The table below looks at the statistics for Web Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Marketing over the 3 months to 31 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Aug 2015
Same period 2014 Same period 2013
Web Marketing
Rank 596 607 578
Rank change year-on-year
+11 -29
Contract jobs citing Web Marketing 35 5 7
As % of all contract IT jobs located in the UK 0.059% 0.009% 0.013%
As % of the Processes & Methodologies category 0.076% 0.012% 0.018%
Number of daily rates quoted 6 1 6
Average daily rate
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of your Daily Rate
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£238 £143 £245
Average daily rate % change year-on-year
+66.66% -41.83%
90% offered a daily rate of more than £205 £143 £233
10% offered a daily rate of more than £331 £143 £400
UK excluding London average daily rate £225 £143 £320
% change year-on-year
+57.89% -55.46%
Number of hourly rates quoted 1 2 0
Average hourly rate £15.50 £17.38 -
Average hourly rate % change year-on-year
-10.79% -
UK excluding London average hourly rate £15.50 £17.38 -
% change year-on-year
-10.79% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
46337 42400 39480
As % of all contract IT jobs located in the UK 77.99% 76.18% 74.95%
Number of daily rates quoted 30192 26229 24243
Average daily rate £425 £410 £400
Average daily rate % change year-on-year
+3.65% +2.50%
90% offered a daily rate of more than £289 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 1248 1151 1100
Average hourly rate £31.44 £23.50 £29.00
Average hourly rate % change year-on-year
+33.78% -18.96%
90% offered a hourly rate of more than £12.50 £12.50 £12.50
10% offered a hourly rate of more than £52.13 £50.00 £50.00
UK excluding London average hourly rate £32.50 £25.00 £30.25
% change year-on-year
+30.00% -17.35%

Web Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Marketing within the UK.

Web Marketing Daily Rate Trend in the UK

Web Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Marketing within the UK over the 3 months to 31 August 2015.

Web Marketing Daily Rate Histogram in the UK

Web Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Marketing within the UK.

Web Marketing Hourly Rate Trend in the UK

Web Marketing
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Marketing within the UK over the 3 months to 31 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -6 29 £238 +66.66% 3
London +18 17 £288 - 1
South East -26 6 £225 -
Edinburgh - 6 - -
Scotland - 6 - -
Berkshire +2 5 £225 -
Brighton -2 1 £375 -
East Sussex -3 1 £375 -
Bracknell - 1 - -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 31 August 2015, IT contractor jobs within the UK citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Marketing.

1 52 (100.00%) Marketing
2 18 (34.62%) Google
3 16 (30.77%) Analytics
4 12 (23.08%) SEO
5 7 (13.46%) Project Management
5 7 (13.46%) WordPress
5 7 (13.46%) Digital Marketing
5 7 (13.46%) Facebook
5 7 (13.46%) Twitter
6 6 (11.54%) Blog
6 6 (11.54%) Internet
6 6 (11.54%) Adobe
7 5 (9.62%) E-Commerce
7 5 (9.62%) Replication
7 5 (9.62%) Web Design
8 4 (7.69%) Telecoms
8 4 (7.69%) User Experience
9 3 (5.77%) HTML
9 3 (5.77%) CSS
9 3 (5.77%) Email Marketing
10 2 (3.85%) Advertising
10 2 (3.85%) Retail
10 2 (3.85%) Web Analytics
10 2 (3.85%) MS PowerPoint
10 2 (3.85%) JavaScript
10 2 (3.85%) Marketing Intelligence
10 2 (3.85%) Analytical Skills
10 2 (3.85%) Kalman Filter
10 2 (3.85%) Mobile App
10 2 (3.85%) Digital Media

Web Marketing
Top Related IT Skills by Category

For the 6 months to 31 August 2015, IT contractor jobs within the UK citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (13.46%) WordPress
2 1 (1.92%) Apache
2 1 (1.92%) CMS
2 1 (1.92%) Drupal
2 1 (1.92%) Umbraco
Applications
1 2 (3.85%) MS PowerPoint
2 1 (1.92%) Photoshop
2 1 (1.92%) MS Excel
Cloud Services
1 1 (1.92%) Google Analytics
1 1 (1.92%) Adobe Analytics
Communications & Networking
1 6 (11.54%) Internet
2 1 (1.92%) SMS
Database & Business Intelligence
1 1 (1.92%) MySQL
Development Applications
1 1 (1.92%) Subversion
1 1 (1.92%) Git (software)
General
1 52 (100.00%) Marketing
2 4 (7.69%) Telecoms
3 2 (3.85%) Advertising
3 2 (3.85%) Retail
4 1 (1.92%) Games
4 1 (1.92%) Automotive
4 1 (1.92%) Manufacturing
Job Titles
1 4 (7.69%) Analyst
2 3 (5.77%) Consultant
2 3 (5.77%) Project Manager
2 3 (5.77%) Marketing Manager
2 3 (5.77%) Marketing Consultant
3 2 (3.85%) Deployment Project Manager
3 2 (3.85%) Developer
4 1 (1.92%) Coordinator
4 1 (1.92%) Business Analyst
4 1 (1.92%) Account Manager
4 1 (1.92%) .NET Developer
4 1 (1.92%) PHP Developer
4 1 (1.92%) Delivery Manager
4 1 (1.92%) Deployment Analyst
4 1 (1.92%) Account Director
4 1 (1.92%) Digital Marketing Manager
4 1 (1.92%) Web Analyst
4 1 (1.92%) Web Manager
4 1 (1.92%) Marketing Analyst
4 1 (1.92%) Digital Production Manager
Libraries, Frameworks & Software Standards
1 3 (5.77%) CSS
1 3 (5.77%) HTML
2 1 (1.92%) .NET
2 1 (1.92%) ASP.NET
2 1 (1.92%) Flash
2 1 (1.92%) Ajax
2 1 (1.92%) Symfony
2 1 (1.92%) jQuery
Miscellaneous
1 6 (11.54%) Blog
2 5 (9.62%) Replication
3 4 (7.69%) User Experience
4 2 (3.85%) Analytical Skills
4 2 (3.85%) Digital Media
4 2 (3.85%) Mobile App
5 1 (1.92%) Social Media
Processes & Methodologies
1 16 (30.77%) Analytics
2 12 (23.08%) SEO
3 7 (13.46%) Digital Marketing
3 7 (13.46%) Project Management
4 5 (9.62%) Web Design
4 5 (9.62%) E-Commerce
5 3 (5.77%) Email Marketing
6 2 (3.85%) Web Analytics
6 2 (3.85%) Customer Engagement
6 2 (3.85%) Marketing Intelligence
6 2 (3.85%) Marketing Strategy
6 2 (3.85%) Kalman Filter
7 1 (1.92%) Data Privacy
7 1 (1.92%) Content Management
7 1 (1.92%) PRINCE2
7 1 (1.92%) OOP
7 1 (1.92%) OO
7 1 (1.92%) CRM
7 1 (1.92%) Information Architecture
7 1 (1.92%) Multivariate Testing
Programming Languages
1 2 (3.85%) JavaScript
2 1 (1.92%) PHP
2 1 (1.92%) C#
Qualifications
1 1 (1.92%) PRINCE2 Certification
1 1 (1.92%) Degree
Quality Assurance & Compliance
1 1 (1.92%) QA
Vendors
1 18 (34.62%) Google
2 7 (13.46%) Facebook
2 7 (13.46%) Twitter
3 6 (11.54%) Adobe
4 1 (1.92%) Microsoft
4 1 (1.92%) EPiServer
4 1 (1.92%) Eloqua