1 Customer Segmentation Jobs in the City of London

the marketing team. You’ll be reporting into the Brand and Marketing Manager and take charge of a team of over 15, structured across customer engagement, smart meter and commercial pillars. The team handles customer communications across a variety of channels ranging from DM, email, SMS and own … channels for our residential and SME customer base of five million across both EON Next and Sainsbury’s Energy brands. You’ll define and implement CRM strategy in line with a variety of business goals such as home energy tech cross-sell, customer contract renewal to smart meter … strategic expertise, you’ll proactively identify areas of synergies and cross-pollination across campaigns. You’ll focus on driving CRM initiatives such as uplifting customer marketing consent, customer journey mapping, minimising customer email unsubscribes and defining optimal channel engagement culminating in the creation of a CRM toolkit more »