Business Analyst - Market Research & Brand Management (f/m/d)
Essen, Nordrhein-Westfalen, Germany
Hybrid/Remote Options
Hybrid/Remote Options
E.ON SE
Your responsibilities Steer and manage external market research agencies in both quantitative and qualitative research, including managing procurement processes Designing research studies including research question/hypothesis development, questionnaire and interview guide design, psychometric data validation (reliability and validity statistics), data collection and cleaning, data analysis, report writing, and presenting of research findings Multinational stakeholder … management and engagement, including the management of your own steering groups Conduct significant primary quantitative research (hypothesis testing, multiple linear/logistic regression, factor and cluster analysis, Structural Equation Modelling, etc.) Conduct significant primary qualitative research (in depth interviews, focus groups, thematic and content analysis, etc.) Take insights into action via insights communication and engagement with central and … data science Experience in the use of secondary data sources such as Nielsen, LCP Delta, etc. At least three years corporate/public sector experience in quantitative and qualitative research, specifically using software such as R, Python, SAS At least three years experience in market research (customer behaviour and attitudes, brand management) including research design, analysis, and More ❯
Employment Type: Permanent
Salary: EUR Annual
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