Business Analyst - Market Research & Brand Management (f/m/d)
- Hiring Organisation
- E.ON SE
- Location
- Essen, Nordrhein-Westfalen, Germany
- Employment Type
- Permanent
- Salary
- EUR Annual
Your responsibilities Steer and manage external market research agencies in both quantitative and qualitative research, including managing procurement processes Designing research studies including research question/hypothesis development, questionnaire and interview guide design, psychometric data validation (reliability and validity statistics), data collection and cleaning, data analysis … report writing, and presenting of research findings Multinational stakeholder management and engagement, including the management of your own steering groups Conduct significant primary quantitative research (hypothesis testing, multiple linear/logistic regression, factor and cluster analysis, Structural Equation Modelling, etc.) Conduct significant primary qualitative research (in depth ...