The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the West Yorkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 28 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Sep 2016
Same period 2015 Same period 2014
Web Analytics
Rank 112 126 93
Rank change year-on-year
+14 -33
Contract jobs citing Web Analytics 1 1 4
As % of all contract IT jobs located in West Yorkshire 0.053% 0.044% 0.25%
As % of the Processes & Methodologies category 0.063% 0.053% 0.31%
Number of daily rates quoted 1 1 4
Median daily rate £250 £325 £313
Median daily rate % change year-on-year
-23.07% +4.00%
UK excluding London median daily rate £450 £375 £350
% change year-on-year
+20.00% +7.14%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £36.00 £33.64 £19.00
% change year-on-year
+7.01% +77.05%
Web Analytics
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Yorkshire region.

Processes & Methodologies Category
West Yorkshire
Contract IT job ads with a match in the
Processes & Methodologies category
1582 1895 1287
As % of all contract IT jobs located in West Yorkshire 84.19% 83.33% 78.86%
Number of daily rates quoted 1032 1308 793
Median daily rate £420 £375 £360
Median daily rate % change year-on-year
+12.00% +4.16%
90% offered a daily rate of more than £300 £275 £225
10% offered a daily rate of more than £525 £525 £500
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 31 49 27
Median hourly rate £14.50 £15.00 £14.50
Median hourly rate % change year-on-year
-3.33% +3.44%
90% offered a hourly rate of more than £11.63 £10.66 £9.00
10% offered a hourly rate of more than £31.20 £37.04 £50.00
UK excluding London median hourly rate £32.50 £33.64 £26.25
% change year-on-year
-3.38% +28.15%

Web Analytics
Jobs Demand Trend in West Yorkshire

The demand trend of contract jobs across the West Yorkshire region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in West Yorkshire

Web Analytics
Daily Rate Trend in West Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the West Yorkshire region.

Web Analytics Daily Rate Trend in West Yorkshire

Web Analytics
Top 20 Related IT Skills in West Yorkshire

For the 6 months to 28 September 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Yorkshire region with a requirement for Web Analytics.

1 3 (100.00%) Analytics
2 1 (33.33%) Campaign Management
2 1 (33.33%) XML
2 1 (33.33%) CRM
2 1 (33.33%) E-Commerce
2 1 (33.33%) Progress
2 1 (33.33%) Business Intelligence
2 1 (33.33%) Project Management
2 1 (33.33%) Management Information System
2 1 (33.33%) SEO
2 1 (33.33%) Finance
2 1 (33.33%) CMS
2 1 (33.33%) Games
2 1 (33.33%) Google
2 1 (33.33%) Marketing
2 1 (33.33%) Degree
2 1 (33.33%) Google Analytics
2 1 (33.33%) Time Management
2 1 (33.33%) Social Media
2 1 (33.33%) Link Building

Web Analytics
Top Related IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) CMS
Cloud Services
1 1 (33.33%) Google Analytics
General
1 1 (33.33%) Finance
1 1 (33.33%) Games
1 1 (33.33%) Marketing
Job Titles
1 1 (33.33%) Analyst
1 1 (33.33%) Business Data Analyst
1 1 (33.33%) Business Intelligence Analyst
1 1 (33.33%) Business Intelligence Data Analyst
1 1 (33.33%) Contracts Manager
1 1 (33.33%) Data Analyst
1 1 (33.33%) Infrastructure Manager
1 1 (33.33%) Infrastructure Project Manager
1 1 (33.33%) Project Manager
1 1 (33.33%) SEO Manager
Libraries, Frameworks & Software Standards
1 1 (33.33%) XML
Miscellaneous
1 1 (33.33%) Management Information System
1 1 (33.33%) Social Media
Processes & Methodologies
1 3 (100.00%) Analytics
2 1 (33.33%) Business Intelligence
2 1 (33.33%) Campaign Management
2 1 (33.33%) CRM
2 1 (33.33%) E-Commerce
2 1 (33.33%) Link Building
2 1 (33.33%) Project Management
2 1 (33.33%) SEO
2 1 (33.33%) Time Management
Qualifications
1 1 (33.33%) Degree
Vendors
1 1 (33.33%) Google
1 1 (33.33%) Progress