The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 29 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jul 2015
Same period 2014 Same period 2013
Social Media
Rank 152 159 163
Rank change year-on-year
+7 +4
Permanent jobs citing Social Media 58 59 60
As % of all permanent IT jobs located in Berkshire 1.16% 1.06% 1.09%
As % of the Miscellaneous category 2.95% 2.83% 3.01%
Number of salaries quoted 36 36 52
Average salary £45,000 £50,000 £41,250
Average salary % change year-on-year
-10.00% +21.21%
90% offered a salary of more than £21,500 £25,000 £30,000
10% offered a salary of more than £80,000 £65,000 £67,500
UK excluding London average salary £37,500 £37,500 £32,500
% change year-on-year
- +15.38%
Social Media
South East

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Berkshire region.

Miscellaneous Category
Berkshire
Permanent IT job ads with a match in the
Miscellaneous category
1964 2083 1994
As % of all permanent IT jobs located in Berkshire 39.35% 37.50% 36.18%
Number of salaries quoted 1371 1352 1624
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £28,900 £29,000 £27,500
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £40,000 £40,000 £40,000

Social Media
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Berkshire region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Berkshire

Social Media
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Berkshire region.

Social Media Salary Trend in Berkshire

Social Media
Salary Histogram in Berkshire

This chart provides a salary histogram for IT jobs citing Social Media across the Berkshire region over the 3 months to 29 July 2015.

Social Media Salary Histogram in Berkshire

Social Media
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the Berkshire region over the 3 months to 29 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -3 18 £45,000 -30.76% 1
Bracknell - 8 £50,000 - 1
Maidenhead -6 7 £21,500 -57.00% 1
Newbury - 6 £42,000 - 1
Slough +1 5 £53,000 -11.66% 1
Social Media
South East

Social Media
Top 30 Related IT Skills in Berkshire

For the 6 months to 29 July 2015, IT jobs across the Berkshire region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 92 (63.45%) Marketing
2 51 (35.17%) Analytics
3 39 (26.90%) Finance
4 38 (26.21%) IBM
5 33 (22.76%) SEO
6 30 (20.69%) IBM Certification
7 28 (19.31%) Degree
8 27 (18.62%) CSS
9 26 (17.93%) HTML
9 26 (17.93%) Adobe
10 25 (17.24%) Digital Marketing
11 22 (15.17%) Photoshop
11 22 (15.17%) Telecoms
11 22 (15.17%) User Experience
12 21 (14.48%) Manufacturing
12 21 (14.48%) Customer Engagement
13 19 (13.10%) Microsoft
13 19 (13.10%) JavaScript
13 19 (13.10%) SharePoint
13 19 (13.10%) Retail
14 18 (12.41%) WebSphere Portal
14 18 (12.41%) IBM Connections
14 18 (12.41%) WebSphere
15 17 (11.72%) Office 365
15 17 (11.72%) MS Excel
15 17 (11.72%) Lotus Domino
16 15 (10.34%) Analytical Skills
16 15 (10.34%) Adobe Creative Suite
17 14 (9.66%) Pay per click
17 14 (9.66%) CMS

