The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 29 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jan 2015
Same period 2014 Same period 2013
Social Media
Rank 145 149 169
Rank change year-on-year
+4 +20
Permanent jobs citing Social Media 85 73 54
As % of all permanent IT jobs located in Berkshire 1.57% 1.36% 1.04%
As % of the Miscellaneous category 4.78% 3.65% 2.87%
Number of salaries quoted 71 46 48
Average salary £37,500 £37,500 £40,000
Average salary % change year-on-year
- -6.25%
90% offered a salary of more than £24,000 £25,000 £35,000
10% offered a salary of more than £60,000 £75,000 £57,500
UK excluding London average salary £37,500 £35,000 £35,000
% change year-on-year
+7.14% -
Social Media
South East

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Berkshire region.

Miscellaneous Category
Berkshire
Permanent IT job ads with a match in the
Miscellaneous category
1780 2002 1883
As % of all permanent IT jobs located in Berkshire 32.79% 37.16% 36.16%
Number of salaries quoted 1223 1413 1533
Average salary £47,500 £45,000 £45,000
Average salary % change year-on-year
+5.55% -
90% offered a salary of more than £30,000 £28,150 £30,000
10% offered a salary of more than £70,000 £62,500 £67,500
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Social Media
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Berkshire region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Berkshire

Social Media
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Berkshire region.

Social Media Salary Trend in Berkshire

Social Media
Salary Histogram in Berkshire

This chart provides a salary histogram for IT jobs citing Social Media across the Berkshire region over the 3 months to 29 January 2015.

Social Media Salary Histogram in Berkshire

Social Media
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the Berkshire region over the 3 months to 29 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +27 49 £37,500 - 4
Bracknell +4 17 £50,000 - 1
Maidenhead -3 6 £23,000 -8.00% 1
Newbury -8 4 £35,000 -
Slough -17 2 £82,500 +57.14% 1
Social Media
South East

Social Media
Top 30 Related IT Skills in Berkshire

For the 6 months to 29 January 2015, IT jobs across the Berkshire region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 74 (44.31%) Marketing
2 70 (41.92%) Telecoms
3 50 (29.94%) Internet
4 47 (28.14%) Advertising
5 45 (26.95%) Finance
6 40 (23.95%) E-Commerce
7 38 (22.75%) Analytics
8 36 (21.56%) MS Office
9 34 (20.36%) SEO
9 34 (20.36%) Degree
10 30 (17.96%) MS Excel
11 29 (17.37%) CSS
12 26 (15.57%) Smartphone
12 26 (15.57%) Web Design
13 25 (14.97%) Broadband
13 25 (14.97%) 3G
13 25 (14.97%) Microsoft
14 24 (14.37%) Agile Software Development
14 24 (14.37%) User Experience
15 23 (13.77%) German Language
15 23 (13.77%) CMS
16 22 (13.17%) HTML
17 20 (11.98%) JavaScript
17 20 (11.98%) jQuery
18 19 (11.38%) Digital Marketing
19 18 (10.78%) .NET
19 18 (10.78%) Project Management
19 18 (10.78%) Retail
19 18 (10.78%) Content Management
20 17 (10.18%) Software Engineering

