The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Google Analytics
Rank 137 125 115
Rank change year-on-year
-12 -10
Contract jobs citing Google Analytics 3 1 1
As % of all contract IT jobs located in Yorkshire 0.11% 0.040% 0.053%
As % of the Cloud Services category 2.46% 2.00% 1.16%
Number of daily rates quoted 2 0 0
Average daily rate
Keep up to 90%
of your Daily Rate
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£268 - -
UK excluding London average daily rate £300 £300 £230
% change year-on-year
- +30.43%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £13.50
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Yorkshire region.

Cloud Services Category
Yorkshire
Contract IT job ads with a match in the
Cloud Services category
122 50 86
As % of all contract IT jobs located in Yorkshire 4.33% 1.99% 4.56%
Number of daily rates quoted 83 22 67
Average daily rate £375 £350 £275
Average daily rate % change year-on-year
+7.14% +27.27%
90% offered a daily rate of more than £275 £325 £213
10% offered a daily rate of more than £450 £420 £405
UK excluding London average daily rate £400 £400 £325
% change year-on-year
- +23.07%
Number of hourly rates quoted 0 1 3
Average hourly rate - £10.50 £23.36
Average hourly rate % change year-on-year
- -55.04%
UK excluding London average hourly rate £25.00 £12.50 £26.00
% change year-on-year
+100.00% -51.92%

Google Analytics
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Yorkshire region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Yorkshire

Google Analytics
Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Yorkshire region.

Google Analytics Daily Rate Trend in Yorkshire

Google Analytics
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the Yorkshire region over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire - 3 £268 - 1
Google Analytics
England

Google Analytics
Top 23 Related IT Skills in Yorkshire

For the 6 months to 22 May 2015, IT contractor jobs across the Yorkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 3 (100.00%) CSS
1 3 (100.00%) HTML
1 3 (100.00%) Google
1 3 (100.00%) Analytics
1 3 (100.00%) User Experience
2 2 (66.67%) Omniture
2 2 (66.67%) AngularJS
2 2 (66.67%) Git (software)
2 2 (66.67%) HTML5
2 2 (66.67%) CSS3
2 2 (66.67%) JavaScript
2 2 (66.67%) Subversion
2 2 (66.67%) Dojo
2 2 (66.67%) OO
3 1 (33.33%) Finance
3 1 (33.33%) CMS
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Web Analytics
3 1 (33.33%) Customer Insight
3 1 (33.33%) Marketing
3 1 (33.33%) Degree
3 1 (33.33%) Analytical Skills
3 1 (33.33%) Kalman Filter

Google Analytics
Top Related IT Skills in Yorkshire by Category

For the 6 months to 22 May 2015, IT contractor jobs across the Yorkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (33.33%) CMS
Development Applications
1 2 (66.67%) Git (software)
1 2 (66.67%) Subversion
General
1 1 (33.33%) Finance
1 1 (33.33%) Marketing
Job Titles
1 2 (66.67%) Developer
1 2 (66.67%) Web Developer
2 1 (33.33%) Contracts Manager
2 1 (33.33%) Analyst
2 1 (33.33%) Front-End Developer
2 1 (33.33%) Front-End Web Developer
Libraries, Frameworks & Software Standards
1 3 (100.00%) CSS
1 3 (100.00%) HTML
2 2 (66.67%) AngularJS
2 2 (66.67%) HTML5
2 2 (66.67%) CSS3
2 2 (66.67%) Dojo
Miscellaneous
1 3 (100.00%) User Experience
2 1 (33.33%) Analytical Skills
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) OO
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Web Analytics
3 1 (33.33%) Customer Insight
3 1 (33.33%) Kalman Filter
Programming Languages
1 2 (66.67%) JavaScript
Qualifications
1 1 (33.33%) Degree
Vendors
1 3 (100.00%) Google
2 2 (66.67%) Omniture