The table below looks at the statistics for Web Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Marketing over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Web Marketing
Rank 594 568 588
Rank change year-on-year
-26 +20
Contract jobs citing Web Marketing 7 7 15
As % of all contract IT jobs located in the UK 0.013% 0.013% 0.025%
As % of the Processes & Methodologies category 0.017% 0.018% 0.036%
Number of daily rates quoted 2 6 7
Average daily rate
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£196 £245 £170
Average daily rate % change year-on-year
-19.89% +44.11%
90% offered a daily rate of more than £153 £233 £153
10% offered a daily rate of more than £239 £400 £233
UK excluding London average daily rate £143 £320 £225
% change year-on-year
-55.46% +42.22%
Number of hourly rates quoted 2 0 0
Average hourly rate £17.38 - -
UK excluding London average hourly rate £17.38 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41079 38998 41722
As % of all contract IT jobs located in the UK 74.15% 73.31% 70.87%
Number of daily rates quoted 25436 23913 24140
Average daily rate £405 £400 £400
Average daily rate % change year-on-year
+1.25% -
90% offered a daily rate of more than £275 £270 £263
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 1126 1046 1483
Average hourly rate £23.00 £27.50 £31.00
Average hourly rate % change year-on-year
-16.36% -11.29%
90% offered a hourly rate of more than £12.50 £12.50 £13.11
10% offered a hourly rate of more than £50.00 £46.00 £45.00
UK excluding London average hourly rate £25.00 £30.00 £31.00
% change year-on-year
-16.66% -3.22%

Web Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Marketing within the UK.

Web Marketing Daily Rate Trend in the UK

Web Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Marketing within the UK over the 3 months to 20 August 2014.

Web Marketing Daily Rate Histogram in the UK

Web Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Marketing within the UK.

Web Marketing Hourly Rate Trend in the UK

Web Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Marketing within the UK over the 3 months to 20 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -28 6 £196 -19.89% 9
London +14 3 £250 +5.26% 6
South East -2 2 - - 2
Berkshire +2 1 - -
Birmingham - 1 £143 -
West Midlands - 1 £143 -
Reading - 1 - -
Tonbridge - - - -
Watford - - - -
East of England - - - - 1
Cambridge - - - -
Egham - - - - 1
Leeds - - - -
Macclesfield - - - -
Manchester - - - -
Oxford - - - - 1
Preston - - - -
Cambridgeshire - - - -
Cheshire - - - -
Essex - - - - 1
Hertfordshire - - - -
Kent - - - -
Lancashire - - - -
Oxfordshire - - - - 1
Surrey - - - - 1
West Sussex - - - -
West Yorkshire - - - -
Yorkshire - - - -
City of London - - - - 2
North West - - - -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 20 August 2014, IT contractor jobs within the UK citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Marketing.

1 10 (100.00%) Marketing
2 5 (50.00%) HTML
3 4 (40.00%) Photoshop
3 4 (40.00%) CSS
3 4 (40.00%) Content Management
4 3 (30.00%) JavaScript
4 3 (30.00%) Adobe
4 3 (30.00%) WordPress
4 3 (30.00%) CMS
4 3 (30.00%) Analytics
5 2 (20.00%) User Stories
5 2 (20.00%) Marketing Analytics
5 2 (20.00%) MySQL
5 2 (20.00%) Statistics
5 2 (20.00%) CRM
5 2 (20.00%) E-Commerce
5 2 (20.00%) PHP
6 1 (10.00%) SEO
6 1 (10.00%) Finance
6 1 (10.00%) Manufacturing
6 1 (10.00%) Publishing
6 1 (10.00%) Web Analytics
6 1 (10.00%) MS PowerPoint
6 1 (10.00%) Google
6 1 (10.00%) .NET
6 1 (10.00%) Perl
6 1 (10.00%) JSP
6 1 (10.00%) XML
6 1 (10.00%) Dreamweaver
6 1 (10.00%) B2B

Web Marketing
Top Related IT Skills by Category

For the 6 months to 20 August 2014, IT contractor jobs within the UK citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (30.00%) WordPress
1 3 (30.00%) CMS
2 1 (10.00%) Joomla!
Applications
1 4 (40.00%) Photoshop
2 1 (10.00%) MS PowerPoint
Communications & Networking
1 1 (10.00%) Intranet
1 1 (10.00%) Internet
Database & Business Intelligence
1 2 (20.00%) MySQL
Development Applications
1 1 (10.00%) Dreamweaver
General
1 10 (100.00%) Marketing
2 1 (10.00%) Finance
2 1 (10.00%) Manufacturing
2 1 (10.00%) Publishing
2 1 (10.00%) Retail
2 1 (10.00%) Danish Language
2 1 (10.00%) Dutch Language
2 1 (10.00%) Italian Language
2 1 (10.00%) Japanese Language
2 1 (10.00%) Korean Language
2 1 (10.00%) Portuguese Language
2 1 (10.00%) Spanish Language
2 1 (10.00%) Swedish Language
Job Titles
1 2 (20.00%) WordPress Developer
1 2 (20.00%) Marketing Manager
1 2 (20.00%) Channel Marketing Manager
1 2 (20.00%) Web Editor
1 2 (20.00%) Business Analyst
1 2 (20.00%) Developer
1 2 (20.00%) Analyst
2 1 (10.00%) Account Manager
2 1 (10.00%) Web Producer
2 1 (10.00%) Web Content Editor
2 1 (10.00%) Content Editor
2 1 (10.00%) Web Designer
2 1 (10.00%) Designer
2 1 (10.00%) Web Marketing Specialist
Libraries, Frameworks & Software Standards
1 5 (50.00%) HTML
2 4 (40.00%) CSS
3 1 (10.00%) .NET
3 1 (10.00%) JSP
3 1 (10.00%) XML
3 1 (10.00%) WebCenter
Miscellaneous
1 2 (20.00%) Statistics
2 1 (10.00%) W3C
2 1 (10.00%) Copywriting
Processes & Methodologies
1 4 (40.00%) Content Management
2 3 (30.00%) Analytics
3 2 (20.00%) User Stories
3 2 (20.00%) Marketing Analytics
3 2 (20.00%) CRM
3 2 (20.00%) E-Commerce
4 1 (10.00%) SEO
4 1 (10.00%) Web Analytics
4 1 (10.00%) B2B
4 1 (10.00%) Online Marketing
4 1 (10.00%) Internet Marketing
Programming Languages
1 3 (30.00%) JavaScript
2 2 (20.00%) PHP
3 1 (10.00%) Perl
Qualifications
1 1 (10.00%) Degree
System Software
1 1 (10.00%) Active Directory
Vendors
1 3 (30.00%) Adobe
2 1 (10.00%) Google
2 1 (10.00%) Oracle
2 1 (10.00%) Eloqua
2 1 (10.00%) Facebook
2 1 (10.00%) Twitter
London
Annapurna
Rate: £150 - £250 per day + 10% bonus
Posted: 26 days ago