2 of 2 Multivariate Testing Jobs in the South East

digital reporting dashboards such as Power BI and Looker Studio to effectively communicate key digital KPIs, enabling informed, strategic decisions across the organisation. Perform user experience analysis through usability testing and analytics tools to identify opportunities for improvement on the Christian Aid website, ensuring an optimised and impactful user journey. Design and implement robust A/B and multivariate testing strategies. Ensure thorough documentation, analysis, and dissemination of testing outcomes to promote a culture of learning, iteration, and continuous improvement About you: Demonstrated expertise in digital analysis and insights, with a strong track record of producing data-driven reports and actionable recommendations across platforms such as Google Analytics 4, email marketing, social media, and META. Proven … ability to optimise marketing, fundraising, and conversion strategies through comprehensive performance analysis. Highly proficient in statistical analysis techniques, including: Descriptive and comparative statistics A/B testing Data modelling to identify trends and support performance improvement Advanced knowledge of digital performance tools and frameworks, including: Google Analytics 4 (funnel analysis, segmentation, e-commerce tracking) Google Tag Manager Hotjar or More ❯

fun environment Your role will involve: Planning, developing, implementing, tracking and optimising all paid marketing campaigns and channels Creating and building campaign strategy, research keywords, analysing competitors and continuous testing and optimisation Maintaining and monitoring keyword bids, daily and monthly budget caps, impression share, quality score and all top-level account metrics Generating new paid search campaigns, ad groups … and accounts and aiding in the creation of new paid search marketing initiatives Landing page optimisation/implementation, creative copy testing and optimisation Carrying out competitor analysis Providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, and all facets of paid search following corporate objectives Creating reports for management and clients Monitoring and administering web analytics dashboards … reports and essential reporting tools, and highlighting areas of importance Implementation of A/B, splits and multivariate testing across all accounts You will be the ideal candidate due to your: Experience in PPC Management, ideally gained within an agency Content development and optimisation Solid working knowledge of Google, GDN and Bing In-depth reporting and analysis Excellent More ❯