Permanent IT Jobs Contract IT Jobs
Job Type
Source

The table below looks at the demand for Database Marketing skills within the Berkshire region with a comparison to our Database & Business Intelligence category. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 5 September 2008 with a comparison to the same period last year.

LinkDatabase Marketing
Location
3 months to
5 Sep 2008
Same period last year
Rank234279
Rank change on same period last yearUp+45
Matching permanent IT job ads2021
As % of all UK permanent IT job ads sampled0.011 %0.009 %
As % of the category below0.848 %0.616 %
Salaries quoted2010
Average minimum salary£50,000£30,500
Average salary£59,933£34,450
% change on same period last year+73.97 %
Average maximum salary£69,867£38,400
UK excluding London average salary£47,510£34,998
% change on same period last year+35.75 %
Berkshire IT Job Market, Database & Business IntelligenceDatabase & Business Intelligence
Berkshire
Matching permanent IT job ads23583407
As % of all UK permanent IT job ads sampled1.305 %1.429 %
Salaries quoted19952916
Average minimum salary£39,534£39,363
Average salary£43,270£42,874
% change on same period last year+0.92 %
Average maximum salary£47,006£46,385
UK excluding London average salary£37,294£38,349
% change on same period last year-2.74 %
Database Marketing South EastDatabase Marketing
South East

Database Marketing
Demand Trend

The chart provides a 3-month moving total beginning in 2004 of permanent IT jobs citing Database Marketing across the Berkshire region as a proportion of the total demand within the Database & Business Intelligence category.

Berkshire Database Marketing Demand Trend

Database Marketing
Salary Trend

The chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the Berkshire region.

Berkshire Database Marketing Salary Trend

Database Marketing
Salary Histogram

The chart provides a salary histogram for IT jobs citing Database Marketing across the Berkshire region over the 3 months to 5 September 2008.

Berkshire Database Marketing Salary Histogram

Database Marketing
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Database Marketing within the Berkshire region over the 3 months to 5 September 2008. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year. A positive number indicates a relative increase in demand.

LocationRank Change
on Same Period
Last Last
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
ReadingNew entry-9£64,444-
WindsorNew entry-7£64,714-
SloughNew entry-7£64,714-
NewburyDown-181£22,000-39.56 %
Database Marketing South EastDatabase Marketing
South East

Database Marketing
Top 30 Related IT Skills

For the 6 months to 5 September 2008, IT jobs across the Berkshire region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

123 (100.00 %)Marketing
221 (91.30 %)SQL
314 (60.87 %)SAS
48 (34.78 %)Unica
57 (30.43 %)Oracle
66 (26.09 %)Chordiant
75 (21.74 %)Epiphany
75 (21.74 %)Aprimo
75 (21.74 %)Statistical Analysis
75 (21.74 %)Alterian
84 (17.39 %)Unica Affinium
84 (17.39 %)Direct Marketing
84 (17.39 %)Teradata
84 (17.39 %)SPSS
84 (17.39 %)Business Intelligence
84 (17.39 %)Data Mining
84 (17.39 %)UNIX
93 (13.04 %)HTML
93 (13.04 %)Java
93 (13.04 %)Business Objects
93 (13.04 %)BusinessObjects
93 (13.04 %)CRM
93 (13.04 %)Cognos
93 (13.04 %)Datawarehouse
93 (13.04 %)RDBMS
93 (13.04 %)Programme Management
93 (13.04 %)Change Management
93 (13.04 %)Telecoms
93 (13.04 %)Finance
93 (13.04 %)Automotive

Database Marketing
Top Related IT Skills by Category

For the 6 months to 5 September 2008, IT jobs across the Berkshire region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Berkshire IT Job Market, Application DevelopmentApplication Development
13 (13.04 %)HTML
21 (4.348 %)WebSphere
Berkshire IT Job Market, Application PlatformsApplication Platforms
114 (60.87 %)SAS
21 (4.348 %)WebLogic
Berkshire IT Job Market, ApplicationsApplications
14 (17.39 %)SPSS
21 (4.348 %)MS PowerPoint
21 (4.348 %)MS Office
Berkshire IT Job Market, Business ApplicationsBusiness Applications
14 (17.39 %)Unica Affinium
Berkshire IT Job Market, Communications & NetworkingCommunications & Networking
11 (4.348 %)Internet
Berkshire IT Job Market, Database & Business IntelligenceDatabase & Business Intelligence
14 (17.39 %)Data Mining
23 (13.04 %)RDBMS
23 (13.04 %)BusinessObjects
23 (13.04 %)Base SAS
23 (13.04 %)Datawarehouse
Berkshire IT Job Market, GeneralGeneral
123 (100.00 %)Marketing
23 (13.04 %)Telecoms
23 (13.04 %)Finance
23 (13.04 %)Automotive
23 (13.04 %)Banking
23 (13.04 %)Retail
Berkshire IT Job Market, Job TitlesJob Titles
18 (34.78 %)Consultant
27 (30.43 %)Marketing Analyst
27 (30.43 %)Analyst
33 (13.04 %)Programme Manager
33 (13.04 %)Senior Analyst
33 (13.04 %)Principle Consultant
33 (13.04 %)Senior Marketing Analyst
42 (8.696 %)SAS Analyst
51 (4.348 %)Marketing Manager
51 (4.348 %)Database Manager
51 (4.348 %)Architect
51 (4.348 %)Technical Architect
51 (4.348 %)Marketing Consultant
51 (4.348 %)Marketing Executive
51 (4.348 %)Database Marketing Manager
51 (4.348 %)Support Consultant
Berkshire IT Job Market, MiscellaneousMiscellaneous
13 (13.04 %)Statistics
13 (13.04 %)Mathematics
21 (4.348 %)Mainframe
Berkshire IT Job Market, Operating SystemsOperating Systems
14 (17.39 %)UNIX
21 (4.348 %)Windows
Berkshire IT Job Market, Processes & MethodologiesProcesses & Methodologies
15 (21.74 %)Statistical Analysis
24 (17.39 %)Business Intelligence
24 (17.39 %)Direct Marketing
33 (13.04 %)Email Marketing
33 (13.04 %)CRM
33 (13.04 %)Operations Research
33 (13.04 %)Change Management
33 (13.04 %)Programme Management
33 (13.04 %)Data Analysis
42 (8.696 %)CHAID
51 (4.348 %)Customer Intelligence
51 (4.348 %)Financial Modelling
Berkshire IT Job Market, Programming LanguagesProgramming Languages
121 (91.30 %)SQL
23 (13.04 %)Java
Berkshire IT Job Market, QualificationsQualifications
11 (4.348 %)Degree
Berkshire IT Job Market, Quality Assurance & ComplianceQuality Assurance & Compliance
11 (4.348 %)SLA
Berkshire IT Job Market, VendorsVendors
18 (34.78 %)Unica
27 (30.43 %)Oracle
36 (26.09 %)Chordiant
45 (21.74 %)Epiphany
45 (21.74 %)Alterian
45 (21.74 %)Aprimo
54 (17.39 %)Teradata
63 (13.04 %)Cognos
63 (13.04 %)Ab Initio
63 (13.04 %)Business Objects
71 (4.348 %)SAP
71 (4.348 %)Cisco