The table below looks at the statistics for Direct Marketing skills in IT contracts advertised for the Wales region. Included is a guide to the average contractor rates offered in IT contracts that have cited Direct Marketing over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 75 - -
Rank change year-on-year
- 0
Contract jobs citing Direct Marketing 2 0 0
As % of all contract IT jobs located in Wales 0.31% - -
As % of the Processes & Methodologies category 0.36% - -
Number of daily rates quoted 2 0 0
Average daily rate £325 - -
UK excluding London average daily rate £350 £350 £200
% change year-on-year
- +75.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £26.50
Direct Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Wales region.

Processes & Methodologies Category
Wales
Contract IT job ads with a match in the
Processes & Methodologies category
563 514 412
As % of all contract IT jobs located in Wales 87.42% 74.06% 77.01%
Number of daily rates quoted 406 301 228
Average daily rate £350 £375 £388
Average daily rate % change year-on-year
-6.66% -3.22%
90% offered a daily rate of more than £239 £250 £280
10% offered a daily rate of more than £450 £500 £500
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 25 15 13
Average hourly rate £47.29 £22.50 £19.00
Average hourly rate % change year-on-year
+110.17% +18.42%
90% offered a hourly rate of more than £12.95 £11.00 £9.94
10% offered a hourly rate of more than £66.00 £30.10 £103.50
UK excluding London average hourly rate £40.00 £27.79 £27.50
% change year-on-year
+43.93% +1.05%

Direct Marketing
Jobs Demand Trend in Wales

This chart provides a 3-month moving total of IT contractor jobs citing Direct Marketing across the Wales region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in Wales

Direct Marketing
Daily Rate Trend in Wales

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Direct Marketing across the Wales region.

Direct Marketing Daily Rate Trend in Wales

Direct Marketing
Contract Job Locations in Wales

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Direct Marketing within the Wales region over the 3 months to 13 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South Wales - 2 £325 -
Direct Marketing
UK

Direct Marketing
Top 10 Related IT Skills in Wales

For the 6 months to 13 February 2016, IT contractor jobs across the Wales region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing.

1 2 (100.00%) Marketing
1 2 (100.00%) Analytical Skills
2 1 (50.00%) Unica
2 1 (50.00%) Campaign Management
2 1 (50.00%) SQL
2 1 (50.00%) CRM
2 1 (50.00%) Siebel
2 1 (50.00%) Finance
2 1 (50.00%) Stakeholder Management
2 1 (50.00%) Alterian

Direct Marketing
Top Related IT Skills in Wales by Category

For the 6 months to 13 February 2016, IT contractor jobs across the Wales region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Business Applications
1 1 (50.00%) Unica
General
1 2 (100.00%) Marketing
2 1 (50.00%) Finance
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Campaign Analyst
1 1 (50.00%) Data Analyst
1 1 (50.00%) Excel Analyst
1 1 (50.00%) Marketing Manager
1 1 (50.00%) Product Marketing Manager
1 1 (50.00%) Siebel Analyst
1 1 (50.00%) SQL Analyst
1 1 (50.00%) SQL Data Analyst
Miscellaneous
1 2 (100.00%) Analytical Skills
Processes & Methodologies
1 1 (50.00%) Campaign Management
1 1 (50.00%) CRM
1 1 (50.00%) Stakeholder Management
Programming Languages
1 1 (50.00%) SQL
Vendors
1 1 (50.00%) Alterian
1 1 (50.00%) Siebel