The table below looks at the statistics for knowledge and experience of SmartFocus products and/or services in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited SmartFocus over the 3 months to 22 October 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within SmartFocus (formerly Emailvision).

Location
3 months to
22 Oct 2014
Same period 2013 Same period 2012
SmartFocus
Rank 233 228 -
Rank change year-on-year
-5 -
Permanent jobs citing SmartFocus 1 1 0
As % of all permanent IT jobs located in Berkshire 0.017% 0.017% -
As % of the Vendors category 0.032% 0.032% -
Number of salaries quoted 0 1 0
Average salary - £45,000 -
UK excluding London average salary £32,500 £35,000 £29,500
% change year-on-year
-7.14% +18.64%
SmartFocus
South East

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the Berkshire region.

Vendors Category
Berkshire
Permanent IT job ads with a match in the
Vendors category
3083 3119 2650
As % of all permanent IT jobs located in Berkshire 52.17% 52.68% 49.23%
Number of salaries quoted 2048 2310 2153
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £30,000
10% offered a salary of more than £67,500 £60,000 £65,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%

SmartFocus
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of permanent IT jobs citing SmartFocus across the Berkshire region as a proportion of the total demand within the Vendors category.

SmartFocus Jobs Demand Trend in Berkshire

SmartFocus
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SmartFocus across the Berkshire region.

SmartFocus Salary Trend in Berkshire

SmartFocus
Top 30 Related IT Skills in Berkshire

For the 6 months to 22 October 2014, IT jobs across the Berkshire region citing SmartFocus also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SmartFocus.

1 2 (100.00%) Project Management
1 2 (100.00%) Marketing
1 2 (100.00%) Analytics
1 2 (100.00%) Analytical Skills
2 1 (50.00%) Customer Segmentation
2 1 (50.00%) ExactTarget
2 1 (50.00%) Direct Marketing
2 1 (50.00%) Google Analytics
2 1 (50.00%) Email Marketing
2 1 (50.00%) Digital Marketing
2 1 (50.00%) FastStats
2 1 (50.00%) R
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Statistical Modelling
2 1 (50.00%) Minitab
2 1 (50.00%) Alterian
2 1 (50.00%) Data Analysis
2 1 (50.00%) Google
2 1 (50.00%) Dynamics CRM
2 1 (50.00%) SAP InfiniteInsight
2 1 (50.00%) Statistics
2 1 (50.00%) HTML
2 1 (50.00%) CRM
2 1 (50.00%) Data Mining
2 1 (50.00%) SAS
2 1 (50.00%) Business Intelligence
2 1 (50.00%) B2B
2 1 (50.00%) B2C
2 1 (50.00%) Microsoft
2 1 (50.00%) SPSS

SmartFocus
Top Related IT Skills in Berkshire by Category

For the 6 months to 22 October 2014, IT jobs across the Berkshire region citing SmartFocus also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SmartFocus. Up to 20 skills are shown per category.

Application Platforms
1 1 (50.00%) SAS
Applications
1 1 (50.00%) FastStats
1 1 (50.00%) SPSS
Business Applications
1 1 (50.00%) Google Analytics
1 1 (50.00%) Dynamics CRM
1 1 (50.00%) SAP InfiniteInsight
Database & Business Intelligence
1 1 (50.00%) Data Mining
General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) Email Marketing Manager
1 1 (50.00%) Marketing Campaign Manager
1 1 (50.00%) Marketing Consultant
1 1 (50.00%) Campaign Manager
1 1 (50.00%) Consultant
1 1 (50.00%) Business Consultant
1 1 (50.00%) Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (50.00%) HTML
Miscellaneous
1 2 (100.00%) Analytical Skills
2 1 (50.00%) Statistics
Processes & Methodologies
1 2 (100.00%) Project Management
1 2 (100.00%) Analytics
2 1 (50.00%) Customer Segmentation
2 1 (50.00%) Direct Marketing
2 1 (50.00%) Email Marketing
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Statistical Modelling
2 1 (50.00%) Data Analysis
2 1 (50.00%) CRM
2 1 (50.00%) Business Intelligence
2 1 (50.00%) B2B
2 1 (50.00%) B2C
Programming Languages
1 1 (50.00%) R
Vendors
1 1 (50.00%) ExactTarget
1 1 (50.00%) Minitab
1 1 (50.00%) Alterian
1 1 (50.00%) Google
1 1 (50.00%) Microsoft