The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Birmingham region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 29 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
29 Jul 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 140 129 116
Rank change year-on-year
-11 -13
Permanent jobs citing Google Analytics 4 7 14
As % of all permanent IT jobs located in Birmingham 0.17% 0.35% 0.72%
As % of the Cloud Services category 1.57% 5.15% 9.93%
Number of salaries quoted 2 7 5
Median salary £27,500 £40,000 £35,000
Median salary % change year-on-year
-31.25% +14.28%
UK excluding London median salary £32,000 £32,500 £31,500
% change year-on-year
-1.53% +3.17%
Google Analytics
West Midlands

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Birmingham region.

Cloud Services Category
Birmingham
Permanent IT job ads with a match in the
Cloud Services category
255 136 141
As % of all permanent IT jobs located in Birmingham 10.86% 6.72% 7.23%
Number of salaries quoted 176 101 121
Median salary £50,000 £46,000 £45,000
Median salary % change year-on-year
+8.69% +2.22%
90% offered a salary of more than £30,000 £31,500 £25,000
10% offered a salary of more than £67,500 £65,000 £65,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in Birmingham

The demand trend of job ads across the Birmingham region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Birmingham

Google Analytics
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Birmingham region.

Google Analytics Salary Trend in Birmingham

Google Analytics
Top 30 Related IT Skills in Birmingham

For the 6 months to 29 July 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Birmingham region with a requirement for Google Analytics.

1 9 (100.00%) Google
1 9 (100.00%) Marketing
1 9 (100.00%) Analytics
2 7 (77.78%) HTML
2 7 (77.78%) MS Excel
3 5 (55.56%) E-Commerce
3 5 (55.56%) CSS
3 5 (55.56%) JSP
3 5 (55.56%) XML
3 5 (55.56%) Tomcat
3 5 (55.56%) Java
3 5 (55.56%) JavaScript
3 5 (55.56%) PHP
3 5 (55.56%) SQL
3 5 (55.56%) SQL Server
3 5 (55.56%) Web Development
3 5 (55.56%) JSON
3 5 (55.56%) Microsoft
3 5 (55.56%) Mobile App
3 5 (55.56%) DBS Check
3 5 (55.56%) jQuery
3 5 (55.56%) PCI DSS
3 5 (55.56%) Apple iOS
4 4 (44.44%) B2C
4 4 (44.44%) Digital Content Management
4 4 (44.44%) CMS
4 4 (44.44%) SEO
5 3 (33.33%) Social Media
6 2 (22.22%) Continuous Improvement
6 2 (22.22%) Facebook

Google Analytics
Top Related IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (55.56%) Tomcat
2 4 (44.44%) CMS
3 2 (22.22%) Adobe Experience Manager
Applications
1 7 (77.78%) MS Excel
2 2 (22.22%) MS Office
2 2 (22.22%) Photoshop
Database & Business Intelligence
1 5 (55.56%) SQL Server
Development Applications
1 2 (22.22%) Dreamweaver
General
1 9 (100.00%) Marketing
2 2 (22.22%) Publishing
Job Titles
1 5 (55.56%) Developer
1 5 (55.56%) Web Developer
2 4 (44.44%) Content Manager
2 4 (44.44%) Digital Content Manager
Libraries, Frameworks & Software Standards
1 7 (77.78%) HTML
2 5 (55.56%) CSS
2 5 (55.56%) jQuery
2 5 (55.56%) JSON
2 5 (55.56%) JSP
2 5 (55.56%) XML
Miscellaneous
1 5 (55.56%) Mobile App
2 3 (33.33%) Social Media
3 2 (22.22%) Copywriting
3 2 (22.22%) User Experience
Operating Systems
1 5 (55.56%) Apple iOS
Processes & Methodologies
1 9 (100.00%) Analytics
2 5 (55.56%) E-Commerce
2 5 (55.56%) Web Development
3 4 (44.44%) B2C
3 4 (44.44%) Digital Content Management
3 4 (44.44%) SEO
4 2 (22.22%) Content Management
4 2 (22.22%) Continuous Improvement
4 2 (22.22%) CRM
4 2 (22.22%) Digital Analytics
4 2 (22.22%) Digital Marketing
4 2 (22.22%) Email Marketing
4 2 (22.22%) Search Engine Marketing
4 2 (22.22%) Workflow
4 2 (22.22%) Workflow Management
Programming Languages
1 5 (55.56%) Java
1 5 (55.56%) JavaScript
1 5 (55.56%) PHP
1 5 (55.56%) SQL
Qualifications
1 5 (55.56%) DBS Check
Quality Assurance & Compliance
1 5 (55.56%) PCI DSS
Vendors
1 9 (100.00%) Google
2 5 (55.56%) Microsoft
3 2 (22.22%) Adobe
3 2 (22.22%) Facebook
3 2 (22.22%) Twitter
Birmingham
Applause IT Ltd
Salary: £22000 - £28000 per annum + Benefits
Posted: 22 days ago
Birmingham
Applause IT Ltd
Salary: £18000 - £22000 per annum + Pro-Rata
Posted: 23 days ago