3 9 (60.00%) Analytics
4 7 (46.67%) Digital Marketing
5 2 (13.33%) User Acceptance Testing
5 2 (13.33%) Online Marketing
5 2 (13.33%) Migration
5 2 (13.33%) Content Management
5 2 (13.33%) Supplier Management
5 2 (13.33%) E-Commerce
5 2 (13.33%) B2B
6 1 (6.67%) Project Management
6 1 (6.67%) Internet Marketing
6 1 (6.67%) Web Analytics
Qualifications
1 1 (6.67%) Degree
Quality Assurance & Compliance
1 2 (13.33%) QA
Vendors
1 11 (73.33%) Google
2 3 (20.00%) Microsoft
3 2 (13.33%) Lotus
4 1 (6.67%) Omniture
4 1 (6.67%) Facebook
4 1 (6.67%) Twitter