The first table below looks at the demand for Marketing Strategy skills in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Strategy over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Berkshire region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Marketing Strategy
Rank 212 218 217
Rank change year-on-year
+6 -1
Permanent jobs citing Marketing Strategy 14 5 12
As % of all permanent IT jobs located in Berkshire 0.24% 0.094% 0.19%
As % of the Processes & Methodologies category 0.32% 0.13% 0.27%
Number of salaries quoted 1 5 8
Average salary £72,500 £52,000 £38,750
Average salary % change year-on-year
+39.42% +34.19%
UK excluding London average salary £37,500 £40,000 £42,500
% change year-on-year
-6.25% -5.88%
Processes & Methodologies Category
Berkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4388 3860 4442
As % of all permanent IT jobs located in Berkshire 74.59% 72.52% 71.54%
Number of salaries quoted 3120 2900 3789
Average salary £48,500 £45,600 £45,000
Average salary % change year-on-year
+6.35% +1.33%
90% offered a salary of more than £32,500 £32,000 £31,000
10% offered a salary of more than £70,000 £65,600 £65,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
Marketing Strategy
South East

Marketing Strategy
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Strategy across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in Berkshire

Marketing Strategy
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy across the Berkshire region.

Marketing Strategy Salary Trend in Berkshire

Marketing Strategy
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Strategy within the Berkshire region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Reading - 8 £72,500 - 2
Bracknell - 5 - -
Marketing Strategy
South East

Marketing Strategy
Top 30 Related IT Skills in Berkshire

For the 6 months to 18 April 2014, IT jobs across the Berkshire region citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy.

1 32 (100.00%) Marketing
2 12 (37.50%) Digital Marketing
3 11 (34.38%) SEO
4 10 (31.25%) B2B
5 8 (25.00%) Telecoms
5 8 (25.00%) Business Development
6 7 (21.88%) Degree
6 7 (21.88%) Huawei
6 7 (21.88%) Project Management
6 7 (21.88%) Siebel
7 6 (18.75%) Salesforce.com
7 6 (18.75%) Finance
7 6 (18.75%) Time Management
7 6 (18.75%) Creative Marketing
7 6 (18.75%) Direct Marketing
7 6 (18.75%) Eloqua
7 6 (18.75%) Marketo
8 5 (15.63%) Propensity Modelling
8 5 (15.63%) Customer Segmentation
8 5 (15.63%) Social Media Marketing
8 5 (15.63%) Customer Insight
8 5 (15.63%) Statistical Modelling
8 5 (15.63%) Social Media
8 5 (15.63%) Analytics
8 5 (15.63%) Logistic Regression
8 5 (15.63%) German Language
8 5 (15.63%) Content Management
8 5 (15.63%) Strategic Planning
8 5 (15.63%) Web Analytics
8 5 (15.63%) Base SAS

Marketing Strategy
Top Related IT Skills in Berkshire by Category

For the 6 months to 18 April 2014, IT jobs across the Berkshire region citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 5 (15.63%) CMS
1 5 (15.63%) SAS
2 4 (12.50%) SugarCRM
Applications
1 5 (15.63%) SPSS
Cloud Services
1 1 (3.13%) IaaS
1 1 (3.13%) Cloud Computing
1 1 (3.13%) Microsoft Azure
1 1 (3.13%) SaaS
1 1 (3.13%) PaaS
Communications & Networking
1 4 (12.50%) IPv6
1 4 (12.50%) Network Security
2 3 (9.38%) LAN
3 1 (3.13%) xDSL
3 1 (3.13%) Broadband
3 1 (3.13%) Internet
Database & Business Intelligence
1 5 (15.63%) Base SAS
General
1 32 (100.00%) Marketing
2 8 (25.00%) Telecoms
3 6 (18.75%) Finance
4 5 (15.63%) German Language
5 1 (3.13%) Multimedia
Job Titles
1 19 (59.38%) Marketing Manager
2 7 (21.88%) Digital Marketing Manager
3 6 (18.75%) Consultant
3 6 (18.75%) Business Consultant
4 5 (15.63%) SAS Analyst
4 5 (15.63%) Analyst
5 3 (9.38%) Cloud Consultant
6 2 (6.25%) Senior Analyst
6 2 (6.25%) Senior SAS Analyst
7 1 (3.13%) Marketing Assistant
7 1 (3.13%) Marketing Director
7 1 (3.13%) Business Manager
Libraries, Frameworks & Software Standards
1 2 (6.25%) ATL
Miscellaneous
1 5 (15.63%) Social Media
1 5 (15.63%) Credit Risk
2 4 (12.50%) Copywriting
3 3 (9.38%) Client/Server
3 3 (9.38%) Mainframe
4 2 (6.25%) Handset
5 1 (3.13%) Mobile App
5 1 (3.13%) Web 2.0
5 1 (3.13%) Streaming Video
Operating Systems
1 1 (3.13%) Android
Processes & Methodologies
1 12 (37.50%) Digital Marketing
2 11 (34.38%) SEO
3 10 (31.25%) B2B
4 8 (25.00%) Business Development
5 7 (21.88%) Project Management
6 6 (18.75%) Time Management
6 6 (18.75%) Creative Marketing
6 6 (18.75%) Direct Marketing
7 5 (15.63%) Propensity Modelling
7 5 (15.63%) Customer Segmentation
7 5 (15.63%) Social Media Marketing
7 5 (15.63%) Customer Insight
7 5 (15.63%) Statistical Modelling
7 5 (15.63%) Analytics
7 5 (15.63%) Logistic Regression
7 5 (15.63%) Content Management
7 5 (15.63%) Strategic Planning
7 5 (15.63%) Web Analytics
7 5 (15.63%) Pay per click
7 5 (15.63%) Email Marketing
Programming Languages
1 5 (15.63%) SAS Macro
Qualifications
1 7 (21.88%) Degree
2 2 (6.25%) MBA
Vendors
1 7 (21.88%) Huawei
1 7 (21.88%) Siebel
2 6 (18.75%) Salesforce.com
2 6 (18.75%) Eloqua
2 6 (18.75%) Marketo
3 4 (12.50%) IBM
3 4 (12.50%) Pardot
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