The table below looks at the statistics for Web Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Marketing over the 3 months to 1 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Apr 2015
Same period 2014 Same period 2013
Web Marketing
Rank 570 586 535
Rank change year-on-year
+16 -51
Contract jobs citing Web Marketing 16 7 9
As % of all contract IT jobs located in the UK 0.029% 0.013% 0.019%
As % of the Processes & Methodologies category 0.038% 0.017% 0.026%
Number of daily rates quoted 8 2 3
Average daily rate
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£393 £325 £250
Average daily rate % change year-on-year
+20.76% +30.00%
90% offered a daily rate of more than £264 £325 £166
10% offered a daily rate of more than £450 £325 £770
UK excluding London average daily rate £435 £325 £145
% change year-on-year
+33.84% +124.13%
Number of hourly rates quoted 5 0 2
Average hourly rate £16.25 - £17.00
UK excluding London average hourly rate £16.25 - £17.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42524 40556 34695
As % of all contract IT jobs located in the UK 76.26% 74.95% 73.41%
Number of daily rates quoted 26500 24954 20813
Average daily rate £420 £400 £401
Average daily rate % change year-on-year
+5.00% -0.12%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £575 £555 £575
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 1204 1148 1126
Average hourly rate £29.00 £27.00 £32.00
Average hourly rate % change year-on-year
+7.40% -15.62%
90% offered a hourly rate of more than £12.10 £12.20 £13.00
10% offered a hourly rate of more than £49.50 £51.00 £51.23
UK excluding London average hourly rate £30.20 £27.50 £32.00
% change year-on-year
+9.81% -14.06%

Web Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Marketing within the UK.

Web Marketing Daily Rate Trend in the UK

Web Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Marketing within the UK over the 3 months to 1 April 2015.

Web Marketing Daily Rate Histogram in the UK

Web Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Marketing within the UK.

Web Marketing Hourly Rate Trend in the UK

Web Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Marketing within the UK over the 3 months to 1 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 16 £393 +20.76% 6
South East -14 9 £435 +33.84% 2
London +12 5 £280 - 1
Brighton - 1 - -
East Sussex - 1 - -
Gloucestershire - - - -
Leicestershire - - - -
Oxfordshire - - - -
West Sussex - - - -
West Yorkshire - - - -
Yorkshire - - - -
City of London - - - -
East Midlands - - - -
North West - - - - 2
Cardiff - - - -
Chester - - - -
Cirencester - - - -
Crawley - - - -
Glasgow - - - -
Hounslow - - - -
Leeds - - - -
Leicester - - - -
Macclesfield - - - -
Manchester - - - - 2
Oxford - - - -
Warrington - - - -
Cheshire - - - -
Devon - - - -
South Wales - - - -
South West - - - -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 1 April 2015, IT contractor jobs within the UK citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Marketing.

1 19 (100.00%) Marketing
2 8 (42.11%) Project Management
2 8 (42.11%) Analytics
3 6 (31.58%) HTML
3 6 (31.58%) Google
3 6 (31.58%) Digital Marketing
4 5 (26.32%) JavaScript
4 5 (26.32%) CSS
4 5 (26.32%) Replication
4 5 (26.32%) Analytical Skills
5 4 (21.05%) User Experience
5 4 (21.05%) SEO
5 4 (21.05%) MS Excel
5 4 (21.05%) E-Commerce
5 4 (21.05%) Microsoft
5 4 (21.05%) Adobe
5 4 (21.05%) Content Management
6 3 (15.79%) Google Analytics
6 3 (15.79%) Email Marketing
6 3 (15.79%) Multivariate Testing
6 3 (15.79%) Photoshop
6 3 (15.79%) SiteCatalyst
7 2 (10.53%) HTML5
7 2 (10.53%) Facebook
7 2 (10.53%) Twitter
7 2 (10.53%) Mobile App
7 2 (10.53%) Data Privacy
7 2 (10.53%) Flash
7 2 (10.53%) Internet
7 2 (10.53%) CMS

