1 Neolane Jobs in the South East

stakeholders Work closely with the data planning manager to segment our database to ensure more personalised and relevant communications Create and manage workflows in Adobe campaign Support the CRM Manager to plan, implement and report on the CRM test and learn strategy Work closely with our mailing house to ensure … with the Digital team to utilise website and paid digital channels as appropriate. The Ideal Candidate Suitable candidates will already be expert users of Adobe Campaign and fully understand and appreciate market segmentation and Next Best Action Modelling. Candidates will also need to demonstrate the following skills, knowledge and experience … Have gained experience in data-led CRM segmentation and application to customer journeys Strong user experience in with Adobe Campaign Experience in omni-channel planning and delivery Experience of Test & Learn application with proven results on performance Experience in email and DM channel delivery and optimisation Have the ability to more »