The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Yorkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 19 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
19 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / Yorkshire
Rank 117 131 -
Rank change year-on-year
+14 -
Contract jobs citing Google Analytics 4 2 0
As % of all contract IT jobs located in Yorkshire 0.18% 0.070% -
As % of the Cloud Services category 2.03% 1.14% -
Number of daily rates quoted 3 1 0
Median daily rate £410 £300 -
Median daily rate % change year-on-year
+36.66% -
UK excluding London median daily rate £338 £275 £300
% change year-on-year
+22.72% -8.33%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Yorkshire region.

Cloud Services Category
Yorkshire
Contract IT job ads with a match in the
Cloud Services category
197 175 70
As % of all contract IT jobs located in Yorkshire 9.09% 6.15% 2.83%
Number of daily rates quoted 138 115 49
Median daily rate £410 £425 £363
Median daily rate % change year-on-year
-3.52% +17.24%
90% offered a daily rate of more than £275 £320 £305
10% offered a daily rate of more than £530 £588 £450
UK excluding London median daily rate £425 £400 £400
% change year-on-year
+6.25% -
Number of hourly rates quoted 3 3 0
Median hourly rate £15.50 £15.50 -
UK excluding London median hourly rate £17.00 £27.50 £22.50
% change year-on-year
-38.18% +22.22%

Google Analytics
Jobs Demand Trend in Yorkshire

The demand trend of contract jobs across the Yorkshire region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Yorkshire

Google Analytics
Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Yorkshire region.

Google Analytics Daily Rate Trend in Yorkshire

Google Analytics
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Yorkshire region over the 3 months to 19 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +12 4 £410 +36.66% 4
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in Yorkshire

For the 6 months to 19 January 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Yorkshire region with a requirement for Google Analytics.

1 17 (100.00%) Google
1 17 (100.00%) Analytics
2 10 (58.82%) Agile Software Development
3 8 (47.06%) SQL
3 8 (47.06%) T-SQL
3 8 (47.06%) SQL Server Integration Services
4 7 (41.18%) Data Integration
4 7 (41.18%) Tableau
4 7 (41.18%) JavaScript
4 7 (41.18%) Data Modelling
4 7 (41.18%) Scrum
4 7 (41.18%) User Experience
5 6 (35.29%) Web Development
5 6 (35.29%) Umbraco
6 5 (29.41%) Sass
7 4 (23.53%) SQL Server
8 3 (17.65%) Front End Development
9 1 (5.88%) SaaS
9 1 (5.88%) HTML5
9 1 (5.88%) CSS3
9 1 (5.88%) AngularJS
9 1 (5.88%) SQL Server Reporting Services
9 1 (5.88%) Omniture
9 1 (5.88%) Business Intelligence
9 1 (5.88%) OLAP
9 1 (5.88%) CSS
9 1 (5.88%) Python
9 1 (5.88%) Data Warehouse
9 1 (5.88%) E-Commerce
9 1 (5.88%) HTML

Google Analytics
Top Related IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (35.29%) Umbraco
Cloud Services
1 1 (5.88%) SaaS
Database & Business Intelligence
1 8 (47.06%) SQL Server Integration Services
2 4 (23.53%) SQL Server
3 1 (5.88%) Data Warehouse
3 1 (5.88%) OLAP
3 1 (5.88%) OLAP Cube
3 1 (5.88%) SQL Server Reporting Services
Job Titles
1 14 (82.35%) Developer
2 8 (47.06%) SQL Developer
3 5 (29.41%) Front End Developer (Client-Side Developer)
4 2 (11.76%) Analyst
4 2 (11.76%) Front End Web Developer (Client-Side Developer)
4 2 (11.76%) Performance Analyst
4 2 (11.76%) SQL Server Developer
4 2 (11.76%) Web Developer
5 1 (5.88%) Digital Analyst
5 1 (5.88%) Digital Performance Analyst
5 1 (5.88%) Excel Analyst
5 1 (5.88%) JavaScript Developer
5 1 (5.88%) UI Developer
5 1 (5.88%) UI Engineer
5 1 (5.88%) UI/UX Developer
5 1 (5.88%) Umbraco Developer
5 1 (5.88%) UX Developer
5 1 (5.88%) UX Engineer
5 1 (5.88%) Web UI Developer
5 1 (5.88%) Web UI/UX Developer
Libraries, Frameworks & Software Standards
1 5 (29.41%) Sass
2 1 (5.88%) AngularJS
2 1 (5.88%) CSS
2 1 (5.88%) CSS3
2 1 (5.88%) HTML
2 1 (5.88%) HTML5
Miscellaneous
1 7 (41.18%) Data Integration
1 7 (41.18%) User Experience
2 1 (5.88%) Analytical Skills
2 1 (5.88%) Mobile App
Processes & Methodologies
1 17 (100.00%) Analytics
2 10 (58.82%) Agile Software Development
3 7 (41.18%) Data Modelling
3 7 (41.18%) Scrum
4 6 (35.29%) Web Development
5 3 (17.65%) Front End Development
6 1 (5.88%) Business Intelligence
6 1 (5.88%) E-Commerce
6 1 (5.88%) Performance Analysis
Programming Languages
1 8 (47.06%) SQL
1 8 (47.06%) T-SQL
2 7 (41.18%) JavaScript
3 1 (5.88%) Python
3 1 (5.88%) VBA
Vendors
1 17 (100.00%) Google
2 7 (41.18%) Tableau
3 1 (5.88%) Omniture