The table below looks at the statistics for SEO skills in IT contracts advertised for the Wiltshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 28 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 63 51 -
Rank change year-on-year
-12 -
Contract jobs citing SEO 1 1 0
As % of all contract IT jobs located in Wiltshire 0.14% 0.18% -
As % of the Processes & Methodologies category 0.20% 0.25% -
Number of daily rates quoted 1 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£300 - -
UK excluding London average daily rate £268 £311 £300
% change year-on-year
-13.98% +3.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £21.50 £17.69 £18.00
% change year-on-year
+21.53% -1.72%
SEO
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Wiltshire region.

Processes & Methodologies Category
Wiltshire
Contract IT job ads with a match in the
Processes & Methodologies category
510 408 438
As % of all contract IT jobs located in Wiltshire 72.55% 72.86% 64.51%
Number of daily rates quoted 338 260 256
Average daily rate £425 £400 £400
Average daily rate % change year-on-year
+6.25% -
90% offered a daily rate of more than £275 £250 £263
10% offered a daily rate of more than £525 £525 £479
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 6 20 27
Average hourly rate £22.69 £30.00 £35.00
Average hourly rate % change year-on-year
-24.36% -14.28%
90% offered a hourly rate of more than £19.00 £8.00 £15.50
10% offered a hourly rate of more than £37.50 £55.00 £41.50
UK excluding London average hourly rate £25.00 £30.00 £31.00
% change year-on-year
-16.66% -3.22%

SEO
Jobs Demand Trend in Wiltshire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Wiltshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Wiltshire

SEO
Daily Rate Trend in Wiltshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Wiltshire region.

SEO Daily Rate Trend in Wiltshire

SEO
Contract Job Locations in Wiltshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Wiltshire region over the 3 months to 28 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Swindon -7 1 £300 -
SEO
South West

SEO
Top 30 Related IT Skills in Wiltshire

For the 6 months to 28 August 2014, IT contractor jobs across the Wiltshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 10 (90.91%) Marketing
2 9 (81.82%) Pay per click
2 9 (81.82%) Google
2 9 (81.82%) Google Analytics
2 9 (81.82%) WebTrends
2 9 (81.82%) Digital Media
2 9 (81.82%) Analytics
3 7 (63.64%) Finance
4 5 (45.45%) Degree
4 5 (45.45%) Project Management
4 5 (45.45%) CMS
4 5 (45.45%) Omniture
4 5 (45.45%) Social Media
5 4 (36.36%) Digital Marketing
6 1 (9.09%) Workflow
6 1 (9.09%) Scrum
6 1 (9.09%) Content Management
6 1 (9.09%) Software Engineering
6 1 (9.09%) C#
6 1 (9.09%) HTML
6 1 (9.09%) .NET
6 1 (9.09%) Photoshop
6 1 (9.09%) CSS
6 1 (9.09%) DSDM
6 1 (9.09%) SharePoint
6 1 (9.09%) SOA
6 1 (9.09%) Microsoft
6 1 (9.09%) Internet
6 1 (9.09%) Kanban
6 1 (9.09%) Sitecore CMS

SEO
Top Related IT Skills in Wiltshire by Category

For the 6 months to 28 August 2014, IT contractor jobs across the Wiltshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (45.45%) CMS
2 1 (9.09%) SharePoint Server
2 1 (9.09%) Sitecore CMS
2 1 (9.09%) SharePoint
Applications
1 1 (9.09%) Photoshop
Business Applications
1 9 (81.82%) WebTrends
1 9 (81.82%) Google Analytics
Communications & Networking
1 1 (9.09%) Internet
General
1 10 (90.91%) Marketing
2 7 (63.64%) Finance
Job Titles
1 5 (45.45%) PPC Specialist
1 5 (45.45%) PPC Manager
1 5 (45.45%) PPC Analyst
1 5 (45.45%) PPC Executive
2 3 (27.27%) Digital Producer
3 2 (18.18%) Project Manager
4 1 (9.09%) Developer
4 1 (9.09%) Support Specialist
4 1 (9.09%) Lead Developer
4 1 (9.09%) Team Leader
4 1 (9.09%) Web Producer
4 1 (9.09%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 1 (9.09%) HTML
1 1 (9.09%) .NET
1 1 (9.09%) CSS
1 1 (9.09%) jQuery
Miscellaneous
1 9 (81.82%) Digital Media
2 5 (45.45%) Social Media
Processes & Methodologies
1 9 (81.82%) Pay per click
1 9 (81.82%) Analytics
2 5 (45.45%) Project Management
3 4 (36.36%) Digital Marketing
4 1 (9.09%) Kanban
4 1 (9.09%) Customer Engagement
4 1 (9.09%) Responsive Web Design
4 1 (9.09%) Workflow
4 1 (9.09%) Stakeholder Management
4 1 (9.09%) Scrum
4 1 (9.09%) Content Management
4 1 (9.09%) Software Engineering
4 1 (9.09%) Web Development
4 1 (9.09%) DSDM
4 1 (9.09%) SOA
Programming Languages
1 1 (9.09%) C#
Qualifications
1 5 (45.45%) Degree
Vendors
1 9 (81.82%) Google
2 5 (45.45%) Omniture
3 1 (9.09%) Microsoft
3 1 (9.09%) Sitecore