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This section looks at the demand for Direct Marketing skills within the Berkshire region with a comparison to our Processes & Methodologies category. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 25 July 2008 with a comparison to the same period last year.

LinkDirect Marketing
Location
3 months to 25 Jul 2008Same period last year
Rank183242
Rank change on same period last yearUp+59
Matching permanent IT job ads8057
As % of all UK permanent IT job ads sampled0.042 %0.023 %
As % of the category below1.405 %0.732 %
Salaries quoted7239
Average minimum salary£37,253£30,692
Average salary£40,934£34,731
% change on same period last year+17.85 %
Average maximum salary£44,614£38,769
UK excluding London average salary£37,373£39,450
% change on same period last year-5.26 %
Berkshire IT Job Market, Processes & MethodologiesProcesses & Methodologies
Berkshire
Matching permanent IT job ads56947788
As % of all UK permanent IT job ads sampled3.006 %3.189 %
Salaries quoted46706081
Average minimum salary£42,153£43,755
Average salary£46,115£47,590
% change on same period last year-3.09 %
Average maximum salary£50,077£51,424
UK excluding London average salary£42,567£44,524
% change on same period last year-4.39 %
Direct Marketing South EastDirect Marketing
South East

Direct Marketing
Demand Trend

The chart provides a 3-month moving total beginning in 2004 of permanent IT jobs citing Direct Marketing across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Berkshire Direct Marketing Demand Trend

Direct Marketing
Salary Trend

The chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the Berkshire region.

Berkshire Direct Marketing Salary Trend

Direct Marketing
Salary Histogram

The chart provides a salary histogram for IT jobs citing Direct Marketing across the Berkshire region over the 3 months to 25 July 2008.

Berkshire Direct Marketing Salary Histogram

Direct Marketing
Job Locations

This section looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the Berkshire region over the 3 months to 25 July 2008. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year. A positive number indicates a relative increase in demand.

LocationRank Change
on Same Period
Last Last
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
SloughNew entry-44£41,471-
ReadingUp+2115£39,846+27.10 %
WindsorDown-17£48,214-3.57 %
NewburyDown-31£43,500+5.24 %
BracknellNew entry-1£25,000-
Direct Marketing South EastDirect Marketing
South East

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 25 July 2008, IT jobs across the Berkshire region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1130 (100.00 %)Marketing
262 (47.69 %)Banking
361 (46.92 %)Retail
439 (30.00 %)Finance
538 (29.23 %)Siebel
632 (24.62 %)SQL
731 (23.85 %)CRM
731 (23.85 %)Insurance
821 (16.15 %)SAS
919 (14.62 %)Oracle
919 (14.62 %)PRINCE2
919 (14.62 %)Business Analysis
1017 (13.08 %)HTML
1115 (11.54 %)UNIX
1115 (11.54 %)MS Excel
1115 (11.54 %)Release Management
1214 (10.77 %)UML
1214 (10.77 %)Management Information System
1313 (10.00 %)Fault Management
1412 (9.231 %)Use Case
1412 (9.231 %)Microsoft
1412 (9.231 %)ISEB
1412 (9.231 %)CSS
1412 (9.231 %)Billing
1412 (9.231 %)Validation
1511 (8.462 %)User Acceptance Testing
1610 (7.692 %)Epiphany
1610 (7.692 %)Cognos
179 (6.923 %)Photoshop
179 (6.923 %)Data Management

