The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 222 222 214
Rank change year-on-year
0 -8
Permanent jobs citing Direct Marketing 2 3 3
As % of all permanent IT jobs located in Berkshire 0.036% 0.056% 0.058%
As % of the Processes & Methodologies category 0.045% 0.071% 0.075%
Number of salaries quoted 2 3 3
Average salary £45,000 £45,000 £55,000
Average salary % change year-on-year
- -18.18%
UK excluding London average salary £38,000 £37,500 £45,000
% change year-on-year
+1.33% -16.66%
Direct Marketing
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Berkshire region.

Processes & Methodologies Category
Berkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4467 4243 3976
As % of all permanent IT jobs located in Berkshire 80.87% 78.60% 76.31%
Number of salaries quoted 3291 3057 3112
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £35,000 £32,500 £32,500
10% offered a salary of more than £73,000 £65,000 £72,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Direct Marketing
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in Berkshire

Direct Marketing
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the Berkshire region.

Direct Marketing Salary Trend in Berkshire

Direct Marketing
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the Berkshire region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidenhead - 1 £45,000 -
Reading - 1 £45,000 -
Direct Marketing
South East

Direct Marketing
Top 27 Related IT Skills in Berkshire

For the 6 months to 27 February 2015, IT jobs across the Berkshire region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 3 (100.00%) Marketing
2 2 (66.67%) B2B
3 1 (33.33%) B2C
3 1 (33.33%) SPSS
3 1 (33.33%) Salesforce.com
3 1 (33.33%) Project Management
3 1 (33.33%) Finance
3 1 (33.33%) Minitab
3 1 (33.33%) Alterian
3 1 (33.33%) Data Analysis
3 1 (33.33%) Business Analysis
3 1 (33.33%) Dynamics CRM
3 1 (33.33%) SAP InfiniteInsight
3 1 (33.33%) Statistics
3 1 (33.33%) Telemarketing
3 1 (33.33%) FastStats
3 1 (33.33%) SmartFocus
3 1 (33.33%) R
3 1 (33.33%) Statistical Modelling
3 1 (33.33%) Analytics
3 1 (33.33%) Customer Segmentation
3 1 (33.33%) Analytical Skills
3 1 (33.33%) SQL
3 1 (33.33%) CRM
3 1 (33.33%) Data Mining
3 1 (33.33%) SAS
3 1 (33.33%) Business Intelligence

Direct Marketing
Top Related IT Skills in Berkshire by Category

For the 6 months to 27 February 2015, IT jobs across the Berkshire region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (33.33%) SAS
Applications
1 1 (33.33%) SPSS
1 1 (33.33%) FastStats
Business Applications
1 1 (33.33%) Dynamics CRM
1 1 (33.33%) SAP InfiniteInsight
Database & Business Intelligence
1 1 (33.33%) Data Mining
General
1 3 (100.00%) Marketing
2 1 (33.33%) Finance
Job Titles
1 1 (33.33%) Analyst
1 1 (33.33%) Systems Analyst
1 1 (33.33%) Consultant
1 1 (33.33%) Systems Support
1 1 (33.33%) Support Analyst
1 1 (33.33%) Business Consultant
1 1 (33.33%) Systems Support Analyst
1 1 (33.33%) Marketing Analyst
1 1 (33.33%) Marketing Consultant
Miscellaneous
1 1 (33.33%) Statistics
1 1 (33.33%) Analytical Skills
Processes & Methodologies
1 2 (66.67%) B2B
2 1 (33.33%) B2C
2 1 (33.33%) Project Management
2 1 (33.33%) Data Analysis
2 1 (33.33%) Business Analysis
2 1 (33.33%) Telemarketing
2 1 (33.33%) Statistical Modelling
2 1 (33.33%) Analytics
2 1 (33.33%) Customer Segmentation
2 1 (33.33%) CRM
2 1 (33.33%) Business Intelligence
Programming Languages
1 1 (33.33%) SQL
1 1 (33.33%) R
Vendors
1 1 (33.33%) Salesforce.com
1 1 (33.33%) Minitab
1 1 (33.33%) Alterian
1 1 (33.33%) SmartFocus