The table below looks at the statistics for Web Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Marketing over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Web Marketing
Rank 616 595 597
Rank change year-on-year
-21 +2
Contract jobs citing Web Marketing 10 10 2
As % of all contract IT jobs located in the UK 0.019% 0.020% 0.004%
As % of the Processes & Methodologies category 0.024% 0.025% 0.005%
Number of daily rates quoted 1 2 1
Average daily rate £350 £313 £205
Average daily rate % change year-on-year
+12.00% +52.43%
UK excluding London average daily rate - - -
Number of hourly rates quoted 0 4 0
Average hourly rate - £16.25 -
UK excluding London average hourly rate - £16.25 -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41939 39781 37687
As % of all contract IT jobs located in the UK 81.34% 77.74% 76.64%
Number of daily rates quoted 27430 25409 22756
Average daily rate £425 £425 £400
Average daily rate % change year-on-year
- +6.25%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1173 1055 1156
Average hourly rate £39.34 £27.50 £27.50
Average hourly rate % change year-on-year
+43.05% -
90% offered a hourly rate of more than £13.00 £12.00 £12.49
10% offered a hourly rate of more than £57.00 £46.50 £52.40
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Web Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Marketing within the UK.

Web Marketing Daily Rate Trend in the UK

Web Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Marketing within the UK.

Web Marketing Hourly Rate Trend in the UK

Web Marketing
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Marketing within the UK over the 3 months to 14 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +7 6 £350 +12.00%
England -12 6 £350 +12.00% 1
Scotland -5 4 - -
Edinburgh - 4 - -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 14 February 2016, IT contractor jobs within the UK citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Marketing.

1 29 (96.67%) Marketing
2 10 (33.33%) SEO
3 8 (26.67%) Photoshop
4 6 (20.00%) Blog
5 5 (16.67%) Google
6 4 (13.33%) Web Design
6 4 (13.33%) HTML5
6 4 (13.33%) HTML
6 4 (13.33%) AdWords
7 3 (10.00%) Analytics
7 3 (10.00%) E-Commerce
7 3 (10.00%) Social Media
8 2 (6.67%) Adobe
8 2 (6.67%) CAD
8 2 (6.67%) AutoCAD
8 2 (6.67%) Project Management
8 2 (6.67%) CSS
8 2 (6.67%) CMS
8 2 (6.67%) Replication
8 2 (6.67%) JavaScript
8 2 (6.67%) Adobe Illustrator
8 2 (6.67%) InDesign
8 2 (6.67%) CSS3
9 1 (3.33%) Facebook
9 1 (3.33%) Twitter
9 1 (3.33%) Responsive Web Design
9 1 (3.33%) Sass
9 1 (3.33%) Twitter Bootstrap
9 1 (3.33%) Analytical Skills
9 1 (3.33%) Apple Swift

Web Marketing
Top Related IT Skills by Category

For the 6 months to 14 February 2016, IT contractor jobs within the UK citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (6.67%) CMS
2 1 (3.33%) Node.js
2 1 (3.33%) WordPress
Applications
1 8 (26.67%) Photoshop
2 2 (6.67%) Adobe Illustrator
2 2 (6.67%) AutoCAD
2 2 (6.67%) InDesign
Cloud Services
1 4 (13.33%) AdWords
General
1 29 (96.67%) Marketing
Job Titles
1 3 (10.00%) Analyst
1 3 (10.00%) E-CommerceWebmaster
1 3 (10.00%) Webmaster
2 2 (6.67%) Deployment Analyst
2 2 (6.67%) Web Analyst
3 1 (3.33%) Developer
3 1 (3.33%) Front End Developer (Client-Side Developer)
3 1 (3.33%) HTML CSS Developer
3 1 (3.33%) HTML Developer
3 1 (3.33%) JavaScript Developer
3 1 (3.33%) Marketing Analyst
3 1 (3.33%) Mobile Developer
3 1 (3.33%) Online Marketing Analyst
Libraries, Frameworks & Software Standards
1 4 (13.33%) HTML
1 4 (13.33%) HTML5
2 2 (6.67%) CSS
2 2 (6.67%) CSS3
3 1 (3.33%) Ajax
3 1 (3.33%) jQuery
3 1 (3.33%) Sass
3 1 (3.33%) Twitter Bootstrap
3 1 (3.33%) XML
Miscellaneous
1 6 (20.00%) Blog
2 3 (10.00%) Social Media
3 2 (6.67%) Replication
4 1 (3.33%) Analytical Skills
Processes & Methodologies
1 10 (33.33%) SEO
2 4 (13.33%) Web Design
3 3 (10.00%) Analytics
3 3 (10.00%) E-Commerce
4 2 (6.67%) CAD
4 2 (6.67%) Project Management
5 1 (3.33%) Agile Software Development
5 1 (3.33%) Front End Development
5 1 (3.33%) Online Marketing
5 1 (3.33%) OO
5 1 (3.33%) Pay per click
5 1 (3.33%) Responsive Web Design
5 1 (3.33%) Waterfall
Programming Languages
1 2 (6.67%) JavaScript
2 1 (3.33%) Apple Swift
2 1 (3.33%) Objective-C
2 1 (3.33%) PHP
2 1 (3.33%) Python
2 1 (3.33%) Ruby
Qualifications
1 1 (3.33%) Degree
Vendors
1 5 (16.67%) Google
2 2 (6.67%) Adobe
3 1 (3.33%) Facebook
3 1 (3.33%) Twitter