The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 21 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Nov 2014
Same period 2013 Same period 2012
Social Media
Rank 160 180 139
Rank change year-on-year
+20 -41
Permanent jobs citing Social Media 56 52 79
As % of all permanent IT jobs located in Berkshire 0.95% 0.86% 1.49%
As % of the Miscellaneous category 2.92% 2.32% 4.04%
Number of salaries quoted 30 33 78
Average salary £44,000 £37,500 £40,000
Average salary % change year-on-year
+17.33% -6.25%
90% offered a salary of more than £24,000 £25,000 £30,000
10% offered a salary of more than £62,500 £44,500 £72,500
UK excluding London average salary £37,500 £34,000 £35,000
% change year-on-year
+10.29% -2.85%
Social Media
South East

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Berkshire region.

Miscellaneous Category
Berkshire
Permanent IT job ads with a match in the
Miscellaneous category
1918 2244 1956
As % of all permanent IT jobs located in Berkshire 32.64% 37.23% 36.83%
Number of salaries quoted 1225 1589 1573
Average salary £48,500 £45,000 £45,000
Average salary % change year-on-year
+7.77% -
90% offered a salary of more than £28,000 £28,750 £28,000
10% offered a salary of more than £72,500 £62,500 £67,500
UK excluding London average salary £40,000 £40,000 £39,000
% change year-on-year
- +2.56%

Social Media
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Berkshire region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Berkshire

Social Media
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Berkshire region.

Social Media Salary Trend in Berkshire

Social Media
Salary Histogram in Berkshire

This chart provides a salary histogram for IT jobs citing Social Media across the Berkshire region over the 3 months to 21 November 2014.

Social Media Salary Histogram in Berkshire

Social Media
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the Berkshire region over the 3 months to 21 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +1 18 £42,500 +13.33% 3
Maidenhead +6 16 £62,500 +150.00% 1
Slough -4 6 £51,250 +113.54%
Windsor - 5 £25,000 -
Newbury +6 1 £35,000 -7.65%
Wokingham -2 1 £17,500 -58.33%
Social Media
South East

Social Media
Top 30 Related IT Skills in Berkshire

For the 6 months to 21 November 2014, IT jobs across the Berkshire region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 69 (51.11%) Telecoms
2 56 (41.48%) Marketing
3 45 (33.33%) Internet
4 43 (31.85%) Advertising
5 37 (27.41%) CMS
5 37 (27.41%) Agile Software Development
6 36 (26.67%) Smartphone
7 34 (25.19%) SEO
8 30 (22.22%) 3G
8 30 (22.22%) E-Commerce
8 30 (22.22%) Broadband
8 30 (22.22%) MS Office
9 27 (20.00%) Web Design
10 24 (17.78%) MS Excel
10 24 (17.78%) Analytics
11 20 (14.81%) User Experience
11 20 (14.81%) Project Management
11 20 (14.81%) Degree
12 18 (13.33%) Big Data
13 17 (12.59%) German Language
13 17 (12.59%) Finance
14 16 (11.85%) CRM
14 16 (11.85%) Digital Marketing
15 14 (10.37%) SQL
16 13 (9.63%) Information Architecture
16 13 (9.63%) Analytical Skills
17 12 (8.89%) 4G
17 12 (8.89%) jQuery
17 12 (8.89%) Content Management
18 11 (8.15%) Microsoft