Social Media
Top Related IT Skills in Berkshire by Category

For the 6 months to 29 July 2015, IT jobs across the Berkshire region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 19 (13.10%) SharePoint
2 18 (12.41%) WebSphere
2 18 (12.41%) WebSphere Portal
2 18 (12.41%) IBM Connections
3 17 (11.72%) Lotus Domino
4 14 (9.66%) CMS
5 4 (2.76%) Node.js
6 3 (2.07%) WordPress
7 2 (1.38%) Sitecore CMS
7 2 (1.38%) IIS
8 1 (0.69%) Drupal
Applications
1 22 (15.17%) Photoshop
2 17 (11.72%) MS Excel
3 15 (10.34%) Adobe Creative Suite
4 13 (8.97%) SPSS
4 13 (8.97%) Adobe Illustrator
5 11 (7.59%) InDesign
6 10 (6.90%) MS PowerPoint
7 5 (3.45%) Adobe Premiere
7 5 (3.45%) Adobe After Effects
8 3 (2.07%) MS Office
9 1 (0.69%) Acrobat
9 1 (0.69%) MS Visio
9 1 (0.69%) MS Project
Cloud Services
1 17 (11.72%) Office 365
2 5 (3.45%) SaaS
3 3 (2.07%) Google Analytics
4 1 (0.69%) Yammer
Communications & Networking
1 14 (9.66%) Internet
2 8 (5.52%) Broadband
3 2 (1.38%) LAN
3 2 (1.38%) WAN
4 1 (0.69%) DHCP
4 1 (0.69%) DNS
4 1 (0.69%) HTTPS
4 1 (0.69%) SAN
4 1 (0.69%) VoIP
4 1 (0.69%) Firewall
4 1 (0.69%) Wireless
4 1 (0.69%) LDAP
Development Applications
1 2 (1.38%) Selenium
1 2 (1.38%) SoapUI
2 1 (0.69%) SpecFlow
2 1 (0.69%) WebDriver
2 1 (0.69%) Hudson
2 1 (0.69%) Dreamweaver
2 1 (0.69%) HP UFT
2 1 (0.69%) Subversion
2 1 (0.69%) JIRA
General
1 92 (63.45%) Marketing
2 39 (26.90%) Finance
3 22 (15.17%) Telecoms
4 21 (14.48%) Manufacturing
5 19 (13.10%) Retail
6 10 (6.90%) Banking
7 8 (5.52%) Advertising
8 5 (3.45%) Pharmaceutical
9 4 (2.76%) Electronics
9 4 (2.76%) Multimedia
10 3 (2.07%) French Language
10 3 (2.07%) Law
11 1 (0.69%) Portuguese Language
Job Titles
1 20 (13.79%) Architect
2 17 (11.72%) Solutions Architect
2 17 (11.72%) Technical Specialist
3 16 (11.03%) Consultant
3 16 (11.03%) Developer
4 15 (10.34%) Designer
5 13 (8.97%) Marketing Manager
6 10 (6.90%) SEO Manager
7 9 (6.21%) Front-End Developer
7 9 (6.21%) Marketing Executive
8 8 (5.52%) Analyst
9 7 (4.83%) Web Designer
10 6 (4.14%) Account Manager
11 5 (3.45%) Senior Manager
11 5 (3.45%) Programmer
11 5 (3.45%) Senior Designer
11 5 (3.45%) Senior Account Manager
12 4 (2.76%) Research Analyst
12 4 (2.76%) Content Editor
12 4 (2.76%) .NET Developer
Libraries, Frameworks & Software Standards
1 27 (18.62%) CSS
2 26 (17.93%) HTML
3 10 (6.90%) .NET
3 10 (6.90%) HTML5
4 9 (6.21%) CSS3
4 9 (6.21%) jQuery
5 5 (3.45%) Flash
6 4 (2.76%) Web Services
7 3 (2.07%) ASP.NET
8 2 (1.38%) ASP.NET MVC
8 2 (1.38%) Ajax
9 1 (0.69%) WCF
9 1 (0.69%) WPF
9 1 (0.69%) RESTful
9 1 (0.69%) COM
9 1 (0.69%) SAML
9 1 (0.69%) SOAP
Miscellaneous
1 22 (15.17%) User Experience
2 15 (10.34%) Analytical Skills
3 13 (8.97%) Digital Media
3 13 (8.97%) Statistics
4 12 (8.28%) Smartphone
5 10 (6.90%) Copywriting
6 9 (6.21%) Mobile App
7 8 (5.52%) Blog
8 5 (3.45%) FMCG
9 4 (2.76%) Enterprise Software
9 4 (2.76%) Management Information System
10 3 (2.07%) Graphic Design
11 2 (1.38%) Animation
11 2 (1.38%) Performance Metrics
12 1 (0.69%) Client/Server
12 1 (0.69%) Photography
12 1 (0.69%) Psychology
12 1 (0.69%) Visualisation
Operating Systems
1 3 (2.07%) Windows
Processes & Methodologies
1 51 (35.17%) Analytics
2 33 (22.76%) SEO
3 25 (17.24%) Digital Marketing
4 21 (14.48%) Customer Engagement
5 14 (9.66%) Pay per click
5 14 (9.66%) ITIL
5 14 (9.66%) B2B
6 11 (7.59%) Web Design
6 11 (7.59%) Responsive Web Design
7 10 (6.90%) E-Commerce
7 10 (6.90%) Social Media Monitoring
8 9 (6.21%) Project Management
9 8 (5.52%) Business Intelligence
9 8 (5.52%) Software Engineering
10 7 (4.83%) Web Analytics
11 5 (3.45%) Content Management
11 5 (3.45%) CRM
12 4 (2.76%) Software Testing
12 4 (2.76%) Automated Testing
12 4 (2.76%) Agile Software Development
Programming Languages
1 19 (13.10%) JavaScript
2 14 (9.66%) C#
3 7 (4.83%) PHP
4 5 (3.45%) C++
5 4 (2.76%) Java
5 4 (2.76%) Perl
5 4 (2.76%) SQL
5 4 (2.76%) Python
5 4 (2.76%) C
6 1 (0.69%) PowerShell
Qualifications
1 30 (20.69%) IBM Certification
2 28 (19.31%) Degree
3 3 (2.07%) MBA
4 2 (1.38%) JNCIA
4 2 (1.38%) CCENT
4 2 (1.38%) CCNA
4 2 (1.38%) Cisco Certification
5 1 (0.69%) Microsoft Certification
5 1 (0.69%) Security Cleared
5 1 (0.69%) CIPD
5 1 (0.69%) MCSE
Quality Assurance & Compliance
1 11 (7.59%) QA
2 2 (1.38%) SLA
System Software
1 3 (2.07%) Active Directory
2 1 (0.69%) VMware Infrastructure
Vendors
1 38 (26.21%) IBM
2 26 (17.93%) Adobe
3 19 (13.10%) Microsoft
4 9 (6.21%) Google
5 8 (5.52%) Facebook
6 5 (3.45%) Marketo
7 3 (2.07%) Twitter
7 3 (2.07%) Sitecore
7 3 (2.07%) Oracle
8 2 (1.38%) VMware
8 2 (1.38%) Omniture
9 1 (0.69%) SAP
9 1 (0.69%) Cognos
9 1 (0.69%) Cisco
9 1 (0.69%) hybris
9 1 (0.69%) Eloqua
9 1 (0.69%) HubSpot
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