Direct Marketing
Top Related IT Skills by Category

For the 6 months to 25 July 2008, IT jobs across the Berkshire region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Berkshire IT Job Market, Application DevelopmentApplication Development
117 (13.08 %)HTML
212 (9.231 %)CSS
36 (4.615 %).NET
45 (3.846 %)XHTML
52 (1.538 %)XML
61 (0.769 %).NET Framework
61 (0.769 %)SOAP
61 (0.769 %)WebServices
Berkshire IT Job Market, Application PlatformsApplication Platforms
121 (16.15 %)SAS
Berkshire IT Job Market, ApplicationsApplications
115 (11.54 %)MS Excel
29 (6.923 %)Photoshop
37 (5.385 %)SPSS
37 (5.385 %)Adobe Illustrator
46 (4.615 %)MS Visio
53 (2.308 %)MS Office
62 (1.538 %)MS PowerPoint
71 (0.769 %)CINEMA 4D
Berkshire IT Job Market, Business ApplicationsBusiness Applications
14 (3.077 %)Oracle CRM
Berkshire IT Job Market, Communications & NetworkingCommunications & Networking
12 (1.538 %)FTP
12 (1.538 %)Intranet
21 (0.769 %)Internet
21 (0.769 %)SMS
Berkshire IT Job Market, Database & Business IntelligenceDatabase & Business Intelligence
18 (6.154 %)BusinessObjects
27 (5.385 %)Data Mining
36 (4.615 %)DB2
45 (3.846 %)Database Marketing
54 (3.077 %)ETL
63 (2.308 %)RDBMS
63 (2.308 %)MS Access
72 (1.538 %)Datawarehouse
72 (1.538 %)MySQL
72 (1.538 %)OLAP
72 (1.538 %)TOAD
72 (1.538 %)Oracle OLAP
81 (0.769 %)Base SAS
81 (0.769 %)Data Cleansing
81 (0.769 %)Oracle Reports
81 (0.769 %)Oracle 8/8i
81 (0.769 %)SQL Server
Berkshire IT Job Market, Development ApplicationsDevelopment Applications
15 (3.846 %)Flash
24 (3.077 %)Dreamweaver
Berkshire IT Job Market, GeneralGeneral
1130 (100.00 %)Marketing
262 (47.69 %)Banking
361 (46.92 %)Retail
439 (30.00 %)Finance
531 (23.85 %)Insurance
612 (9.231 %)Billing
77 (5.385 %)Pensions
86 (4.615 %)Telecoms
86 (4.615 %)Advertising
94 (3.077 %)Health
102 (1.538 %)Automotive
Berkshire IT Job Market, Job TitlesJob Titles
136 (27.69 %)Analyst
219 (14.62 %)Business Analyst
316 (12.31 %)Project Manager
316 (12.31 %)Consultant
414 (10.77 %)Siebel Business Analyst
513 (10.00 %)Coordinator
612 (9.231 %)Siebel Analyst
710 (7.692 %)Web Designer
89 (6.923 %)Applications Support
97 (5.385 %)Marketing Analyst
97 (5.385 %)Marketing Manager
106 (4.615 %)SAS Consultant
106 (4.615 %)Data Consultant
106 (4.615 %)Programme Manager
106 (4.615 %)Senior Consultant
115 (3.846 %)Data Analyst
115 (3.846 %)Product Manager
124 (3.077 %)Siebel Consultant
124 (3.077 %)Business Consultant
124 (3.077 %)Team Leader
Berkshire IT Job Market, MiscellaneousMiscellaneous
114 (10.77 %)Management Information System
26 (4.615 %)Mainframe
26 (4.615 %)Data Integration
35 (3.846 %)Statistics
35 (3.846 %)Mathematics
42 (1.538 %)Danish Language
42 (1.538 %)Finnish Language
42 (1.538 %)Norwegian Language
42 (1.538 %)Swedish Language
42 (1.538 %)VAX
51 (0.769 %)Neural Network
51 (0.769 %)Data Extraction
Berkshire IT Job Market, Operating SystemsOperating Systems
115 (11.54 %)UNIX
26 (4.615 %)Windows
32 (1.538 %)Linux
Berkshire IT Job Market, Processes & MethodologiesProcesses & Methodologies
131 (23.85 %)CRM
219 (14.62 %)PRINCE2
219 (14.62 %)Business Analysis
315 (11.54 %)Release Management
414 (10.77 %)UML
513 (10.00 %)Fault Management
612 (9.231 %)Use Case
612 (9.231 %)Validation
711 (8.462 %)User Acceptance Testing
89 (6.923 %)Data Management
98 (6.154 %)Data Analysis
98 (6.154 %)Business Intelligence
98 (6.154 %)Project Management
98 (6.154 %)Matrix Management
107 (5.385 %)Statistical Analysis
116 (4.615 %)Customer Intelligence
116 (4.615 %)E-Commerce
116 (4.615 %)SEO
125 (3.846 %)Service Delivery
125 (3.846 %)Supplier Management
Berkshire IT Job Market, Programming LanguagesProgramming Languages
132 (24.62 %)SQL
26 (4.615 %)SAS Macro
35 (3.846 %)ActionScript
35 (3.846 %)Java
35 (3.846 %)JavaScript
43 (2.308 %)Perl
43 (2.308 %)C
43 (2.308 %)Python
52 (1.538 %)VB.NET
52 (1.538 %)PL/SQL
61 (0.769 %)C#
61 (0.769 %)C++
61 (0.769 %)VBA
Berkshire IT Job Market, QualificationsQualifications
112 (9.231 %)ISEB
25 (3.846 %)PRINCE2 Practitioner
34 (3.077 %)Degree
43 (2.308 %)PRINCE2 Certification
Berkshire IT Job Market, VendorsVendors
138 (29.23 %)Siebel
219 (14.62 %)Oracle
312 (9.231 %)Microsoft
410 (7.692 %)Epiphany
410 (7.692 %)Cognos
58 (6.154 %)Business Objects
67 (5.385 %)Teradata
76 (4.615 %)PeopleSoft
76 (4.615 %)Infor
76 (4.615 %)NetSuite
83 (2.308 %)Quark
92 (1.538 %)Alterian
101 (0.769 %)Chordiant
101 (0.769 %)Aprimo
101 (0.769 %)Unica
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