The table below looks at the statistics for Pay per click skills in IT contracts advertised for the Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Pay per click over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank - - -
Contract jobs citing Pay per click 0 0 0
As % of all contract IT jobs located in Yorkshire - - -
As % of the Processes & Methodologies category - - -
Number of daily rates quoted 0 0 0
Average daily rate - - -
UK excluding London average daily rate £300 £258 £375
% change year-on-year
+16.50% -31.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Yorkshire region.

Processes & Methodologies Category
Yorkshire
Contract IT job ads with a match in the
Processes & Methodologies category
2341 2063 1718
As % of all contract IT jobs located in Yorkshire 80.56% 80.43% 75.62%
Number of daily rates quoted 1550 1405 1014
Average daily rate £400 £375 £350
Average daily rate % change year-on-year
+6.66% +7.14%
90% offered a daily rate of more than £295 £265 £250
10% offered a daily rate of more than £575 £510 £450
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 65 49 35
Average hourly rate £18.50 £16.72 £18.00
Average hourly rate % change year-on-year
+10.64% -7.11%
90% offered a hourly rate of more than £12.00 £10.50 £10.45
10% offered a hourly rate of more than £40.00 £36.00 £30.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Pay per click
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of IT contractor jobs citing Pay per click across the Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Yorkshire

Pay per click
Daily Rate Trend in Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pay per click across the Yorkshire region.

Pay per click Daily Rate Trend in Yorkshire

Pay per click
Hourly Rate Trend in Yorkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Pay per click across the Yorkshire region.

Pay per click Hourly Rate Trend in Yorkshire

Pay per click
Top 10 Related IT Skills in Yorkshire

For the 6 months to 11 February 2016, IT contractor jobs across the Yorkshire region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click.

1 1 (100.00%) HTML
1 1 (100.00%) CSS
1 1 (100.00%) XHTML
1 1 (100.00%) Google
1 1 (100.00%) Marketing
1 1 (100.00%) Web Development
1 1 (100.00%) Search Engine Marketing
1 1 (100.00%) Google Analytics
1 1 (100.00%) Analytics
1 1 (100.00%) Analytical Skills

Pay per click
Top Related IT Skills in Yorkshire by Category

For the 6 months to 11 February 2016, IT contractor jobs across the Yorkshire region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Cloud Services
1 1 (100.00%) Google Analytics
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Account Manager
1 1 (100.00%) PPC Account Manager
1 1 (100.00%) PPC Manager
Libraries, Frameworks & Software Standards
1 1 (100.00%) CSS
1 1 (100.00%) HTML
1 1 (100.00%) XHTML
Miscellaneous
1 1 (100.00%) Analytical Skills
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Search Engine Marketing
1 1 (100.00%) Web Development
Vendors
1 1 (100.00%) Google