The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Yorkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 31 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
31 Aug 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 139 133 122
Rank change year-on-year
-6 -11
Contract jobs citing Google Analytics 5 15 2
As % of all contract IT jobs located in Yorkshire 0.17% 0.47% 0.085%
As % of the Cloud Services category 1.98% 10.79% 4.26%
Number of daily rates quoted 3 10 1
Median daily rate £400 £388 £288
Median daily rate % change year-on-year
+3.22% +34.78%
UK excluding London median daily rate £300 £363 £275
% change year-on-year
-17.24% +31.81%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.61 £19.25 £11.00
% change year-on-year
+1.87% +75.00%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Yorkshire region.

Cloud Services Category
Yorkshire
Contract IT job ads with a match in the
Cloud Services category
252 139 47
As % of all contract IT jobs located in Yorkshire 8.54% 4.39% 1.99%
Number of daily rates quoted 187 88 25
Median daily rate £455 £438 £335
Median daily rate % change year-on-year
+4.00% +30.59%
90% offered a daily rate of more than £325 £336 £283
10% offered a daily rate of more than £583 £560 £360
UK excluding London median daily rate £425 £400 £398
% change year-on-year
+6.25% +0.50%
Number of hourly rates quoted 6 1 3
Median hourly rate £23.00 £12.00 £15.00
Median hourly rate % change year-on-year
+91.66% -20.00%
UK excluding London median hourly rate £17.75 £23.50 £17.50
% change year-on-year
-24.46% +34.28%

Google Analytics
Jobs Demand Trend in Yorkshire

The demand trend of contract jobs across the Yorkshire region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Yorkshire

Google Analytics
Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Yorkshire region.

Google Analytics Daily Rate Trend in Yorkshire

Google Analytics
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Yorkshire region over the 3 months to 31 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +3 5 £400 +77.77% 2
Google Analytics
England

Google Analytics
Top 29 Related IT Skills in Yorkshire

For the 6 months to 31 August 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Yorkshire region with a requirement for Google Analytics.

1 13 (100.00%) Google
1 13 (100.00%) Analytics
2 8 (61.54%) User Experience
2 8 (61.54%) OmniGraffle
2 8 (61.54%) Axure RP
2 8 (61.54%) Competitor Analysis
2 8 (61.54%) Degree
2 8 (61.54%) Adobe
2 8 (61.54%) Benchmarking
2 8 (61.54%) Agile Software Development
2 8 (61.54%) Adobe Creative Suite
2 8 (61.54%) Translating Business Requirements
2 8 (61.54%) Wireframes
3 7 (53.85%) Taxonomies
4 3 (23.08%) SEO
5 2 (15.38%) Web Development
5 2 (15.38%) Data Visualisation
5 2 (15.38%) Visualisation
5 2 (15.38%) Google Tag Manager
6 1 (7.69%) Digital Analytics
6 1 (7.69%) Analytical Skills
6 1 (7.69%) Performance Analysis
6 1 (7.69%) Social Media
6 1 (7.69%) Link Building
6 1 (7.69%) Web Analytics
6 1 (7.69%) Marketing
6 1 (7.69%) VBA
6 1 (7.69%) XML
6 1 (7.69%) Python

Google Analytics
Top Related IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 8 (61.54%) Adobe Creative Suite
1 8 (61.54%) OmniGraffle
Cloud Services
1 2 (15.38%) Google Tag Manager
Development Applications
1 8 (61.54%) Axure RP
General
1 1 (7.69%) Marketing
Job Titles
1 8 (61.54%) Designer
1 8 (61.54%) UX Designer
2 4 (30.77%) Analyst
3 2 (15.38%) Digital Analyst
3 2 (15.38%) Performance Analyst
4 1 (7.69%) Contracts Manager
4 1 (7.69%) Digital Analytics Analyst
4 1 (7.69%) Digital Performance Analyst
4 1 (7.69%) Excel Analyst
4 1 (7.69%) Google Analytics Analyst
4 1 (7.69%) SEO Analyst
4 1 (7.69%) SEO Manager
Libraries, Frameworks & Software Standards
1 1 (7.69%) XML
Miscellaneous
1 8 (61.54%) User Experience
2 7 (53.85%) Taxonomies
3 2 (15.38%) Visualisation
4 1 (7.69%) Analytical Skills
4 1 (7.69%) Social Media
Processes & Methodologies
1 13 (100.00%) Analytics
2 8 (61.54%) Agile Software Development
2 8 (61.54%) Benchmarking
2 8 (61.54%) Competitor Analysis
2 8 (61.54%) Translating Business Requirements
2 8 (61.54%) Wireframes
3 3 (23.08%) SEO
4 2 (15.38%) Data Visualisation
4 2 (15.38%) Web Development
5 1 (7.69%) Digital Analytics
5 1 (7.69%) Link Building
5 1 (7.69%) Performance Analysis
5 1 (7.69%) Web Analytics
Programming Languages
1 1 (7.69%) Python
1 1 (7.69%) VBA
Qualifications
1 8 (61.54%) Degree
Vendors
1 13 (100.00%) Google
2 8 (61.54%) Adobe