The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Berkshire region. Included is a guide to the salaries offered in IT jobs that have cited Social Media over the 3 months to 28 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Jun 2016
Same period 2015 Same period 2014
Social Media
Rank 181 144 163
Rank change year-on-year
-37 +19
Permanent jobs citing Social Media 28 76 57
As % of all permanent IT jobs located in Berkshire 0.62% 1.50% 1.03%
As % of the Miscellaneous category 1.61% 3.82% 2.66%
Number of salaries quoted 19 55 28
Median salary £31,500 £47,500 £37,500
Median salary % change year-on-year
-33.68% +26.66%
90% offered a salary of more than £24,000 £21,200 £25,000
10% offered a salary of more than £51,000 £65,000 £65,000
UK excluding London median salary £32,500 £37,500 £37,500
% change year-on-year
-13.33% -
Social Media
South East

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Berkshire region.

Miscellaneous Category
Berkshire
Permanent IT job ads with a match in the
Miscellaneous category
1735 1992 2143
As % of all permanent IT jobs located in Berkshire 38.27% 39.40% 38.65%
Number of salaries quoted 1370 1350 1433
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £30,000 £27,650 £30,000
10% offered a salary of more than £70,000 £70,000 £75,000
UK excluding London median salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Social Media
Jobs Demand Trend in Berkshire

The demand trend of job ads across the Berkshire region citing Social Media as a proportion of all IT jobs with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Berkshire

Social Media
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Berkshire region.

Social Media Salary Trend in Berkshire

Social Media
Salary Histogram in Berkshire

This chart provides a salary histogram for IT jobs citing Social Media across the Berkshire region over the 3 months to 28 June 2016.

Social Media Salary Histogram in Berkshire

Social Media
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Berkshire region over the 3 months to 28 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +12 13 £40,000 -9.09% 4
Newbury +4 2 £28,000 -22.22%
Slough +2 2 £50,000 +12.35%
Maidenhead -9 2 - - 1
Ascot - 2 £24,000 -
Social Media
South East

Social Media
Top 30 Related IT Skills in Berkshire

For the 6 months to 28 June 2016, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Berkshire region with a requirement for Social Media.

1 35 (67.31%) Marketing
2 25 (48.08%) HTML
3 23 (44.23%) CSS
4 19 (36.54%) Degree
5 18 (34.62%) Digital Marketing
6 17 (32.69%) C#
6 17 (32.69%) SEO
7 16 (30.77%) .NET
8 15 (28.85%) HTML5
9 14 (26.92%) JavaScript
10 13 (25.00%) Google
11 12 (23.08%) SQL Server
11 12 (23.08%) IIS
11 12 (23.08%) Intranet
11 12 (23.08%) Analytics
12 11 (21.15%) Nintex
12 11 (21.15%) Team Foundation Server
12 11 (21.15%) jQuery
12 11 (21.15%) SharePoint
12 11 (21.15%) XSL
12 11 (21.15%) XSLT
12 11 (21.15%) Visual Studio
12 11 (21.15%) Workflow
12 11 (21.15%) Matrix Organization
13 10 (19.23%) Pay per click
13 10 (19.23%) Social Media Marketing
13 10 (19.23%) Facebook
14 9 (17.31%) Marketing Strategy
14 9 (17.31%) CMS
14 9 (17.31%) Photoshop

