The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Yorkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 30 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Sep 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 132 136 121
Rank change year-on-year
+4 -15
Contract jobs citing Google Analytics 11 22 3
As % of all contract IT jobs located in Yorkshire 0.38% 0.68% 0.12%
As % of the Cloud Services category 4.33% 13.41% 4.84%
Number of daily rates quoted 8 13 1
Median daily rate £288 £388 £288
Median daily rate % change year-on-year
-25.80% +34.78%
UK excluding London median daily rate £388 £363 £270
% change year-on-year
+6.89% +34.25%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £18.00 £24.00 £37.50
% change year-on-year
-25.00% -36.00%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Yorkshire region.

Cloud Services Category
Yorkshire
Contract IT job ads with a match in the
Cloud Services category
254 164 62
As % of all contract IT jobs located in Yorkshire 8.86% 5.10% 2.53%
Number of daily rates quoted 183 93 31
Median daily rate £463 £475 £350
Median daily rate % change year-on-year
-2.63% +35.71%
90% offered a daily rate of more than £325 £325 £296
10% offered a daily rate of more than £600 £550 £390
UK excluding London median daily rate £435 £405 £400
% change year-on-year
+7.40% +1.25%
Number of hourly rates quoted 8 1 2
Median hourly rate £23.50 £12.00 £15.00
Median hourly rate % change year-on-year
+95.83% -20.00%
UK excluding London median hourly rate £17.75 £25.00 £20.00
% change year-on-year
-29.00% +25.00%

Google Analytics
Jobs Demand Trend in Yorkshire

The demand trend of contract jobs across the Yorkshire region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Yorkshire

Google Analytics
Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Yorkshire region.

Google Analytics Daily Rate Trend in Yorkshire

Google Analytics
Daily Rate Histogram in Yorkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the Yorkshire region over the 3 months to 30 September 2016.

Google Analytics Daily Rate Histogram in Yorkshire

Google Analytics
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Yorkshire region over the 3 months to 30 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +5 5 £400 +68.42% 2
South Yorkshire - 5 £275 - 2
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in Yorkshire

For the 6 months to 30 September 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Yorkshire region with a requirement for Google Analytics.

1 18 (100.00%) Google
1 18 (100.00%) Analytics
2 13 (72.22%) User Experience
3 12 (66.67%) Agile Software Development
4 8 (44.44%) Web Development
5 7 (38.89%) Scrum
5 7 (38.89%) JavaScript
6 6 (33.33%) Adobe
6 6 (33.33%) Benchmarking
6 6 (33.33%) Competitor Analysis
6 6 (33.33%) Taxonomies
6 6 (33.33%) Degree
6 6 (33.33%) Umbraco
6 6 (33.33%) Adobe Creative Suite
6 6 (33.33%) Translating Business Requirements
6 6 (33.33%) OmniGraffle
6 6 (33.33%) Axure RP
6 6 (33.33%) Wireframes
7 5 (27.78%) Sass
8 3 (16.67%) SEO
8 3 (16.67%) Front End Development
9 2 (11.11%) Google Tag Manager
9 2 (11.11%) Data Visualisation
9 2 (11.11%) Visualisation
10 1 (5.56%) SaaS
10 1 (5.56%) HTML5
10 1 (5.56%) Social Media
10 1 (5.56%) Marketing
10 1 (5.56%) VBA
10 1 (5.56%) CSS

Google Analytics
Top Related IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (33.33%) Umbraco
Applications
1 6 (33.33%) Adobe Creative Suite
1 6 (33.33%) OmniGraffle
Cloud Services
1 2 (11.11%) Google Tag Manager
2 1 (5.56%) SaaS
Development Applications
1 6 (33.33%) Axure RP
General
1 1 (5.56%) Marketing
Job Titles
1 6 (33.33%) Designer
1 6 (33.33%) Developer
1 6 (33.33%) UX Designer
2 5 (27.78%) Front End Developer (Client-Side Developer)
3 4 (22.22%) Analyst
4 2 (11.11%) Digital Analyst
4 2 (11.11%) Front End Web Developer (Client-Side Developer)
4 2 (11.11%) Performance Analyst
4 2 (11.11%) Web Developer
5 1 (5.56%) Digital Analytics Analyst
5 1 (5.56%) Digital Performance Analyst
5 1 (5.56%) Google Analytics Analyst
5 1 (5.56%) JavaScript Developer
5 1 (5.56%) SEO Analyst
5 1 (5.56%) SEO Manager
5 1 (5.56%) UI Developer
5 1 (5.56%) UI Engineer
5 1 (5.56%) Umbraco Developer
5 1 (5.56%) UX Developer
5 1 (5.56%) UX Engineer
Libraries, Frameworks & Software Standards
1 5 (27.78%) Sass
2 1 (5.56%) AngularJS
2 1 (5.56%) CSS
2 1 (5.56%) CSS3
2 1 (5.56%) HTML
2 1 (5.56%) HTML5
2 1 (5.56%) XML
Miscellaneous
1 13 (72.22%) User Experience
2 6 (33.33%) Taxonomies
3 2 (11.11%) Visualisation
4 1 (5.56%) Analytical Skills
4 1 (5.56%) Mobile App
4 1 (5.56%) Social Media
Processes & Methodologies
1 18 (100.00%) Analytics
2 12 (66.67%) Agile Software Development
3 8 (44.44%) Web Development
4 7 (38.89%) Scrum
5 6 (33.33%) Benchmarking
5 6 (33.33%) Competitor Analysis
5 6 (33.33%) Translating Business Requirements
5 6 (33.33%) Wireframes
6 3 (16.67%) Front End Development
6 3 (16.67%) SEO
7 2 (11.11%) Data Visualisation
8 1 (5.56%) Digital Analytics
8 1 (5.56%) Link Building
8 1 (5.56%) Performance Analysis
8 1 (5.56%) Web Analytics
Programming Languages
1 7 (38.89%) JavaScript
2 1 (5.56%) Python
2 1 (5.56%) VBA
Qualifications
1 6 (33.33%) Degree
Vendors
1 18 (100.00%) Google
2 6 (33.33%) Adobe
3 1 (5.56%) Omniture