The first table below looks at the demand for Database Marketing skills in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Berkshire region.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Database Marketing
Rank 215 219 178
Rank change year-on-year
+4 -41
Permanent jobs citing Database Marketing 2 2 11
As % of all permanent IT jobs located in Berkshire 0.038% 0.032% 0.214%
As % of the Processes & Methodologies category 0.055% 0.046% 0.313%
Number of salaries quoted 2 2 11
Average salary £35,000 £31,750 £35,000
Average salary % change year-on-year
+10.23% -9.28%
UK excluding London average salary £46,000 £32,500 £37,000
% change year-on-year
+41.53% -12.16%
All Processes & Methodologies
Berkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
3629 4386 3517
As % of all permanent IT jobs located in Berkshire 69.49% 70.08% 68.49%
Number of salaries quoted 2775 3701 2926
Average salary £47,000 £45,000 £45,000
Average salary % change year-on-year
+4.44% -
90% offered a salary of more than £32,000 £31,500 £30,000
10% offered a salary of more than £70,000 £67,500 £65,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Database Marketing
South East

Database Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Berkshire Database Marketing Jobs Demand Trend

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the Berkshire region.

Berkshire Database Marketing Salary Trend

Database Marketing
Top 4 Related IT Skills

For the 6 months to 22 May 2013, IT jobs across the Berkshire region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 2 (100.00%) CRM
1 2 (100.00%) Automotive
1 2 (100.00%) Data Management
1 2 (100.00%) Marketing

Database Marketing
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT jobs across the Berkshire region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

General
1 2 (100.00%) Automotive
1 2 (100.00%) Marketing
Job Titles
1 2 (100.00%) Account Manager
1 2 (100.00%) Senior Manager
1 2 (100.00%) Senior Account Manager
1 2 (100.00%) Account Director
Processes & Methodologies
1 2 (100.00%) CRM
1 2 (100.00%) Data Management