The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 145 - -
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 1 0 0
As % of all contract IT jobs located in Yorkshire 0.034% - -
As % of the Cloud Services category 0.51% - -
Number of daily rates quoted 1 0 0
Average daily rate £300 - -
UK excluding London average daily rate £331 £300 £300
% change year-on-year
+10.41% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £15.26
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the Yorkshire region.

Cloud Services Category
Yorkshire
Contract IT job ads with a match in the
Cloud Services category
198 75 86
As % of all contract IT jobs located in Yorkshire 6.81% 2.92% 3.79%
Number of daily rates quoted 145 55 60
Average daily rate £425 £400 £320
Average daily rate % change year-on-year
+6.25% +25.00%
90% offered a daily rate of more than £325 £304 £289
10% offered a daily rate of more than £600 £605 £458
UK excluding London average daily rate £420 £400 £400
% change year-on-year
+5.00% -
Number of hourly rates quoted 3 0 0
Average hourly rate £20.00 - -
UK excluding London average hourly rate £19.50 £22.50 £17.23
% change year-on-year
-13.35% +30.62%

Google Analytics
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Yorkshire region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Yorkshire

Google Analytics
Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Yorkshire region.

Google Analytics Daily Rate Trend in Yorkshire

Google Analytics
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the Yorkshire region over the 3 months to 12 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire - 1 £300 - 3
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in Yorkshire

For the 6 months to 12 February 2016, IT contractor jobs across the Yorkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 13 (100.00%) Google
1 13 (100.00%) Analytics
2 11 (84.62%) JavaScript
2 11 (84.62%) E-Commerce
3 10 (76.92%) Continuous Integration
4 7 (53.85%) HTML
4 7 (53.85%) CSS
5 6 (46.15%) PHP
5 6 (46.15%) SEO
5 6 (46.15%) CMS
5 6 (46.15%) WordPress
5 6 (46.15%) Magento
5 6 (46.15%) Git (software)
5 6 (46.15%) HTML5
5 6 (46.15%) Vagrant
5 6 (46.15%) Grunt
5 6 (46.15%) Sass
5 6 (46.15%) LESS
5 6 (46.15%) Analytical Skills
5 6 (46.15%) AdWords
6 5 (38.46%) Dynatrace
6 5 (38.46%) Problem Management
6 5 (38.46%) Validation
6 5 (38.46%) webMethods
6 5 (38.46%) Web Analytics
6 5 (38.46%) SOA
6 5 (38.46%) SLA
6 5 (38.46%) Software AG
6 5 (38.46%) Java
6 5 (38.46%) JBoss

Google Analytics
Top Related IT Skills in Yorkshire by Category

For the 6 months to 12 February 2016, IT contractor jobs across the Yorkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (46.15%) CMS
1 6 (46.15%) WordPress
2 5 (38.46%) IIS
2 5 (38.46%) JBoss
3 1 (7.69%) Drupal
3 1 (7.69%) nginx
Business Applications
1 6 (46.15%) Magento
Cloud Services
1 6 (46.15%) AdWords
Database & Business Intelligence
1 5 (38.46%) MySQL
Development Applications
1 6 (46.15%) Git (software)
1 6 (46.15%) Grunt
1 6 (46.15%) Vagrant
General
1 3 (23.08%) Marketing
2 1 (7.69%) Multimedia
Job Titles
1 6 (46.15%) Developer
2 5 (38.46%) Analyst
2 5 (38.46%) Applications Support
2 5 (38.46%) Applications Support Analyst
2 5 (38.46%) Support Analyst
2 5 (38.46%) Web Developer
3 3 (23.08%) Magento Developer
4 2 (15.38%) JavaScript Developer
4 2 (15.38%) MySQL Developer
4 2 (15.38%) PHP Developer
4 2 (15.38%) PHP Magento Developer
4 2 (15.38%) PHP MySQL Developer
4 2 (15.38%) PHP Web Developer
4 2 (15.38%) WordPress Developer
5 1 (7.69%) Account Manager
5 1 (7.69%) Digital Marketing Executive
5 1 (7.69%) Full Stack Developer
5 1 (7.69%) Marketing Executive
5 1 (7.69%) PPC Account Manager
5 1 (7.69%) PPC Manager
Libraries, Frameworks & Software Standards
1 7 (53.85%) CSS
1 7 (53.85%) HTML
2 6 (46.15%) HTML5
2 6 (46.15%) LESS
2 6 (46.15%) Sass
3 5 (38.46%) .NET
4 1 (7.69%) CSS3
4 1 (7.69%) XHTML
Miscellaneous
1 6 (46.15%) Analytical Skills
2 1 (7.69%) Copywriting
2 1 (7.69%) Social Media
Processes & Methodologies
1 13 (100.00%) Analytics
2 11 (84.62%) E-Commerce
3 10 (76.92%) Continuous Integration
4 6 (46.15%) SEO
5 5 (38.46%) Problem Management
5 5 (38.46%) SOA
5 5 (38.46%) Validation
5 5 (38.46%) Web Analytics
6 4 (30.77%) DevOps
7 1 (7.69%) Digital Marketing
7 1 (7.69%) Pay per click
7 1 (7.69%) Project Management
7 1 (7.69%) Search Engine Marketing
7 1 (7.69%) Web Design
7 1 (7.69%) Web Development
Programming Languages
1 11 (84.62%) JavaScript
2 6 (46.15%) PHP
3 5 (38.46%) Java
4 4 (30.77%) SQL
Qualifications
1 1 (7.69%) Degree
Quality Assurance & Compliance
1 5 (38.46%) SLA
Systems Management
1 4 (30.77%) Puppet
Vendors
1 13 (100.00%) Google
2 5 (38.46%) Dynatrace
2 5 (38.46%) Software AG
2 5 (38.46%) webMethods
3 4 (30.77%) Splunk
4 1 (7.69%) BEA