Social Media
Top Related IT Skills in Berkshire by Category

For the 6 months to 29 January 2015, IT jobs across the Berkshire region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 23 (13.77%) CMS
2 13 (7.78%) SharePoint
3 7 (4.19%) IBM Connections
3 7 (4.19%) WebSphere Portal
3 7 (4.19%) WebSphere
4 5 (2.99%) Drupal
5 3 (1.80%) IIS
6 2 (1.20%) WordPress
7 1 (0.60%) ExpressionEngine
7 1 (0.60%) Movable Type
Applications
1 36 (21.56%) MS Office
2 30 (17.96%) MS Excel
3 10 (5.99%) Photoshop
4 7 (4.19%) SPSS
5 4 (2.40%) Adobe Creative Suite
6 3 (1.80%) Adobe Illustrator
7 2 (1.20%) InDesign
7 2 (1.20%) MS PowerPoint
8 1 (0.60%) OmniGraffle
8 1 (0.60%) MS Visio
Business Applications
1 11 (6.59%) Google Analytics
Cloud Services
1 4 (2.40%) MailChimp
2 1 (0.60%) LucidChart
2 1 (0.60%) Cloud Computing
Communications & Networking
1 50 (29.94%) Internet
2 25 (14.97%) Broadband
2 25 (14.97%) 3G
3 12 (7.19%) 4G
4 8 (4.79%) VoIP
5 1 (0.60%) Wireshark
5 1 (0.60%) Wi-Fi
Database & Business Intelligence
1 2 (1.20%) Big Data
2 1 (0.60%) MySQL
Development Applications
1 1 (0.60%) Axure RP
1 1 (0.60%) Dreamweaver
General
1 74 (44.31%) Marketing
2 70 (41.92%) Telecoms
3 47 (28.14%) Advertising
4 45 (26.95%) Finance
5 23 (13.77%) German Language
6 18 (10.78%) Retail
7 9 (5.39%) Back Office
8 7 (4.19%) Dutch Language
9 4 (2.40%) Banking
10 1 (0.60%) Pharmaceutical
10 1 (0.60%) Publishing
10 1 (0.60%) Multimedia
Job Titles
1 54 (32.34%) Consultant
2 30 (17.96%) Recruitment Consultant
3 29 (17.37%) Developer
4 17 (10.18%) C# Developer
4 17 (10.18%) C# .NET Developer
5 15 (8.98%) Development Manager
6 14 (8.38%) Programmer
6 14 (8.38%) .NET Developer
6 14 (8.38%) C# Programmer
7 13 (7.78%) Resourcer
7 13 (7.78%) Marketing Manager
7 13 (7.78%) Web Developer
8 12 (7.19%) Software Engineer
8 12 (7.19%) C# Software Engineer
8 12 (7.19%) Software Programmer
9 11 (6.59%) C# ASP.NET Developer
9 11 (6.59%) Recruitment Resourcer
9 11 (6.59%) Designer
9 11 (6.59%) ASP.NET Developer
9 11 (6.59%) .NET Programmer
Libraries, Frameworks & Software Standards
1 29 (17.37%) CSS
2 22 (13.17%) HTML
3 20 (11.98%) jQuery
4 18 (10.78%) .NET
5 13 (7.78%) HTML5
6 12 (7.19%) ASP.NET
7 11 (6.59%) ASP.NET MVC
7 11 (6.59%) Ajax
7 11 (6.59%) Web Services
8 6 (3.59%) WPF
9 4 (2.40%) CSS3
10 3 (1.80%) WCF
11 1 (0.60%) RESTful
11 1 (0.60%) Flash
11 1 (0.60%) XHTML
11 1 (0.60%) XML
11 1 (0.60%) JSON
Miscellaneous
1 26 (15.57%) Smartphone
2 24 (14.37%) User Experience
3 16 (9.58%) Analytical Skills
4 14 (8.38%) Mobile App
5 10 (5.99%) Blog
6 9 (5.39%) Graphic Design
7 7 (4.19%) Visualisation
7 7 (4.19%) Statistics
7 7 (4.19%) Management Information System
8 3 (1.80%) Computer Science
9 2 (1.20%) Copywriting
10 1 (0.60%) Digital Media
10 1 (0.60%) Motion Graphics
10 1 (0.60%) Open Source
10 1 (0.60%) FMCG
10 1 (0.60%) Human Factors
10 1 (0.60%) W3C
10 1 (0.60%) Animation
10 1 (0.60%) Video Editing
10 1 (0.60%) Handset
Operating Systems
1 3 (1.80%) Windows
Processes & Methodologies
1 40 (23.95%) E-Commerce
2 38 (22.75%) Analytics
3 34 (20.36%) SEO
4 26 (15.57%) Web Design
5 24 (14.37%) Agile Software Development
6 19 (11.38%) Digital Marketing
7 18 (10.78%) Project Management
7 18 (10.78%) Content Management
8 17 (10.18%) Software Engineering
9 16 (9.58%) Business Intelligence
10 13 (7.78%) Web Analytics
10 13 (7.78%) Service Delivery
11 11 (6.59%) Email Marketing
11 11 (6.59%) MVC
12 10 (5.99%) Online Marketing
13 8 (4.79%) CRM
13 8 (4.79%) Web Application Development
14 7 (4.19%) Business Analytics
14 7 (4.19%) B2B
14 7 (4.19%) ITIL
Programming Languages
1 20 (11.98%) JavaScript
2 17 (10.18%) C#
3 9 (5.39%) PHP
4 4 (2.40%) SQL
5 3 (1.80%) C++
6 1 (0.60%) Perl
6 1 (0.60%) Ruby
Qualifications
1 34 (20.36%) Degree
2 10 (5.99%) SC Cleared
2 10 (5.99%) Security Cleared
3 7 (4.19%) IBM Certification
4 5 (2.99%) Postgraduate
Quality Assurance & Compliance
1 2 (1.20%) SLA
2 1 (0.60%) QA
System Software
1 7 (4.19%) VMware Infrastructure
2 3 (1.80%) Active Directory
Vendors
1 25 (14.97%) Microsoft
2 15 (8.98%) Adobe
3 14 (8.38%) IBM
3 14 (8.38%) Google
4 8 (4.79%) Facebook
4 8 (4.79%) Twitter
5 7 (4.19%) HubSpot
5 7 (4.19%) VMware
6 6 (3.59%) hybris
7 5 (2.99%) NetSuite
8 1 (0.60%) Salesforce.com
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