The first table below looks at the demand for the SEO Specialist role in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO Specialist in their job title over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Job Titles currently tracked.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
SEO Specialist
Rank 527 581 583
Rank change year-on-year
+54 +2
Contract jobs requiring an SEO Specialist 2 3 1
As % of all contract IT jobs located in the UK 0.004% 0.005% 0.002%
As % of the Job Titles category 0.005% 0.006% 0.002%
Number of daily rates quoted 2 1 1
Average daily rate £226 £175 £375
Average daily rate % change year-on-year
+29.28% -53.33%
UK excluding London average daily rate £226 - £375
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
All Job Titles
UK
Contract IT job ads with a match in the
Job Titles category
42733 53947 56601
As % of all contract IT jobs located in the UK 92.11% 92.50% 92.72%
Number of daily rates quoted 24507 29722 30764
Average daily rate £400 £400 £425
Average daily rate % change year-on-year
- -5.88%
90% offered a daily rate of more than £240 £240 £250
10% offered a daily rate of more than £575 £575 £600
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 2112 2572 2930
Average hourly rate £18.50 £18.50 £20.00
Average hourly rate % change year-on-year
- -7.50%
90% offered a hourly rate of more than £11.00 £11.00 £11.00
10% offered a hourly rate of more than £41.50 £40.00 £41.38
UK excluding London average hourly rate £17.50 £18.00 £20.00
% change year-on-year
-2.77% -10.00%

SEO Specialist
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing SEO Specialist within the UK as a proportion of the total demand within the Job Titles category.

SEO Specialist Jobs Demand Trend

SEO Specialist
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO Specialist within the UK.

SEO Specialist Daily Rate Trend

SEO Specialist
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO Specialist within the UK.

SEO Specialist Hourly Rate Trend

SEO Specialist
Top 2 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO Specialist within the UK over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Scotland - 2 £226 -
Glasgow - 2 £226 -

SEO Specialist
Top 16 Related IT Skills

For the 6 months to 24 May 2013, IT contractor jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with SEO Specialist in their job title.

1 4 (100.00%) SEO
2 3 (75.00%) Google
2 3 (75.00%) Pay per click
2 3 (75.00%) Google Analytics
2 3 (75.00%) Analytics
3 2 (50.00%) Marketing
4 1 (25.00%) Copywriting
4 1 (25.00%) Coremetrics
4 1 (25.00%) CMS
4 1 (25.00%) Content Management
4 1 (25.00%) Web Analytics
4 1 (25.00%) Drupal
4 1 (25.00%) Digital Marketing
4 1 (25.00%) Umbraco
4 1 (25.00%) Social Media
4 1 (25.00%) Marketing Strategy

SEO Specialist
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT contractor jobs within the UK that cited SEO Specialist in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with SEO Specialist in their job title. Up to 20 skills are shown per category.

Application Platforms
1 1 (25.00%) CMS
1 1 (25.00%) Drupal
1 1 (25.00%) Umbraco
Business Applications
1 3 (75.00%) Google Analytics
General
1 2 (50.00%) Marketing
Miscellaneous
1 1 (25.00%) Copywriting
1 1 (25.00%) Social Media
Processes & Methodologies
1 4 (100.00%) SEO
2 3 (75.00%) Pay per click
2 3 (75.00%) Analytics
3 1 (25.00%) Content Management
3 1 (25.00%) Web Analytics
3 1 (25.00%) Digital Marketing
3 1 (25.00%) Marketing Strategy
Vendors
1 3 (75.00%) Google
2 1 (25.00%) Coremetrics