The table below looks at the statistics for SEO skills in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 18 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 76 73 77
Rank change year-on-year
-3 +4
Permanent jobs citing SEO 2 4 3
As % of all permanent IT jobs located in Basingstoke 0.30% 0.61% 0.41%
As % of the Processes & Methodologies category 0.39% 0.77% 0.52%
Number of salaries quoted 2 3 3
Average salary £42,500 £36,000 £31,500
Average salary % change year-on-year
+18.05% +14.28%
UK excluding London average salary £30,000 £31,250 £30,000
% change year-on-year
-4.00% +4.16%
SEO
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Basingstoke region.

Processes & Methodologies Category
Basingstoke
Permanent IT job ads with a match in the
Processes & Methodologies category
514 521 573
As % of all permanent IT jobs located in Basingstoke 77.64% 79.06% 77.85%
Number of salaries quoted 387 390 446
Average salary £45,000 £46,000 £42,500
Average salary % change year-on-year
-2.17% +8.23%
90% offered a salary of more than £30,000 £30,000 £31,000
10% offered a salary of more than £60,500 £60,000 £67,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Basingstoke region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Basingstoke

SEO
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Basingstoke region.

SEO Salary Trend in Basingstoke

SEO
Top 30 Related IT Skills in Basingstoke

For the 6 months to 18 September 2014, IT jobs across the Basingstoke region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 9 (100.00%) CSS
1 9 (100.00%) HTML
1 9 (100.00%) JavaScript
1 9 (100.00%) Photoshop
1 9 (100.00%) CMS
1 9 (100.00%) Marketing
1 9 (100.00%) jQuery
1 9 (100.00%) CSS3
1 9 (100.00%) HTML5
2 7 (77.78%) MVC
2 7 (77.78%) Adobe Illustrator
2 7 (77.78%) Content Management
2 7 (77.78%) Google
2 7 (77.78%) MySQL
2 7 (77.78%) PHP5
2 7 (77.78%) Web Development
2 7 (77.78%) WAI
2 7 (77.78%) CodeIgniter
2 7 (77.78%) Google Analytics
2 7 (77.78%) PHP
2 7 (77.78%) Windows
2 7 (77.78%) Linux
2 7 (77.78%) OOP
2 7 (77.78%) OO
2 7 (77.78%) Apache
2 7 (77.78%) XHTML
2 7 (77.78%) OOD
2 7 (77.78%) Adobe
2 7 (77.78%) W3C
2 7 (77.78%) Fireworks

SEO
Top Related IT Skills in Basingstoke by Category

For the 6 months to 18 September 2014, IT jobs across the Basingstoke region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 9 (100.00%) CMS
2 7 (77.78%) Apache
2 7 (77.78%) ExpressionEngine
3 2 (22.22%) Umbraco
3 2 (22.22%) WordPress
4 1 (11.11%) Kentico
4 1 (11.11%) Sitecore CMS
Applications
1 9 (100.00%) Photoshop
2 7 (77.78%) Adobe Illustrator
2 7 (77.78%) Fireworks
Business Applications
1 7 (77.78%) Google Analytics
Communications & Networking
1 7 (77.78%) Internet
Database & Business Intelligence
1 7 (77.78%) MySQL
Development Applications
1 2 (22.22%) Git (software)
1 2 (22.22%) Subversion
General
1 9 (100.00%) Marketing
Job Titles
1 9 (100.00%) Developer
1 9 (100.00%) Web Developer
2 8 (88.89%) Senior Web Developer
2 8 (88.89%) Senior Developer
3 7 (77.78%) PHP Web Developer
3 7 (77.78%) Senior PHP Developer
3 7 (77.78%) Senior PHP Web Developer
3 7 (77.78%) PHP Developer
4 2 (22.22%) Web Manager
5 1 (11.11%) Senior Manager
Libraries, Frameworks & Software Standards
1 9 (100.00%) CSS
1 9 (100.00%) HTML
1 9 (100.00%) jQuery
1 9 (100.00%) CSS3
1 9 (100.00%) HTML5
2 7 (77.78%) CodeIgniter
2 7 (77.78%) XHTML
3 2 (22.22%) .NET
3 2 (22.22%) ASP.NET
Miscellaneous
1 7 (77.78%) W3C
Operating Systems
1 7 (77.78%) Windows
1 7 (77.78%) Linux
Processes & Methodologies
1 7 (77.78%) MVC
1 7 (77.78%) Content Management
1 7 (77.78%) Web Development
1 7 (77.78%) OOP
1 7 (77.78%) OO
1 7 (77.78%) OOD
1 7 (77.78%) Analytics
1 7 (77.78%) OO PHP
1 7 (77.78%) Online Marketing
2 2 (22.22%) Mentoring
2 2 (22.22%) Project Management
2 2 (22.22%) Digital Marketing
Programming Languages
1 9 (100.00%) JavaScript
2 7 (77.78%) PHP5
2 7 (77.78%) PHP
Quality Assurance & Compliance
1 7 (77.78%) WAI
Vendors
1 7 (77.78%) Google
1 7 (77.78%) Adobe
2 1 (11.11%) Sitecore
2 1 (11.11%) Ektron