The first table below looks at the demand for SEO skills in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Basingstoke region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 69 76 64
Rank change year-on-year
+7 -12
Permanent jobs citing SEO 12 10 2
As % of all permanent IT jobs located in Basingstoke 1.70% 1.17% 0.31%
As % of the Processes & Methodologies category 2.30% 1.53% 0.41%
Number of salaries quoted 12 10 2
Average salary £35,000 £22,500 £30,000
Average salary % change year-on-year
+55.55% -25.00%
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
Processes & Methodologies Category
Basingstoke
Permanent IT job ads with a match in the
Processes & Methodologies category
521 653 490
As % of all permanent IT jobs located in Basingstoke 73.80% 76.29% 76.80%
Number of salaries quoted 420 459 382
Average salary £40,000 £40,000 £43,000
Average salary % change year-on-year
- -6.97%
90% offered a salary of more than £27,500 £25,000 £32,500
10% offered a salary of more than £57,500 £62,500 £60,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
SEO
Hampshire

SEO
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Basingstoke region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Basingstoke

SEO
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Basingstoke region.

SEO Salary Trend in Basingstoke

SEO
Top 30 Related IT Skills in Basingstoke

For the 6 months to 18 April 2014, IT jobs across the Basingstoke region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 16 (100.00%) Marketing
2 14 (87.50%) Online Marketing
3 13 (81.25%) Analytics
3 13 (81.25%) HTML
3 13 (81.25%) CMS
4 12 (75.00%) Adobe
4 12 (75.00%) CSS
5 11 (68.75%) Photoshop
6 10 (62.50%) Adobe Illustrator
6 10 (62.50%) W3C
6 10 (62.50%) Fireworks
6 10 (62.50%) Internet
6 10 (62.50%) MVC
6 10 (62.50%) OOD
6 10 (62.50%) JavaScript
6 10 (62.50%) PHP
6 10 (62.50%) MySQL
6 10 (62.50%) Windows
6 10 (62.50%) Linux
6 10 (62.50%) OOP
6 10 (62.50%) OO
6 10 (62.50%) Apache
6 10 (62.50%) XHTML
6 10 (62.50%) HTML5
6 10 (62.50%) CSS3
6 10 (62.50%) OO PHP
6 10 (62.50%) CodeIgniter
6 10 (62.50%) Google Analytics
6 10 (62.50%) ExpressionEngine
6 10 (62.50%) Web Development

SEO
Top Related IT Skills in Basingstoke by Category

For the 6 months to 18 April 2014, IT jobs across the Basingstoke region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 13 (81.25%) CMS
2 10 (62.50%) Apache
2 10 (62.50%) ExpressionEngine
3 1 (6.25%) TeamSite
Applications
1 11 (68.75%) Photoshop
2 10 (62.50%) Adobe Illustrator
2 10 (62.50%) Fireworks
Business Applications
1 10 (62.50%) Google Analytics
Communications & Networking
1 10 (62.50%) Internet
Database & Business Intelligence
1 10 (62.50%) MySQL
General
1 16 (100.00%) Marketing
2 3 (18.75%) Telecoms
3 2 (12.50%) Pharmaceutical
4 1 (6.25%) Legal
Job Titles
1 10 (62.50%) Senior Web Developer
1 10 (62.50%) PHP Developer
1 10 (62.50%) Developer
1 10 (62.50%) Web Developer
1 10 (62.50%) Senior Developer
1 10 (62.50%) PHP Web Developer
1 10 (62.50%) Senior PHP Developer
1 10 (62.50%) Senior PHP Web Developer
2 3 (18.75%) Marketing Executive
3 2 (12.50%) Content Manager
3 2 (12.50%) Web Content Manager
3 2 (12.50%) Web Manager
4 1 (6.25%) Web Editor
4 1 (6.25%) Copywriter
4 1 (6.25%) Marketing Campaign Manager
4 1 (6.25%) Online Content Manager
4 1 (6.25%) Campaign Manager
4 1 (6.25%) Marketing Manager
Libraries, Frameworks & Software Standards
1 13 (81.25%) HTML
2 12 (75.00%) CSS
3 10 (62.50%) XHTML
3 10 (62.50%) HTML5
3 10 (62.50%) CSS3
3 10 (62.50%) CodeIgniter
3 10 (62.50%) jQuery
Miscellaneous
1 10 (62.50%) W3C
2 3 (18.75%) Smart Meter
3 2 (12.50%) Open Source
4 1 (6.25%) Copywriting
4 1 (6.25%) New Media
Operating Systems
1 10 (62.50%) Windows
1 10 (62.50%) Linux
Processes & Methodologies
1 14 (87.50%) Online Marketing
2 13 (81.25%) Analytics
3 10 (62.50%) MVC
3 10 (62.50%) OOD
3 10 (62.50%) OOP
3 10 (62.50%) OO
3 10 (62.50%) OO PHP
3 10 (62.50%) Web Development
3 10 (62.50%) Content Management
4 3 (18.75%) Product Management
4 3 (18.75%) Customer Segmentation
4 3 (18.75%) B2B
5 2 (12.50%) Stakeholder Management
5 2 (12.50%) PRINCE2
5 2 (12.50%) CRM
5 2 (12.50%) Digital Marketing
6 1 (6.25%) E-Commerce
Programming Languages
1 10 (62.50%) JavaScript
1 10 (62.50%) PHP
1 10 (62.50%) PHP5
Qualifications
1 1 (6.25%) Degree
Quality Assurance & Compliance
1 10 (62.50%) WAI
Vendors
1 12 (75.00%) Adobe
2 10 (62.50%) Google