The table below looks at the statistics for knowledge and experience of Aprimo products and/or services in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Aprimo over the 3 months to 5 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Aprimo, Incorporated.

Location
3 months to
5 Mar 2015
Same period 2014 Same period 2013
Aprimo
Rank 110 - -
Rank change year-on-year
- 0
Contract jobs citing Aprimo 6 0 0
As % of all contract IT jobs located in the West Midlands 0.26% - -
As % of the Vendors category 0.52% - -
Number of daily rates quoted 5 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
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£325 - -
UK excluding London average daily rate £325 - -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Aprimo
England

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised in the West Midlands region.

Vendors Category
West Midlands
Contract IT job ads with a match in the
Vendors category
1165 1068 814
As % of all contract IT jobs located in the West Midlands 50.83% 48.92% 45.89%
Number of daily rates quoted 588 504 334
Average daily rate £363 £350 £350
Average daily rate % change year-on-year
+3.57% -
90% offered a daily rate of more than £200 £225 £175
10% offered a daily rate of more than £525 £475 £500
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 99 59 117
Average hourly rate £22.50 £16.50 £24.00
Average hourly rate % change year-on-year
+36.36% -31.25%
90% offered a hourly rate of more than £11.50 £10.00 £11.45
10% offered a hourly rate of more than £40.00 £122.00 £37.80
UK excluding London average hourly rate £17.50 £17.50 £18.68
% change year-on-year
- -6.31%

Aprimo
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Aprimo across the West Midlands region as a proportion of the total demand within the Vendors category.

Aprimo Jobs Demand Trend in the West Midlands

Aprimo
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Aprimo across the West Midlands region.

Aprimo Daily Rate Trend in the West Midlands

Aprimo
Top 11 Related IT Skills in the West Midlands

For the 6 months to 5 March 2015, IT contractor jobs across the West Midlands region citing Aprimo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Aprimo.

1 6 (100.00%) SQL
1 6 (100.00%) Teradata
1 6 (100.00%) Marketing
2 5 (83.33%) QA
3 3 (50.00%) Data Protection
3 3 (50.00%) Direct Marketing
3 3 (50.00%) CRM
3 3 (50.00%) SAS
3 3 (50.00%) Campaign Management
4 2 (33.33%) SMS
5 1 (16.67%) Finance

Aprimo
Top Related IT Skills in the West Midlands by Category

For the 6 months to 5 March 2015, IT contractor jobs across the West Midlands region citing Aprimo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Aprimo. Up to 20 skills are shown per category.

Application Platforms
1 3 (50.00%) SAS
Communications & Networking
1 2 (33.33%) SMS
General
1 6 (100.00%) Marketing
2 1 (16.67%) Finance
Job Titles
1 6 (100.00%) Analyst
2 4 (66.67%) Campaign Analyst
3 2 (33.33%) Teradata Analyst
4 1 (16.67%) Developer
4 1 (16.67%) Analyst Programmer
4 1 (16.67%) Programmer
4 1 (16.67%) Developer Analyst
4 1 (16.67%) Teradata Developer
4 1 (16.67%) Teradata Programmer
Processes & Methodologies
1 3 (50.00%) Data Protection
1 3 (50.00%) Direct Marketing
1 3 (50.00%) CRM
1 3 (50.00%) Campaign Management
Programming Languages
1 6 (100.00%) SQL
Quality Assurance & Compliance
1 5 (83.33%) QA
Vendors
1 6 (100.00%) Teradata