The first table below looks at the demand for knowledge and experience of Google products and/or services in IT contracts advertised for the West Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors for the West Yorkshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Google.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Google
Rank 92 84 74
Rank change year-on-year
-8 -10
Contract jobs citing Google 1 10 3
As % of all contract IT jobs located in West Yorkshire 0.080% 0.633% 0.262%
As % of the Vendors category 0.181% 1.397% 0.735%
Number of daily rates quoted 0 7 2
Average daily rate - £300 £280
Average daily rate % change year-on-year
- +7.14%
UK excluding London average daily rate £313 £300 £375
% change year-on-year
+4.16% -20.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £30.46 £16.50 £21.25
% change year-on-year
+84.62% -22.35%
All Vendors
West Yorkshire
Contract IT job ads with a match in the
Vendors category
554 716 408
As % of all contract IT jobs located in West Yorkshire 44.25% 45.32% 35.63%
Number of daily rates quoted 254 367 156
Average daily rate £280 £325 £325
Average daily rate % change year-on-year
-13.84% -
90% offered a daily rate of more than £213 £170 £189
10% offered a daily rate of more than £450 £450 £450
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 37 37 41
Average hourly rate £15.00 £15.00 £17.50
Average hourly rate % change year-on-year
- -14.28%
90% offered a hourly rate of more than £8.76 £10.30 £9.50
10% offered a hourly rate of more than £35.50 £31.50 £26.50
UK excluding London average hourly rate £19.00 £19.00 £20.25
% change year-on-year
- -6.17%
Google
Yorkshire

Google
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Google across the West Yorkshire region as a proportion of the total demand within the Vendors category.

West Yorkshire Google Jobs Demand Trend

Google
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google across the West Yorkshire region.

West Yorkshire Google Daily Rate Trend

Google
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google within the West Yorkshire region over the 3 months to 23 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Leeds -15 1 - -
Google
Yorkshire

Google
Top 25 Related IT Skills

For the 6 months to 23 May 2013, IT contractor jobs across the West Yorkshire region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google.

1 6 (100.00%) HTML
2 5 (83.33%) SEO
2 5 (83.33%) E-Commerce
3 4 (66.67%) Migration
3 4 (66.67%) Pay per click
3 4 (66.67%) User Acceptance Testing
4 3 (50.00%) MS Excel
4 3 (50.00%) Microsoft
5 2 (33.33%) Marketing
5 2 (33.33%) Google Analytics
5 2 (33.33%) Analytics
6 1 (16.67%) Internet Marketing
6 1 (16.67%) Graphic Design
6 1 (16.67%) CRM
6 1 (16.67%) WordPress
6 1 (16.67%) Sitecore
6 1 (16.67%) Magento
6 1 (16.67%) Social Media
6 1 (16.67%) Adobe
6 1 (16.67%) W3C
6 1 (16.67%) Internet
6 1 (16.67%) PHP
6 1 (16.67%) MySQL
6 1 (16.67%) Photoshop
6 1 (16.67%) CSS

Google
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT contractor jobs across the West Yorkshire region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Development
1 6 (100.00%) HTML
2 1 (16.67%) CSS
Application Platforms
1 1 (16.67%) WordPress
1 1 (16.67%) Magento
Applications
1 3 (50.00%) MS Excel
2 1 (16.67%) Photoshop
Business Applications
1 2 (33.33%) Google Analytics
Communications & Networking
1 1 (16.67%) Internet
Database & Business Intelligence
1 1 (16.67%) MySQL
General
1 2 (33.33%) Marketing
Job Titles
1 4 (66.67%) SEO Executive
2 1 (16.67%) Digital Project Manager
2 1 (16.67%) Project Manager
2 1 (16.67%) Developer
2 1 (16.67%) Web Developer
2 1 (16.67%) Web Project Manager
2 1 (16.67%) Web Manager
Miscellaneous
1 1 (16.67%) Graphic Design
1 1 (16.67%) Social Media
1 1 (16.67%) W3C
Processes & Methodologies
1 5 (83.33%) SEO
1 5 (83.33%) E-Commerce
2 4 (66.67%) Migration
2 4 (66.67%) Pay per click
2 4 (66.67%) User Acceptance Testing
3 2 (33.33%) Analytics
4 1 (16.67%) Internet Marketing
4 1 (16.67%) CRM
Programming Languages
1 1 (16.67%) PHP
Vendors
1 3 (50.00%) Microsoft
2 1 (16.67%) Sitecore
2 1 (16.67%) Adobe