The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 23 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Oct 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 64 - 73
Rank change year-on-year
- 0
Permanent jobs citing Pay per click 3 0 1
As % of all permanent IT jobs located in Basingstoke 0.53% - 0.14%
As % of the Processes & Methodologies category 0.69% - 0.18%
Number of salaries quoted 3 0 1
Average salary £37,500 - £52,500
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
Pay per click
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Permanent IT job ads with a match in the
Processes & Methodologies category
437 542 560
As % of all permanent IT jobs located in Basingstoke 77.76% 79.94% 77.89%
Number of salaries quoted 357 386 439
Average salary £42,500 £45,000 £42,500
Average salary % change year-on-year
-5.55% +5.88%
90% offered a salary of more than £30,000 £28,000 £32,500
10% offered a salary of more than £60,000 £52,500 £70,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Pay per click
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Basingstoke region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Basingstoke

Pay per click
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Basingstoke region.

Pay per click Salary Trend in Basingstoke

Pay per click
Top 6 Related IT Skills in Basingstoke

For the 6 months to 23 October 2014, IT jobs across the Basingstoke region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 3 (100.00%) SEO
1 3 (100.00%) Advertising
1 3 (100.00%) Google
1 3 (100.00%) Marketing
1 3 (100.00%) Google Analytics
1 3 (100.00%) Analytics

Pay per click
Top Related IT Skills in Basingstoke by Category

For the 6 months to 23 October 2014, IT jobs across the Basingstoke region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Business Applications
1 3 (100.00%) Google Analytics
General
1 3 (100.00%) Advertising
1 3 (100.00%) Marketing
Job Titles
1 1 (33.33%) SEO Executive
Processes & Methodologies
1 3 (100.00%) SEO
1 3 (100.00%) Analytics
Vendors
1 3 (100.00%) Google