The first table below looks at the demand for SEO skills in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Basingstoke region.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 79 67 71
Rank change year-on-year
-12 +4
Permanent jobs citing SEO 3 11 1
As % of all permanent IT jobs located in Basingstoke 0.40% 1.68% 0.16%
As % of the Processes & Methodologies category 0.55% 2.17% 0.21%
Number of salaries quoted 3 10 1
Average salary £35,000 £36,000 £31,500
Average salary % change year-on-year
-2.77% +14.28%
UK excluding London average salary £30,000 £31,500 £31,750
% change year-on-year
-4.76% -0.78%
Processes & Methodologies Category
Basingstoke
Permanent IT job ads with a match in the
Processes & Methodologies category
544 508 479
As % of all permanent IT jobs located in Basingstoke 71.96% 77.44% 74.96%
Number of salaries quoted 380 380 368
Average salary £42,500 £43,500 £43,000
Average salary % change year-on-year
-2.29% +1.16%
90% offered a salary of more than £27,500 £30,000 £31,000
10% offered a salary of more than £60,500 £65,000 £67,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
SEO
Hampshire

SEO
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Basingstoke region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Basingstoke

SEO
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Basingstoke region.

SEO Salary Trend in Basingstoke

SEO
Top 30 Related IT Skills in Basingstoke

For the 6 months to 23 July 2014, IT jobs across the Basingstoke region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 15 (100.00%) Marketing
1 15 (100.00%) Online Marketing
1 15 (100.00%) Analytics
2 12 (80.00%) HTML5
2 12 (80.00%) CSS3
2 12 (80.00%) CodeIgniter
2 12 (80.00%) Google Analytics
2 12 (80.00%) ExpressionEngine
2 12 (80.00%) OO PHP
2 12 (80.00%) Web Development
2 12 (80.00%) WAI
2 12 (80.00%) PHP5
2 12 (80.00%) jQuery
2 12 (80.00%) CMS
2 12 (80.00%) Adobe Illustrator
2 12 (80.00%) Content Management
2 12 (80.00%) Google
2 12 (80.00%) HTML
2 12 (80.00%) JavaScript
2 12 (80.00%) PHP
2 12 (80.00%) MySQL
2 12 (80.00%) Photoshop
2 12 (80.00%) CSS
2 12 (80.00%) Windows
2 12 (80.00%) Linux
2 12 (80.00%) OOP
2 12 (80.00%) OO
2 12 (80.00%) Apache
2 12 (80.00%) XHTML
2 12 (80.00%) OOD

SEO
Top Related IT Skills in Basingstoke by Category

For the 6 months to 23 July 2014, IT jobs across the Basingstoke region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 12 (80.00%) Apache
1 12 (80.00%) CMS
1 12 (80.00%) ExpressionEngine
Applications
1 12 (80.00%) Photoshop
1 12 (80.00%) Fireworks
1 12 (80.00%) Adobe Illustrator
Business Applications
1 12 (80.00%) Google Analytics
Communications & Networking
1 12 (80.00%) Internet
Database & Business Intelligence
1 12 (80.00%) MySQL
General
1 15 (100.00%) Marketing
2 3 (20.00%) Telecoms
Job Titles
1 12 (80.00%) Developer
1 12 (80.00%) Web Developer
1 12 (80.00%) Senior Developer
1 12 (80.00%) Senior Web Developer
1 12 (80.00%) PHP Developer
1 12 (80.00%) PHP Web Developer
1 12 (80.00%) Senior PHP Developer
1 12 (80.00%) Senior PHP Web Developer
2 3 (20.00%) Marketing Executive
3 1 (6.67%) Campaign Manager
3 1 (6.67%) Marketing Campaign Manager
3 1 (6.67%) Marketing Manager
Libraries, Frameworks & Software Standards
1 12 (80.00%) HTML
1 12 (80.00%) CSS
1 12 (80.00%) XHTML
1 12 (80.00%) CodeIgniter
1 12 (80.00%) jQuery
1 12 (80.00%) HTML5
1 12 (80.00%) CSS3
Miscellaneous
1 12 (80.00%) W3C
2 3 (20.00%) Smart Meter
Operating Systems
1 12 (80.00%) Windows
1 12 (80.00%) Linux
Processes & Methodologies
1 15 (100.00%) Online Marketing
1 15 (100.00%) Analytics
2 12 (80.00%) OO PHP
2 12 (80.00%) OOP
2 12 (80.00%) OO
2 12 (80.00%) OOD
2 12 (80.00%) MVC
2 12 (80.00%) Content Management
2 12 (80.00%) Web Development
3 3 (20.00%) Product Management
3 3 (20.00%) B2B
3 3 (20.00%) Customer Segmentation
Programming Languages
1 12 (80.00%) JavaScript
1 12 (80.00%) PHP
1 12 (80.00%) PHP5
Quality Assurance & Compliance
1 12 (80.00%) WAI
Vendors
1 12 (80.00%) Adobe
1 12 (80.00%) Google