The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 22 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Yorkshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 114 113 121
Rank change year-on-year
-1 +8
Contract jobs citing Google Analytics 2 1 6
As % of all contract IT jobs located in Yorkshire 0.088% 0.047% 0.23%
As % of the Business Applications category 1.39% 0.44% 2.82%
Number of daily rates quoted 0 0 1
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
- - £375
UK excluding London average daily rate £300 £275 £230
% change year-on-year
+9.09% +19.56%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £11.00 - £35.00
Business Applications Category
Yorkshire
Contract IT job ads with a match in the
Business Applications category
144 226 213
As % of all contract IT jobs located in Yorkshire 6.34% 10.70% 8.32%
Number of daily rates quoted 69 118 101
Average daily rate £400 £375 £413
Average daily rate % change year-on-year
+6.66% -9.09%
90% offered a daily rate of more than £290 £250 £250
10% offered a daily rate of more than £524 £566 £500
UK excluding London average daily rate £425 £425 £438
% change year-on-year
- -2.85%
Number of hourly rates quoted 6 9 3
Average hourly rate £12.62 £38.00 £56.00
Average hourly rate % change year-on-year
-66.78% -32.14%
90% offered a hourly rate of more than £10.00 £26.50 £40.80
10% offered a hourly rate of more than £32.50 £42.60 £75.00
UK excluding London average hourly rate £31.50 £37.80 £33.75
% change year-on-year
-16.66% +12.00%
Google Analytics
England

Google Analytics
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Yorkshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Yorkshire

Google Analytics
Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Yorkshire region.

Google Analytics Daily Rate Trend in Yorkshire

Google Analytics
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the Yorkshire region over the 3 months to 22 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +3 1 - -
East Yorkshire - - - -
North Yorkshire - - - - 2
South Yorkshire - - - - 1
Google Analytics
England

Google Analytics
Top 21 Related IT Skills in Yorkshire

For the 6 months to 22 July 2014, IT contractor jobs across the Yorkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 3 (100.00%) Google
1 3 (100.00%) Analytics
2 1 (33.33%) Mobile Banking
2 1 (33.33%) Relational Database
2 1 (33.33%) Marketing
2 1 (33.33%) Degree
2 1 (33.33%) QlikView
2 1 (33.33%) Digital Marketing
2 1 (33.33%) HTML
2 1 (33.33%) SQL
2 1 (33.33%) CSS
2 1 (33.33%) CRM
2 1 (33.33%) E-Commerce
2 1 (33.33%) Data Modelling
2 1 (33.33%) ETL
2 1 (33.33%) Business Intelligence
2 1 (33.33%) Internet
2 1 (33.33%) WebTrends
2 1 (33.33%) SEO
2 1 (33.33%) Finance
2 1 (33.33%) Banking

Google Analytics
Top Related IT Skills in Yorkshire by Category

For the 6 months to 22 July 2014, IT contractor jobs across the Yorkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Business Applications
1 1 (33.33%) WebTrends
Communications & Networking
1 1 (33.33%) Internet
Database & Business Intelligence
1 1 (33.33%) Relational Database
1 1 (33.33%) QlikView
General
1 1 (33.33%) Marketing
1 1 (33.33%) Finance
1 1 (33.33%) Banking
Job Titles
1 1 (33.33%) Designer
1 1 (33.33%) Developer
1 1 (33.33%) Analyst
1 1 (33.33%) Business Developer
1 1 (33.33%) Business Intelligence Developer
1 1 (33.33%) MI Analyst
Libraries, Frameworks & Software Standards
1 1 (33.33%) HTML
1 1 (33.33%) CSS
Miscellaneous
1 1 (33.33%) Mobile Banking
Processes & Methodologies
1 3 (100.00%) Analytics
2 1 (33.33%) Digital Marketing
2 1 (33.33%) CRM
2 1 (33.33%) E-Commerce
2 1 (33.33%) Data Modelling
2 1 (33.33%) ETL
2 1 (33.33%) Business Intelligence
2 1 (33.33%) SEO
Programming Languages
1 1 (33.33%) SQL
Qualifications
1 1 (33.33%) Degree
Vendors
1 3 (100.00%) Google