The table below looks at the statistics for SEO skills in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 3 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 68 61 100
Rank change year-on-year
-7 +39
Permanent jobs citing SEO 1 9 3
As % of all permanent IT jobs located in Basingstoke 0.19% 1.58% 0.29%
As % of the Processes & Methodologies category 0.24% 2.06% 0.38%
Number of salaries quoted 1 9 3
Average salary £27,500 £35,000 £22,500
Average salary % change year-on-year
-21.42% +55.55%
UK excluding London average salary £32,500 £33,000 £31,500
% change year-on-year
-1.51% +4.76%
SEO
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Permanent IT job ads with a match in the
Processes & Methodologies category
418 437 784
As % of all permanent IT jobs located in Basingstoke 78.13% 76.53% 76.94%
Number of salaries quoted 328 303 564
Average salary £45,000 £42,500 £40,000
Average salary % change year-on-year
+5.88% +6.25%
90% offered a salary of more than £28,100 £27,500 £27,500
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Basingstoke region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Basingstoke

SEO
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Basingstoke region.

SEO Salary Trend in Basingstoke

SEO
Top 30 Related IT Skills in Basingstoke

For the 6 months to 3 March 2015, IT jobs across the Basingstoke region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 7 (87.50%) Marketing
2 5 (62.50%) Pay per click
2 5 (62.50%) Analytics
2 5 (62.50%) Google
2 5 (62.50%) Google Analytics
3 4 (50.00%) Advertising
4 3 (37.50%) Digital Marketing
5 2 (25.00%) jQuery
5 2 (25.00%) Umbraco
5 2 (25.00%) WordPress
5 2 (25.00%) CMS
5 2 (25.00%) Project Management
5 2 (25.00%) Photoshop
5 2 (25.00%) ASP.NET
5 2 (25.00%) CSS
5 2 (25.00%) HTML
5 2 (25.00%) JavaScript
5 2 (25.00%) .NET
5 2 (25.00%) Mentoring
5 2 (25.00%) CSS3
5 2 (25.00%) Subversion
5 2 (25.00%) Git (software)
5 2 (25.00%) HTML5
6 1 (12.50%) Kentico
6 1 (12.50%) Data Entry
6 1 (12.50%) Ektron
6 1 (12.50%) Search Engine Marketing
6 1 (12.50%) Windows Server 2012
6 1 (12.50%) Radian6
6 1 (12.50%) MySQL

SEO
Top Related IT Skills in Basingstoke by Category

For the 6 months to 3 March 2015, IT jobs across the Basingstoke region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (25.00%) CMS
1 2 (25.00%) Umbraco
1 2 (25.00%) WordPress
2 1 (12.50%) Sitecore CMS
2 1 (12.50%) Kentico
2 1 (12.50%) SharePoint
Applications
1 2 (25.00%) Photoshop
Business Applications
1 5 (62.50%) Google Analytics
2 1 (12.50%) Radian6
2 1 (12.50%) Dynamics AX
Communications & Networking
1 1 (12.50%) TCP/IP
Database & Business Intelligence
1 1 (12.50%) MySQL
Development Applications
1 2 (25.00%) Subversion
1 2 (25.00%) Git (software)
General
1 7 (87.50%) Marketing
2 4 (50.00%) Advertising
Job Titles
1 2 (25.00%) Developer
1 2 (25.00%) Web Developer
1 2 (25.00%) Web Manager
2 1 (12.50%) SEO Executive
2 1 (12.50%) Coordinator
2 1 (12.50%) Senior Manager
2 1 (12.50%) Senior Developer
2 1 (12.50%) Senior Web Developer
Libraries, Frameworks & Software Standards
1 2 (25.00%) HTML
1 2 (25.00%) .NET
1 2 (25.00%) ASP.NET
1 2 (25.00%) CSS
1 2 (25.00%) jQuery
1 2 (25.00%) HTML5
1 2 (25.00%) CSS3
Operating Systems
1 1 (12.50%) Windows
1 1 (12.50%) Windows Server 2008
1 1 (12.50%) Windows Server 2012
Processes & Methodologies
1 5 (62.50%) Pay per click
1 5 (62.50%) Analytics
2 3 (37.50%) Digital Marketing
3 2 (25.00%) Project Management
3 2 (25.00%) Mentoring
4 1 (12.50%) Web Design
4 1 (12.50%) E-Commerce
4 1 (12.50%) ERP
4 1 (12.50%) Data Entry
4 1 (12.50%) Search Engine Marketing
Programming Languages
1 2 (25.00%) JavaScript
2 1 (12.50%) SQL
System Software
1 1 (12.50%) Active Directory
Vendors
1 5 (62.50%) Google
2 1 (12.50%) Sitecore
2 1 (12.50%) Ektron
2 1 (12.50%) Microsoft
2 1 (12.50%) Adobe