The table below looks at the statistics for SmartFocus skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited SmartFocus over the 3 months to 30 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 May 2016
Same period 2015 Same period 2014
SmartFocus (formerly Emailvision)
Rank 641 622 617
Rank change year-on-year
-19 -5
Contract jobs citing SmartFocus 3 1 1
As % of all contract IT jobs located in the UK 0.006% 0.002% 0.002%
As % of the Cloud Services category 0.061% 0.032% 0.047%
Number of daily rates quoted 3 1 1
Median daily rate £225 £405 £250
Median daily rate % change year-on-year
-44.44% +62.00%
UK excluding London median daily rate £175 £405 £250
% change year-on-year
-56.79% +62.00%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised across the UK.

Cloud Services Category
UK
Contract IT job ads with a match in the
Cloud Services category
4897 3078 2121
As % of all contract IT jobs located in the UK 9.13% 5.59% 3.91%
Number of daily rates quoted 3390 1974 1369
Median daily rate £463 £413 £413
Median daily rate % change year-on-year
+12.12% -
90% offered a daily rate of more than £325 £250 £288
10% offered a daily rate of more than £600 £590 £525
UK excluding London median daily rate £450 £400 £400
% change year-on-year
+12.50% -
Number of hourly rates quoted 80 83 40
Median hourly rate £20.25 £30.00 £16.25
Median hourly rate % change year-on-year
-32.50% +84.61%
90% offered a hourly rate of more than £12.85 £14.55 £8.85
10% offered a hourly rate of more than £43.75 £40.00 £32.00
UK excluding London median hourly rate £18.56 £25.00 £12.75
% change year-on-year
-25.78% +96.07%

SmartFocus
Jobs Demand Trend

The demand trend of contract jobs citing SmartFocus as a proportion of all IT contracts with a match in the Cloud Services category.

SmartFocus Jobs Demand Trend in the UK

SmartFocus
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SmartFocus within the UK.

SmartFocus Daily Rate Trend in the UK

SmartFocus
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SmartFocus within the UK over the 3 months to 30 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +9 3 £225 -44.44% 1
London - 2 £225 - 1
South East -10 1 £175 -56.79%
Guildford - 1 £175 -
Surrey - 1 £175 -

SmartFocus
Top 30 Related IT Skills

For the 6 months to 30 May 2016, IT contractor jobs citing SmartFocus also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for SmartFocus.

1 8 (88.89%) Marketing
2 6 (66.67%) Salesforce Marketing Cloud
3 5 (55.56%) Email Marketing
4 4 (44.44%) Digital Marketing
4 4 (44.44%) Marketo
4 4 (44.44%) Adobe Campaign
5 3 (33.33%) Analytics
6 2 (22.22%) Campaign Management
6 2 (22.22%) Campaign Analysis
6 2 (22.22%) Propensity Modelling
6 2 (22.22%) Customer Segmentation
6 2 (22.22%) Silverpop
6 2 (22.22%) Statistical Modelling
6 2 (22.22%) Data Analytics
6 2 (22.22%) FMCG
6 2 (22.22%) Data Analysis
6 2 (22.22%) Web Analytics
6 2 (22.22%) Adobe
6 2 (22.22%) Salesforce.com
6 2 (22.22%) Project Management
6 2 (22.22%) Cognos
6 2 (22.22%) Data Modelling
6 2 (22.22%) Business Intelligence
6 2 (22.22%) VBA
7 1 (11.11%) MS Excel
7 1 (11.11%) IBM
7 1 (11.11%) Microsoft
7 1 (11.11%) CMS
7 1 (11.11%) Google
7 1 (11.11%) Google Analytics

SmartFocus
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (11.11%) CMS
Applications
1 1 (11.11%) MS Excel
Business Applications
1 4 (44.44%) Adobe Campaign
Cloud Services
1 2 (22.22%) Silverpop
2 1 (11.11%) Google Analytics
General
1 8 (88.89%) Marketing
Job Titles
1 4 (44.44%) Campaign Manager
1 4 (44.44%) Email Campaign Manager
2 2 (22.22%) Analyst
2 2 (22.22%) Business Data Analyst
2 2 (22.22%) Business Intelligence Analyst
2 2 (22.22%) Business Intelligence Data Analyst
2 2 (22.22%) Data Analyst
2 2 (22.22%) Excel Analyst
2 2 (22.22%) FMCG Analyst
2 2 (22.22%) IT Manager
2 2 (22.22%) IT Project Manager
2 2 (22.22%) Project Manager
3 1 (11.11%) Email Executive
3 1 (11.11%) Email Marketing Executive
3 1 (11.11%) IT Technical Manager
3 1 (11.11%) Marketing Executive
3 1 (11.11%) Technical Manager
3 1 (11.11%) Technical Project Manager
Libraries, Frameworks & Software Standards
1 1 (11.11%) HTML
1 1 (11.11%) Mason
Miscellaneous
1 2 (22.22%) FMCG
2 1 (11.11%) Analytical Skills
2 1 (11.11%) Data Integration
Processes & Methodologies
1 5 (55.56%) Email Marketing
2 4 (44.44%) Digital Marketing
3 3 (33.33%) Analytics
4 2 (22.22%) Business Intelligence
4 2 (22.22%) Campaign Analysis
4 2 (22.22%) Campaign Management
4 2 (22.22%) Customer Segmentation
4 2 (22.22%) Data Analysis
4 2 (22.22%) Data Analytics
4 2 (22.22%) Data Modelling
4 2 (22.22%) Project Management
4 2 (22.22%) Propensity Modelling
4 2 (22.22%) Statistical Modelling
4 2 (22.22%) Web Analytics
Programming Languages
1 2 (22.22%) VBA
Vendors
1 6 (66.67%) Salesforce Marketing Cloud
2 4 (44.44%) Marketo
3 2 (22.22%) Adobe
3 2 (22.22%) Cognos
3 2 (22.22%) Salesforce.com
4 1 (11.11%) Google
4 1 (11.11%) IBM
4 1 (11.11%) Microsoft