7 of 7 ATL Jobs

Marketing and Brand Development: Work closely with the Marketing team to support brand presence initiatives, including marketing campaigns and policy development, Above the Line (ATL) marketing (such as website, social media etc.) and Below the Line (BTL) marketing (such as brochures and other collateral), for new product launches and promotional ...

sanctions screening engines (proprietary or vendor-based).Proven track record of running data-driven threshold tuning, Above-The-Line/Below-The-Line (ATL/BTL) testing, and statistical segmentations to optimize detection logic.Demonstrated experience defending automated models, tuning choices, and risk-scoring methodologies to global regulators and institutional clearing ...

closely with internal marketing teams to support campaign optimisation and strategic planning. 2) Collaborate with external partners including econometrics agencies, digital attribution agencies, and ATL media buying agencies 3) Ensure alignment between data insights and broader business and marketing objectives About You Strong analytical mindset with the ability to interpret ...

Media Measurement Lead, you will be Skys senior technical owner for media measurement standards, responsible for building and embedding a unified measurement framework across ATL, digital, testing, econometrics and campaign reporting. You will define the KPIs, methodology principles, evidential standards and confidence thresholds that determine how media performance is assessed … media measurement framework, defining KPI standards, methodological principles, evidential standards and the measurement approaches used to evaluate media investment across ATL and digital. Act as Sky's senior technical measurement authority, providing expert guidance on measurement design, KPI selection, campaign evaluation and interpretation of results. Lead the design and delivery ...

Measurement Lead, you will be Sky’s senior technical owner for media measurement standards, responsible for building and embedding a unified measurement framework across ATL, digital, testing, econometrics and campaign reporting. You will define the KPIs, methodology principles, evidential standards and confidence thresholds that determine how media performance is assessed … media measurement framework, defining KPI standards, methodological principles, evidential standards and the measurement approaches used to evaluate media investment across ATL and digital. Act as Sky's senior technical measurement authority, providing expert guidance on measurement design, KPI selection, campaign evaluation and interpretation of results. Lead the design and delivery ...

Measurement Lead, you will be Sky’s senior technical owner for media measurement standards, responsible for building and embedding a unified measurement framework across ATL, digital, testing, econometrics and campaign reporting. You will define the KPIs, methodology principles, evidential standards and confidence thresholds that determine how media performance is assessed … media measurement framework, defining KPI standards, methodological principles, evidential standards and the measurement approaches used to evaluate media investment across ATL and digital. Act as Sky's senior technical measurement authority, providing expert guidance on measurement design, KPI selection, campaign evaluation and interpretation of results. Lead the design and delivery ...

Measurement Lead, you will be Sky’s senior technical owner for media measurement standards, responsible for building and embedding a unified measurement framework across ATL, digital, testing, econometrics and campaign reporting. You will define the KPIs, methodology principles, evidential standards and confidence thresholds that determine how media performance is assessed … media measurement framework, defining KPI standards, methodological principles, evidential standards and the measurement approaches used to evaluate media investment across ATL and digital. Act as Sky's senior technical measurement authority, providing expert guidance on measurement design, KPI selection, campaign evaluation and interpretation of results. Lead the design and delivery ...