The first table below looks at the demand for SEO skills in IT contracts advertised for the Wiltshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Wiltshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank - 53 49
Contract jobs citing SEO 0 2 1
As % of all contract IT jobs located in Wiltshire - 0.316% 0.181%
As % of the Processes & Methodologies category - 0.487% 0.254%
Number of daily rates quoted 0 2 1
Average daily rate - £653 £90
Average daily rate % change year-on-year
- +625.00%
UK excluding London average daily rate £260 £275 £300
% change year-on-year
-5.45% -8.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £13.50 £16.50 £22.50
% change year-on-year
-18.18% -26.66%
All Processes & Methodologies
Wiltshire
Contract IT job ads with a match in the
Processes & Methodologies category
326 411 393
As % of all contract IT jobs located in Wiltshire 73.09% 65.03% 71.32%
Number of daily rates quoted 236 263 213
Average daily rate £425 £380 £400
Average daily rate % change year-on-year
+11.84% -5.00%
90% offered a daily rate of more than £318 £238 £251
10% offered a daily rate of more than £500 £500 £500
UK excluding London average daily rate £363 £365 £375
% change year-on-year
-0.68% -2.66%
Number of hourly rates quoted 9 21 24
Average hourly rate £16.50 £26.50 £30.50
Average hourly rate % change year-on-year
-37.73% -13.11%
90% offered a hourly rate of more than £13.50 £19.95 £12.50
10% offered a hourly rate of more than £43.50 £41.50 £40.00
UK excluding London average hourly rate £31.60 £25.00 £30.00
% change year-on-year
+26.40% -16.66%
SEO
South West

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Wiltshire region as a proportion of the total demand within the Processes & Methodologies category.

Wiltshire SEO Jobs Demand Trend

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Wiltshire region.

Wiltshire SEO Daily Rate Trend

SEO
Top 14 Related IT Skills

For the 6 months to 17 May 2013, IT contractor jobs across the Wiltshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 6 (85.71%) CSS
1 6 (85.71%) HTML
2 5 (71.43%) New Media
3 4 (57.14%) Web Design
4 3 (42.86%) Content Management
4 3 (42.86%) Web Analytics
4 3 (42.86%) Photoshop
4 3 (42.86%) Adobe Illustrator
4 3 (42.86%) Analytics
5 2 (28.57%) PHP
5 2 (28.57%) Adobe
5 2 (28.57%) Web Development
5 2 (28.57%) WordPress
6 1 (14.29%) Security Cleared

SEO
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT contractor jobs across the Wiltshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 6 (85.71%) HTML
1 6 (85.71%) CSS
Application Platforms
1 2 (28.57%) WordPress
Applications
1 3 (42.86%) Photoshop
1 3 (42.86%) Adobe Illustrator
Job Titles
1 5 (71.43%) Web Manager
2 4 (57.14%) Web Production Manager
2 4 (57.14%) Production Manager
3 2 (28.57%) Developer
4 1 (14.29%) Web Developer
4 1 (14.29%) Website Designer
4 1 (14.29%) Designer
Miscellaneous
1 5 (71.43%) New Media
Processes & Methodologies
1 4 (57.14%) Web Design
2 3 (42.86%) Content Management
2 3 (42.86%) Web Analytics
2 3 (42.86%) Analytics
3 2 (28.57%) Web Development
Programming Languages
1 2 (28.57%) PHP
Qualifications
1 1 (14.29%) Security Cleared
Vendors
1 2 (28.57%) Adobe