The first table below looks at the demand for knowledge and experience of SmartFocus products and/or services in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited SmartFocus over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors currently tracked.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within SmartFocus (formerly Emailvision).

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
SmartFocus
Rank 583 572 576
Rank change year-on-year
-11 +4
Contract jobs citing SmartFocus 7 1 5
As % of all contract IT jobs located in the UK 0.013% 0.002% 0.009%
As % of the Vendors category 0.028% 0.004% 0.019%
Number of daily rates quoted 5 1 5
Average daily rate
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of your Daily Rate
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£220 £325 £225
Average daily rate % change year-on-year
-32.30% +44.44%
90% offered a daily rate of more than £163 £325 £216
10% offered a daily rate of more than £250 £325 £454
UK excluding London average daily rate £250 - -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
25070 24077 26885
As % of all contract IT jobs located in the UK 45.89% 47.08% 46.53%
Number of daily rates quoted 13892 13098 13619
Average daily rate £380 £388 £375
Average daily rate % change year-on-year
-1.93% +3.33%
90% offered a daily rate of more than £220 £225 £225
10% offered a daily rate of more than £550 £550 £550
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 1074 1184 1390
Average hourly rate £18.00 £19.50 £19.50
Average hourly rate % change year-on-year
-7.69% -
90% offered a hourly rate of more than £11.00 £11.00 £11.50
10% offered a hourly rate of more than £37.50 £41.00 £40.00
UK excluding London average hourly rate £17.50 £19.00 £19.50
% change year-on-year
-7.89% -2.56%

SmartFocus
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing SmartFocus within the UK as a proportion of the total demand within the Vendors category.

SmartFocus Jobs Demand Trend in the UK

SmartFocus
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SmartFocus within the UK.

SmartFocus Daily Rate Trend in the UK

SmartFocus
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SmartFocus within the UK over the 3 months to 1 August 2014.

SmartFocus Daily Rate Histogram in the UK

SmartFocus
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SmartFocus within the UK over the 3 months to 1 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 7 £220 -32.30%
London +8 3 £168 -48.46%
Maidenhead - - - -
Peterborough - - - -
Warrington - - - -
Berkshire - - - -
Cambridgeshire - - - -
Cheshire - - - -
Kent - - - -
North West - - - -
South East - - - -
Scotland - - - -
East of England - - - -
Dartford - - - -
Edinburgh - - - -

SmartFocus
Top 30 Related IT Skills

For the 6 months to 1 August 2014, IT contractor jobs within the UK citing SmartFocus also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SmartFocus.

1 7 (100.00%) Marketing
2 4 (57.14%) HTML
2 4 (57.14%) ExactTarget
3 2 (28.57%) Campaign Management
3 2 (28.57%) QA
3 2 (28.57%) CheetahMail
3 2 (28.57%) CSS
3 2 (28.57%) Project Management
3 2 (28.57%) Legal
3 2 (28.57%) Email Marketing
3 2 (28.57%) Digital Marketing
3 2 (28.57%) Migration
3 2 (28.57%) Retail
4 1 (14.29%) Data Management
4 1 (14.29%) SAP Oil and Gas
4 1 (14.29%) IPTV
4 1 (14.29%) CMS
4 1 (14.29%) Programme Management
4 1 (14.29%) Banking
4 1 (14.29%) jQuery
4 1 (14.29%) Data Integration
4 1 (14.29%) FMCG
4 1 (14.29%) FastStats
4 1 (14.29%) Unica
4 1 (14.29%) Manufacturing
4 1 (14.29%) Electronics
4 1 (14.29%) Telecoms
4 1 (14.29%) Finance
4 1 (14.29%) E-Commerce
4 1 (14.29%) ETL

SmartFocus
Top Related IT Skills by Category

For the 6 months to 1 August 2014, IT contractor jobs within the UK citing SmartFocus also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SmartFocus. Up to 20 skills are shown per category.

Application Platforms
1 1 (14.29%) CMS
1 1 (14.29%) SAS
Applications
1 1 (14.29%) FastStats
Business Applications
1 1 (14.29%) SAP Oil and Gas
Cloud Services
1 2 (28.57%) CheetahMail
2 1 (14.29%) Pure360
2 1 (14.29%) Responsys
Database & Business Intelligence
1 1 (14.29%) Relational Database
General
1 7 (100.00%) Marketing
2 2 (28.57%) Legal
2 2 (28.57%) Retail
3 1 (14.29%) Banking
3 1 (14.29%) Manufacturing
3 1 (14.29%) Electronics
3 1 (14.29%) Telecoms
3 1 (14.29%) Finance
Job Titles
1 2 (28.57%) Campaign Manager
1 2 (28.57%) Developer
2 1 (14.29%) Marketing Manager
2 1 (14.29%) Data Analyst
2 1 (14.29%) Designer
2 1 (14.29%) Data Integration Analyst
2 1 (14.29%) Integration Analyst
2 1 (14.29%) Marketing Campaign Manager
2 1 (14.29%) Project Manager
2 1 (14.29%) Analyst
2 1 (14.29%) Web Developer
2 1 (14.29%) Consultant
Libraries, Frameworks & Software Standards
1 4 (57.14%) HTML
2 2 (28.57%) CSS
3 1 (14.29%) jQuery
Miscellaneous
1 1 (14.29%) IPTV
1 1 (14.29%) Data Integration
1 1 (14.29%) FMCG
1 1 (14.29%) NHS
1 1 (14.29%) DTV
1 1 (14.29%) Digital Media
Processes & Methodologies
1 2 (28.57%) Campaign Management
1 2 (28.57%) Project Management
1 2 (28.57%) Email Marketing
1 2 (28.57%) Digital Marketing
1 2 (28.57%) Migration
2 1 (14.29%) Data Management
2 1 (14.29%) Programme Management
2 1 (14.29%) E-Commerce
2 1 (14.29%) ETL
2 1 (14.29%) Business Intelligence
2 1 (14.29%) Database Marketing
2 1 (14.29%) Email Migration
Programming Languages
1 1 (14.29%) JavaScript
1 1 (14.29%) PHP
1 1 (14.29%) SQL
Quality Assurance & Compliance
1 2 (28.57%) QA
Vendors
1 4 (57.14%) ExactTarget
2 1 (14.29%) Unica
2 1 (14.29%) SAP
2 1 (14.29%) Eloqua