The table below looks at the statistics for Web Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Marketing over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Web Marketing
Rank 648 611 613
Rank change year-on-year
-37 +2
Contract jobs citing Web Marketing 10 20 5
As % of all contract IT jobs located in the UK 0.018% 0.036% 0.009%
As % of the Processes & Methodologies category 0.022% 0.045% 0.012%
Number of daily rates quoted 3 10 2
Average daily rate £550 £363 £325
Average daily rate % change year-on-year
+51.72% +11.53%
UK excluding London average daily rate - £393 £325
% change year-on-year
- +20.76%
Number of hourly rates quoted 5 4 0
Average hourly rate £18.50 £16.25 -
Average hourly rate % change year-on-year
+13.84% -
UK excluding London average hourly rate £18.50 £16.25 -
% change year-on-year
+13.84% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
45575 43990 42356
As % of all contract IT jobs located in the UK 81.54% 78.77% 77.47%
Number of daily rates quoted 30098 27401 26461
Average daily rate £438 £413 £400
Average daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £550
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 1047 1276 1199
Average hourly rate £35.00 £30.00 £30.00
Average hourly rate % change year-on-year
+16.66% -
90% offered a hourly rate of more than £13.00 £12.36 £12.50
10% offered a hourly rate of more than £49.82 £47.83 £52.50
UK excluding London average hourly rate £36.00 £30.75 £31.50
% change year-on-year
+17.07% -2.38%

Web Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Marketing within the UK.

Web Marketing Daily Rate Trend in the UK

Web Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Marketing within the UK over the 3 months to 30 April 2016.

Web Marketing Daily Rate Histogram in the UK

Web Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Marketing within the UK.

Web Marketing Hourly Rate Trend in the UK

Web Marketing
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Marketing within the UK over the 3 months to 30 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -39 10 £550 +51.72% 3
Berkshire +4 5 - -
Bracknell -2 5 - -
London -9 5 £550 +67.93%
South East -24 5 - - 1
City of London +43 2 - -
Hammersmith - 2 £563 -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 30 April 2016, IT contractor jobs within the UK citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Marketing.

1 29 (96.67%) Marketing
2 9 (30.00%) SEO
3 7 (23.33%) Photoshop
4 6 (20.00%) E-Commerce
4 6 (20.00%) Google
4 6 (20.00%) Analytics
5 5 (16.67%) AdWords
5 5 (16.67%) Social Media
5 5 (16.67%) Project Management
5 5 (16.67%) Replication
6 4 (13.33%) CMS
6 4 (13.33%) Adobe
6 4 (13.33%) Blog
7 3 (10.00%) Web Design
8 2 (6.67%) Data Analytics
8 2 (6.67%) Marketing Analytics
8 2 (6.67%) Dependency Management
8 2 (6.67%) Social Media Monitoring
8 2 (6.67%) Kalman Filter
8 2 (6.67%) Digital Analytics
8 2 (6.67%) Programme Management
8 2 (6.67%) Validation
8 2 (6.67%) CAD
8 2 (6.67%) AutoCAD
8 2 (6.67%) Telecoms
8 2 (6.67%) CRM
8 2 (6.67%) HTML
8 2 (6.67%) JavaScript
8 2 (6.67%) Google Analytics
8 2 (6.67%) Web Analytics

Web Marketing
Top Related IT Skills by Category

For the 6 months to 30 April 2016, IT contractor jobs within the UK citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (13.33%) CMS
2 1 (3.33%) Node.js
2 1 (3.33%) WordPress
Applications
1 7 (23.33%) Photoshop
2 2 (6.67%) AutoCAD
2 2 (6.67%) InDesign
3 1 (3.33%) Adobe Illustrator
3 1 (3.33%) MS PowerPoint
Cloud Services
1 5 (16.67%) AdWords
2 2 (6.67%) Google Analytics
Database & Business Intelligence
1 1 (3.33%) SQL Server
1 1 (3.33%) SQL Server Analysis Services
1 1 (3.33%) SQL Server Integration Services
1 1 (3.33%) SQL Server Reporting Services
General
1 29 (96.67%) Marketing
2 2 (6.67%) Telecoms
3 1 (3.33%) Advertising
3 1 (3.33%) Manufacturing
3 1 (3.33%) Retail
Job Titles
1 7 (23.33%) Analyst
2 6 (20.00%) Web Analyst
3 4 (13.33%) Deployment Analyst
4 3 (10.00%) E-CommerceWebmaster
4 3 (10.00%) Webmaster
5 2 (6.67%) Data Analyst
5 2 (6.67%) Digital Programme Manager
5 2 (6.67%) Junior
5 2 (6.67%) Junior Analyst
5 2 (6.67%) Junior Data Analyst
5 2 (6.67%) Junior Web Analyst
5 2 (6.67%) Programme Manager
6 1 (3.33%) C# Developer
6 1 (3.33%) Developer
6 1 (3.33%) Marketing Analyst
6 1 (3.33%) Online Marketing Analyst
6 1 (3.33%) Report Developer
6 1 (3.33%) Web Analytics Manager
6 1 (3.33%) Web Manager
6 1 (3.33%) Web Programme Manager
Libraries, Frameworks & Software Standards
1 2 (6.67%) HTML
1 2 (6.67%) HTML5
2 1 (3.33%) .NET
2 1 (3.33%) ASP.NET
2 1 (3.33%) CSS
2 1 (3.33%) CSS3
Miscellaneous
1 5 (16.67%) Replication
1 5 (16.67%) Social Media
2 4 (13.33%) Blog
3 2 (6.67%) Data Extraction
4 1 (3.33%) Analytical Skills
4 1 (3.33%) Digital Media
4 1 (3.33%) Smartphone
Processes & Methodologies
1 9 (30.00%) SEO
2 6 (20.00%) Analytics
2 6 (20.00%) E-Commerce
3 5 (16.67%) Project Management
4 3 (10.00%) Web Design
5 2 (6.67%) Agile Software Development
5 2 (6.67%) CAD
5 2 (6.67%) CRM
5 2 (6.67%) Data Analysis
5 2 (6.67%) Data Analytics
5 2 (6.67%) Data Validation
5 2 (6.67%) Dependency Management
5 2 (6.67%) Digital Analytics
5 2 (6.67%) Kalman Filter
5 2 (6.67%) Marketing Analytics
5 2 (6.67%) Programme Management
5 2 (6.67%) Social Media Monitoring
5 2 (6.67%) Validation
5 2 (6.67%) Waterfall
5 2 (6.67%) Web Analytics
Programming Languages
1 2 (6.67%) JavaScript
2 1 (3.33%) Apple Swift
2 1 (3.33%) C#
2 1 (3.33%) Objective-C
2 1 (3.33%) PHP
2 1 (3.33%) Python
2 1 (3.33%) Ruby
2 1 (3.33%) SQL
2 1 (3.33%) T-SQL
Qualifications
1 1 (3.33%) Degree
Vendors
1 6 (20.00%) Google
2 4 (13.33%) Adobe
3 1 (3.33%) Facebook
3 1 (3.33%) Twitter