The table below looks at the statistics for Web Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Marketing over the 3 months to 2 June 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Jun 2015
Same period 2014 Same period 2013
Web Marketing
Rank 576 576 553
Rank change year-on-year
0 -23
Contract jobs citing Web Marketing 18 1 6
As % of all contract IT jobs located in the UK 0.034% 0.002% 0.013%
As % of the Processes & Methodologies category 0.044% 0.003% 0.018%
Number of daily rates quoted 8 0 1
Average daily rate
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of your Daily Rate
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£338 - £238
UK excluding London average daily rate £338 - -
Number of hourly rates quoted 4 0 2
Average hourly rate £17.50 - £17.00
UK excluding London average hourly rate £17.50 - £17.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41360 39367 34236
As % of all contract IT jobs located in the UK 77.18% 75.27% 74.62%
Number of daily rates quoted 26409 24837 20434
Average daily rate £413 £400 £413
Average daily rate % change year-on-year
+3.12% -3.03%
90% offered a daily rate of more than £285 £275 £275
10% offered a daily rate of more than £575 £550 £575
UK excluding London average daily rate £388 £375 £365
% change year-on-year
+3.33% +2.73%
Number of hourly rates quoted 1177 1180 1026
Average hourly rate £29.00 £27.50 £32.00
Average hourly rate % change year-on-year
+5.45% -14.06%
90% offered a hourly rate of more than £12.35 £13.00 £13.50
10% offered a hourly rate of more than £47.86 £50.00 £50.00
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

Web Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Marketing within the UK.

Web Marketing Daily Rate Trend in the UK

Web Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Marketing within the UK over the 3 months to 2 June 2015.

Web Marketing Daily Rate Histogram in the UK

Web Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Marketing within the UK.

Web Marketing Hourly Rate Trend in the UK

Web Marketing
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Marketing within the UK over the 3 months to 2 June 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +5 18 £338 - 3
London - 10 £328 - 3
Berkshire - 6 £318 -
South East - 6 £318 -
Bracknell - 4 - -
Cirencester - 1 £325 -
South West - 1 £325 -
Cambridgeshire - 1 £350 -
Gloucestershire - 1 £325 -
City of London - 1 £375 - 1
East of England - 1 £350 -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 2 June 2015, IT contractor jobs within the UK citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Marketing.

1 32 (100.00%) Marketing
2 12 (37.50%) Project Management
2 12 (37.50%) Analytics
3 9 (28.13%) Google
3 9 (28.13%) Replication
4 8 (25.00%) Digital Marketing
5 7 (21.88%) SEO
5 7 (21.88%) HTML
6 6 (18.75%) CSS
6 6 (18.75%) E-Commerce
7 5 (15.63%) JavaScript
7 5 (15.63%) Internet
7 5 (15.63%) Adobe
7 5 (15.63%) User Experience
7 5 (15.63%) Analytical Skills
8 4 (12.50%) MS Excel
8 4 (12.50%) Microsoft
8 4 (12.50%) Email Marketing
8 4 (12.50%) Content Management
9 3 (9.38%) MS PowerPoint
9 3 (9.38%) Google Analytics
9 3 (9.38%) Photoshop
9 3 (9.38%) Manufacturing
9 3 (9.38%) Advertising
9 3 (9.38%) Facebook
9 3 (9.38%) Twitter
9 3 (9.38%) Mobile App
9 3 (9.38%) Multivariate Testing
9 3 (9.38%) Adobe Analytics
10 2 (6.25%) WordPress

Web Marketing
Top Related IT Skills by Category

For the 6 months to 2 June 2015, IT contractor jobs within the UK citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (6.25%) WordPress
1 2 (6.25%) Umbraco
1 2 (6.25%) CMS
2 1 (3.13%) Drupal
2 1 (3.13%) SharePoint
Applications
1 4 (12.50%) MS Excel
2 3 (9.38%) MS PowerPoint
2 3 (9.38%) Photoshop
3 1 (3.13%) MS Visio
Cloud Services
1 3 (9.38%) Google Analytics
1 3 (9.38%) Adobe Analytics
Communications & Networking
1 5 (15.63%) Internet
2 1 (3.13%) SMS
2 1 (3.13%) FTP
2 1 (3.13%) Intranet
General
1 32 (100.00%) Marketing
2 3 (9.38%) Manufacturing
2 3 (9.38%) Advertising
3 1 (3.13%) Retail
3 1 (3.13%) Games
3 1 (3.13%) Publishing
3 1 (3.13%) Automotive
3 1 (3.13%) Telecoms
Job Titles
1 7 (21.88%) Analyst
2 4 (12.50%) Deployment Analyst
3 3 (9.38%) Project Analyst
3 3 (9.38%) Project Manager
3 3 (9.38%) Developer
4 2 (6.25%) Web Marketing Manager
4 2 (6.25%) Content Manager
4 2 (6.25%) Digital Production Manager
4 2 (6.25%) Digital Producer
4 2 (6.25%) Production Manager
4 2 (6.25%) Digital Marketing Manager
4 2 (6.25%) Deployment Project Manager
4 2 (6.25%) Marketing Manager
4 2 (6.25%) .NET Developer
4 2 (6.25%) Delivery Manager
4 2 (6.25%) Web Manager
5 1 (3.13%) Marketing Analyst
5 1 (3.13%) Junior PHP Developer
5 1 (3.13%) Senior .NET Developer
5 1 (3.13%) Web Analyst
Libraries, Frameworks & Software Standards
1 7 (21.88%) HTML
2 6 (18.75%) CSS
3 2 (6.25%) HTML5
3 2 (6.25%) ASP.NET
3 2 (6.25%) .NET
3 2 (6.25%) Flash
4 1 (3.13%) jQuery
4 1 (3.13%) CSS3
Miscellaneous
1 9 (28.13%) Replication
2 5 (15.63%) User Experience
2 5 (15.63%) Analytical Skills
3 3 (9.38%) Mobile App
4 2 (6.25%) Blog
5 1 (3.13%) Statistics
5 1 (3.13%) Video Editing
5 1 (3.13%) Social Network
5 1 (3.13%) Copywriting
5 1 (3.13%) Social Media
Processes & Methodologies
1 12 (37.50%) Project Management
1 12 (37.50%) Analytics
2 8 (25.00%) Digital Marketing
3 7 (21.88%) SEO
4 6 (18.75%) E-Commerce
5 4 (12.50%) Email Marketing
5 4 (12.50%) Content Management
6 3 (9.38%) Multivariate Testing
7 2 (6.25%) Data Privacy
7 2 (6.25%) Web Analytics
7 2 (6.25%) Web Design
8 1 (3.13%) Pay per click
8 1 (3.13%) Web Development
8 1 (3.13%) Display Advertising
8 1 (3.13%) CRM
8 1 (3.13%) PRINCE2
8 1 (3.13%) MVC
8 1 (3.13%) Coaching
8 1 (3.13%) Time Management
8 1 (3.13%) Information Architecture
Programming Languages
1 5 (15.63%) JavaScript
2 2 (6.25%) C#
3 1 (3.13%) PHP
Qualifications
1 1 (3.13%) Degree
1 1 (3.13%) PRINCE2 Certification
Vendors
1 9 (28.13%) Google
2 5 (15.63%) Adobe
3 4 (12.50%) Microsoft
4 3 (9.38%) Facebook
4 3 (9.38%) Twitter
5 2 (6.25%) EPiServer
6 1 (3.13%) Eloqua