Audience Planning Analyst
- Hiring Organisation
- Sky
- Location
- Middlesex, UK
- Employment Type
- Full-time
pivotal role in shaping and delivering our B2B audience strategy, driving smarter targeting, measurement, and optimisation across verticals. Sitting within the Data and Marketing Operations team, you’ll act as the bridge between Advanced Analytics, Marketing Operations, and Commercial and Marketing teams—ensuring data-driven insights are turned into actionable … marketing strategies. You’ll also collaborate with third-party marketing service suppliers to enhance Sky Business’ B2B audience capabilities. What you’ll do: Develop and own the B2B audience data strategy, ensuring audience segmentation and targeting are insight-led and commercially focused. Collaborate with Advanced Analytics to translate complex data ...