The table below looks at the statistics for SEO skills in IT jobs advertised for the Basingstoke region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 20 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
20 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
Hampshire / Basingstoke
Rank 65 57 72
Rank change year-on-year
-8 +15
Permanent jobs citing SEO 1 7 1
As % of all permanent IT jobs located in Basingstoke 0.20% 1.33% 0.18%
As % of the Processes & Methodologies category 0.26% 1.52% 0.21%
Number of salaries quoted 1 7 1
Median salary £42,500 £42,500 £27,500
Median salary % change year-on-year
- +54.54%
UK excluding London median salary £35,000 £35,000 £33,000
% change year-on-year
- +6.06%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Permanent IT job ads with a match in the
Processes & Methodologies category
386 461 475
As % of all permanent IT jobs located in Basingstoke 78.30% 87.31% 83.77%
Number of salaries quoted 326 412 376
Median salary £43,000 £45,000 £44,000
Median salary % change year-on-year
-4.44% +2.27%
90% offered a salary of more than £30,000 £32,500 £27,500
10% offered a salary of more than £63,000 £60,000 £62,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Basingstoke

The demand trend of job ads across the Basingstoke region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Basingstoke

SEO
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Basingstoke region.

SEO Salary Trend in Basingstoke

SEO
Top 30 Related IT Skills in Basingstoke

For the 6 months to 20 February 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for SEO.

1 3 (75.00%) Google
1 3 (75.00%) Google Analytics
1 3 (75.00%) Marketing
1 3 (75.00%) Social Media
1 3 (75.00%) Analytics
2 2 (50.00%) Digital Content Management
2 2 (50.00%) Digital Analytics
2 2 (50.00%) Email Marketing
2 2 (50.00%) Pay per click
2 2 (50.00%) Content Management
2 2 (50.00%) Advertising
2 2 (50.00%) CMS
2 2 (50.00%) HTML
3 1 (25.00%) JavaScript
3 1 (25.00%) .NET
3 1 (25.00%) SQL Server
3 1 (25.00%) Photoshop
3 1 (25.00%) MS Office
3 1 (25.00%) ASP.NET
3 1 (25.00%) CSS
3 1 (25.00%) Web Services
3 1 (25.00%) MS Excel
3 1 (25.00%) CRM
3 1 (25.00%) E-Commerce
3 1 (25.00%) Dreamweaver
3 1 (25.00%) B2C
3 1 (25.00%) MVC
3 1 (25.00%) C#
3 1 (25.00%) Digital Marketing
3 1 (25.00%) Umbraco

SEO
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (50.00%) CMS
2 1 (25.00%) EPiServer
2 1 (25.00%) Kentico
2 1 (25.00%) Sitecore CMS
2 1 (25.00%) Umbraco
Applications
1 1 (25.00%) MS Excel
1 1 (25.00%) MS Office
1 1 (25.00%) Photoshop
Cloud Services
1 3 (75.00%) Google Analytics
Database & Business Intelligence
1 1 (25.00%) SQL Server
1 1 (25.00%) SQL Server 2008
Development Applications
1 1 (25.00%) Dreamweaver
General
1 3 (75.00%) Marketing
2 2 (50.00%) Advertising
Job Titles
1 3 (75.00%) Content Manager
2 2 (50.00%) Digital Content Manager
3 1 (25.00%) .NET Developer
3 1 (25.00%) .NET Web Developer
3 1 (25.00%) Developer
3 1 (25.00%) SEO Manager
3 1 (25.00%) Web Developer
Libraries, Frameworks & Software Standards
1 2 (50.00%) HTML
2 1 (25.00%) .NET
2 1 (25.00%) AngularJS
2 1 (25.00%) ASP.NET
2 1 (25.00%) ASP.NET MVC
2 1 (25.00%) CSS
2 1 (25.00%) CSS3
2 1 (25.00%) HTML5
2 1 (25.00%) KnockoutJS
2 1 (25.00%) Web Services
Miscellaneous
1 3 (75.00%) Social Media
2 1 (25.00%) Blog
2 1 (25.00%) User Experience
Processes & Methodologies
1 3 (75.00%) Analytics
2 2 (50.00%) Content Management
2 2 (50.00%) Digital Analytics
2 2 (50.00%) Digital Content Management
2 2 (50.00%) Email Marketing
2 2 (50.00%) Pay per click
3 1 (25.00%) B2C
3 1 (25.00%) Content Writing
3 1 (25.00%) Copywriting
3 1 (25.00%) CRM
3 1 (25.00%) Customer Engagement
3 1 (25.00%) Digital Marketing
3 1 (25.00%) E-Commerce
3 1 (25.00%) MVC
3 1 (25.00%) Web Development
Programming Languages
1 1 (25.00%) C#
1 1 (25.00%) JavaScript
Vendors
1 3 (75.00%) Google
2 1 (25.00%) Sitecore
Basingstoke, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £30000 per annum
Posted: 5 days ago