The table below looks at the statistics for Web Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Marketing over the 3 months to 28 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Jul 2015
Same period 2014 Same period 2013
Web Marketing
Rank 574 589 580
Rank change year-on-year
+15 -9
Contract jobs citing Web Marketing 37 4 5
As % of all contract IT jobs located in the UK 0.065% 0.007% 0.010%
As % of the Processes & Methodologies category 0.083% 0.010% 0.013%
Number of daily rates quoted 7 1 4
Average daily rate
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£225 £143 £320
Average daily rate % change year-on-year
+57.89% -55.46%
90% offered a daily rate of more than £151 £143 £230
10% offered a daily rate of more than £323 £143 £400
UK excluding London average daily rate £225 £143 £400
% change year-on-year
+57.89% -64.37%
Number of hourly rates quoted 4 2 0
Average hourly rate £16.50 £17.38 -
Average hourly rate % change year-on-year
-5.03% -
UK excluding London average hourly rate £16.50 £17.38 -
% change year-on-year
-5.03% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44318 41702 38141
As % of all contract IT jobs located in the UK 77.68% 76.22% 74.81%
Number of daily rates quoted 28766 25845 23099
Average daily rate £415 £400 £405
Average daily rate % change year-on-year
+3.75% -1.23%
90% offered a daily rate of more than £285 £275 £273
10% offered a daily rate of more than £575 £563 £575
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 1167 1177 1114
Average hourly rate £28.85 £25.00 £30.50
Average hourly rate % change year-on-year
+15.38% -18.03%
90% offered a hourly rate of more than £12.50 £12.62 £12.50
10% offered a hourly rate of more than £52.17 £47.50 £50.00
UK excluding London average hourly rate £30.00 £26.98 £31.00
% change year-on-year
+11.21% -12.98%

Web Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Marketing within the UK.

Web Marketing Daily Rate Trend in the UK

Web Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Marketing within the UK over the 3 months to 28 July 2015.

Web Marketing Daily Rate Histogram in the UK

Web Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Marketing within the UK.

Web Marketing Hourly Rate Trend in the UK

Web Marketing
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Marketing within the UK over the 3 months to 28 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 32 £225 +57.89% 5
London +17 17 £194 - 4
South East -9 9 £225 - 1
Berkshire +12 8 £225 -
Edinburgh - 5 - -
Scotland - 5 - -
Bracknell - 4 - -
East Sussex -4 1 £375 -
Brighton -12 1 £375 -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 28 July 2015, IT contractor jobs within the UK citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Marketing.

1 57 (100.00%) Marketing
2 21 (36.84%) Google
3 19 (33.33%) Analytics
4 13 (22.81%) SEO
5 11 (19.30%) Project Management
6 9 (15.79%) Digital Marketing
7 8 (14.04%) Facebook
7 8 (14.04%) Twitter
7 8 (14.04%) Adobe
7 8 (14.04%) Replication
8 7 (12.28%) Internet
8 7 (12.28%) E-Commerce
8 7 (12.28%) WordPress
9 6 (10.53%) User Experience
9 6 (10.53%) HTML
10 5 (8.77%) CSS
10 5 (8.77%) Web Design
10 5 (8.77%) Analytical Skills
10 5 (8.77%) Blog
11 4 (7.02%) Email Marketing
11 4 (7.02%) Content Management
11 4 (7.02%) Telecoms
11 4 (7.02%) JavaScript
11 4 (7.02%) Microsoft
11 4 (7.02%) MS Excel
12 3 (5.26%) Photoshop
12 3 (5.26%) Advertising
12 3 (5.26%) Web Analytics
12 3 (5.26%) MS PowerPoint
12 3 (5.26%) Google Analytics

