The table below looks at the statistics for knowledge and experience of SmartFocus products and/or services in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited SmartFocus over the 3 months to 21 November 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within SmartFocus (formerly Emailvision).

Location
3 months to
21 Nov 2014
Same period 2013 Same period 2012
SmartFocus
Rank 603 - -
Rank change year-on-year
- 0
Contract jobs citing SmartFocus 4 0 0
As % of all contract IT jobs located in the UK 0.007% - -
As % of the Vendors category 0.016% - -
Number of daily rates quoted 3 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£250 - -
UK excluding London average daily rate £225 - -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
25422 24038 24478
As % of all contract IT jobs located in the UK 44.55% 46.25% 47.67%
Number of daily rates quoted 14968 13682 12666
Average daily rate £388 £388 £375
Average daily rate % change year-on-year
- +3.33%
90% offered a daily rate of more than £215 £225 £225
10% offered a daily rate of more than £550 £550 £550
UK excluding London average daily rate £351 £350 £350
% change year-on-year
+0.14% -
Number of hourly rates quoted 1238 1190 1329
Average hourly rate £17.50 £17.50 £19.00
Average hourly rate % change year-on-year
- -7.89%
90% offered a hourly rate of more than £11.00 £10.75 £11.00
10% offered a hourly rate of more than £40.00 £37.50 £40.00
UK excluding London average hourly rate £17.50 £17.50 £18.50
% change year-on-year
- -5.40%

SmartFocus
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing SmartFocus within the UK as a proportion of the total demand within the Vendors category.

SmartFocus Jobs Demand Trend in the UK

SmartFocus
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SmartFocus within the UK.

SmartFocus Daily Rate Trend in the UK

SmartFocus
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SmartFocus within the UK over the 3 months to 21 November 2014.

SmartFocus Daily Rate Histogram in the UK

SmartFocus
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SmartFocus within the UK over the 3 months to 21 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England - 4 £250 - 1
Berkshire - 2 £225 -
London - 2 £380 -
South East - 2 £225 -
South West - - - -
Warrington - - - -
Cheshire - - - -
Midlothian - - - -
North West - - - - 1
Scotland - - - -
Bristol - - - -

SmartFocus
Top 30 Related IT Skills

For the 6 months to 21 November 2014, IT contractor jobs within the UK citing SmartFocus also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SmartFocus.

1 10 (90.91%) Marketing
2 7 (63.64%) HTML
2 7 (63.64%) ExactTarget
3 6 (54.55%) Project Management
4 5 (45.45%) Email Marketing
4 5 (45.45%) Digital Marketing
5 4 (36.36%) Analytical Skills
5 4 (36.36%) Google
6 3 (27.27%) Microsoft
6 3 (27.27%) Marketing Strategy
6 3 (27.27%) Google Analytics
6 3 (27.27%) Analytics
7 2 (18.18%) QA
7 2 (18.18%) FastStats
7 2 (18.18%) jQuery
7 2 (18.18%) SAS
7 2 (18.18%) JavaScript
7 2 (18.18%) PHP
7 2 (18.18%) CSS
7 2 (18.18%) E-Commerce
7 2 (18.18%) Legal
7 2 (18.18%) Migration
8 1 (9.09%) CMS
8 1 (9.09%) LAMP
8 1 (9.09%) Scrum
8 1 (9.09%) Agile Software Development
8 1 (9.09%) Retail
8 1 (9.09%) Data Management
8 1 (9.09%) Alterian
8 1 (9.09%) Statistical Analysis

SmartFocus
Top Related IT Skills by Category

For the 6 months to 21 November 2014, IT contractor jobs within the UK citing SmartFocus also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SmartFocus. Up to 20 skills are shown per category.

Application Platforms
1 2 (18.18%) SAS
2 1 (9.09%) CMS
Applications
1 2 (18.18%) FastStats
2 1 (9.09%) SPSS
Business Applications
1 3 (27.27%) Google Analytics
2 1 (9.09%) Magento
Cloud Services
1 1 (9.09%) Responsys
1 1 (9.09%) CheetahMail
Database & Business Intelligence
1 1 (9.09%) Relational Database
General
1 10 (90.91%) Marketing
2 2 (18.18%) Legal
3 1 (9.09%) Retail
Job Titles
1 3 (27.27%) Developer
1 3 (27.27%) Email Specialist
2 2 (18.18%) Campaign Manager
3 1 (9.09%) Campaign Specialist
3 1 (9.09%) Project Manager
3 1 (9.09%) Analyst
3 1 (9.09%) Web Developer
3 1 (9.09%) Consultant
3 1 (9.09%) Data Analyst
3 1 (9.09%) PHP Developer
3 1 (9.09%) Data Integration Analyst
3 1 (9.09%) Integration Analyst
3 1 (9.09%) Designer
Libraries, Frameworks & Software Standards
1 7 (63.64%) HTML
2 2 (18.18%) CSS
2 2 (18.18%) jQuery
3 1 (9.09%) Web Services
3 1 (9.09%) LAMP
Miscellaneous
1 4 (36.36%) Analytical Skills
2 1 (9.09%) Data Integration
Processes & Methodologies
1 6 (54.55%) Project Management
2 5 (45.45%) Email Marketing
2 5 (45.45%) Digital Marketing
3 3 (27.27%) Marketing Strategy
3 3 (27.27%) Analytics
4 2 (18.18%) E-Commerce
4 2 (18.18%) Migration
5 1 (9.09%) Scrum
5 1 (9.09%) Agile Software Development
5 1 (9.09%) Data Management
5 1 (9.09%) Statistical Analysis
5 1 (9.09%) ETL
5 1 (9.09%) Business Intelligence
5 1 (9.09%) Time Management
5 1 (9.09%) Campaign Management
5 1 (9.09%) Propensity Modelling
5 1 (9.09%) Email Migration
5 1 (9.09%) CRM
Programming Languages
1 2 (18.18%) JavaScript
1 2 (18.18%) PHP
2 1 (9.09%) SQL
2 1 (9.09%) PHP5
2 1 (9.09%) PHP4
Qualifications
1 1 (9.09%) Degree
Quality Assurance & Compliance
1 2 (18.18%) QA
Vendors
1 7 (63.64%) ExactTarget
2 4 (36.36%) Google
3 3 (27.27%) Microsoft
4 1 (9.09%) Alterian
4 1 (9.09%) Business Objects
4 1 (9.09%) Unica
4 1 (9.09%) Eloqua
4 1 (9.09%) Neolane