The table below looks at the statistics for SEO skills in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 3 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Sep 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 51 81 70
Rank change year-on-year
+30 -11
Permanent jobs citing SEO 4 1 8
As % of all permanent IT jobs located in Basingstoke 0.93% 0.14% 1.24%
As % of the Processes & Methodologies category 1.10% 0.18% 1.54%
Number of salaries quoted 4 1 7
Average salary £38,750 £42,500 £36,000
Average salary % change year-on-year
-8.82% +18.05%
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Permanent IT job ads with a match in the
Processes & Methodologies category
365 570 520
As % of all permanent IT jobs located in Basingstoke 84.69% 77.34% 80.37%
Number of salaries quoted 269 408 376
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £29,000 £28,500 £30,000
10% offered a salary of more than £60,000 £67,500 £65,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

SEO
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Basingstoke region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Basingstoke

SEO
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Basingstoke region.

SEO Salary Trend in Basingstoke

SEO
Salary Histogram in Basingstoke

This chart provides a salary histogram for IT jobs citing SEO across the Basingstoke region over the 3 months to 3 September 2015.

SEO Salary Histogram in Basingstoke

SEO
Top 30 Related IT Skills in Basingstoke

For the 6 months to 3 September 2015, IT jobs across the Basingstoke region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 5 (100.00%) HTML
1 5 (100.00%) Analytics
2 4 (80.00%) Marketing
2 4 (80.00%) Digital Marketing
2 4 (80.00%) jQuery
2 4 (80.00%) PHP
2 4 (80.00%) CSS
3 3 (60.00%) E-Commerce
3 3 (60.00%) Adobe
3 3 (60.00%) CMS
3 3 (60.00%) Google
3 3 (60.00%) Google Analytics
4 2 (40.00%) Email Marketing
4 2 (40.00%) CodeIgniter
4 2 (40.00%) Graphic Design
4 2 (40.00%) Git (software)
4 2 (40.00%) Online Marketing
4 2 (40.00%) User Experience
4 2 (40.00%) Social Media
4 2 (40.00%) MVC
4 2 (40.00%) Telecoms
4 2 (40.00%) Finance
4 2 (40.00%) Advertising
4 2 (40.00%) Banking
4 2 (40.00%) Subversion
4 2 (40.00%) Web Design
4 2 (40.00%) Web Analytics
4 2 (40.00%) Windows
4 2 (40.00%) Linux
4 2 (40.00%) JavaScript

SEO
Top Related IT Skills in Basingstoke by Category

For the 6 months to 3 September 2015, IT jobs across the Basingstoke region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (60.00%) CMS
2 1 (20.00%) ExpressionEngine
2 1 (20.00%) Node.js
2 1 (20.00%) Apache
Applications
1 1 (20.00%) Photoshop
1 1 (20.00%) Fireworks
1 1 (20.00%) Adobe Illustrator
Cloud Services
1 3 (60.00%) Google Analytics
Database & Business Intelligence
1 2 (40.00%) MySQL
Development Applications
1 2 (40.00%) Subversion
1 2 (40.00%) Git (software)
General
1 4 (80.00%) Marketing
2 2 (40.00%) Telecoms
2 2 (40.00%) Finance
2 2 (40.00%) Advertising
2 2 (40.00%) Banking
Job Titles
1 2 (40.00%) Senior Developer
1 2 (40.00%) Web Designer
1 2 (40.00%) Developer
1 2 (40.00%) Designer
2 1 (20.00%) Web Developer
2 1 (20.00%) Consultant
2 1 (20.00%) Senior Web Developer
2 1 (20.00%) PHP Developer
2 1 (20.00%) Senior PHP Developer
2 1 (20.00%) SEO Consultant
Libraries, Frameworks & Software Standards
1 5 (100.00%) HTML
2 4 (80.00%) CSS
2 4 (80.00%) jQuery
3 2 (40.00%) .NET
3 2 (40.00%) CodeIgniter
4 1 (20.00%) ASP.NET
4 1 (20.00%) LAMP
4 1 (20.00%) Ajax
4 1 (20.00%) Google Maps API
4 1 (20.00%) RESTful
4 1 (20.00%) HTML5
4 1 (20.00%) CSS3
4 1 (20.00%) Laravel
4 1 (20.00%) Backbone.js
Miscellaneous
1 2 (40.00%) Graphic Design
1 2 (40.00%) Social Media
1 2 (40.00%) User Experience
2 1 (20.00%) Blog
Operating Systems
1 2 (40.00%) Windows
1 2 (40.00%) Linux
2 1 (20.00%) UNIX
Processes & Methodologies
1 5 (100.00%) Analytics
2 4 (80.00%) Digital Marketing
3 3 (60.00%) E-Commerce
4 2 (40.00%) MVC
4 2 (40.00%) Web Design
4 2 (40.00%) Online Marketing
4 2 (40.00%) Web Analytics
4 2 (40.00%) Email Marketing
5 1 (20.00%) Performance Monitoring
5 1 (20.00%) Web Development
5 1 (20.00%) Agile Software Development
5 1 (20.00%) Data Analysis
5 1 (20.00%) OOD
5 1 (20.00%) OOP
5 1 (20.00%) OO
Programming Languages
1 4 (80.00%) PHP
2 2 (40.00%) JavaScript
3 1 (20.00%) C#
3 1 (20.00%) VB.NET
3 1 (20.00%) Python
3 1 (20.00%) Ruby
3 1 (20.00%) PHP5
Vendors
1 3 (60.00%) Adobe
1 3 (60.00%) Google
2 1 (20.00%) Facebook
2 1 (20.00%) Twitter