The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 122 110 111
Rank change year-on-year
-12 +1
Contract jobs citing Digital Marketing 6 1 3
As % of all contract IT jobs located in the West Midlands 0.23% 0.047% 0.13%
As % of the Processes & Methodologies category 0.34% 0.069% 0.19%
Number of daily rates quoted 4 0 0
Average daily rate
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of your Daily Rate
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£275 - -
UK excluding London average daily rate £350 £340 £323
% change year-on-year
+3.01% +5.42%
Number of hourly rates quoted 1 0 0
Average hourly rate £21.50 - -
UK excluding London average hourly rate £44.73 - £17.50
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1778 1443 1591
As % of all contract IT jobs located in the West Midlands 69.16% 68.36% 69.63%
Number of daily rates quoted 918 765 818
Average daily rate £375 £360 £350
Average daily rate % change year-on-year
+4.16% +2.85%
90% offered a daily rate of more than £225 £250 £225
10% offered a daily rate of more than £500 £468 £500
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 114 59 91
Average hourly rate £30.00 £30.00 £30.00
90% offered a hourly rate of more than £13.00 £14.48 £9.84
10% offered a hourly rate of more than £42.00 £37.80 £41.90
UK excluding London average hourly rate £26.25 £30.00 £30.00
% change year-on-year
-12.50% -

Digital Marketing
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the West Midlands

Digital Marketing
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the West Midlands region.

Digital Marketing Daily Rate Trend in the West Midlands

Digital Marketing
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the West Midlands region over the 3 months to 19 September 2014.

Digital Marketing Daily Rate Histogram in the West Midlands

Digital Marketing
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the West Midlands region.

Digital Marketing Hourly Rate Trend in the West Midlands

Digital Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the West Midlands region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham - 2 £268 - 3
Coventry - 1 £225 - 1
Staffordshire - 1 - -
Worcestershire - - - -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 19 September 2014, IT contractor jobs across the West Midlands region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 13 (100.00%) Marketing
2 8 (61.54%) Telecoms
2 8 (61.54%) Finance
2 8 (61.54%) Manufacturing
2 8 (61.54%) Programme Management
2 8 (61.54%) Business Intelligence
2 8 (61.54%) SAP
3 7 (53.85%) DTV
3 7 (53.85%) Electronics
3 7 (53.85%) SAP Oil and Gas
4 5 (38.46%) HTML
5 4 (30.77%) Content Management
6 3 (23.08%) Google
6 3 (23.08%) Agile Software Development
6 3 (23.08%) Automotive
6 3 (23.08%) SEO
6 3 (23.08%) Web Services
6 3 (23.08%) XML
6 3 (23.08%) Internet
6 3 (23.08%) Use Case
6 3 (23.08%) Google Analytics
6 3 (23.08%) Social Media
6 3 (23.08%) Analytics
6 3 (23.08%) User Experience
7 2 (15.38%) AutoCAD
7 2 (15.38%) Pharmaceutical
7 2 (15.38%) CSS
7 2 (15.38%) NHS
7 2 (15.38%) JavaScript
7 2 (15.38%) SQL

Digital Marketing
Top Related IT Skills in the West Midlands by Category

For the 6 months to 19 September 2014, IT contractor jobs across the West Midlands region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (7.69%) CMS
Applications
1 2 (15.38%) AutoCAD
2 1 (7.69%) Adobe Illustrator
2 1 (7.69%) Photoshop
2 1 (7.69%) MS Excel
Business Applications
1 7 (53.85%) SAP Oil and Gas
2 3 (23.08%) Google Analytics
Communications & Networking
1 3 (23.08%) Internet
2 1 (7.69%) FTP
Database & Business Intelligence
1 1 (7.69%) SQL Server Reporting Services
1 1 (7.69%) SQL Server
1 1 (7.69%) Data Warehouse
1 1 (7.69%) BusinessObjects
1 1 (7.69%) MongoDB
1 1 (7.69%) NoSQL
1 1 (7.69%) Couchbase
1 1 (7.69%) BusinessObjects XI
1 1 (7.69%) SQL Server 2008
General
1 13 (100.00%) Marketing
2 8 (61.54%) Telecoms
2 8 (61.54%) Finance
2 8 (61.54%) Manufacturing
3 7 (53.85%) Electronics
4 3 (23.08%) Automotive
5 2 (15.38%) Pharmaceutical
Job Titles
1 3 (23.08%) Developer
2 2 (15.38%) Designer
2 2 (15.38%) Project Manager
2 2 (15.38%) Junior
2 2 (15.38%) Junior Project Manager
2 2 (15.38%) Draughtsman
3 1 (7.69%) Software Programmer
3 1 (7.69%) Business Manager
3 1 (7.69%) .NET Software Engineer
3 1 (7.69%) Oracle Data Warehouse Developer
3 1 (7.69%) .NET Programmer
3 1 (7.69%) Data Warehouse Developer
3 1 (7.69%) SQL Developer
3 1 (7.69%) SQL Server Developer
3 1 (7.69%) Relationships Manager
3 1 (7.69%) Oracle Developer
3 1 (7.69%) .NET Developer
3 1 (7.69%) C# Software Engineer
3 1 (7.69%) Software Engineer
3 1 (7.69%) Programmer
Libraries, Frameworks & Software Standards
1 5 (38.46%) HTML
2 3 (23.08%) Web Services
2 3 (23.08%) XML
3 2 (15.38%) CSS
4 1 (7.69%) MDX
4 1 (7.69%) WCF
4 1 (7.69%) WPF
4 1 (7.69%) LINQ
4 1 (7.69%) .NET
4 1 (7.69%) Flash
4 1 (7.69%) XHTML
4 1 (7.69%) HTML5
4 1 (7.69%) CSS3
4 1 (7.69%) jQuery
Miscellaneous
1 7 (53.85%) DTV
2 3 (23.08%) Social Media
2 3 (23.08%) User Experience
3 2 (15.38%) NHS
4 1 (7.69%) Informatics
4 1 (7.69%) W3C
Processes & Methodologies
1 8 (61.54%) Programme Management
1 8 (61.54%) Business Intelligence
2 4 (30.77%) Content Management
3 3 (23.08%) Agile Software Development
3 3 (23.08%) SEO
3 3 (23.08%) Use Case
3 3 (23.08%) Analytics
4 1 (7.69%) Resource Management
4 1 (7.69%) Requirements Management
4 1 (7.69%) Software Engineering
4 1 (7.69%) Business Analysis
4 1 (7.69%) Workflow
4 1 (7.69%) Migration
4 1 (7.69%) Change Management
4 1 (7.69%) MVC
4 1 (7.69%) Risk Management
4 1 (7.69%) Performance Management
4 1 (7.69%) Dimensional Modelling
4 1 (7.69%) Enterprise Content Management
Programming Languages
1 2 (15.38%) JavaScript
1 2 (15.38%) SQL
2 1 (7.69%) T-SQL
2 1 (7.69%) C#
Vendors
1 8 (61.54%) SAP
2 3 (23.08%) Google
3 2 (15.38%) Oracle
4 1 (7.69%) Stellent
4 1 (7.69%) Business Objects
4 1 (7.69%) Microsoft
4 1 (7.69%) Adobe
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