The first table below looks at the demand for Online Marketing skills in IT jobs advertised for the Bedfordshire region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 19 June 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Bedfordshire region.

Location
3 months to
19 Jun 2013
Same period 2012 Same period 2011
Online Marketing
Rank 84 76 67
Rank change year-on-year
-8 -9
Permanent jobs citing Online Marketing 6 6 10
As % of all permanent IT jobs located in Bedfordshire 0.562% 0.673% 1.079%
As % of the Processes & Methodologies category 0.742% 0.912% 1.266%
Number of salaries quoted 1 6 10
Average salary £30,000 £31,250 £50,000
Average salary % change year-on-year
-4.00% -37.50%
UK excluding London average salary £32,500 £29,000 £30,000
% change year-on-year
+12.06% -3.33%
All Processes & Methodologies
Bedfordshire
Permanent IT job ads with a match in the
Processes & Methodologies category
809 658 790
As % of all permanent IT jobs located in Bedfordshire 75.82% 73.85% 85.22%
Number of salaries quoted 737 586 736
Average salary £45,000 £42,500 £41,500
Average salary % change year-on-year
+5.88% +2.40%
90% offered a salary of more than £27,900 £29,000 £30,500
10% offered a salary of more than £70,000 £59,500 £60,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Online Marketing
East of England

Online Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the Bedfordshire region as a proportion of the total demand within the Processes & Methodologies category.

Bedfordshire Online Marketing Jobs Demand Trend

Online Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the Bedfordshire region.

Bedfordshire Online Marketing Salary Trend

Online Marketing
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the Bedfordshire region over the 3 months to 19 June 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Luton -2 1 £30,000 +9.09% 1
Online Marketing
East of England

Online Marketing
Top 25 Related IT Skills

For the 6 months to 19 June 2013, IT jobs across the Bedfordshire region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 13 (100.00%) Marketing
2 11 (84.62%) Digital Marketing
2 11 (84.62%) Marketing Strategy
3 10 (76.92%) Retail
4 9 (69.23%) Pay per click
5 8 (61.54%) Display Advertising
5 8 (61.54%) Finance
5 8 (61.54%) Advertising
6 6 (46.15%) Mobile App
7 4 (30.77%) Web Analytics
7 4 (30.77%) Omniture
7 4 (30.77%) B2C
7 4 (30.77%) Internet
7 4 (30.77%) Analytics
7 4 (30.77%) SEO
7 4 (30.77%) Customer Engagement
8 3 (23.08%) E-Commerce
8 3 (23.08%) Google
9 2 (15.38%) HTML
9 2 (15.38%) Social Media
9 2 (15.38%) Tealeaf
9 2 (15.38%) Hitwise
10 1 (7.692%) Continuous Improvement
10 1 (7.692%) Yahoo!
10 1 (7.692%) Search Engine Marketing

Online Marketing
Top Related IT Skills by Category

For the 6 months to 19 June 2013, IT jobs across the Bedfordshire region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Development
1 2 (15.38%) HTML
Communications & Networking
1 4 (30.77%) Internet
General
1 13 (100.00%) Marketing
2 10 (76.92%) Retail
3 8 (61.54%) Finance
3 8 (61.54%) Advertising
Job Titles
1 6 (46.15%) Marketing Manager
1 6 (46.15%) Online Marketing Manager
2 2 (15.38%) Marketing Executive
2 2 (15.38%) Digital Marketing Executive
3 1 (7.692%) PPC Executive
3 1 (7.692%) PPC Manager
3 1 (7.692%) PPC Analyst
3 1 (7.692%) Web Analytics Manager
3 1 (7.692%) Analyst
3 1 (7.692%) Web Analyst
3 1 (7.692%) Web Manager
3 1 (7.692%) PPC Specialist
Miscellaneous
1 6 (46.15%) Mobile App
2 2 (15.38%) Social Media
Processes & Methodologies
1 11 (84.62%) Digital Marketing
1 11 (84.62%) Marketing Strategy
2 9 (69.23%) Pay per click
3 8 (61.54%) Display Advertising
4 4 (30.77%) Web Analytics
4 4 (30.77%) B2C
4 4 (30.77%) Analytics
4 4 (30.77%) SEO
4 4 (30.77%) Customer Engagement
5 3 (23.08%) E-Commerce
6 1 (7.692%) Continuous Improvement
6 1 (7.692%) Search Engine Marketing
Vendors
1 4 (30.77%) Omniture
2 3 (23.08%) Google
3 2 (15.38%) Tealeaf
3 2 (15.38%) Hitwise
4 1 (7.692%) Yahoo!
Luton, Bedfordshire
Familiarity with web analytics tools and other online marketing technologies... Keywords: SEO, Search Engine Optimisation, Campaign Reporting, Link Development, Link Building, Search, Search Marketing, SEM, PPC, Organic, Google...
Intelligent People
Salary: £25000 - £35000 per annum + benefits
Posted: 14 June 2013
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