The first table below looks at the demand for Pay per click skills in IT contracts advertised for the West Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the West Yorkshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Pay per click (PPC)
Rank - 92 -
Contract jobs citing Pay per click 0 2 0
As % of all contract IT jobs located in West Yorkshire - 0.127% -
As % of the Processes & Methodologies category - 0.175% -
Number of daily rates quoted 0 2 0
Average daily rate - £275 -
UK excluding London average daily rate £220 £275 £288
% change year-on-year
-20.00% -4.34%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.00 -
All Processes & Methodologies
West Yorkshire
Contract IT job ads with a match in the
Processes & Methodologies category
890 1143 753
As % of all contract IT jobs located in West Yorkshire 71.09% 72.34% 65.76%
Number of daily rates quoted 487 666 361
Average daily rate £325 £350 £350
Average daily rate % change year-on-year
-7.14% -
90% offered a daily rate of more than £225 £230 £225
10% offered a daily rate of more than £450 £457 £475
UK excluding London average daily rate £365 £365 £375
% change year-on-year
- -2.66%
Number of hourly rates quoted 25 24 30
Average hourly rate £23.50 £18.00 £17.50
Average hourly rate % change year-on-year
+30.55% +2.85%
90% offered a hourly rate of more than £11.35 £12.00 £7.00
10% offered a hourly rate of more than £38.00 £62.50 £25.00
UK excluding London average hourly rate £30.45 £25.00 £29.00
% change year-on-year
+21.78% -13.79%
Pay per click
Yorkshire

Pay per click
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the West Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

West Yorkshire Pay per click Jobs Demand Trend

Pay per click
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the West Yorkshire region.

West Yorkshire Pay per click Daily Rate Trend

Pay per click
Top 8 Related IT Skills

For the 6 months to 23 May 2013, IT contractor jobs across the West Yorkshire region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 4 (100.00%) HTML
1 4 (100.00%) E-Commerce
1 4 (100.00%) SEO
1 4 (100.00%) Migration
1 4 (100.00%) Google
1 4 (100.00%) User Acceptance Testing
2 3 (75.00%) Microsoft
2 3 (75.00%) MS Excel

Pay per click
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT contractor jobs across the West Yorkshire region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Development
1 4 (100.00%) HTML
Applications
1 3 (75.00%) MS Excel
Job Titles
1 4 (100.00%) SEO Executive
Processes & Methodologies
1 4 (100.00%) E-Commerce
1 4 (100.00%) SEO
1 4 (100.00%) Migration
1 4 (100.00%) User Acceptance Testing
Vendors
1 4 (100.00%) Google
2 3 (75.00%) Microsoft