Social Media
Top Related IT Skills in Berkshire by Category

For the 6 months to 21 November 2014, IT jobs across the Berkshire region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 37 (27.41%) CMS
2 5 (3.70%) SharePoint
3 4 (2.96%) Drupal
4 3 (2.22%) IIS
5 2 (1.48%) WordPress
6 1 (0.74%) Movable Type
6 1 (0.74%) ExpressionEngine
6 1 (0.74%) Apache
6 1 (0.74%) Tomcat
Applications
1 30 (22.22%) MS Office
2 24 (17.78%) MS Excel
3 8 (5.93%) MS Visio
3 8 (5.93%) OmniGraffle
4 6 (4.44%) Photoshop
5 4 (2.96%) MS PowerPoint
5 4 (2.96%) Adobe Creative Suite
6 3 (2.22%) Adobe Illustrator
7 2 (1.48%) InDesign
Business Applications
1 8 (5.93%) Google Analytics
Cloud Services
1 8 (5.93%) LucidChart
2 6 (4.44%) SaaS
3 1 (0.74%) Cloud Computing
Communications & Networking
1 45 (33.33%) Internet
2 30 (22.22%) 3G
2 30 (22.22%) Broadband
3 12 (8.89%) 4G
4 1 (0.74%) SMS
4 1 (0.74%) VoIP
4 1 (0.74%) Wi-Fi
4 1 (0.74%) Wireshark
Database & Business Intelligence
1 18 (13.33%) Big Data
2 9 (6.67%) SQL Server
3 5 (3.70%) DB2
3 5 (3.70%) Relational Database
4 4 (2.96%) Text Mining
4 4 (2.96%) Data Mining
5 1 (0.74%) PostgreSQL
5 1 (0.74%) MySQL
Development Applications
1 8 (5.93%) Axure RP
2 4 (2.96%) Visual Studio
2 4 (2.96%) Subversion
2 4 (2.96%) JIRA
2 4 (2.96%) TeamCity
3 1 (0.74%) Dreamweaver
General
1 69 (51.11%) Telecoms
2 56 (41.48%) Marketing
3 43 (31.85%) Advertising
4 17 (12.59%) Finance
4 17 (12.59%) German Language
5 8 (5.93%) Publishing
6 4 (2.96%) Retail
6 4 (2.96%) Dutch Language
7 2 (1.48%) Back Office
8 1 (0.74%) Multimedia
8 1 (0.74%) Billing
Job Titles
1 28 (20.74%) Consultant
2 24 (17.78%) Recruitment Consultant
3 20 (14.81%) Development Manager
4 19 (14.07%) Analyst
5 14 (10.37%) Business Analyst
5 14 (10.37%) Marketing Manager
6 13 (9.63%) Resourcer
7 12 (8.89%) Developer
8 11 (8.15%) Senior Manager
9 9 (6.67%) Recruitment Resourcer
10 8 (5.93%) Agile Business Analyst
11 7 (5.19%) Senior Communications Manager
11 7 (5.19%) C# .NET Developer
11 7 (5.19%) Communications Manager
11 7 (5.19%) C# ASP.NET Developer
11 7 (5.19%) Social Media Manager
11 7 (5.19%) .NET Developer
11 7 (5.19%) C# Developer
11 7 (5.19%) ASP.NET Developer
12 6 (4.44%) Support Engineer
Libraries, Frameworks & Software Standards
1 12 (8.89%) jQuery
2 8 (5.93%) .NET
2 8 (5.93%) ASP.NET
3 7 (5.19%) WCF
3 7 (5.19%) ASP.NET MVC
4 6 (4.44%) HTML5
4 6 (4.44%) HTML
4 6 (4.44%) J2EE
4 6 (4.44%) CSS
5 4 (2.96%) Lucene
5 4 (2.96%) WPF
6 3 (2.22%) Ajax
6 3 (2.22%) Web Services
6 3 (2.22%) CSS3
7 1 (0.74%) XML
7 1 (0.74%) Flash
7 1 (0.74%) XHTML
7 1 (0.74%) JSP
7 1 (0.74%) Servlets
7 1 (0.74%) JSON
Miscellaneous
1 36 (26.67%) Smartphone
2 20 (14.81%) User Experience
3 13 (9.63%) Analytical Skills
4 9 (6.67%) Blog
5 8 (5.93%) Digital Media
5 8 (5.93%) Human Factors
6 7 (5.19%) Computer Science
7 5 (3.70%) Data Integration
8 2 (1.48%) Animation
9 1 (0.74%) Video Editing
9 1 (0.74%) Copywriting
9 1 (0.74%) Graphic Design
9 1 (0.74%) W3C
9 1 (0.74%) Management Information System
9 1 (0.74%) Handset
9 1 (0.74%) Open Source
9 1 (0.74%) Motion Graphics
Operating Systems
1 8 (5.93%) Windows
2 6 (4.44%) Linux
3 5 (3.70%) UNIX
4 4 (2.96%) Apple iOS
Processes & Methodologies
1 37 (27.41%) Agile Software Development
2 34 (25.19%) SEO
3 30 (22.22%) E-Commerce
4 27 (20.00%) Web Design
5 24 (17.78%) Analytics
6 20 (14.81%) Project Management
7 16 (11.85%) CRM
7 16 (11.85%) Digital Marketing
8 13 (9.63%) Information Architecture
9 12 (8.89%) Content Management
10 10 (7.41%) B2B
11 9 (6.67%) OO
11 9 (6.67%) Pay per click
11 9 (6.67%) Email Marketing
12 8 (5.93%) User Acceptance Testing
12 8 (5.93%) UX Design
12 8 (5.93%) Telemarketing
12 8 (5.93%) Usability Engineering
12 8 (5.93%) Workflow
13 7 (5.19%) Software Engineering
Programming Languages
1 14 (10.37%) SQL
2 9 (6.67%) JavaScript
3 7 (5.19%) C#
4 6 (4.44%) Java
5 3 (2.22%) C++
6 1 (0.74%) Perl
6 1 (0.74%) PHP
6 1 (0.74%) Ruby
Qualifications
1 20 (14.81%) Degree
2 7 (5.19%) Postgraduate
3 4 (2.96%) Microsoft Certification
3 4 (2.96%) MCTS
4 3 (2.22%) SC Cleared
4 3 (2.22%) Security Cleared
Quality Assurance & Compliance
1 9 (6.67%) QA
2 3 (2.22%) SLA
System Software
1 3 (2.22%) Active Directory
Vendors
1 11 (8.15%) Microsoft
1 11 (8.15%) HubSpot
2 10 (7.41%) Google
3 9 (6.67%) Twitter
4 8 (5.93%) Facebook
5 7 (5.19%) NetSuite
6 6 (4.44%) hybris
6 6 (4.44%) Adobe
6 6 (4.44%) Oracle
7 4 (2.96%) Xamarin
8 2 (1.48%) Salesforce.com
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