The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 115 95 107
Rank change year-on-year
-20 +12
Contract jobs citing Digital Marketing 7 15 2
As % of all contract IT jobs located in the West Midlands 0.27% 0.68% 0.093%
As % of the Processes & Methodologies category 0.34% 0.97% 0.13%
Number of daily rates quoted 4 13 1
Average daily rate £435 £325 £310
Average daily rate % change year-on-year
+33.84% +4.83%
UK excluding London average daily rate £350 £375 £310
% change year-on-year
-6.66% +20.96%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £48.00 £18.00 £17.50
% change year-on-year
+166.66% +2.85%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
2046 1544 1575
As % of all contract IT jobs located in the West Midlands 80.17% 69.90% 73.53%
Number of daily rates quoted 1158 881 850
Average daily rate £410 £375 £350
Average daily rate % change year-on-year
+9.33% +7.14%
90% offered a daily rate of more than £275 £250 £250
10% offered a daily rate of more than £550 £500 £500
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 56 107 82
Average hourly rate £20.00 £26.00 £35.75
Average hourly rate % change year-on-year
-23.07% -27.27%
90% offered a hourly rate of more than £11.03 £11.50 £11.78
10% offered a hourly rate of more than £42.50 £37.50 £155.00
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Digital Marketing
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the West Midlands

Digital Marketing
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the West Midlands region.

Digital Marketing Daily Rate Trend in the West Midlands

Digital Marketing
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the West Midlands region over the 3 months to 11 February 2016.

Digital Marketing Daily Rate Histogram in the West Midlands

Digital Marketing
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the West Midlands region.

Digital Marketing Hourly Rate Trend in the West Midlands

Digital Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the West Midlands region over the 3 months to 11 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -4 2 £435 +22.53% 5
Coventry -13 2 - -
Shropshire -18 1 £550 -
Staffordshire - 1 £225 - 1
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 11 February 2016, IT contractor jobs across the West Midlands region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 13 (100.00%) Marketing
2 10 (76.92%) Finance
3 8 (61.54%) Manufacturing
3 8 (61.54%) Electronics
3 8 (61.54%) Telecoms
3 8 (61.54%) Programme Management
3 8 (61.54%) SAP
3 8 (61.54%) Business Intelligence
3 8 (61.54%) SAP Oil and Gas
4 5 (38.46%) User Experience
4 5 (38.46%) Agile Software Development
5 4 (30.77%) E-Commerce
6 3 (23.08%) NHS
7 2 (15.38%) PRINCE2
7 2 (15.38%) Java
7 2 (15.38%) TDD
7 2 (15.38%) Pair Programming
7 2 (15.38%) Stakeholder Management
7 2 (15.38%) Service Delivery
7 2 (15.38%) Continuous Delivery
7 2 (15.38%) Enterprise Software
7 2 (15.38%) Scrum
7 2 (15.38%) Retail
7 2 (15.38%) Content Management
8 1 (7.69%) Analytics
8 1 (7.69%) User Stories
8 1 (7.69%) Test Scripting
8 1 (7.69%) SQL Server 2008
8 1 (7.69%) Taxonomies
8 1 (7.69%) Degree

Digital Marketing
Top Related IT Skills in the West Midlands by Category

For the 6 months to 11 February 2016, IT contractor jobs across the West Midlands region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (7.69%) CMS
Business Applications
1 8 (61.54%) SAP Oil and Gas
Communications & Networking
1 1 (7.69%) FTP
1 1 (7.69%) HTTP
1 1 (7.69%) HTTPS
Database & Business Intelligence
1 1 (7.69%) QlikView
1 1 (7.69%) SQL Server
1 1 (7.69%) SQL Server 2008
General
1 13 (100.00%) Marketing
2 10 (76.92%) Finance
3 8 (61.54%) Electronics
3 8 (61.54%) Manufacturing
3 8 (61.54%) Telecoms
4 2 (15.38%) Retail
5 1 (7.69%) Banking
Job Titles
1 3 (23.08%) Developer
2 2 (15.38%) Agile Scrum Master
2 2 (15.38%) IT Manager
2 2 (15.38%) Scrum Master
2 2 (15.38%) Senior IT Manager
2 2 (15.38%) Senior Manager
2 2 (15.38%) Senior Vendor Manager
2 2 (15.38%) Vendor Manager
3 1 (7.69%) Analyst
3 1 (7.69%) Business Analyst
3 1 (7.69%) Designer
3 1 (7.69%) Digital Programme Manager
3 1 (7.69%) Digital Project Manager
3 1 (7.69%) Operations Manager
3 1 (7.69%) PHP Developer
3 1 (7.69%) Programme Manager
3 1 (7.69%) Project Manager
3 1 (7.69%) QlikView Developer
3 1 (7.69%) Test Manager
3 1 (7.69%) UX Designer
Libraries, Frameworks & Software Standards
1 1 (7.69%) CSS
1 1 (7.69%) HTML
Miscellaneous
1 5 (38.46%) User Experience
2 3 (23.08%) NHS
3 2 (15.38%) Enterprise Software
4 1 (7.69%) Copywriting
4 1 (7.69%) EPoS
4 1 (7.69%) Taxonomies
Processes & Methodologies
1 8 (61.54%) Business Intelligence
1 8 (61.54%) Programme Management
2 5 (38.46%) Agile Software Development
3 4 (30.77%) E-Commerce
4 2 (15.38%) Content Management
4 2 (15.38%) Continuous Delivery
4 2 (15.38%) Pair Programming
4 2 (15.38%) PRINCE2
4 2 (15.38%) Scrum
4 2 (15.38%) Service Delivery
4 2 (15.38%) Stakeholder Management
4 2 (15.38%) TDD
5 1 (7.69%) Analytics
5 1 (7.69%) Dashboard Development
5 1 (7.69%) GAP Analysis
5 1 (7.69%) Project Management
5 1 (7.69%) Test Scripting
5 1 (7.69%) User Stories
Programming Languages
1 2 (15.38%) Java
2 1 (7.69%) PHP
Qualifications
1 1 (7.69%) Degree
Quality Assurance & Compliance
1 1 (7.69%) HL7
Vendors
1 8 (61.54%) SAP