The table below looks at the statistics for SEO skills in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 55 73 61
Rank change year-on-year
+18 -12
Permanent jobs citing SEO 7 1 4
As % of all permanent IT jobs located in Basingstoke 1.33% 0.17% 0.80%
As % of the Processes & Methodologies category 1.56% 0.21% 1.01%
Number of salaries quoted 7 1 4
Average salary £42,500 £27,500 £43,750
Average salary % change year-on-year
+54.54% -37.14%
90% offered a salary of more than £39,500 £27,500 £35,000
10% offered a salary of more than £60,000 £27,500 £64,750
UK excluding London average salary £35,000 £33,000 £32,500
% change year-on-year
+6.06% +1.53%
SEO
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Permanent IT job ads with a match in the
Processes & Methodologies category
449 487 395
As % of all permanent IT jobs located in Basingstoke 85.36% 82.68% 79.16%
Number of salaries quoted 399 387 273
Average salary £45,000 £43,750 £42,500
Average salary % change year-on-year
+2.85% +2.94%
90% offered a salary of more than £32,500 £27,500 £27,500
10% offered a salary of more than £62,500 £62,500 £60,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Basingstoke region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Basingstoke

SEO
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Basingstoke region.

SEO Salary Trend in Basingstoke

SEO
Salary Histogram in Basingstoke

This chart provides a salary histogram for IT jobs citing SEO across the Basingstoke region over the 3 months to 5 February 2016.

SEO Salary Histogram in Basingstoke

SEO
Top 30 Related IT Skills in Basingstoke

For the 6 months to 5 February 2016, IT jobs across the Basingstoke region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 6 (85.71%) Google
1 6 (85.71%) Marketing
1 6 (85.71%) Google Analytics
1 6 (85.71%) Social Media
1 6 (85.71%) Analytics
2 5 (71.43%) Pay per click
3 4 (57.14%) Advertising
3 4 (57.14%) Content Management
3 4 (57.14%) Customer Engagement
3 4 (57.14%) Email Marketing
3 4 (57.14%) Blog
4 3 (42.86%) User Experience
5 2 (28.57%) Digital Marketing
5 2 (28.57%) CMS
5 2 (28.57%) HTML
6 1 (14.29%) JavaScript
6 1 (14.29%) PHP
6 1 (14.29%) MySQL
6 1 (14.29%) Photoshop
6 1 (14.29%) MS Office
6 1 (14.29%) CSS
6 1 (14.29%) MS Excel
6 1 (14.29%) CRM
6 1 (14.29%) Dreamweaver
6 1 (14.29%) B2C
6 1 (14.29%) Project Management
6 1 (14.29%) Web Analytics
6 1 (14.29%) Degree
6 1 (14.29%) Copywriting
6 1 (14.29%) jQuery

SEO
Top Related IT Skills in Basingstoke by Category

For the 6 months to 5 February 2016, IT jobs across the Basingstoke region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (28.57%) CMS
2 1 (14.29%) Drupal
Applications
1 1 (14.29%) MS Excel
1 1 (14.29%) MS Office
1 1 (14.29%) Photoshop
Cloud Services
1 6 (85.71%) Google Analytics
2 1 (14.29%) Google Tag Manager
Database & Business Intelligence
1 1 (14.29%) MySQL
Development Applications
1 1 (14.29%) Dreamweaver
General
1 6 (85.71%) Marketing
2 4 (57.14%) Advertising
Job Titles
1 5 (71.43%) Content Manager
1 5 (71.43%) Digital Content Manager
1 5 (71.43%) SEO Manager
2 1 (14.29%) Developer
2 1 (14.29%) Web Developer
Libraries, Frameworks & Software Standards
1 2 (28.57%) HTML
2 1 (14.29%) AngularJS
2 1 (14.29%) Backbone.js
2 1 (14.29%) CSS
2 1 (14.29%) Ember.js
2 1 (14.29%) HTML5
2 1 (14.29%) jQuery
2 1 (14.29%) Sass
Miscellaneous
1 6 (85.71%) Social Media
2 4 (57.14%) Blog
3 3 (42.86%) User Experience
4 1 (14.29%) Analytical Skills
4 1 (14.29%) Copywriting
Processes & Methodologies
1 6 (85.71%) Analytics
2 5 (71.43%) Pay per click
3 4 (57.14%) Content Management
3 4 (57.14%) Customer Engagement
3 4 (57.14%) Email Marketing
4 2 (28.57%) Digital Marketing
5 1 (14.29%) B2C
5 1 (14.29%) CRM
5 1 (14.29%) Digital Content Management
5 1 (14.29%) Front End Development
5 1 (14.29%) Link Building
5 1 (14.29%) Marketing Analytics
5 1 (14.29%) Marketing Strategy
5 1 (14.29%) Progressive Enhancement
5 1 (14.29%) Project Management
5 1 (14.29%) Responsive Web Design
5 1 (14.29%) Web Analytics
Programming Languages
1 1 (14.29%) JavaScript
1 1 (14.29%) PHP
Qualifications
1 1 (14.29%) Degree
Vendors
1 6 (85.71%) Google
2 1 (14.29%) Tableau