The table below looks at the statistics for B2C skills in IT jobs advertised for the Birmingham region. Included is a guide to the average salaries offered in IT jobs that have cited B2C over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
B2C (Business-to-Consumer)
Rank 114 110 109
Rank change year-on-year
-4 -1
Permanent jobs citing B2C 12 4 5
As % of all permanent IT jobs located in Birmingham 0.68% 0.22% 0.30%
As % of the Processes & Methodologies category 0.81% 0.27% 0.39%
Number of salaries quoted 12 4 5
Average salary £65,000 £64,250 £37,500
Average salary % change year-on-year
+1.16% +71.33%
UK excluding London average salary £45,000 £42,500 £40,000
% change year-on-year
+5.88% +6.25%
B2C
West Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Birmingham region.

Processes & Methodologies Category
Birmingham
Permanent IT job ads with a match in the
Processes & Methodologies category
1478 1464 1294
As % of all permanent IT jobs located in Birmingham 83.50% 80.35% 76.57%
Number of salaries quoted 1177 1296 1093
Average salary £45,000 £47,500 £45,000
Average salary % change year-on-year
-5.26% +5.55%
90% offered a salary of more than £29,000 £30,000 £29,000
10% offered a salary of more than £67,500 £62,500 £70,000
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

B2C
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of permanent IT jobs citing B2C across the Birmingham region as a proportion of the total demand within the Processes & Methodologies category.

B2C Jobs Demand Trend in Birmingham

B2C
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C across the Birmingham region.

B2C Salary Trend in Birmingham

B2C
Salary Histogram in Birmingham

This chart provides a salary histogram for IT jobs citing B2C across the Birmingham region over the 3 months to 22 May 2015.

B2C Salary Histogram in Birmingham

B2C
Top 30 Related IT Skills in Birmingham

For the 6 months to 22 May 2015, IT jobs across the Birmingham region citing B2C also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C.

1 12 (92.31%) Marketing
2 11 (84.62%) CRM
3 10 (76.92%) Analytics
4 9 (69.23%) Project Management
5 8 (61.54%) Web Design
5 8 (61.54%) Supplier Management
5 8 (61.54%) Project Planning
5 8 (61.54%) B2B
5 8 (61.54%) Finance
5 8 (61.54%) Manufacturing
5 8 (61.54%) Customer Analytics
5 8 (61.54%) Customer Segmentation
5 8 (61.54%) Business Process Mapping
6 4 (30.77%) User Experience
6 4 (30.77%) HTML
6 4 (30.77%) Photoshop
7 2 (15.38%) Google
7 2 (15.38%) SEO
7 2 (15.38%) Copywriting
7 2 (15.38%) Blog
7 2 (15.38%) Google Analytics
7 2 (15.38%) Email Marketing
7 2 (15.38%) Digital Marketing
7 2 (15.38%) jQuery
7 2 (15.38%) WordPress
7 2 (15.38%) MS Office
7 2 (15.38%) CSS
7 2 (15.38%) MS Excel
7 2 (15.38%) JavaScript
7 2 (15.38%) E-Commerce

B2C
Top Related IT Skills in Birmingham by Category

For the 6 months to 22 May 2015, IT jobs across the Birmingham region citing B2C also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C. Up to 20 skills are shown per category.

Application Platforms
1 2 (15.38%) WordPress
1 2 (15.38%) CMS
Applications
1 4 (30.77%) Photoshop
2 2 (15.38%) MS Office
2 2 (15.38%) MS Excel
2 2 (15.38%) Adobe Illustrator
Cloud Services
1 2 (15.38%) Google Analytics
1 2 (15.38%) Silverpop
Development Applications
1 2 (15.38%) Dreamweaver
1 2 (15.38%) Team Foundation Server
General
1 12 (92.31%) Marketing
2 8 (61.54%) Finance
2 8 (61.54%) Manufacturing
3 1 (7.69%) Retail
Job Titles
1 9 (69.23%) Consultant
2 8 (61.54%) Management Consultant
3 4 (30.77%) CRM Consultant
4 2 (15.38%) Web Designer
4 2 (15.38%) Designer
4 2 (15.38%) Content Manager
5 1 (7.69%) Project Manager
5 1 (7.69%) Project Consultant
Libraries, Frameworks & Software Standards
1 4 (30.77%) HTML
2 2 (15.38%) jQuery
2 2 (15.38%) CSS
2 2 (15.38%) HTML5
Miscellaneous
1 4 (30.77%) User Experience
2 2 (15.38%) Copywriting
2 2 (15.38%) Blog
2 2 (15.38%) Social Media
Processes & Methodologies
1 11 (84.62%) CRM
2 10 (76.92%) Analytics
3 9 (69.23%) Project Management
4 8 (61.54%) Web Design
4 8 (61.54%) Supplier Management
4 8 (61.54%) Project Planning
4 8 (61.54%) B2B
4 8 (61.54%) Customer Analytics
4 8 (61.54%) Customer Segmentation
4 8 (61.54%) Business Process Mapping
5 2 (15.38%) SEO
5 2 (15.38%) Email Marketing
5 2 (15.38%) Digital Marketing
5 2 (15.38%) E-Commerce
5 2 (15.38%) Digital Content Management
Programming Languages
1 2 (15.38%) JavaScript
Quality Assurance & Compliance
1 1 (7.69%) PCI DSS
Vendors
1 2 (15.38%) Google
1 2 (15.38%) Microsoft