The table below looks at the statistics for Web Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Web Marketing over the 3 months to 1 October 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 Oct 2016
Same period 2015 Same period 2014
Web Marketing
Rank 632 642 635
Rank change year-on-year
+10 -7
Contract jobs citing Web Marketing 4 22 4
As % of all contract IT jobs located in the UK 0.008% 0.038% 0.007%
As % of the Processes & Methodologies category 0.009% 0.047% 0.009%
Number of daily rates quoted 0 4 0
Median daily rate - £269 -
UK excluding London median daily rate - £250 -
Number of hourly rates quoted 3 2 1
Median hourly rate £17.50 £17.75 £19.00
Median hourly rate % change year-on-year
-1.40% -6.57%
UK excluding London median hourly rate £17.50 £17.75 £19.00
% change year-on-year
-1.40% -6.57%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
43784 46844 44845
As % of all contract IT jobs located in the UK 83.15% 81.14% 77.00%
Number of daily rates quoted 29028 30621 28126
Median daily rate £438 £425 £410
Median daily rate % change year-on-year
+3.05% +3.65%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £590 £585 £575
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1146 1304 1230
Median hourly rate £30.50 £32.00 £24.00
Median hourly rate % change year-on-year
-4.68% +33.33%
90% offered a hourly rate of more than £12.50 £12.50 £12.50
10% offered a hourly rate of more than £50.00 £50.00 £52.70
UK excluding London median hourly rate £32.50 £34.00 £26.00
% change year-on-year
-4.41% +30.76%

Web Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Web Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Marketing within the UK.

Web Marketing Daily Rate Trend in the UK

Web Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Marketing within the UK.

Web Marketing Hourly Rate Trend in the UK

Web Marketing
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Marketing within the UK over the 3 months to 1 October 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East +10 4 - - 2
Berkshire +10 4 - -
England +5 4 - - 4
Bracknell -7 3 - -

Web Marketing
Top 18 Related IT Skills

For the 6 months to 1 October 2016, IT contractor jobs citing Web Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Web Marketing.

1 7 (100.00%) Marketing
2 6 (85.71%) Project Management
2 6 (85.71%) Replication
3 1 (14.29%) Google
3 1 (14.29%) Workflow Management
3 1 (14.29%) Workflow
3 1 (14.29%) HTML
3 1 (14.29%) CSS
3 1 (14.29%) CRM
3 1 (14.29%) Google Analytics
3 1 (14.29%) Digital Marketing
3 1 (14.29%) Social Media
3 1 (14.29%) Tableau
3 1 (14.29%) Social Media Marketing
3 1 (14.29%) Analytics
3 1 (14.29%) Mobile Marketing
3 1 (14.29%) Marketing Automation
3 1 (14.29%) Mobile Optimisation

Web Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (14.29%) Google Analytics
General
1 7 (100.00%) Marketing
Job Titles
1 6 (85.71%) Analyst
1 6 (85.71%) Deployment Analyst
1 6 (85.71%) Web Analyst
2 1 (14.29%) Digital Marketing Manager
2 1 (14.29%) Email Marketing Manager
2 1 (14.29%) Marketing Manager
2 1 (14.29%) Mobile Marketing Manager
2 1 (14.29%) Web Manager
2 1 (14.29%) Web Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (14.29%) CSS
1 1 (14.29%) HTML
Miscellaneous
1 6 (85.71%) Replication
2 1 (14.29%) Social Media
Processes & Methodologies
1 6 (85.71%) Project Management
2 1 (14.29%) Analytics
2 1 (14.29%) CRM
2 1 (14.29%) Digital Marketing
2 1 (14.29%) Marketing Automation
2 1 (14.29%) Mobile Marketing
2 1 (14.29%) Mobile Optimisation
2 1 (14.29%) Social Media Marketing
2 1 (14.29%) Workflow
2 1 (14.29%) Workflow Management
Vendors
1 1 (14.29%) Google
1 1 (14.29%) Tableau