The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 27 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Jan 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 221 212 216
Rank change year-on-year
-9 +4
Permanent jobs citing Direct Marketing 1 8 7
As % of all permanent IT jobs located in Berkshire 0.018% 0.15% 0.13%
As % of the Processes & Methodologies category 0.023% 0.19% 0.17%
Number of salaries quoted 1 8 7
Average salary £45,000 £60,000 £55,000
Average salary % change year-on-year
-25.00% +9.09%
UK excluding London average salary £35,000 £40,000 £40,000
% change year-on-year
-12.50% -
Direct Marketing
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4430 4253 4043
As % of all permanent IT jobs located in Berkshire 80.84% 79.30% 77.42%
Number of salaries quoted 3196 3104 3267
Average salary £50,000 £50,000 £47,500
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £35,000 £32,500 £32,000
10% offered a salary of more than £72,500 £65,000 £70,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Direct Marketing
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in Berkshire

Direct Marketing
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the Berkshire region.

Direct Marketing Salary Trend in Berkshire

Direct Marketing
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the Berkshire region over the 3 months to 27 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +4 1 £45,000 -25.00%
Direct Marketing
South East

Direct Marketing
Top 30 Related IT Skills in Berkshire

For the 6 months to 27 January 2015, IT jobs across the Berkshire region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 3 (100.00%) Marketing
2 2 (66.67%) Analytics
3 1 (33.33%) Customer Segmentation
3 1 (33.33%) HubSpot
3 1 (33.33%) Analytical Skills
3 1 (33.33%) Degree
3 1 (33.33%) Drupal
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Product Management
3 1 (33.33%) FastStats
3 1 (33.33%) Online Marketing
3 1 (33.33%) Social Media
3 1 (33.33%) SmartFocus
3 1 (33.33%) R
3 1 (33.33%) Social Media Marketing
3 1 (33.33%) Statistical Modelling
3 1 (33.33%) SQL
3 1 (33.33%) CRM
3 1 (33.33%) Data Mining
3 1 (33.33%) SAS
3 1 (33.33%) Business Intelligence
3 1 (33.33%) B2B
3 1 (33.33%) B2C
3 1 (33.33%) SPSS
3 1 (33.33%) Project Management
3 1 (33.33%) SEO
3 1 (33.33%) Finance
3 1 (33.33%) Advertising
3 1 (33.33%) CMS
3 1 (33.33%) Minitab

Direct Marketing
Top Related IT Skills in Berkshire by Category

For the 6 months to 27 January 2015, IT jobs across the Berkshire region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (33.33%) SAS
1 1 (33.33%) CMS
1 1 (33.33%) Drupal
Applications
1 1 (33.33%) SPSS
1 1 (33.33%) FastStats
Business Applications
1 1 (33.33%) Dynamics CRM
1 1 (33.33%) SAP InfiniteInsight
Database & Business Intelligence
1 1 (33.33%) Data Mining
General
1 3 (100.00%) Marketing
2 1 (33.33%) Finance
2 1 (33.33%) Advertising
Job Titles
1 1 (33.33%) Analyst
1 1 (33.33%) Systems Analyst
1 1 (33.33%) Consultant
1 1 (33.33%) Systems Support
1 1 (33.33%) Support Analyst
1 1 (33.33%) Business Consultant
1 1 (33.33%) Systems Support Analyst
1 1 (33.33%) Marketing Analyst
1 1 (33.33%) Marketing Consultant
1 1 (33.33%) Marketing Executive
1 1 (33.33%) Digital Marketing Executive
Miscellaneous
1 1 (33.33%) Statistics
1 1 (33.33%) Social Media
1 1 (33.33%) Analytical Skills
Processes & Methodologies
1 2 (66.67%) Analytics
2 1 (33.33%) Customer Segmentation
2 1 (33.33%) CRM
2 1 (33.33%) Business Intelligence
2 1 (33.33%) B2B
2 1 (33.33%) B2C
2 1 (33.33%) Project Management
2 1 (33.33%) SEO
2 1 (33.33%) Data Analysis
2 1 (33.33%) Business Analysis
2 1 (33.33%) Pay per click
2 1 (33.33%) Digital Marketing
2 1 (33.33%) Product Management
2 1 (33.33%) Online Marketing
2 1 (33.33%) Social Media Marketing
2 1 (33.33%) Statistical Modelling
Programming Languages
1 1 (33.33%) SQL
1 1 (33.33%) R
Qualifications
1 1 (33.33%) Degree
Vendors
1 1 (33.33%) Minitab
1 1 (33.33%) Alterian
1 1 (33.33%) SmartFocus
1 1 (33.33%) HubSpot