The table below looks at the statistics for B2C skills in IT jobs advertised for the Birmingham region. Included is a guide to the average salaries offered in IT jobs that have cited B2C over the 3 months to 3 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Mar 2015
Same period 2014 Same period 2013
B2C (Business-to-Consumer)
Rank 121 101 108
Rank change year-on-year
-20 +7
Permanent jobs citing B2C 2 3 7
As % of all permanent IT jobs located in Birmingham 0.11% 0.20% 0.41%
As % of the Processes & Methodologies category 0.14% 0.26% 0.56%
Number of salaries quoted 2 3 7
Average salary £65,000 £80,000 £37,500
Average salary % change year-on-year
-18.75% +113.33%
UK excluding London average salary £47,500 £45,000 £40,750
% change year-on-year
+5.55% +10.42%
B2C
West Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Birmingham region.

Processes & Methodologies Category
Birmingham
Permanent IT job ads with a match in the
Processes & Methodologies category
1450 1160 1244
As % of all permanent IT jobs located in Birmingham 80.42% 77.96% 73.74%
Number of salaries quoted 1249 987 1034
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £30,770 £28,500 £30,000
10% offered a salary of more than £70,000 £65,000 £65,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

B2C
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of permanent IT jobs citing B2C across the Birmingham region as a proportion of the total demand within the Processes & Methodologies category.

B2C Jobs Demand Trend in Birmingham

B2C
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C across the Birmingham region.

B2C Salary Trend in Birmingham

B2C
Top 30 Related IT Skills in Birmingham

For the 6 months to 3 March 2015, IT jobs across the Birmingham region citing B2C also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C.

1 5 (71.43%) Retail
2 4 (57.14%) Project Management
3 3 (42.86%) Supplier Management
3 3 (42.86%) CRM
3 3 (42.86%) B2B
4 2 (28.57%) ISEB
4 2 (28.57%) PRINCE2 Certification
4 2 (28.57%) Software Testing
4 2 (28.57%) Billing
4 2 (28.57%) PRINCE2
4 2 (28.57%) QA
4 2 (28.57%) ISTQB
4 2 (28.57%) Marketing
4 2 (28.57%) Smart Meter
4 2 (28.57%) Analytics
4 2 (28.57%) Performance Improvement
4 2 (28.57%) Demand Forecasting
4 2 (28.57%) ISTQB Foundation Certification
5 1 (14.29%) Facebook
5 1 (14.29%) Twitter
5 1 (14.29%) Customer Analytics
5 1 (14.29%) Customer Segmentation
5 1 (14.29%) Business Process Mapping
5 1 (14.29%) Social Media
5 1 (14.29%) Project Planning
5 1 (14.29%) Google Analytics
5 1 (14.29%) Digital Marketing
5 1 (14.29%) PCI DSS
5 1 (14.29%) Google
5 1 (14.29%) SEO

B2C
Top Related IT Skills in Birmingham by Category

For the 6 months to 3 March 2015, IT jobs across the Birmingham region citing B2C also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C. Up to 20 skills are shown per category.

Business Applications
1 1 (14.29%) Google Analytics
General
1 5 (71.43%) Retail
2 2 (28.57%) Billing
2 2 (28.57%) Marketing
3 1 (14.29%) Finance
3 1 (14.29%) Manufacturing
Job Titles
1 3 (42.86%) Project Manager
2 2 (28.57%) Analyst
2 2 (28.57%) Test Analyst
2 2 (28.57%) Consultant
2 2 (28.57%) IT Project Manager
3 1 (14.29%) Project Consultant
3 1 (14.29%) Marketing Executive
3 1 (14.29%) Digital Marketing Executive
3 1 (14.29%) Management Consultant
Miscellaneous
1 2 (28.57%) Smart Meter
2 1 (14.29%) Social Media
Processes & Methodologies
1 4 (57.14%) Project Management
2 3 (42.86%) CRM
2 3 (42.86%) B2B
2 3 (42.86%) Supplier Management
3 2 (28.57%) Software Testing
3 2 (28.57%) Performance Improvement
3 2 (28.57%) Analytics
3 2 (28.57%) PRINCE2
3 2 (28.57%) Demand Forecasting
4 1 (14.29%) Customer Analytics
4 1 (14.29%) Customer Segmentation
4 1 (14.29%) Business Process Mapping
4 1 (14.29%) Project Planning
4 1 (14.29%) Digital Marketing
4 1 (14.29%) SEO
4 1 (14.29%) Web Design
Qualifications
1 2 (28.57%) ISEB
1 2 (28.57%) PRINCE2 Certification
1 2 (28.57%) ISTQB
1 2 (28.57%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 2 (28.57%) QA
2 1 (14.29%) PCI DSS
Vendors
1 1 (14.29%) Google
1 1 (14.29%) Facebook
1 1 (14.29%) Twitter