The table below looks at the statistics for the PPC Specialist role in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited PPC Specialist in their job title over the 3 months to 28 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Jul 2015
Same period 2014 Same period 2013
Pay per click Specialist
Rank 606 585 577
Rank change year-on-year
-21 -8
Contract jobs requiring a PPC Specialist 5 8 8
As % of all contract IT jobs located in the UK 0.009% 0.015% 0.016%
As % of the Job Titles category 0.009% 0.016% 0.017%
Number of daily rates quoted 5 7 6
Average daily rate
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£200 £300 £200
Average daily rate % change year-on-year
-33.33% +50.00%
90% offered a daily rate of more than £145 £225 £181
10% offered a daily rate of more than £235 £330 £250
UK excluding London average daily rate £175 £300 £200
% change year-on-year
-41.66% +50.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
UK
Contract IT job ads with a match in the
Job Titles category
52742 50614 47223
As % of all contract IT jobs located in the UK 92.44% 92.51% 92.62%
Number of daily rates quoted 33530 30755 27618
Average daily rate £400 £400 £400
90% offered a daily rate of more than £250 £225 £235
10% offered a daily rate of more than £575 £550 £575
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 1944 2005 2147
Average hourly rate £17.00 £16.50 £18.00
Average hourly rate % change year-on-year
+3.03% -8.33%
90% offered a hourly rate of more than £11.00 £10.50 £11.00
10% offered a hourly rate of more than £42.50 £37.80 £40.00
UK excluding London average hourly rate £16.50 £16.50 £17.23
% change year-on-year
- -4.20%

PPC Specialist
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing PPC Specialist in the job title within the UK as a proportion of the total demand within the Job Titles category.

PPC Specialist Jobs Demand Trend in the UK

PPC Specialist
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing PPC Specialist within the UK.

PPC Specialist Daily Rate Trend in the UK

PPC Specialist
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing PPC Specialist within the UK over the 3 months to 28 July 2015.

PPC Specialist Daily Rate Histogram in the UK

PPC Specialist
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing PPC Specialist within the UK.

PPC Specialist Hourly Rate Trend in the UK

PPC Specialist
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing PPC Specialist within the UK over the 3 months to 28 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -29 5 £200 -33.33% 25
Manchester - 3 £175 - 3
North West - 3 £175 - 4
London +1 2 £225 -40.00% 8
City of London -9 1 £200 - 3

PPC Specialist
Top 28 Related IT Skills

For the 6 months to 28 July 2015, IT contractor jobs within the UK that cited PPC Specialist in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with PPC Specialist in their job title.

1 9 (100.00%) Pay per click
2 7 (77.78%) Marketing
3 6 (66.67%) Digital Marketing
3 6 (66.67%) Google
4 5 (55.56%) Analytics
5 4 (44.44%) Google Analytics
6 3 (33.33%) Degree
6 3 (33.33%) Facebook
6 3 (33.33%) Web Analytics
7 2 (22.22%) SEO
7 2 (22.22%) MS PowerPoint
7 2 (22.22%) Omniture
7 2 (22.22%) DoubleClick
7 2 (22.22%) MS Office
7 2 (22.22%) MS Excel
7 2 (22.22%) Twitter
7 2 (22.22%) Social Media
8 1 (11.11%) hybris
8 1 (11.11%) Time Management
8 1 (11.11%) Email Marketing
8 1 (11.11%) Demandware
8 1 (11.11%) Analytical Skills
8 1 (11.11%) E-Commerce
8 1 (11.11%) HTML
8 1 (11.11%) Advertising
8 1 (11.11%) Migration
8 1 (11.11%) Agile Software Development
8 1 (11.11%) Content Management

PPC Specialist
Top Related IT Skills by Category

For the 6 months to 28 July 2015, IT contractor jobs within the UK that cited PPC Specialist in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with PPC Specialist in their job title. Up to 20 skills are shown per category.

Applications
1 2 (22.22%) MS Office
1 2 (22.22%) MS Excel
1 2 (22.22%) MS PowerPoint
Cloud Services
1 4 (44.44%) Google Analytics
General
1 7 (77.78%) Marketing
2 1 (11.11%) Advertising
Libraries, Frameworks & Software Standards
1 1 (11.11%) HTML
Miscellaneous
1 2 (22.22%) Social Media
2 1 (11.11%) Analytical Skills
Processes & Methodologies
1 9 (100.00%) Pay per click
2 6 (66.67%) Digital Marketing
3 5 (55.56%) Analytics
4 3 (33.33%) Web Analytics
5 2 (22.22%) SEO
6 1 (11.11%) Migration
6 1 (11.11%) Agile Software Development
6 1 (11.11%) Content Management
6 1 (11.11%) E-Commerce
6 1 (11.11%) Email Marketing
6 1 (11.11%) Time Management
Qualifications
1 3 (33.33%) Degree
Vendors
1 6 (66.67%) Google
2 3 (33.33%) Facebook
3 2 (22.22%) Twitter
3 2 (22.22%) Omniture
3 2 (22.22%) DoubleClick
4 1 (11.11%) hybris
4 1 (11.11%) Demandware