The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Birmingham region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank - 113 104
Permanent jobs citing Google Analytics 0 9 4
As % of all permanent IT jobs located in Birmingham - 0.48% 0.24%
As % of the Business Applications category - 4.71% 1.79%
Number of salaries quoted 0 9 3
Average salary - £30,500 £28,000
Average salary % change year-on-year
- +8.92%
UK excluding London average salary £31,750 £32,500 £35,000
% change year-on-year
-2.30% -7.14%
Google Analytics
West Midlands

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Birmingham region.

Business Applications Category
Birmingham
Permanent IT job ads with a match in the
Business Applications category
185 191 223
As % of all permanent IT jobs located in Birmingham 8.96% 10.16% 13.35%
Number of salaries quoted 162 153 187
Average salary £51,000 £50,000 £52,500
Average salary % change year-on-year
+2.00% -4.76%
90% offered a salary of more than £37,500 £30,150 £35,000
10% offered a salary of more than £70,000 £67,500 £64,000
UK excluding London average salary £50,000 £50,000 £48,000
% change year-on-year
- +4.16%

Google Analytics
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Birmingham region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Birmingham

Google Analytics
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Birmingham region.

Google Analytics Salary Trend in Birmingham

Google Analytics
Top 27 Related IT Skills in Birmingham

For the 6 months to 19 December 2014, IT jobs across the Birmingham region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 10 (100.00%) Google
1 10 (100.00%) Analytics
2 9 (90.00%) E-Commerce
3 8 (80.00%) SEO
4 7 (70.00%) Retail
5 2 (20.00%) User Experience
5 2 (20.00%) WebTrends
5 2 (20.00%) MySQL
5 2 (20.00%) Benchmarking
5 2 (20.00%) Time Management
5 2 (20.00%) Data Visualisation
5 2 (20.00%) Statistical Modelling
5 2 (20.00%) Web Analytics
5 2 (20.00%) Web Development
5 2 (20.00%) Customer Segmentation
5 2 (20.00%) Degree
5 2 (20.00%) Economics
5 2 (20.00%) Statistics
5 2 (20.00%) Mathematics
5 2 (20.00%) Physics
5 2 (20.00%) Visualisation
6 1 (10.00%) Social Media
6 1 (10.00%) Digital Marketing
6 1 (10.00%) B2C
6 1 (10.00%) Facebook
6 1 (10.00%) Twitter
6 1 (10.00%) Marketing

Google Analytics
Top Related IT Skills in Birmingham by Category

For the 6 months to 19 December 2014, IT jobs across the Birmingham region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Business Applications
1 2 (20.00%) WebTrends
Database & Business Intelligence
1 2 (20.00%) MySQL
General
1 7 (70.00%) Retail
2 1 (10.00%) Marketing
Job Titles
1 7 (70.00%) E-Commerce Manager
1 7 (70.00%) Content Manager
2 1 (10.00%) Digital Marketing Executive
2 1 (10.00%) Marketing Executive
Miscellaneous
1 2 (20.00%) Economics
1 2 (20.00%) Statistics
1 2 (20.00%) Mathematics
1 2 (20.00%) Physics
1 2 (20.00%) Visualisation
1 2 (20.00%) User Experience
2 1 (10.00%) Social Media
Processes & Methodologies
1 10 (100.00%) Analytics
2 9 (90.00%) E-Commerce
3 8 (80.00%) SEO
4 2 (20.00%) Web Analytics
4 2 (20.00%) Web Development
4 2 (20.00%) Time Management
4 2 (20.00%) Data Visualisation
4 2 (20.00%) Statistical Modelling
4 2 (20.00%) Customer Segmentation
4 2 (20.00%) Benchmarking
5 1 (10.00%) B2C
5 1 (10.00%) Digital Marketing
Qualifications
1 2 (20.00%) Degree
Vendors
1 10 (100.00%) Google
2 1 (10.00%) Facebook
2 1 (10.00%) Twitter