Web Marketing
Top Related IT Skills by Category

For the 6 months to 1 April 2015, IT contractor jobs within the UK citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (10.53%) CMS
1 2 (10.53%) Umbraco
2 1 (5.26%) WordPress
2 1 (5.26%) SharePoint
Applications
1 4 (21.05%) MS Excel
2 3 (15.79%) Photoshop
3 2 (10.53%) MS PowerPoint
4 1 (5.26%) MS Visio
Business Applications
1 3 (15.79%) Google Analytics
1 3 (15.79%) SiteCatalyst
Communications & Networking
1 2 (10.53%) Internet
2 1 (5.26%) Intranet
2 1 (5.26%) FTP
General
1 19 (100.00%) Marketing
2 2 (10.53%) Manufacturing
2 2 (10.53%) Advertising
3 1 (5.26%) Retail
3 1 (5.26%) Publishing
3 1 (5.26%) Finance
3 1 (5.26%) Automotive
Job Titles
1 5 (26.32%) Analyst
2 3 (15.79%) Project Analyst
2 3 (15.79%) Deployment Analyst
3 2 (10.53%) Web Marketing Manager
3 2 (10.53%) Production Manager
3 2 (10.53%) Developer
3 2 (10.53%) Content Manager
3 2 (10.53%) Digital Production Manager
3 2 (10.53%) Digital Producer
3 2 (10.53%) Digital Marketing Manager
3 2 (10.53%) Delivery Manager
3 2 (10.53%) Marketing Manager
3 2 (10.53%) Web Manager
4 1 (5.26%) Marketing Analyst
4 1 (5.26%) Junior PHP Developer
4 1 (5.26%) Web Analyst
4 1 (5.26%) Senior .NET Developer
4 1 (5.26%) Junior Developer
4 1 (5.26%) PHP Developer
4 1 (5.26%) Account Director
Libraries, Frameworks & Software Standards
1 6 (31.58%) HTML
2 5 (26.32%) CSS
3 2 (10.53%) HTML5
3 2 (10.53%) Flash
4 1 (5.26%) jQuery
4 1 (5.26%) ASP.NET
4 1 (5.26%) .NET
4 1 (5.26%) CSS3
Miscellaneous
1 5 (26.32%) Replication
1 5 (26.32%) Analytical Skills
2 4 (21.05%) User Experience
3 2 (10.53%) Mobile App
3 2 (10.53%) Blog
4 1 (5.26%) Statistics
4 1 (5.26%) Video Editing
4 1 (5.26%) Social Network
4 1 (5.26%) Copywriting
Processes & Methodologies
1 8 (42.11%) Project Management
1 8 (42.11%) Analytics
2 6 (31.58%) Digital Marketing
3 4 (21.05%) SEO
3 4 (21.05%) E-Commerce
3 4 (21.05%) Content Management
4 3 (15.79%) Email Marketing
4 3 (15.79%) Multivariate Testing
5 2 (10.53%) Data Privacy
6 1 (5.26%) Pay per click
6 1 (5.26%) Web Development
6 1 (5.26%) Web Analytics
6 1 (5.26%) Display Advertising
6 1 (5.26%) Time Management
6 1 (5.26%) Stakeholder Management
6 1 (5.26%) Change Management
6 1 (5.26%) MVC
6 1 (5.26%) CRM
6 1 (5.26%) Coaching
6 1 (5.26%) Marketing Analytics
Programming Languages
1 5 (26.32%) JavaScript
2 1 (5.26%) C#
2 1 (5.26%) PHP
Qualifications
1 1 (5.26%) Degree
Vendors
1 6 (31.58%) Google
2 4 (21.05%) Microsoft
2 4 (21.05%) Adobe
3 2 (10.53%) Facebook
3 2 (10.53%) Twitter
3 2 (10.53%) EPiServer
4 1 (5.26%) Eloqua