Media Insights Manager
- Hiring Organisation
- Burberry
- Location
- London, UK
- Employment Type
- Full-time
next generation of sustainable luxury for customers, driving industry change and championing our communities. JOB PURPOSEOwn the measurement framework that powers Burberry's Media decision-making. Lead the strategic and tactical layers of measurement, including MMM, attribution, audience insight and the omnichannel experimentation programme. Translate data into the actions … that drive investment decisions. Set the methodology, standards and tools that the wider Media Planning, Media Partnerships & Media Operations teams operate with and build a strong culture of evidence-based decision-making across all Media. RESPONSIBILITIES Measurement Strategy & FrameworkOwn the end-to-end media measurement framework ...