The table below looks at the statistics for Web Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Web Marketing over the 3 months to 28 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 May 2016
Same period 2015 Same period 2014
Web Marketing
Rank 648 632 597
Rank change year-on-year
-16 -35
Contract jobs citing Web Marketing 8 17 1
As % of all contract IT jobs located in the UK 0.015% 0.031% 0.002%
As % of the Processes & Methodologies category 0.018% 0.039% 0.002%
Number of daily rates quoted 1 7 0
Median daily rate £350 £350 -
UK excluding London median daily rate - £350 -
Number of hourly rates quoted 5 4 0
Median hourly rate £18.50 £17.50 -
Median hourly rate % change year-on-year
+5.71% -
UK excluding London median hourly rate £18.50 £17.50 -
% change year-on-year
+5.71% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44683 43767 41024
As % of all contract IT jobs located in the UK 81.94% 79.28% 77.70%
Number of daily rates quoted 29624 27730 25945
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £550
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 1039 1246 1211
Median hourly rate £28.50 £29.00 £28.00
Median hourly rate % change year-on-year
-1.72% +3.57%
90% offered a hourly rate of more than £12.75 £12.35 £13.00
10% offered a hourly rate of more than £47.50 £47.71 £50.00
UK excluding London median hourly rate £33.00 £30.00 £30.00
% change year-on-year
+10.00% -

Web Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Web Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Marketing within the UK.

Web Marketing Daily Rate Trend in the UK

Web Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Marketing within the UK.

Web Marketing Hourly Rate Trend in the UK

Web Marketing
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Marketing within the UK over the 3 months to 28 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -23 8 £350 - 2
South East 0 5 - -
Bracknell -5 5 - -
Berkshire -7 5 - -
London -18 3 £350 +6.87%
City of London +39 2 - -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 28 May 2016, IT contractor jobs citing Web Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Web Marketing.

1 20 (100.00%) Marketing
2 6 (30.00%) SEO
3 5 (25.00%) Analytics
3 5 (25.00%) Replication
3 5 (25.00%) Project Management
3 5 (25.00%) E-Commerce
4 4 (20.00%) AdWords
4 4 (20.00%) Social Media
4 4 (20.00%) Google
5 3 (15.00%) Photoshop
5 3 (15.00%) Adobe
5 3 (15.00%) CMS
6 2 (10.00%) Data Analysis
6 2 (10.00%) Agile Software Development
6 2 (10.00%) Programme Management
6 2 (10.00%) CRM
6 2 (10.00%) Validation
6 2 (10.00%) Telecoms
6 2 (10.00%) Blog
6 2 (10.00%) Google Analytics
6 2 (10.00%) Data Validation
6 2 (10.00%) Data Extraction
6 2 (10.00%) Web Analytics
6 2 (10.00%) Waterfall
6 2 (10.00%) Data Analytics
6 2 (10.00%) Marketing Analytics
6 2 (10.00%) Dependency Management
6 2 (10.00%) Social Media Monitoring
6 2 (10.00%) Kalman Filter
6 2 (10.00%) Digital Analytics

Web Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (15.00%) CMS
Applications
1 3 (15.00%) Photoshop
2 1 (5.00%) AutoCAD
2 1 (5.00%) InDesign
2 1 (5.00%) MS PowerPoint
Cloud Services
1 4 (20.00%) AdWords
2 2 (10.00%) Google Analytics
Database & Business Intelligence
1 1 (5.00%) SQL Server
1 1 (5.00%) SQL Server Analysis Services
1 1 (5.00%) SQL Server Integration Services
1 1 (5.00%) SQL Server Reporting Services
General
1 20 (100.00%) Marketing
2 2 (10.00%) Telecoms
3 1 (5.00%) Advertising
3 1 (5.00%) Manufacturing
3 1 (5.00%) Retail
Job Titles
1 7 (35.00%) Analyst
2 6 (30.00%) Web Analyst
3 4 (20.00%) Deployment Analyst
4 2 (10.00%) Data Analyst
4 2 (10.00%) Digital Programme Manager
4 2 (10.00%) E-CommerceWebmaster
4 2 (10.00%) Junior
4 2 (10.00%) Junior Analyst
4 2 (10.00%) Junior Data Analyst
4 2 (10.00%) Junior Web Analyst
4 2 (10.00%) Programme Manager
4 2 (10.00%) Webmaster
5 1 (5.00%) Analytics Manager
5 1 (5.00%) C# Developer
5 1 (5.00%) Developer
5 1 (5.00%) Marketing Analyst
5 1 (5.00%) Report Developer
5 1 (5.00%) SQL Developer
5 1 (5.00%) SSRS Developer
5 1 (5.00%) Web Manager
Libraries, Frameworks & Software Standards
1 1 (5.00%) .NET
1 1 (5.00%) ASP.NET
Miscellaneous
1 5 (25.00%) Replication
2 4 (20.00%) Social Media
3 2 (10.00%) Blog
3 2 (10.00%) Data Extraction
4 1 (5.00%) Analytical Skills
4 1 (5.00%) Digital Media
4 1 (5.00%) Smartphone
Processes & Methodologies
1 6 (30.00%) SEO
2 5 (25.00%) Analytics
2 5 (25.00%) E-Commerce
2 5 (25.00%) Project Management
3 2 (10.00%) Agile Software Development
3 2 (10.00%) CRM
3 2 (10.00%) Data Analysis
3 2 (10.00%) Data Analytics
3 2 (10.00%) Data Validation
3 2 (10.00%) Dependency Management
3 2 (10.00%) Digital Analytics
3 2 (10.00%) Kalman Filter
3 2 (10.00%) Marketing Analytics
3 2 (10.00%) Programme Management
3 2 (10.00%) Social Media Monitoring
3 2 (10.00%) Validation
3 2 (10.00%) Waterfall
3 2 (10.00%) Web Analytics
4 1 (5.00%) Digital Marketing
4 1 (5.00%) Pay per click
Programming Languages
1 1 (5.00%) C#
1 1 (5.00%) JavaScript
1 1 (5.00%) SQL
1 1 (5.00%) T-SQL
Qualifications
1 1 (5.00%) Degree
Vendors
1 4 (20.00%) Google
2 3 (15.00%) Adobe