Group Digital Acquisitions Manager
Godalming, England, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Kelliher Insurance Group
Role 1. Oversee all planning, implementation and monitoring of performance channels such as Paid Search, SEO and Affiliates. 2. Work closely with the Group Marketing team and specialist agencies to coordinate creative paid campaigns across various social platforms. 3. Implement a test and learn approach on all performance channels … regular A/B tests to ensure all campaigns are running effectively, driving continued revenue and profitability. 4. Manage the performance and budget for marketing channels, including Google Paid Search, Google SEO, Affiliates and Remarketing. 5. Continuously analyse marketing and website performance to identify opportunities to improve campaign … and conversion. 6. Create agile partnerships with our retained agencies to ensure ROI and deliver to best practice standards Experience · Strong background in performance marketing in the insurance sector · 3-5 years’ experience in Ecommerce including campaign budgeting · Experience with Project Management Software (Monday or similar) · Exceptional knowledge and more »
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