Apps & App Store Optimisation Manager
Bath, Somerset, United Kingdom
Future plc
Future is looking for a Apps and ASO Manager to help us deliver brilliant mobile apps for a diverse portfolio of internationally renowned brands. With a new app strategy and investment in growth, this is an exciting time to join Future's apps team. You'll bring experience managing and marketing a portfolio of consumer apps, ideally … business success and customer satisfaction. What you'll be doing Reporting to the Head of Mobile Apps, the Apps and ASO Manager contributes in delivering Future's app growth strategy. You will maximise visibility, engagement, and revenue performance across our diverse portfolio of mobile apps through strategic App Store Optimisation (ASO) and continuous performance … iOS and Android apps, within a subscription or digital content business. Hands on understanding of ASO principles, keyword research, creative optimisation, and conversion rate optimisation (CRO). Proficiency with app analytics platforms and experience interpreting performance data to drive growth. Proficiency in GA4, Google Workspace (GSuite) (or similar) Translate complex data into clear insights. Experience with managing stakeholders Comfortable More ❯
Employment Type: Permanent
Salary: GBP Annual
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