The table below looks at the statistics for Database Marketing skills in IT contracts advertised for the West Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Database Marketing over the 3 months to 4 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
4 May 2016
Same period 2015 Same period 2014
Database Marketing
Rank - - 114
Contract jobs citing Database Marketing 0 0 1
As % of all contract IT jobs located in the West Midlands - - 0.042%
As % of the Processes & Methodologies category - - 0.057%
Number of daily rates quoted 0 0 1
Median daily rate - - £375
UK excluding London median daily rate - £750 £450
% change year-on-year
- +66.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -
Database Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
2315 2036 1761
As % of all contract IT jobs located in the West Midlands 80.80% 75.94% 74.43%
Number of daily rates quoted 1291 1226 938
Median daily rate £400 £375 £375
Median daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £258 £260 £250
10% offered a daily rate of more than £540 £520 £489
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 48 105 98
Median hourly rate £19.61 £29.00 £32.00
Median hourly rate % change year-on-year
-32.37% -9.37%
90% offered a hourly rate of more than £10.81 £15.00 £10.85
10% offered a hourly rate of more than £42.50 £39.50 £37.80
UK excluding London median hourly rate £36.00 £30.50 £31.00
% change year-on-year
+18.03% -1.61%

Database Marketing
Jobs Demand Trend in the West Midlands

The demand trend of contract jobs across the West Midlands region citing Database Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the West Midlands

Database Marketing
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Database Marketing across the West Midlands region.

Database Marketing Daily Rate Trend in the West Midlands

Database Marketing
Top 12 Related IT Skills in the West Midlands

For the 6 months to 4 May 2016, IT contractor jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Database Marketing.

1 1 (100.00%) SQL
1 1 (100.00%) SAS
1 1 (100.00%) Data Management
1 1 (100.00%) Marketing
1 1 (100.00%) SAS Macro
1 1 (100.00%) Base SAS
1 1 (100.00%) SAS Enterprise Guide
1 1 (100.00%) SAS Enterprise Miner
1 1 (100.00%) Portfolio Management
1 1 (100.00%) Analytical Skills
1 1 (100.00%) Dashboard Development
1 1 (100.00%) Predictive Analysis

Database Marketing
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (100.00%) SAS
Database & Business Intelligence
1 1 (100.00%) Base SAS
1 1 (100.00%) SAS Enterprise Guide
1 1 (100.00%) SAS Enterprise Miner
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Analyst
1 1 (100.00%) Database Analyst
1 1 (100.00%) Database Marketing Analyst
1 1 (100.00%) Marketing Analyst
Miscellaneous
1 1 (100.00%) Analytical Skills
Processes & Methodologies
1 1 (100.00%) Dashboard Development
1 1 (100.00%) Data Management
1 1 (100.00%) Portfolio Management
1 1 (100.00%) Predictive Analysis
Programming Languages
1 1 (100.00%) SAS Macro
1 1 (100.00%) SQL