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This section looks at the demand for Internet Marketing (Online marketing) skills within the Berkshire region with a comparison to our Processes & Methodologies category. Included is a guide to the average salaries offered in IT jobs that have cited Internet Marketing over the 3 months to 25 July 2008 with a comparison to the same period last year.

LinkInternet Marketing (Online marketing)
Location
3 months to 25 Jul 2008Same period last year
Rank248266
Rank change on same period last yearUp+18
Matching permanent IT job ads1333
As % of all UK permanent IT job ads sampled0.007 %0.014 %
As % of the category below0.228 %0.424 %
Salaries quoted1330
Average minimum salary£26,656£27,125
Average salary£28,563£30,328
% change on same period last year-5.82 %
Average maximum salary£30,469£33,531
UK excluding London average salary£30,222£30,420
% change on same period last year-0.65 %
Berkshire IT Job Market, Processes & MethodologiesProcesses & Methodologies
Berkshire
Matching permanent IT job ads56947788
As % of all UK permanent IT job ads sampled3.006 %3.189 %
Salaries quoted46706081
Average minimum salary£42,153£43,755
Average salary£46,115£47,590
% change on same period last year-3.09 %
Average maximum salary£50,077£51,424
UK excluding London average salary£42,567£44,524
% change on same period last year-4.39 %
Internet Marketing South EastInternet Marketing
South East

Internet Marketing
Demand Trend

The chart provides a 3-month moving total beginning in 2004 of permanent IT jobs citing Internet Marketing across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Berkshire Internet Marketing Demand Trend

Internet Marketing
Salary Trend

The chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Internet Marketing across the Berkshire region.

Berkshire Internet Marketing Salary Trend

Internet Marketing
Salary Histogram

The chart provides a salary histogram for IT jobs citing Internet Marketing across the Berkshire region over the 3 months to 25 July 2008.

Berkshire Internet Marketing Salary Histogram

Internet Marketing
Job Locations

This section looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Internet Marketing within the Berkshire region over the 3 months to 25 July 2008. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year. A positive number indicates a relative increase in demand.

LocationRank Change
on Same Period
Last Last
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
MaidenheadUp+134£23,750-32.14 %
BracknellNew entry-4£21,250-
WindsorDown-23£43,000+16.61 %
ReadingUp+21£30,000+29.49 %
NewburyNew entry-1£32,500-
Internet Marketing South EastInternet Marketing
South East

Internet Marketing
Top 30 Related IT Skills

For the 6 months to 25 July 2008, IT jobs across the Berkshire region citing Internet Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Internet Marketing.

135 (100.00 %)Marketing
217 (48.57 %)Web Analytics
315 (42.86 %)SEO
411 (31.43 %)Degree
411 (31.43 %)E-Commerce
58 (22.86 %)HTML
58 (22.86 %)Photoshop
67 (20.00 %)Content Management
67 (20.00 %)Web Design
76 (17.14 %)Advertising
76 (17.14 %)Digital Marketing
85 (14.29 %)Email Marketing
85 (14.29 %)Tridion
85 (14.29 %)Retail
94 (11.43 %)Google
94 (11.43 %)Pay per click
103 (8.571 %)CMS
103 (8.571 %)Internet
103 (8.571 %)WebTrends
103 (8.571 %)CSS
103 (8.571 %)Google Analytics
103 (8.571 %)Direct Marketing
112 (5.714 %)Mathematics
112 (5.714 %)Danish Language
112 (5.714 %)Finnish Language
112 (5.714 %)Norwegian Language
112 (5.714 %)Swedish Language
112 (5.714 %)JavaScript
112 (5.714 %)Telecoms
112 (5.714 %)Finance

Internet Marketing
Top Related IT Skills by Category

For the 6 months to 25 July 2008, IT jobs across the Berkshire region citing Internet Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Internet Marketing. Up to 20 skills are shown per category.

