The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 6 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
6 Mar 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 99 104 -
Rank change year-on-year
+5 -
Contract jobs citing Digital Marketing 14 9 0
As % of all contract IT jobs located in the West Midlands 0.61% 0.42% -
As % of the Processes & Methodologies category 0.88% 0.59% -
Number of daily rates quoted 10 6 0
Average daily rate
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of your Daily Rate
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£325 £318 -
Average daily rate % change year-on-year
+2.36% -
UK excluding London average daily rate £375 £325 £328
% change year-on-year
+15.38% -0.76%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £18.00 £25.00 £20.16
% change year-on-year
-28.00% +23.99%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1595 1529 1259
As % of all contract IT jobs located in the West Midlands 69.93% 71.02% 69.71%
Number of daily rates quoted 901 792 626
Average daily rate £375 £353 £350
Average daily rate % change year-on-year
+6.38% +0.71%
90% offered a daily rate of more than £260 £250 £225
10% offered a daily rate of more than £520 £500 £500
UK excluding London average daily rate £400 £375 £363
% change year-on-year
+6.66% +3.44%
Number of hourly rates quoted 101 79 103
Average hourly rate £30.00 £32.50 £32.00
Average hourly rate % change year-on-year
-7.69% +1.56%
90% offered a hourly rate of more than £12.60 £10.00 £12.00
10% offered a hourly rate of more than £40.00 £155.00 £37.80
UK excluding London average hourly rate £30.00 £27.50 £31.00
% change year-on-year
+9.09% -11.29%

Digital Marketing
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the West Midlands

Digital Marketing
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the West Midlands region.

Digital Marketing Daily Rate Trend in the West Midlands

Digital Marketing
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the West Midlands region over the 3 months to 6 March 2015.

Digital Marketing Daily Rate Histogram in the West Midlands

Digital Marketing
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the West Midlands region.

Digital Marketing Hourly Rate Trend in the West Midlands

Digital Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the West Midlands region over the 3 months to 6 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry - 6 £325 - 2
Birmingham -3 3 £260 -
Worcestershire - 1 - -
Shropshire - 1 - - 2
Warwickshire - - - -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 6 March 2015, IT contractor jobs across the West Midlands region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 22 (100.00%) Marketing
2 9 (40.91%) JavaScript
2 9 (40.91%) Web Design
2 9 (40.91%) AngularJS
3 8 (36.36%) Programme Management
3 8 (36.36%) Finance
3 8 (36.36%) Manufacturing
3 8 (36.36%) Electronics
3 8 (36.36%) Telecoms
3 8 (36.36%) SAP Oil and Gas
3 8 (36.36%) SAP
3 8 (36.36%) Business Intelligence
3 8 (36.36%) DTV
4 7 (31.82%) Unit Testing
5 5 (22.73%) HTML
6 4 (18.18%) CSS
7 3 (13.64%) Pay per click
7 3 (13.64%) SEO
7 3 (13.64%) Online Marketing
7 3 (13.64%) Social Media
8 2 (9.09%) Information Architecture
8 2 (9.09%) HTML5
8 2 (9.09%) CSS3
8 2 (9.09%) Git (software)
8 2 (9.09%) Analytics
8 2 (9.09%) Jasmine
8 2 (9.09%) Photoshop
8 2 (9.09%) Sass
8 2 (9.09%) User Experience
8 2 (9.09%) Analytical Skills

