The table below looks at the statistics for SmartFocus skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited SmartFocus over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
SmartFocus (formerly Emailvision)
Rank 621 607 581
Rank change year-on-year
-14 -26
Contract jobs citing SmartFocus 7 2 1
As % of all contract IT jobs located in the UK 0.014% 0.004% 0.002%
As % of the Cloud Services category 0.18% 0.084% 0.069%
Number of daily rates quoted 6 1 0
Average daily rate £190 £200 -
Average daily rate % change year-on-year
-5.00% -
UK excluding London average daily rate £190 £200 -
% change year-on-year
-5.00% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised across the UK.

Cloud Services Category
UK
Contract IT job ads with a match in the
Cloud Services category
3844 2391 1440
As % of all contract IT jobs located in the UK 7.47% 4.63% 2.96%
Number of daily rates quoted 2692 1562 929
Average daily rate £450 £438 £400
Average daily rate % change year-on-year
+2.85% +9.37%
90% offered a daily rate of more than £313 £300 £275
10% offered a daily rate of more than £600 £575 £550
UK excluding London average daily rate £420 £400 £400
% change year-on-year
+5.00% -
Number of hourly rates quoted 64 81 31
Average hourly rate £21.00 £22.50 £17.00
Average hourly rate % change year-on-year
-6.66% +32.35%
90% offered a hourly rate of more than £12.50 £11.00 £11.75
10% offered a hourly rate of more than £98.00 £35.00 £42.50
UK excluding London average hourly rate £19.50 £20.00 £16.86
% change year-on-year
-2.52% +18.60%

SmartFocus
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing SmartFocus within the UK as a proportion of the total demand within the Cloud Services category.

SmartFocus Jobs Demand Trend in the UK

SmartFocus
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SmartFocus within the UK.

SmartFocus Daily Rate Trend in the UK

SmartFocus
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SmartFocus within the UK over the 3 months to 8 February 2016.

SmartFocus Daily Rate Histogram in the UK

SmartFocus
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SmartFocus within the UK over the 3 months to 8 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -7 6 £190 -5.00% 1
South East - 4 £190 -
Maidenhead - 4 £190 -
Berkshire - 4 £190 -
London +10 1 - -
East of England - 1 £375 -
Hertfordshire - 1 £375 -

SmartFocus
Top 30 Related IT Skills

For the 6 months to 8 February 2016, IT contractor jobs within the UK citing SmartFocus also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SmartFocus.

1 10 (90.91%) Marketing
2 9 (81.82%) Salesforce Marketing Cloud
3 8 (72.73%) Digital Marketing
4 7 (63.64%) Email Marketing
5 5 (45.45%) Analytics
5 5 (45.45%) Project Management
6 4 (36.36%) Marketo
6 4 (36.36%) Adobe Campaign
7 3 (27.27%) AdWords
7 3 (27.27%) Analytical Skills
7 3 (27.27%) Campaign Management
7 3 (27.27%) Marketing Strategy
7 3 (27.27%) Google Analytics
7 3 (27.27%) HTML
7 3 (27.27%) Microsoft
7 3 (27.27%) Google
8 2 (18.18%) Salesforce.com
8 2 (18.18%) Data Analytics
8 2 (18.18%) Silverpop
9 1 (9.09%) Relational Database
9 1 (9.09%) Campaign Analysis
9 1 (9.09%) Propensity Modelling
9 1 (9.09%) Customer Segmentation
9 1 (9.09%) Direct Marketing
9 1 (9.09%) Database Marketing
9 1 (9.09%) Statistical Modelling
9 1 (9.09%) Predictive Modelling
9 1 (9.09%) Data Protection
9 1 (9.09%) Data Validation
9 1 (9.09%) Data Integration

SmartFocus
Top Related IT Skills by Category

For the 6 months to 8 February 2016, IT contractor jobs within the UK citing SmartFocus also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SmartFocus. Up to 20 skills are shown per category.

Business Applications
1 4 (36.36%) Adobe Campaign
2 1 (9.09%) FastStats
Cloud Services
1 3 (27.27%) AdWords
1 3 (27.27%) Google Analytics
2 2 (18.18%) Silverpop
Database & Business Intelligence
1 1 (9.09%) Relational Database
General
1 10 (90.91%) Marketing
Job Titles
1 4 (36.36%) Campaign Manager
1 4 (36.36%) Email Campaign Manager
2 2 (18.18%) Analyst
2 2 (18.18%) Data Analyst
2 2 (18.18%) IT Manager
2 2 (18.18%) IT Project Manager
2 2 (18.18%) Project Manager
3 1 (9.09%) Business Data Analyst
3 1 (9.09%) Excel Analyst
3 1 (9.09%) FMCG Analyst
3 1 (9.09%) IT Technical Manager
3 1 (9.09%) Technical Manager
3 1 (9.09%) Technical Project Manager
Libraries, Frameworks & Software Standards
1 3 (27.27%) HTML
2 1 (9.09%) Mason
Miscellaneous
1 3 (27.27%) Analytical Skills
2 1 (9.09%) Data Integration
2 1 (9.09%) FMCG
Processes & Methodologies
1 8 (72.73%) Digital Marketing
2 7 (63.64%) Email Marketing
3 5 (45.45%) Analytics
3 5 (45.45%) Project Management
4 3 (27.27%) Campaign Management
4 3 (27.27%) Marketing Strategy
5 2 (18.18%) Data Analytics
6 1 (9.09%) Business Analysis
6 1 (9.09%) Business Intelligence
6 1 (9.09%) Campaign Analysis
6 1 (9.09%) Customer Segmentation
6 1 (9.09%) Data Management
6 1 (9.09%) Data Protection
6 1 (9.09%) Data Validation
6 1 (9.09%) Predictive Modelling
6 1 (9.09%) Propensity Modelling
6 1 (9.09%) Statistical Analysis
6 1 (9.09%) Statistical Modelling
6 1 (9.09%) Validation
6 1 (9.09%) Web Analytics
Programming Languages
1 1 (9.09%) SQL
1 1 (9.09%) VBA
Vendors
1 9 (81.82%) Salesforce Marketing Cloud
2 4 (36.36%) Marketo
3 3 (27.27%) Google
3 3 (27.27%) Microsoft
4 2 (18.18%) Salesforce.com
5 1 (9.09%) Adobe
5 1 (9.09%) Alterian
5 1 (9.09%) Cognos
5 1 (9.09%) IBM