The table below looks at the statistics for SEO skills in IT jobs advertised for the Basingstoke region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 10 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
10 Dec 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 70 58 63
Rank change year-on-year
-12 +5
Permanent jobs citing SEO 1 1 5
As % of all permanent IT jobs located in Basingstoke 0.20% 0.23% 0.87%
As % of the Processes & Methodologies category 0.24% 0.27% 1.03%
Number of salaries quoted 1 1 5
Median salary £30,000 £35,000 £37,500
Median salary % change year-on-year
-14.28% -6.66%
UK excluding London median salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%
SEO
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Permanent IT job ads with a match in the
Processes & Methodologies category
419 374 484
As % of all permanent IT jobs located in Basingstoke 85.69% 86.98% 84.32%
Number of salaries quoted 369 318 392
Median salary £42,500 £47,500 £42,500
Median salary % change year-on-year
-10.52% +11.76%
90% offered a salary of more than £27,500 £31,500 £30,000
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Basingstoke

The demand trend of job ads across the Basingstoke region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Basingstoke

SEO
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Basingstoke region.

SEO Salary Trend in Basingstoke

SEO
Top 25 Related IT Skills in Basingstoke

For the 6 months to 10 December 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for SEO.

1 4 (100.00%) Google
1 4 (100.00%) Marketing
1 4 (100.00%) Google Analytics
1 4 (100.00%) Social Media
1 4 (100.00%) Analytics
2 3 (75.00%) Email Marketing
2 3 (75.00%) Pay per click
2 3 (75.00%) Advertising
2 3 (75.00%) Digital Analytics
2 3 (75.00%) Content Management
3 2 (50.00%) Digital Content Management
4 1 (25.00%) Customer Engagement
4 1 (25.00%) Content Writing
4 1 (25.00%) CMS
4 1 (25.00%) HTML
4 1 (25.00%) Photoshop
4 1 (25.00%) MS Office
4 1 (25.00%) MS Excel
4 1 (25.00%) CRM
4 1 (25.00%) Dreamweaver
4 1 (25.00%) B2C
4 1 (25.00%) Digital Marketing
4 1 (25.00%) Copywriting
4 1 (25.00%) Blog
4 1 (25.00%) User Experience

SEO
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (25.00%) CMS
Applications
1 1 (25.00%) MS Excel
1 1 (25.00%) MS Office
1 1 (25.00%) Photoshop
Cloud Services
1 4 (100.00%) Google Analytics
Development Applications
1 1 (25.00%) Dreamweaver
General
1 4 (100.00%) Marketing
2 3 (75.00%) Advertising
Job Titles
1 4 (100.00%) Content Manager
2 2 (50.00%) Digital Content Manager
2 2 (50.00%) SEO Manager
Libraries, Frameworks & Software Standards
1 1 (25.00%) HTML
Miscellaneous
1 4 (100.00%) Social Media
2 1 (25.00%) Blog
2 1 (25.00%) Copywriting
2 1 (25.00%) User Experience
Processes & Methodologies
1 4 (100.00%) Analytics
2 3 (75.00%) Content Management
2 3 (75.00%) Digital Analytics
2 3 (75.00%) Email Marketing
2 3 (75.00%) Pay per click
3 2 (50.00%) Digital Content Management
4 1 (25.00%) B2C
4 1 (25.00%) Content Writing
4 1 (25.00%) CRM
4 1 (25.00%) Customer Engagement
4 1 (25.00%) Digital Marketing
Vendors
1 4 (100.00%) Google