The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Birmingham region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 127 120 102
Rank change year-on-year
-7 -18
Permanent jobs citing Google Analytics 2 1 5
As % of all permanent IT jobs located in Birmingham 0.099% 0.056% 0.34%
As % of the Cloud Services category 1.08% 0.99% 10.20%
Number of salaries quoted 2 0 5
Average salary £29,750 - £30,000
90% offered a salary of more than £28,350 - £24,900
10% offered a salary of more than £31,150 - £33,000
UK excluding London average salary £35,000 £30,250 £33,000
% change year-on-year
+15.70% -8.33%
Google Analytics
West Midlands

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Birmingham region.

Cloud Services Category
Birmingham
Permanent IT job ads with a match in the
Cloud Services category
186 101 49
As % of all permanent IT jobs located in Birmingham 9.24% 5.67% 3.31%
Number of salaries quoted 134 90 48
Average salary £40,000 £52,500 £45,000
Average salary % change year-on-year
-23.80% +16.66%
90% offered a salary of more than £29,000 £30,500 £30,000
10% offered a salary of more than £70,000 £59,100 £70,000
UK excluding London average salary £45,000 £45,000 £44,000
% change year-on-year
- +2.27%

Google Analytics
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Birmingham region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Birmingham

Google Analytics
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Birmingham region.

Google Analytics Salary Trend in Birmingham

Google Analytics
Top 30 Related IT Skills in Birmingham

For the 6 months to 5 February 2016, IT jobs across the Birmingham region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 6 (100.00%) Google
1 6 (100.00%) Marketing
1 6 (100.00%) Analytics
2 5 (83.33%) Pay per click
2 5 (83.33%) SEO
3 4 (66.67%) HTML
3 4 (66.67%) AdWords
4 3 (50.00%) CSS
4 3 (50.00%) E-Commerce
4 3 (50.00%) Link Building
4 3 (50.00%) Web Development
5 2 (33.33%) WordPress
5 2 (33.33%) Mobile App
5 2 (33.33%) Algorithms
5 2 (33.33%) Social Media
5 2 (33.33%) Project Management
5 2 (33.33%) Games
6 1 (16.67%) Retail
6 1 (16.67%) Content Management
6 1 (16.67%) CMS
6 1 (16.67%) NEC
6 1 (16.67%) PHP
6 1 (16.67%) SQL
6 1 (16.67%) Marketing Intelligence
6 1 (16.67%) Internet
6 1 (16.67%) Marketing Strategy
6 1 (16.67%) Statistics
6 1 (16.67%) Facebook
6 1 (16.67%) Twitter
6 1 (16.67%) Online Marketing

Google Analytics
Top Related IT Skills in Birmingham by Category

For the 6 months to 5 February 2016, IT jobs across the Birmingham region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (33.33%) WordPress
2 1 (16.67%) CMS
Cloud Services
1 4 (66.67%) AdWords
Communications & Networking
1 1 (16.67%) Internet
General
1 6 (100.00%) Marketing
2 2 (33.33%) Games
3 1 (16.67%) Retail
Job Titles
1 2 (33.33%) SEO Specialist
2 1 (16.67%) Developer
2 1 (16.67%) Digital Marketing Manager
2 1 (16.67%) E-Commerce Specialist
2 1 (16.67%) Marketing Manager
2 1 (16.67%) PHP Developer
2 1 (16.67%) SEO Manager
2 1 (16.67%) Web Producer
2 1 (16.67%) Webmaster
Libraries, Frameworks & Software Standards
1 4 (66.67%) HTML
2 3 (50.00%) CSS
Miscellaneous
1 2 (33.33%) Algorithms
1 2 (33.33%) Mobile App
1 2 (33.33%) Social Media
2 1 (16.67%) Statistics
Processes & Methodologies
1 6 (100.00%) Analytics
2 5 (83.33%) Pay per click
2 5 (83.33%) SEO
3 3 (50.00%) E-Commerce
3 3 (50.00%) Link Building
3 3 (50.00%) Web Development
4 2 (33.33%) Project Management
5 1 (16.67%) Content Management
5 1 (16.67%) Digital Marketing
5 1 (16.67%) Information Architecture
5 1 (16.67%) Internet Marketing
5 1 (16.67%) Marketing Intelligence
5 1 (16.67%) Marketing Strategy
5 1 (16.67%) Online Marketing
Programming Languages
1 1 (16.67%) PHP
1 1 (16.67%) SQL
Quality Assurance & Compliance
1 1 (16.67%) QA
Vendors
1 6 (100.00%) Google
2 1 (16.67%) Facebook
2 1 (16.67%) NEC
2 1 (16.67%) Twitter
Birmingham
ECOM
Salary: £29000 - £30000 per annum + bonuses, life assurance, pension, holiday
Posted: 4 days ago
Birmingham
Recruitment Genius Ltd
Salary: £27000 - £30000 per annum
Posted: 5 days ago