Social Media
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (23.08%) IIS
2 11 (21.15%) SharePoint
3 9 (17.31%) CMS
4 1 (1.92%) Drupal
4 1 (1.92%) Magnolia
4 1 (1.92%) Sitecore CMS
Applications
1 9 (17.31%) Photoshop
2 8 (15.38%) Adobe Creative Suite
2 8 (15.38%) InDesign
3 3 (5.77%) Adobe Illustrator
3 3 (5.77%) MS Office
4 1 (1.92%) Adobe Premiere
4 1 (1.92%) Spreadsheet
Business Applications
1 2 (3.85%) Dynamics CRM
Cloud Services
1 8 (15.38%) Google Analytics
2 6 (11.54%) AdWords
3 2 (3.85%) Adobe Creative Cloud
3 2 (3.85%) Google Tag Manager
4 1 (1.92%) Adobe Analytics
Communications & Networking
1 12 (23.08%) Intranet
2 1 (1.92%) DNS
2 1 (1.92%) TCP/IP
Database & Business Intelligence
1 12 (23.08%) SQL Server
2 1 (1.92%) SQL Server 2012
Development Applications
1 11 (21.15%) Team Foundation Server
1 11 (21.15%) Visual Studio
2 1 (1.92%) Dreamweaver
General
1 35 (67.31%) Marketing
2 7 (13.46%) Brand Awareness
3 5 (9.62%) Advertising
4 3 (5.77%) Finance
4 3 (5.77%) Retail
5 1 (1.92%) German Language
Job Titles
1 15 (28.85%) Developer
2 11 (21.15%) SharePoint Developer
3 8 (15.38%) SEO Executive
4 6 (11.54%) Consultant
5 5 (9.62%) Marketing Consultant
5 5 (9.62%) Senior Consultant
5 5 (9.62%) Senior Marketing Consultant
6 4 (7.69%) .NET Developer
6 4 (7.69%) Marketing Executive
7 3 (5.77%) C# .NET Developer
7 3 (5.77%) C# Developer
7 3 (5.77%) Designer
7 3 (5.77%) Marketing Manager
7 3 (5.77%) Product Manager
8 2 (3.85%) Analytics Manager
8 2 (3.85%) C# WPF Developer
8 2 (3.85%) Digital Designer
8 2 (3.85%) PPC Manager
8 2 (3.85%) SEO Manager
8 2 (3.85%) WPF Developer
Libraries, Frameworks & Software Standards
1 25 (48.08%) HTML
2 23 (44.23%) CSS
3 16 (30.77%) .NET
4 15 (28.85%) HTML5
5 11 (21.15%) jQuery
5 11 (21.15%) XSL
5 11 (21.15%) XSLT
6 3 (5.77%) CSS3
6 3 (5.77%) WPF
7 1 (1.92%) ADO.NET
7 1 (1.92%) AngularJS
7 1 (1.92%) ASP.NET
7 1 (1.92%) ASP.NET Web API
7 1 (1.92%) Dapper ORM
7 1 (1.92%) KnockoutJS
7 1 (1.92%) LAMP
7 1 (1.92%) Twitter Bootstrap
Miscellaneous
1 8 (15.38%) Mobile App
2 5 (9.62%) Blog
3 3 (5.77%) User Experience
4 2 (3.85%) Copywriting
4 2 (3.85%) Digital Media
4 2 (3.85%) Graphic Design
4 2 (3.85%) New Media
5 1 (1.92%) iPad
5 1 (1.92%) Photography
5 1 (1.92%) Video Editing
Operating Systems
1 3 (5.77%) Windows
2 2 (3.85%) Mac OS X
Processes & Methodologies
1 18 (34.62%) Digital Marketing
2 17 (32.69%) SEO
3 12 (23.08%) Analytics
4 11 (21.15%) Matrix Organization
4 11 (21.15%) Workflow
5 10 (19.23%) Pay per click
5 10 (19.23%) Social Media Marketing
6 9 (17.31%) Marketing Strategy
7 8 (15.38%) Agile Software Development
7 8 (15.38%) Business Intelligence
7 8 (15.38%) Content Management
7 8 (15.38%) Online Marketing
8 7 (13.46%) Budgeting and Forecasting
8 7 (13.46%) Project Management
9 5 (9.62%) Data Analytics
9 5 (9.62%) Digital Analytics
9 5 (9.62%) Market Research
10 4 (7.69%) B2B
10 4 (7.69%) CRM
10 4 (7.69%) Link Building
Programming Languages
1 17 (32.69%) C#
2 14 (26.92%) JavaScript
3 3 (5.77%) SQL
4 1 (1.92%) Objective-C
4 1 (1.92%) PHP
Qualifications
1 19 (36.54%) Degree
2 2 (3.85%) HND
3 1 (1.92%) Postgraduate
Quality Assurance & Compliance
1 1 (1.92%) Data Quality
Vendors
1 13 (25.00%) Google
2 11 (21.15%) Nintex
3 10 (19.23%) Facebook
4 9 (17.31%) Adobe
5 6 (11.54%) Microsoft
6 5 (9.62%) Twitter
6 5 (9.62%) Yahoo!
7 2 (3.85%) HubSpot
7 2 (3.85%) Tableau
8 1 (1.92%) Agnitio
8 1 (1.92%) Optimizely
8 1 (1.92%) Salesforce.com
8 1 (1.92%) Sitecore
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