The first table below looks at the demand for Marketing Strategy skills in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Strategy over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Berkshire region.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Marketing Strategy
Rank 203 202 183
Rank change year-on-year
-1 -19
Permanent jobs citing Marketing Strategy 13 17 22
As % of all permanent IT jobs located in Berkshire 0.252% 0.277% 0.417%
As % of the Processes & Methodologies category 0.362% 0.396% 0.607%
Number of salaries quoted 4 13 21
Average salary £61,000 £37,500 £51,500
Average salary % change year-on-year
+62.66% -27.18%
90% offered a salary of more than £43,600 £29,000 £35,000
10% offered a salary of more than £70,000 £60,000 £65,000
UK excluding London average salary £45,000 £38,750 £45,000
% change year-on-year
+16.12% -13.88%
All Processes & Methodologies
Berkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
3587 4297 3624
As % of all permanent IT jobs located in Berkshire 69.42% 70.02% 68.65%
Number of salaries quoted 2742 3622 3018
Average salary £47,000 £45,000 £45,000
Average salary % change year-on-year
+4.44% -
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £70,000 £67,500 £65,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Marketing Strategy
South East

Marketing Strategy
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Strategy across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Berkshire Marketing Strategy Jobs Demand Trend

Marketing Strategy
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy across the Berkshire region.

Berkshire Marketing Strategy Salary Trend

Marketing Strategy
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Strategy across the Berkshire region over the 3 months to 23 May 2013.

Berkshire Marketing Strategy Salary Histogram

Marketing Strategy
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Strategy within the Berkshire region over the 3 months to 23 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Bracknell - 5 - -
Reading - 4 - -
Marketing Strategy
South East

Marketing Strategy
Top 30 Related IT Skills

For the 6 months to 23 May 2013, IT jobs across the Berkshire region citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy.

1 28 (100.00%) Marketing
2 14 (50.00%) Telecoms
3 13 (46.43%) SAS
3 13 (46.43%) CHAID
3 13 (46.43%) Logistic Regression
3 13 (46.43%) SAS Macro
3 13 (46.43%) Base SAS
3 13 (46.43%) Customer Insight
3 13 (46.43%) Statistical Modelling
4 11 (39.29%) SEO
5 10 (35.71%) E-Commerce
5 10 (35.71%) Degree
5 10 (35.71%) Pay per click
6 9 (32.14%) Project Management
6 9 (32.14%) SPSS
7 6 (21.43%) HTML
7 6 (21.43%) Banking
7 6 (21.43%) Finance
7 6 (21.43%) Online Marketing
8 5 (17.86%) Social Media
8 5 (17.86%) Data Analysis
8 5 (17.86%) Google
8 5 (17.86%) Retail
8 5 (17.86%) Adobe Illustrator
8 5 (17.86%) Photoshop
8 5 (17.86%) B2B
8 5 (17.86%) Email Marketing
8 5 (17.86%) Digital Marketing
9 4 (14.29%) MBA
9 4 (14.29%) Direct Marketing

Marketing Strategy
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT jobs across the Berkshire region citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Development
1 6 (21.43%) HTML
2 1 (3.571%) CSS
Application Platforms
1 13 (46.43%) SAS
2 2 (7.143%) Windows Azure
Applications
1 9 (32.14%) SPSS
2 5 (17.86%) Adobe Illustrator
2 5 (17.86%) Photoshop
3 1 (3.571%) MS Office
3 1 (3.571%) MS PowerPoint
Communications & Networking
1 2 (7.143%) BSS
1 2 (7.143%) Internet
2 1 (3.571%) Wireless
Database & Business Intelligence
1 13 (46.43%) Base SAS
2 4 (14.29%) SAS Enterprise Miner
General
1 28 (100.00%) Marketing
2 14 (50.00%) Telecoms
3 6 (21.43%) Banking
3 6 (21.43%) Finance
4 5 (17.86%) Retail
5 2 (7.143%) Multimedia
6 1 (3.571%) Publishing
Job Titles
1 13 (46.43%) Marketing Manager
2 10 (35.71%) Analyst
2 10 (35.71%) Senior Analyst
2 10 (35.71%) SAS Analyst
2 10 (35.71%) E-Commerce Manager
2 10 (35.71%) SAS Insight Analyst
2 10 (35.71%) Insight Analyst
2 10 (35.71%) Senior Insight Analyst
2 10 (35.71%) Senior SAS Analyst
3 1 (3.571%) Consultant
3 1 (3.571%) Planning Manager
3 1 (3.571%) Strategy Manager
3 1 (3.571%) Business Manager
Miscellaneous
1 5 (17.86%) Social Media
2 3 (10.71%) Credit Risk
3 2 (7.143%) Web 2.0
3 2 (7.143%) Cloud Computing
3 2 (7.143%) SaaS
3 2 (7.143%) PaaS
3 2 (7.143%) Streaming Video
3 2 (7.143%) Mobile App
3 2 (7.143%) IaaS
4 1 (3.571%) Computer Science
Operating Systems
1 2 (7.143%) Android
Processes & Methodologies
1 13 (46.43%) CHAID
1 13 (46.43%) Logistic Regression
1 13 (46.43%) Customer Insight
1 13 (46.43%) Statistical Modelling
2 11 (39.29%) SEO
3 10 (35.71%) E-Commerce
3 10 (35.71%) Pay per click
4 9 (32.14%) Project Management
5 6 (21.43%) Online Marketing
6 5 (17.86%) Data Analysis
6 5 (17.86%) B2B
6 5 (17.86%) Email Marketing
6 5 (17.86%) Digital Marketing
7 4 (14.29%) Direct Marketing
8 3 (10.71%) Business Development
8 3 (10.71%) Strategic Planning
9 2 (7.143%) Agile Software Development
9 2 (7.143%) Business Intelligence
9 2 (7.143%) ERP
9 2 (7.143%) SOA
Programming Languages
1 13 (46.43%) SAS Macro
2 1 (3.571%) JavaScript
Qualifications
1 10 (35.71%) Degree
2 4 (14.29%) MBA
Vendors
1 5 (17.86%) Google
2 3 (10.71%) Huawei
3 2 (7.143%) Siebel
4 1 (3.571%) Microsoft
4 1 (3.571%) Omniture
Berkshire
KEY SKILLS: SAS Base, SAS Macro, SAS Stat, SPSS, statistical modelling (CHAID, logistic regression), marketing / customer insight, campaign delivery, team leading, client facing LEADING BLUE CHIP COMPANY is...
Parallel Consulting
Salary: £45000 - £70000 per annum + bonus, pension
Posted: 20 May 2013
Reading, Berkshire
SQL Server, MS BI Suite, Marketing) will have: - MS SQL Server 2008 or higher - In depth working knowledge of SSRS, SSAS, SSIS, T-SQL - Experience from marketing or...
ANSON MCCADE
Posted: 22 May 2013