The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 30 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Oct 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 114 99 106
Rank change year-on-year
-15 +7
Contract jobs citing Digital Marketing 3 8 1
As % of all contract IT jobs located in the West Midlands 0.12% 0.39% 0.045%
As % of the Processes & Methodologies category 0.18% 0.57% 0.066%
Number of daily rates quoted 2 5 1
Average daily rate
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of your Daily Rate
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£388 £310 £225
Average daily rate % change year-on-year
+25.08% +37.77%
UK excluding London average daily rate £375 £305 £269
% change year-on-year
+22.95% +13.48%
Number of hourly rates quoted 1 0 0
Average hourly rate £21.50 - -
UK excluding London average hourly rate £48.50 - £12.50
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1692 1399 1517
As % of all contract IT jobs located in the West Midlands 67.90% 68.78% 68.39%
Number of daily rates quoted 915 782 781
Average daily rate £375 £365 £350
Average daily rate % change year-on-year
+2.73% +4.28%
90% offered a daily rate of more than £225 £250 £230
10% offered a daily rate of more than £500 £482 £500
UK excluding London average daily rate £378 £363 £368
% change year-on-year
+4.13% -1.36%
Number of hourly rates quoted 94 58 117
Average hourly rate £27.50 £27.50 £32.25
Average hourly rate % change year-on-year
- -14.72%
90% offered a hourly rate of more than £15.00 £12.20 £12.15
10% offered a hourly rate of more than £37.80 £37.80 £36.00
UK excluding London average hourly rate £25.00 £27.50 £27.50
% change year-on-year
-9.09% -

Digital Marketing
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the West Midlands

Digital Marketing
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the West Midlands region.

Digital Marketing Daily Rate Trend in the West Midlands

Digital Marketing
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the West Midlands region.

Digital Marketing Hourly Rate Trend in the West Midlands

Digital Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the West Midlands region over the 3 months to 30 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire - 1 - -
Warwickshire - - - -
Worcestershire - - - -
Birmingham - - - - 2
Coventry - - - - 1
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 30 October 2014, IT contractor jobs across the West Midlands region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 12 (100.00%) Marketing
2 7 (58.33%) Manufacturing
2 7 (58.33%) Programme Management
2 7 (58.33%) SAP
2 7 (58.33%) Business Intelligence
2 7 (58.33%) Telecoms
2 7 (58.33%) Finance
3 6 (50.00%) DTV
3 6 (50.00%) SAP Oil and Gas
3 6 (50.00%) Electronics
4 4 (33.33%) Content Management
4 4 (33.33%) HTML
5 3 (25.00%) Web Services
5 3 (25.00%) XML
5 3 (25.00%) Automotive
5 3 (25.00%) SEO
5 3 (25.00%) NHS
5 3 (25.00%) Internet
5 3 (25.00%) Agile Software Development
5 3 (25.00%) Google
5 3 (25.00%) Social Media
5 3 (25.00%) Use Case
5 3 (25.00%) Google Analytics
5 3 (25.00%) Analytics
5 3 (25.00%) User Experience
6 2 (16.67%) Informatics
6 2 (16.67%) AutoCAD
6 2 (16.67%) Pharmaceutical
6 2 (16.67%) SQL
6 2 (16.67%) Oracle

Digital Marketing
Top Related IT Skills in the West Midlands by Category

For the 6 months to 30 October 2014, IT contractor jobs across the West Midlands region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (8.33%) CMS
Applications
1 2 (16.67%) AutoCAD
2 1 (8.33%) Photoshop
2 1 (8.33%) MS Excel
2 1 (8.33%) Adobe Illustrator
Business Applications
1 6 (50.00%) SAP Oil and Gas
2 3 (25.00%) Google Analytics
Communications & Networking
1 3 (25.00%) Internet
2 1 (8.33%) FTP
Database & Business Intelligence
1 1 (8.33%) Data Warehouse
1 1 (8.33%) BusinessObjects
1 1 (8.33%) BusinessObjects XI
General
1 12 (100.00%) Marketing
2 7 (58.33%) Manufacturing
2 7 (58.33%) Telecoms
2 7 (58.33%) Finance
3 6 (50.00%) Electronics
4 3 (25.00%) Automotive
5 2 (16.67%) Pharmaceutical
Job Titles
1 2 (16.67%) Designer
1 2 (16.67%) Draughtsman
1 2 (16.67%) Junior Project Manager
1 2 (16.67%) Project Manager
1 2 (16.67%) Junior
2 1 (8.33%) Developer
2 1 (8.33%) Configuration Manager
2 1 (8.33%) Administrator
2 1 (8.33%) Data Warehouse Developer
2 1 (8.33%) Relationships Manager
2 1 (8.33%) Oracle Developer
2 1 (8.33%) Business Manager
2 1 (8.33%) Oracle Data Warehouse Developer
2 1 (8.33%) Digital Marketing Specialist
Libraries, Frameworks & Software Standards
1 4 (33.33%) HTML
2 3 (25.00%) Web Services
2 3 (25.00%) XML
3 1 (8.33%) CSS
3 1 (8.33%) Flash
3 1 (8.33%) XHTML
Miscellaneous
1 6 (50.00%) DTV
2 3 (25.00%) NHS
2 3 (25.00%) Social Media
2 3 (25.00%) User Experience
3 2 (16.67%) Informatics
4 1 (8.33%) W3C
Processes & Methodologies
1 7 (58.33%) Programme Management
1 7 (58.33%) Business Intelligence
2 4 (33.33%) Content Management
3 3 (25.00%) SEO
3 3 (25.00%) Agile Software Development
3 3 (25.00%) Use Case
3 3 (25.00%) Analytics
4 1 (8.33%) Change Management
4 1 (8.33%) Risk Management
4 1 (8.33%) Workflow
4 1 (8.33%) Resource Management
4 1 (8.33%) Requirements Management
4 1 (8.33%) Business Analysis
4 1 (8.33%) Performance Management
4 1 (8.33%) Dimensional Modelling
4 1 (8.33%) Enterprise Content Management
Programming Languages
1 2 (16.67%) SQL
2 1 (8.33%) JavaScript
Vendors
1 7 (58.33%) SAP
2 3 (25.00%) Google
3 2 (16.67%) Oracle
4 1 (8.33%) Business Objects
4 1 (8.33%) Microsoft
4 1 (8.33%) Adobe
4 1 (8.33%) Stellent