CRM & Customer Data Manager
Hertfordshire, England, United Kingdom
Proximity Recruitment
strategies for acquisition and retention, based upon best practice combined with robust test and learn strategies, across creatives and channels. Develop and refine the marketing communications journeys for customers joining the database from different entry routes (source, brands etc). Set up, deliver, optimise, report on and analyse the … results for CRM marketing campaigns (emails, sms etc) including email marketing best practices, maintaining the highest quality of design and brand standards. Set up, deliver and maintain campaign, weekly and monthly campaign reporting and data analysis, identifying trends, campaign learnings and ongoing recommendations to improve email performance. Agency management. Line management of CRM Executive. Lead on GDPR best practice for the Marketing department. Manage monthly CRM budgets. Manage and report on KPI goals in line with targets. The business is vibrant, fun & data driven. You will be working closely with an IT team, Digital more »
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