The table below looks at the statistics for SEO skills in IT contracts advertised for the Worcestershire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank - 13 18
Contract jobs citing SEO 0 3 1
As % of all contract IT jobs located in Worcestershire - 3.26% 1.23%
As % of the Processes & Methodologies category - 4.62% 1.39%
Number of daily rates quoted 0 3 0
Average daily rate - £450 -
UK excluding London average daily rate £350 £270 £325
% change year-on-year
+29.62% -16.92%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.00 £14.00 £46.00
% change year-on-year
+14.28% -69.56%
SEO
West Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Worcestershire region.

Processes & Methodologies Category
Worcestershire
Contract IT job ads with a match in the
Processes & Methodologies category
61 65 72
As % of all contract IT jobs located in Worcestershire 77.22% 70.65% 88.89%
Number of daily rates quoted 45 39 46
Average daily rate £425 £405 £350
Average daily rate % change year-on-year
+4.93% +15.71%
90% offered a daily rate of more than £203 £148 £245
10% offered a daily rate of more than £503 £502 £425
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 3 9 7
Average hourly rate £11.00 £39.50 £17.00
Average hourly rate % change year-on-year
-72.15% +132.35%
UK excluding London average hourly rate £36.00 £30.50 £31.50
% change year-on-year
+18.03% -3.17%

SEO
Jobs Demand Trend in Worcestershire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Worcestershire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Worcestershire

SEO
Daily Rate Trend in Worcestershire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Worcestershire region.

SEO Daily Rate Trend in Worcestershire