The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the West Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 30 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Sep 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 146 118 118
Rank change year-on-year
-28 0
Contract jobs citing Digital Marketing 2 2 7
As % of all contract IT jobs located in the West Midlands 0.062% 0.079% 0.27%
As % of the Processes & Methodologies category 0.076% 0.10% 0.36%
Number of daily rates quoted 2 2 5
Median daily rate £469 £335 £325
Median daily rate % change year-on-year
+39.92% +3.07%
90% offered a daily rate of more than £444 £327 £216
10% offered a daily rate of more than £494 £343 £395
UK excluding London median daily rate £373 £365 £375
% change year-on-year
+2.05% -2.66%
Number of hourly rates quoted 0 0 1
Median hourly rate - - £21.50
UK excluding London median hourly rate £19.81 £26.82 £44.73
% change year-on-year
-26.15% -40.03%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
2644 1984 1923
As % of all contract IT jobs located in the West Midlands 81.78% 78.20% 74.45%
Number of daily rates quoted 1567 1143 1000
Median daily rate £400 £395 £370
Median daily rate % change year-on-year
+1.26% +6.75%
90% offered a daily rate of more than £290 £274 £225
10% offered a daily rate of more than £550 £575 £500
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 68 100 114
Median hourly rate £19.72 £31.44 £29.75
Median hourly rate % change year-on-year
-37.27% +5.68%
90% offered a hourly rate of more than £12.50 £12.35 £13.00
10% offered a hourly rate of more than £40.00 £40.00 £41.20
UK excluding London median hourly rate £32.50 £34.00 £25.75
% change year-on-year
-4.41% +32.03%

Digital Marketing
Jobs Demand Trend in the West Midlands

The demand trend of contract jobs across the West Midlands region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the West Midlands

Digital Marketing
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the West Midlands region.

Digital Marketing Daily Rate Trend in the West Midlands

Digital Marketing
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the West Midlands region.

Digital Marketing Hourly Rate Trend in the West Midlands

Digital Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the West Midlands region over the 3 months to 30 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry -12 2 £469 +44.23%
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 30 September 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Digital Marketing.

1 13 (100.00%) Marketing
2 8 (61.54%) HTML
2 8 (61.54%) CSS
3 6 (46.15%) HTML5
4 5 (38.46%) MS Excel
4 5 (38.46%) Adobe
4 5 (38.46%) Photoshop
4 5 (38.46%) Web Development
5 4 (30.77%) Finance
6 3 (23.08%) Manufacturing
6 3 (23.08%) Stakeholder Management
6 3 (23.08%) C#
6 3 (23.08%) Adobe Illustrator
6 3 (23.08%) InDesign
6 3 (23.08%) Management Information System
6 3 (23.08%) Electronics
6 3 (23.08%) Telecoms
6 3 (23.08%) SEO
6 3 (23.08%) MS Office
6 3 (23.08%) SAP
6 3 (23.08%) .NET
6 3 (23.08%) Project Management
6 3 (23.08%) Business Intelligence
6 3 (23.08%) Microsoft
6 3 (23.08%) Programme Management
6 3 (23.08%) Information Management
6 3 (23.08%) Data Analysis
6 3 (23.08%) SAP Oil and Gas
6 3 (23.08%) Digital Media
6 3 (23.08%) User Experience

Digital Marketing
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (15.38%) CMS
1 2 (15.38%) Kentico
Applications
1 5 (38.46%) MS Excel
1 5 (38.46%) Photoshop
2 3 (23.08%) Adobe Illustrator
2 3 (23.08%) InDesign
2 3 (23.08%) MS Office
3 2 (15.38%) MS PowerPoint
Business Applications
1 3 (23.08%) SAP Oil and Gas
Cloud Services
1 1 (7.69%) IaaS
1 1 (7.69%) Microsoft Azure
1 1 (7.69%) PaaS
1 1 (7.69%) SaaS
Database & Business Intelligence
1 2 (15.38%) SQL Server
Development Applications
1 1 (7.69%) Visual Studio Team System
General
1 13 (100.00%) Marketing
2 4 (30.77%) Finance
3 3 (23.08%) Electronics
3 3 (23.08%) Manufacturing
3 3 (23.08%) Telecoms
4 1 (7.69%) Banking
4 1 (7.69%) Retail
Job Titles
1 3 (23.08%) Analyst
1 3 (23.08%) Business Analyst
1 3 (23.08%) Designer
1 3 (23.08%) Developer
1 3 (23.08%) Project Manager
1 3 (23.08%) UX Designer
2 2 (15.38%) Digital Designer
2 2 (15.38%) Digital UX Designer
2 2 (15.38%) Junior
2 2 (15.38%) Junior Analyst
2 2 (15.38%) Junior Business Analyst
2 2 (15.38%) Report Analyst
2 2 (15.38%) Senior Designer
2 2 (15.38%) Senior Digital Designer
2 2 (15.38%) Senior UI Designer
2 2 (15.38%) Senior UI/UX Designer
2 2 (15.38%) Senior UX Designer
2 2 (15.38%) UI Designer
2 2 (15.38%) UI/UX Designer
2 2 (15.38%) Web Developer
Libraries, Frameworks & Software Standards
1 8 (61.54%) CSS
1 8 (61.54%) HTML
2 6 (46.15%) HTML5
3 3 (23.08%) .NET
4 2 (15.38%) CSS3
4 2 (15.38%) jQuery
5 1 (7.69%) .NET Framework
5 1 (7.69%) ASP.NET
5 1 (7.69%) ASP.NET MVC
5 1 (7.69%) Dapper ORM
5 1 (7.69%) Entity Framework
5 1 (7.69%) LESS
5 1 (7.69%) Sass
Miscellaneous
1 3 (23.08%) Digital Media
1 3 (23.08%) Management Information System
1 3 (23.08%) User Experience
2 2 (15.38%) Blog
Processes & Methodologies
1 5 (38.46%) Web Development
2 3 (23.08%) Business Intelligence
2 3 (23.08%) Data Analysis
2 3 (23.08%) Information Management
2 3 (23.08%) Programme Management
2 3 (23.08%) Project Management
2 3 (23.08%) SEO
2 3 (23.08%) Stakeholder Management
3 2 (15.38%) Agile Software Development
3 2 (15.38%) Coaching
3 2 (15.38%) Full Text Search
3 2 (15.38%) Kalman Filter
3 2 (15.38%) Marketing Automation
3 2 (15.38%) PLM
3 2 (15.38%) Product Management
3 2 (15.38%) Web Application Development
3 2 (15.38%) Wireframes
4 1 (7.69%) Analytics
4 1 (7.69%) Cross-Browser Testing
4 1 (7.69%) Escalation Management
Programming Languages
1 3 (23.08%) C#
2 2 (15.38%) JavaScript
Quality Assurance & Compliance
1 2 (15.38%) WCAG
Vendors
1 5 (38.46%) Adobe
2 3 (23.08%) Microsoft
2 3 (23.08%) SAP
3 1 (7.69%) Google