The table below looks at the statistics for SEO skills in IT jobs advertised for the Basingstoke region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 31 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
31 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank - 60 78
Permanent jobs citing SEO 0 1 9
As % of all permanent IT jobs located in Basingstoke - 0.22% 1.25%
As % of the Processes & Methodologies category - 0.26% 1.55%
Number of salaries quoted 0 1 9
Median salary - £42,500 £35,000
Median salary % change year-on-year
- +21.42%
UK excluding London median salary £32,500 £30,000 £31,750
% change year-on-year
+8.33% -5.51%
SEO
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Permanent IT job ads with a match in the
Processes & Methodologies category
435 391 579
As % of all permanent IT jobs located in Basingstoke 86.48% 84.63% 80.42%
Number of salaries quoted 362 331 478
Median salary £40,000 £50,000 £40,000
Median salary % change year-on-year
-20.00% +25.00%
90% offered a salary of more than £30,000 £29,000 £27,500
10% offered a salary of more than £60,000 £60,000 £63,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Basingstoke

The demand trend of job ads across the Basingstoke region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Basingstoke

SEO
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Basingstoke region.

SEO Salary Trend in Basingstoke

SEO
Top 30 Related IT Skills in Basingstoke

For the 6 months to 31 May 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for SEO.

1 5 (83.33%) Google
1 5 (83.33%) Pay per click
1 5 (83.33%) Marketing
1 5 (83.33%) Google Analytics
1 5 (83.33%) Social Media
1 5 (83.33%) Analytics
2 4 (66.67%) Blog
2 4 (66.67%) Digital Analytics
2 4 (66.67%) Customer Engagement
2 4 (66.67%) Email Marketing
2 4 (66.67%) Advertising
2 4 (66.67%) Content Management
3 2 (33.33%) User Experience
4 1 (16.67%) Analytical Skills
4 1 (16.67%) Front End Development
4 1 (16.67%) Google Tag Manager
4 1 (16.67%) Wireframes
4 1 (16.67%) Marketing Analytics
4 1 (16.67%) Web Analytics
4 1 (16.67%) CMS
4 1 (16.67%) Web Development
4 1 (16.67%) Degree
4 1 (16.67%) HTML
4 1 (16.67%) JavaScript
4 1 (16.67%) PHP
4 1 (16.67%) MySQL
4 1 (16.67%) CSS
4 1 (16.67%) Project Management
4 1 (16.67%) Digital Marketing
4 1 (16.67%) jQuery

SEO
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (16.67%) CMS
1 1 (16.67%) Drupal
Cloud Services
1 5 (83.33%) Google Analytics
2 1 (16.67%) Google Tag Manager
Database & Business Intelligence
1 1 (16.67%) MySQL
General
1 5 (83.33%) Marketing
2 4 (66.67%) Advertising
Job Titles
1 5 (83.33%) SEO Manager
2 4 (66.67%) Content Manager
2 4 (66.67%) Digital Content Manager
3 1 (16.67%) Analytics Manager
3 1 (16.67%) Developer
3 1 (16.67%) Web Developer
Libraries, Frameworks & Software Standards
1 1 (16.67%) AngularJS
1 1 (16.67%) Backbone.js
1 1 (16.67%) CSS
1 1 (16.67%) Ember.js
1 1 (16.67%) HTML
1 1 (16.67%) HTML5
1 1 (16.67%) jQuery
1 1 (16.67%) Sass
Miscellaneous
1 5 (83.33%) Social Media
2 4 (66.67%) Blog
3 2 (33.33%) User Experience
4 1 (16.67%) Analytical Skills
Processes & Methodologies
1 5 (83.33%) Analytics
1 5 (83.33%) Pay per click
2 4 (66.67%) Content Management
2 4 (66.67%) Customer Engagement
2 4 (66.67%) Digital Analytics
2 4 (66.67%) Email Marketing
3 1 (16.67%) Digital Marketing
3 1 (16.67%) Front End Development
3 1 (16.67%) Link Building
3 1 (16.67%) Marketing Analytics
3 1 (16.67%) Marketing Strategy
3 1 (16.67%) Progressive Enhancement
3 1 (16.67%) Project Management
3 1 (16.67%) Responsive Web Design
3 1 (16.67%) Web Analytics
3 1 (16.67%) Web Development
3 1 (16.67%) Wireframes
Programming Languages
1 1 (16.67%) JavaScript
1 1 (16.67%) PHP
Qualifications
1 1 (16.67%) Degree
Vendors
1 5 (83.33%) Google
2 1 (16.67%) Tableau