Web Marketing
Top Related IT Skills by Category

For the 6 months to 28 July 2015, IT contractor jobs within the UK citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (12.28%) WordPress
2 2 (3.51%) Umbraco
2 2 (3.51%) CMS
3 1 (1.75%) Drupal
3 1 (1.75%) Apache
3 1 (1.75%) SharePoint
Applications
1 4 (7.02%) MS Excel
2 3 (5.26%) Photoshop
2 3 (5.26%) MS PowerPoint
3 1 (1.75%) MS Visio
Cloud Services
1 3 (5.26%) Google Analytics
1 3 (5.26%) Adobe Analytics
Communications & Networking
1 7 (12.28%) Internet
2 1 (1.75%) SMS
2 1 (1.75%) FTP
2 1 (1.75%) Intranet
Database & Business Intelligence
1 1 (1.75%) MySQL
Development Applications
1 1 (1.75%) Subversion
1 1 (1.75%) Git (software)
General
1 57 (100.00%) Marketing
2 4 (7.02%) Telecoms
3 3 (5.26%) Advertising
4 2 (3.51%) Manufacturing
4 2 (3.51%) Retail
5 1 (1.75%) Publishing
5 1 (1.75%) Games
5 1 (1.75%) Automotive
Job Titles
1 6 (10.53%) Analyst
2 4 (7.02%) Marketing Manager
3 3 (5.26%) Consultant
3 3 (5.26%) Project Manager
3 3 (5.26%) Marketing Consultant
3 3 (5.26%) Deployment Analyst
4 2 (3.51%) Production Manager
4 2 (3.51%) Digital Marketing Manager
4 2 (3.51%) Digital Production Manager
4 2 (3.51%) Digital Producer
4 2 (3.51%) Web Marketing Manager
4 2 (3.51%) Content Manager
4 2 (3.51%) Developer
4 2 (3.51%) Project Analyst
4 2 (3.51%) Web Manager
4 2 (3.51%) Delivery Manager
4 2 (3.51%) Deployment Project Manager
5 1 (1.75%) Marketing Analyst
5 1 (1.75%) PHP Developer
5 1 (1.75%) Web Analyst
Libraries, Frameworks & Software Standards
1 6 (10.53%) HTML
2 5 (8.77%) CSS
3 2 (3.51%) Flash
4 1 (1.75%) Ajax
4 1 (1.75%) Symfony
4 1 (1.75%) jQuery
4 1 (1.75%) HTML5
4 1 (1.75%) .NET
4 1 (1.75%) ASP.NET
Miscellaneous
1 8 (14.04%) Replication
2 6 (10.53%) User Experience
3 5 (8.77%) Analytical Skills
3 5 (8.77%) Blog
4 3 (5.26%) Mobile App
5 2 (3.51%) Digital Media
6 1 (1.75%) Social Network
6 1 (1.75%) Social Media
6 1 (1.75%) Statistics
6 1 (1.75%) Video Editing
6 1 (1.75%) Copywriting
Processes & Methodologies
1 19 (33.33%) Analytics
2 13 (22.81%) SEO
3 11 (19.30%) Project Management
4 9 (15.79%) Digital Marketing
5 7 (12.28%) E-Commerce
6 5 (8.77%) Web Design
7 4 (7.02%) Content Management
7 4 (7.02%) Email Marketing
8 3 (5.26%) Multivariate Testing
8 3 (5.26%) Web Analytics
9 2 (3.51%) Customer Engagement
9 2 (3.51%) Marketing Intelligence
9 2 (3.51%) Marketing Strategy
9 2 (3.51%) Data Privacy
9 2 (3.51%) Kalman Filter
10 1 (1.75%) Coaching
10 1 (1.75%) Display Advertising
10 1 (1.75%) Information Architecture
10 1 (1.75%) Time Management
10 1 (1.75%) Pay per click
Programming Languages
1 4 (7.02%) JavaScript
2 1 (1.75%) PHP
2 1 (1.75%) C#
Qualifications
1 1 (1.75%) PRINCE2 Certification
1 1 (1.75%) Degree
Quality Assurance & Compliance
1 1 (1.75%) QA
Vendors
1 21 (36.84%) Google
2 8 (14.04%) Adobe
2 8 (14.04%) Facebook
2 8 (14.04%) Twitter
3 4 (7.02%) Microsoft
4 2 (3.51%) EPiServer
5 1 (1.75%) Eloqua
London
Preferred Choice
Rate: £250 - £300 per day + benefits
Posted: 5 days ago