1 Customer Segmentation Jobs in Cheshire

Responsibilities: Manage the email marketing calendar, working with the Senior CRM Manager and the necessary stakeholders to ensure that emails align with the overall customer plan. Design and implement weekly emails including creating compelling copy, subject lines and design templates and briefing the design studio along with building the … emails in our email & customer data platform, Ometria. Manage the full sign off process for all emails, including Trading sign off, building strong relationships with Trading and eCommerce teams. Alongside the Senior CRM Manager, further develop and bring to life the lifecycle/automation campaigns from welcome journeys to … post purchase and retention primarily across email, but working with the wider digital team to incorporate other channels into the flows. Use customer segmentation data to tailor marketing communications, to increase relevancy and frequency of purchase. Promote a culture of test & learn to drive innovation and utilise the more »