Berkshire IT Job Market, Application DevelopmentApplication Development
18 (22.86 %)HTML
23 (8.571 %)CSS
31 (2.857 %)XML
31 (2.857 %)XHTML
31 (2.857 %)SVG
Berkshire IT Job Market, Application PlatformsApplication Platforms
13 (8.571 %)CMS
Berkshire IT Job Market, ApplicationsApplications
18 (22.86 %)Photoshop
22 (5.714 %)Adobe Illustrator
Berkshire IT Job Market, Business ApplicationsBusiness Applications
13 (8.571 %)WebTrends
13 (8.571 %)Google Analytics
Berkshire IT Job Market, Communications & NetworkingCommunications & Networking
13 (8.571 %)Internet
21 (2.857 %)Intranet
Berkshire IT Job Market, Database & Business IntelligenceDatabase & Business Intelligence
11 (2.857 %)Data Mining
Berkshire IT Job Market, Development ApplicationsDevelopment Applications
11 (2.857 %)Flash
11 (2.857 %)Dreamweaver
Berkshire IT Job Market, GeneralGeneral
135 (100.00 %)Marketing
26 (17.14 %)Advertising
35 (14.29 %)Retail
42 (5.714 %)Graphic Design
42 (5.714 %)Telecoms
42 (5.714 %)Finance
42 (5.714 %)Pensions
51 (2.857 %)Health
51 (2.857 %)Games
51 (2.857 %)Online Games
51 (2.857 %)Multimedia
Berkshire IT Job Market, Job TitlesJob Titles
18 (22.86 %)Marketing Manager
26 (17.14 %)Analyst
35 (14.29 %)Business Analyst
35 (14.29 %)Online Marketing Manager
43 (8.571 %)Marketing Executive
43 (8.571 %)Web Designer
52 (5.714 %)Presales Technical Consultant
52 (5.714 %)Presales Consultant
52 (5.714 %)Consultant
52 (5.714 %)Account Manager
52 (5.714 %)Sales Consultant
52 (5.714 %)Solutions Consultant
52 (5.714 %)Technical Consultant
61 (2.857 %)Service Manager
61 (2.857 %)Web Analyst
61 (2.857 %)Web Manager
61 (2.857 %)Web Content Manager
61 (2.857 %)Client Account Manager
61 (2.857 %)Senior Manager
61 (2.857 %)Developer
Berkshire IT Job Market, MiscellaneousMiscellaneous
12 (5.714 %)Web 2.0
12 (5.714 %)Statistics
12 (5.714 %)Mathematics
12 (5.714 %)Danish Language
12 (5.714 %)Finnish Language
12 (5.714 %)Norwegian Language
12 (5.714 %)Swedish Language
21 (2.857 %)Computer Science
21 (2.857 %)Streaming Video
Berkshire IT Job Market, Processes & MethodologiesProcesses & Methodologies
117 (48.57 %)Web Analytics
215 (42.86 %)SEO
311 (31.43 %)E-Commerce
47 (20.00 %)Web Design
47 (20.00 %)Content Management
56 (17.14 %)Digital Marketing
65 (14.29 %)Email Marketing
74 (11.43 %)Pay per click
83 (8.571 %)Direct Marketing
91 (2.857 %)Search Engine Marketing
91 (2.857 %)Web Development
91 (2.857 %)Document Management
91 (2.857 %)Business Intelligence
91 (2.857 %)B2B
91 (2.857 %)PRINCE2
91 (2.857 %)CRM
Berkshire IT Job Market, Programming LanguagesProgramming Languages
12 (5.714 %)JavaScript
21 (2.857 %)PHP
21 (2.857 %)C
21 (2.857 %)DHTML
21 (2.857 %)Java
Berkshire IT Job Market, QualificationsQualifications
111 (31.43 %)Degree
21 (2.857 %)PRINCE2 Certification
Berkshire IT Job Market, VendorsVendors
15 (14.29 %)Tridion
24 (11.43 %)Google
31 (2.857 %)Coremetrics
31 (2.857 %)Omniture
31 (2.857 %)Adobe
31 (2.857 %)Macromedia
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