Digital Marketing
Top Related IT Skills in the West Midlands by Category

For the 6 months to 6 March 2015, IT contractor jobs across the West Midlands region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (4.55%) CMS
1 1 (4.55%) Apache Spark
Applications
1 2 (9.09%) Photoshop
1 2 (9.09%) Spreadsheet
2 1 (4.55%) AutoCAD
Business Applications
1 8 (36.36%) SAP Oil and Gas
Communications & Networking
1 1 (4.55%) VPN
1 1 (4.55%) Firewall
1 1 (4.55%) IPsec
1 1 (4.55%) Cisco ASA
Database & Business Intelligence
1 1 (4.55%) Data Warehouse
1 1 (4.55%) Hadoop
1 1 (4.55%) Apache Hive
1 1 (4.55%) Big Data
1 1 (4.55%) Sqoop
Development Applications
1 2 (9.09%) Git (software)
1 2 (9.09%) Jasmine
General
1 22 (100.00%) Marketing
2 8 (36.36%) Electronics
2 8 (36.36%) Telecoms
2 8 (36.36%) Finance
2 8 (36.36%) Manufacturing
3 2 (9.09%) Pharmaceutical
3 2 (9.09%) Retail
4 1 (4.55%) Banking
Job Titles
1 10 (45.45%) Developer
2 7 (31.82%) Front-End Developer
3 3 (13.64%) Analyst
4 2 (9.09%) Consultant
4 2 (9.09%) Coordinator
4 2 (9.09%) Architect
5 1 (4.55%) Business Analyst
5 1 (4.55%) Designer
5 1 (4.55%) Senior Architect
5 1 (4.55%) NHS Business Analyst
5 1 (4.55%) Marketing Strategy Consultant
5 1 (4.55%) Hadoop Developer
5 1 (4.55%) Big Data Developer
5 1 (4.55%) Big Data Consultant
5 1 (4.55%) Service Design Architect
5 1 (4.55%) Network Engineer
5 1 (4.55%) Solutions Architect
5 1 (4.55%) Senior Business Analyst
5 1 (4.55%) Senior Analyst
5 1 (4.55%) Network Analyst
Libraries, Frameworks & Software Standards
1 9 (40.91%) AngularJS
2 5 (22.73%) HTML
3 4 (18.18%) CSS
4 2 (9.09%) HTML5
4 2 (9.09%) CSS3
4 2 (9.09%) Sass
5 1 (4.55%) Itk
Miscellaneous
1 8 (36.36%) DTV
2 3 (13.64%) Social Media
3 2 (9.09%) User Experience
3 2 (9.09%) Analytical Skills
3 2 (9.09%) NHS
3 2 (9.09%) Management Information System
4 1 (4.55%) Informatics
4 1 (4.55%) Blog
Operating Systems
1 1 (4.55%) UNIX
1 1 (4.55%) AIX
Processes & Methodologies
1 9 (40.91%) Web Design
2 8 (36.36%) Programme Management
2 8 (36.36%) Business Intelligence
3 7 (31.82%) Unit Testing
4 3 (13.64%) Pay per click
4 3 (13.64%) Online Marketing
4 3 (13.64%) SEO
5 2 (9.09%) Content Management
5 2 (9.09%) E-Commerce
5 2 (9.09%) Information Architecture
5 2 (9.09%) Analytics
6 1 (4.55%) MapReduce
6 1 (4.55%) Marketing Strategy
6 1 (4.55%) Requirements Analysis
6 1 (4.55%) Email Marketing
6 1 (4.55%) Marketing Management
6 1 (4.55%) ITIL
6 1 (4.55%) Project Management
6 1 (4.55%) Service Delivery
6 1 (4.55%) Validation
Programming Languages
1 9 (40.91%) JavaScript
2 1 (4.55%) SQL
2 1 (4.55%) Java
Qualifications
1 2 (9.09%) Degree
1 2 (9.09%) SC Cleared
1 2 (9.09%) Security Cleared
2 1 (4.55%) CCNP
2 1 (4.55%) CCNA
2 1 (4.55%) Cisco Certification
Quality Assurance & Compliance
1 1 (4.55%) HL7
1 1 (4.55%) PCI DSS
Vendors
1 8 (36.36%) SAP
2 1 (4.55%) Cisco
2 1 (4.55%) Nortel
2 1 (4.55%) Avaya
2 1 (4.55%) CheckPoint
2 1 (4.55%) Google
2 1 (4.55%) F5
2 1 (4.55%) Splunk
2 1 (4.55%) Verint
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