The table below looks at the statistics for Database Marketing skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Database Marketing over the 3 months to 21 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Aug 2014
Same period 2013 Same period 2012
Database Marketing
Rank 120 - -
Rank change year-on-year
- 0
Contract jobs citing Database Marketing 1 0 0
As % of all contract IT jobs located in the West Midlands 0.040% - -
As % of the Processes & Methodologies category 0.056% - -
Number of daily rates quoted 1 0 0
Average daily rate
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£375 - -
UK excluding London average daily rate £269 £220 £350
% change year-on-year
+22.15% -37.14%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £11.00 - -
Database Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1790 1418 1522
As % of all contract IT jobs located in the West Midlands 70.95% 67.17% 67.37%
Number of daily rates quoted 954 743 781
Average daily rate £375 £350 £370
Average daily rate % change year-on-year
+7.14% -5.40%
90% offered a daily rate of more than £223 £250 £217
10% offered a daily rate of more than £500 £475 £500
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 128 59 68
Average hourly rate £27.50 £37.80 £30.00
Average hourly rate % change year-on-year
-27.24% +26.00%
90% offered a hourly rate of more than £13.00 £12.50 £11.00
10% offered a hourly rate of more than £42.00 £37.80 £42.00
UK excluding London average hourly rate £25.00 £30.00 £31.00
% change year-on-year
-16.66% -3.22%

Database Marketing
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Database Marketing across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in the West Midlands

Database Marketing
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Database Marketing across the West Midlands region.

Database Marketing Daily Rate Trend in the West Midlands

Database Marketing
Top 7 Related IT Skills in the West Midlands

For the 6 months to 21 August 2014, IT contractor jobs across the West Midlands region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing.

1 2 (100.00%) SAS
1 2 (100.00%) Marketing
2 1 (50.00%) SPSS
2 1 (50.00%) Data Analysis
2 1 (50.00%) Statistical Analysis
2 1 (50.00%) Direct Marketing
2 1 (50.00%) SAS Enterprise Guide

Database Marketing
Top Related IT Skills in the West Midlands by Category

For the 6 months to 21 August 2014, IT contractor jobs across the West Midlands region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (100.00%) SAS
Applications
1 1 (50.00%) SPSS
Database & Business Intelligence
1 1 (50.00%) SAS Enterprise Guide
General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) Developer
1 1 (50.00%) Analyst
1 1 (50.00%) SAS Developer
1 1 (50.00%) Insight Analyst
Processes & Methodologies
1 1 (50.00%) Data Analysis
1 1 (50.00%) Statistical Analysis
1 1 (50.00%) Direct Marketing