The table below looks at the statistics for SmartFocus skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited SmartFocus over the 3 months to 29 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Sep 2016
Same period 2015 Same period 2014
SmartFocus (formerly Emailvision)
Rank 648 656 634
Rank change year-on-year
+8 -22
Contract jobs citing SmartFocus 5 7 5
As % of all contract IT jobs located in the UK 0.009% 0.012% 0.009%
As % of the Cloud Services category 0.081% 0.20% 0.19%
Number of daily rates quoted 4 3 4
Median daily rate £238 £500 £208
Median daily rate % change year-on-year
-52.50% +140.96%
90% offered a daily rate of more than £225 £242 £193
10% offered a daily rate of more than £390 £560 £240
UK excluding London median daily rate £238 - £215
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised across the UK.

Cloud Services Category
UK
Contract IT job ads with a match in the
Cloud Services category
6136 3469 2591
As % of all contract IT jobs located in the UK 11.50% 5.98% 4.46%
Number of daily rates quoted 4206 2323 1654
Median daily rate £468 £425 £425
Median daily rate % change year-on-year
+10.11% -
90% offered a daily rate of more than £313 £275 £290
10% offered a daily rate of more than £600 £585 £570
UK excluding London median daily rate £430 £405 £400
% change year-on-year
+6.17% +1.25%
Number of hourly rates quoted 103 55 49
Median hourly rate £19.00 £23.00 £23.00
Median hourly rate % change year-on-year
-17.39% -
90% offered a hourly rate of more than £12.00 £12.50 £13.70
10% offered a hourly rate of more than £59.31 £37.09 £41.50
UK excluding London median hourly rate £17.75 £25.00 £20.00
% change year-on-year
-29.00% +25.00%

SmartFocus
Jobs Demand Trend

The demand trend of contract jobs citing SmartFocus as a proportion of all IT contracts with a match in the Cloud Services category.

SmartFocus Jobs Demand Trend in the UK

SmartFocus
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SmartFocus within the UK.

SmartFocus Daily Rate Trend in the UK

SmartFocus
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SmartFocus within the UK over the 3 months to 29 September 2016.

SmartFocus Daily Rate Histogram in the UK

SmartFocus
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SmartFocus within the UK over the 3 months to 29 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +10 5 £238 -52.50%
South East - 3 £225 -
Slough - 3 £225 -
Berkshire - 3 £225 -
North West - 2 £450 -

SmartFocus
Top 30 Related IT Skills

For the 6 months to 29 September 2016, IT contractor jobs citing SmartFocus also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for SmartFocus.

1 11 (100.00%) Marketing
2 8 (72.73%) Analytics
3 6 (54.55%) Campaign Analysis
4 5 (45.45%) HTML
4 5 (45.45%) Email Marketing
5 4 (36.36%) Alterian
5 4 (36.36%) Web Analytics
5 4 (36.36%) Unica
5 4 (36.36%) SQL
5 4 (36.36%) Business Intelligence
5 4 (36.36%) SAS
5 4 (36.36%) Chordiant
5 4 (36.36%) Epiphany
5 4 (36.36%) Analytical Skills
6 3 (27.27%) Email Migration
6 3 (27.27%) Migration
6 3 (27.27%) SMS
7 2 (18.18%) CMS
7 2 (18.18%) Microsoft
7 2 (18.18%) Adobe
7 2 (18.18%) VBA
7 2 (18.18%) MS Excel
7 2 (18.18%) Cognos
7 2 (18.18%) Data Modelling
7 2 (18.18%) Credit Risk
7 2 (18.18%) Google Analytics
7 2 (18.18%) Omniture
7 2 (18.18%) Google
7 2 (18.18%) Data Analysis
7 2 (18.18%) Base SAS

SmartFocus
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (36.36%) SAS
2 2 (18.18%) CMS
Applications
1 2 (18.18%) MS Excel
Business Applications
1 4 (36.36%) Unica
2 1 (9.09%) Adobe Campaign
Cloud Services
1 2 (18.18%) Google Analytics
Communications & Networking
1 3 (27.27%) SMS
Database & Business Intelligence
1 2 (18.18%) Base SAS
1 2 (18.18%) Big Data
2 1 (9.09%) SAS Enterprise Guide
General
1 11 (100.00%) Marketing
2 1 (9.09%) Finance
2 1 (9.09%) Retail
2 1 (9.09%) Telecoms
Job Titles
1 6 (54.55%) Analyst
2 4 (36.36%) Campaign Analyst
3 3 (27.27%) Content Manager
4 2 (18.18%) Business Data Analyst
4 2 (18.18%) Business Intelligence Analyst
4 2 (18.18%) Business Intelligence Data Analyst
4 2 (18.18%) Data Analyst
4 2 (18.18%) Email Executive
4 2 (18.18%) Email Marketing Executive
4 2 (18.18%) Excel Analyst
4 2 (18.18%) FMCG Analyst
4 2 (18.18%) Marketing Executive
4 2 (18.18%) Migration Manager
5 1 (9.09%) Developer
5 1 (9.09%) Email Developer
Libraries, Frameworks & Software Standards
1 5 (45.45%) HTML
2 1 (9.09%) HTML5
Miscellaneous
1 4 (36.36%) Analytical Skills
2 2 (18.18%) Credit Risk
2 2 (18.18%) FMCG
Processes & Methodologies
1 8 (72.73%) Analytics
2 6 (54.55%) Campaign Analysis
3 5 (45.45%) Email Marketing
4 4 (36.36%) Business Intelligence
4 4 (36.36%) Web Analytics
5 3 (27.27%) Email Migration
5 3 (27.27%) Migration
6 2 (18.18%) Actionable Insight
6 2 (18.18%) Campaign Management
6 2 (18.18%) Customer Segmentation
6 2 (18.18%) Data Analysis
6 2 (18.18%) Data Analytics
6 2 (18.18%) Data Modelling
6 2 (18.18%) Email Management
6 2 (18.18%) Propensity Modelling
6 2 (18.18%) Statistical Modelling
Programming Languages
1 4 (36.36%) SQL
2 2 (18.18%) VBA
Qualifications
1 2 (18.18%) Degree
Vendors
1 4 (36.36%) Alterian
1 4 (36.36%) Chordiant
1 4 (36.36%) Epiphany
2 2 (18.18%) Adobe
2 2 (18.18%) Cognos
2 2 (18.18%) Google
2 2 (18.18%) Microsoft
2 2 (18.18%) Omniture