The table below looks at the statistics for SEO skills in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 56 70 65
Rank change year-on-year
+14 -5
Permanent jobs citing SEO 1 9 11
As % of all permanent IT jobs located in Basingstoke 0.22% 1.27% 1.58%
As % of the Processes & Methodologies category 0.27% 1.69% 2.04%
Number of salaries quoted 1 9 10
Average salary £42,500 £35,000 £22,500
Average salary % change year-on-year
+21.42% +55.55%
UK excluding London average salary £30,000 £31,750 £30,000
% change year-on-year
-5.51% +5.83%
SEO
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Permanent IT job ads with a match in the
Processes & Methodologies category
368 532 538
As % of all permanent IT jobs located in Basingstoke 80.53% 75.35% 77.30%
Number of salaries quoted 309 445 413
Average salary £50,000 £40,000 £42,500
Average salary % change year-on-year
+25.00% -5.88%
90% offered a salary of more than £29,000 £27,500 £25,000
10% offered a salary of more than £62,500 £67,500 £58,750
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

SEO
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Basingstoke region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Basingstoke

SEO
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Basingstoke region.

SEO Salary Trend in Basingstoke

SEO
Top 30 Related IT Skills in Basingstoke

For the 6 months to 29 May 2015, IT jobs across the Basingstoke region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 2 (100.00%) Windows
1 2 (100.00%) MySQL
2 1 (50.00%) ASP.NET
2 1 (50.00%) CSS
2 1 (50.00%) UNIX
2 1 (50.00%) C#
2 1 (50.00%) HTML
2 1 (50.00%) JavaScript
2 1 (50.00%) PHP
2 1 (50.00%) SQL
2 1 (50.00%) VB.NET
2 1 (50.00%) .NET
2 1 (50.00%) Linux
2 1 (50.00%) OOP
2 1 (50.00%) SharePoint
2 1 (50.00%) E-Commerce
2 1 (50.00%) ERP
2 1 (50.00%) OOD
2 1 (50.00%) TCP/IP
2 1 (50.00%) Microsoft
2 1 (50.00%) Active Directory
2 1 (50.00%) MVC
2 1 (50.00%) CMS
2 1 (50.00%) Web Design
2 1 (50.00%) Subversion
2 1 (50.00%) Google
2 1 (50.00%) Dynamics AX
2 1 (50.00%) CodeIgniter
2 1 (50.00%) Google Analytics
2 1 (50.00%) PHP5

SEO
Top Related IT Skills in Basingstoke by Category

For the 6 months to 29 May 2015, IT jobs across the Basingstoke region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (50.00%) SharePoint
1 1 (50.00%) CMS
Business Applications
1 1 (50.00%) Dynamics AX
Cloud Services
1 1 (50.00%) Google Analytics
Communications & Networking
1 1 (50.00%) TCP/IP
Database & Business Intelligence
1 2 (100.00%) MySQL
Development Applications
1 1 (50.00%) Subversion
1 1 (50.00%) Git (software)
Job Titles
1 1 (50.00%) Developer
1 1 (50.00%) Web Developer
1 1 (50.00%) Senior Developer
1 1 (50.00%) Senior Web Developer
Libraries, Frameworks & Software Standards
1 1 (50.00%) ASP.NET
1 1 (50.00%) CSS
1 1 (50.00%) HTML
1 1 (50.00%) .NET
1 1 (50.00%) CodeIgniter
1 1 (50.00%) jQuery
1 1 (50.00%) Google Maps API
1 1 (50.00%) HTML5
1 1 (50.00%) CSS3
Operating Systems
1 2 (100.00%) Windows
2 1 (50.00%) UNIX
2 1 (50.00%) Linux
2 1 (50.00%) Windows Server 2008
2 1 (50.00%) Windows Server 2012
Processes & Methodologies
1 1 (50.00%) OOP
1 1 (50.00%) E-Commerce
1 1 (50.00%) ERP
1 1 (50.00%) OOD
1 1 (50.00%) MVC
1 1 (50.00%) Web Design
1 1 (50.00%) Data Entry
1 1 (50.00%) Analytics
Programming Languages
1 1 (50.00%) C#
1 1 (50.00%) JavaScript
1 1 (50.00%) PHP
1 1 (50.00%) SQL
1 1 (50.00%) VB.NET
1 1 (50.00%) PHP5
System Software
1 1 (50.00%) Active Directory
Vendors
1 1 (50.00%) Microsoft
1 1 (50.00%) Google
1 1 (50.00%) Facebook
1 1 (50.00%) Twitter