The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Birmingham region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 125 111 130
Rank change year-on-year
-14 +19
Permanent jobs citing Google Analytics 7 14 4
As % of all permanent IT jobs located in Birmingham 0.35% 0.70% 0.20%
As % of the Cloud Services category 5.26% 11.20% 6.45%
Number of salaries quoted 7 5 4
Average salary £40,000 £35,000 £26,000
Average salary % change year-on-year
+14.28% +34.61%
90% offered a salary of more than £31,500 £26,000 £23,950
10% offered a salary of more than £58,000 £35,000 £30,850
UK excluding London average salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
Google Analytics
West Midlands

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Birmingham region.

Cloud Services Category
Birmingham
Permanent IT job ads with a match in the
Cloud Services category
133 125 62
As % of all permanent IT jobs located in Birmingham 6.56% 6.28% 3.03%
Number of salaries quoted 97 105 57
Average salary £47,500 £47,000 £40,500
Average salary % change year-on-year
+1.06% +16.04%
90% offered a salary of more than £31,500 £27,750 £24,500
10% offered a salary of more than £65,000 £61,500 £65,000
UK excluding London average salary £45,000 £45,000 £42,684
% change year-on-year
- +5.42%

Google Analytics
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Birmingham region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Birmingham

Google Analytics
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Birmingham region.

Google Analytics Salary Trend in Birmingham

Google Analytics
Salary Histogram in Birmingham

This chart provides a salary histogram for IT jobs citing Google Analytics across the Birmingham region over the 3 months to 31 July 2015.

Google Analytics Salary Histogram in Birmingham

Google Analytics
Top 30 Related IT Skills in Birmingham

For the 6 months to 31 July 2015, IT jobs across the Birmingham region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 14 (100.00%) Google
1 14 (100.00%) Analytics
2 10 (71.43%) HTML
3 8 (57.14%) MS Office
3 8 (57.14%) CSS
3 8 (57.14%) HTML5
4 7 (50.00%) JavaScript
4 7 (50.00%) Web Development
5 6 (42.86%) .NET Framework
5 6 (42.86%) Marketing
5 6 (42.86%) jQuery
5 6 (42.86%) Team Foundation Server
5 6 (42.86%) Scrum
5 6 (42.86%) Agile Software Development
5 6 (42.86%) C#
5 6 (42.86%) Visual Studio
5 6 (42.86%) ASP.NET
5 6 (42.86%) .NET
5 6 (42.86%) SQL Server
5 6 (42.86%) XML
5 6 (42.86%) Windows
5 6 (42.86%) SharePoint
5 6 (42.86%) HTTP
5 6 (42.86%) MVC
5 6 (42.86%) IIS
5 6 (42.86%) Microsoft
5 6 (42.86%) Internet
5 6 (42.86%) AngularJS
5 6 (42.86%) Twitter Bootstrap
5 6 (42.86%) ASP.NET MVC

Google Analytics
Top Related IT Skills in Birmingham by Category

For the 6 months to 31 July 2015, IT jobs across the Birmingham region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (42.86%) IIS
1 6 (42.86%) SharePoint
2 3 (21.43%) CMS
2 3 (21.43%) SharePoint 2013
3 1 (7.14%) WordPress
Applications
1 8 (57.14%) MS Office
2 5 (35.71%) MS Excel
3 3 (21.43%) Photoshop
Business Applications
1 1 (7.14%) Tridion
Cloud Services
1 1 (7.14%) Adobe Analytics
Communications & Networking
1 6 (42.86%) HTTP
1 6 (42.86%) Internet
Database & Business Intelligence
1 6 (42.86%) SQL Server
2 3 (21.43%) MS Access
Development Applications
1 6 (42.86%) Visual Studio
1 6 (42.86%) Team Foundation Server
2 2 (14.29%) Dreamweaver
General
1 6 (42.86%) Marketing
2 3 (21.43%) Finance
3 1 (7.14%) Automotive
3 1 (7.14%) Telecoms
Job Titles
1 8 (57.14%) Developer
2 3 (21.43%) .NET Developer
2 3 (21.43%) C# Developer
2 3 (21.43%) SharePoint Developer
2 3 (21.43%) C# .NET Developer
3 2 (14.29%) Content Manager
3 2 (14.29%) SQL DBA
3 2 (14.29%) Analyst
3 2 (14.29%) DBA
4 1 (7.14%) Database Analyst
4 1 (7.14%) Lead Developer
4 1 (7.14%) Administrator
4 1 (7.14%) Service Manager
4 1 (7.14%) Lead Designer
4 1 (7.14%) Business Analyst
4 1 (7.14%) Junior
4 1 (7.14%) Junior Developer
4 1 (7.14%) Junior DBA
4 1 (7.14%) Business Intelligence Analyst
4 1 (7.14%) Front-End Developer
Libraries, Frameworks & Software Standards
1 10 (71.43%) HTML
2 8 (57.14%) CSS
2 8 (57.14%) HTML5
3 6 (42.86%) Entity Framework
3 6 (42.86%) .NET Framework
3 6 (42.86%) jQuery
3 6 (42.86%) ASP.NET MVC
3 6 (42.86%) XML
3 6 (42.86%) .NET
3 6 (42.86%) ASP.NET
3 6 (42.86%) AngularJS
3 6 (42.86%) Twitter Bootstrap
3 6 (42.86%) ASP.NET Web Forms
3 6 (42.86%) ASP.NET Web API
4 1 (7.14%) XHTML
4 1 (7.14%) CSS3
Miscellaneous
1 4 (28.57%) Analytical Skills
2 2 (14.29%) Copywriting
2 2 (14.29%) Social Media
2 2 (14.29%) User Experience
3 1 (7.14%) Data Integration
3 1 (7.14%) Computer Science
Operating Systems
1 6 (42.86%) Windows
Processes & Methodologies
1 14 (100.00%) Analytics
2 7 (50.00%) Web Development
3 6 (42.86%) Scrum
3 6 (42.86%) MVC
3 6 (42.86%) Agile Software Development
4 3 (21.43%) SEO
4 3 (21.43%) Digital Marketing
5 2 (14.29%) CRM
5 2 (14.29%) Digital Content Management
5 2 (14.29%) B2C
6 1 (7.14%) SDLC
6 1 (7.14%) Business Intelligence
6 1 (7.14%) B2B
6 1 (7.14%) Content Management
6 1 (7.14%) Data Analysis
6 1 (7.14%) Web Analytics
6 1 (7.14%) Pay per click
6 1 (7.14%) Open Source
6 1 (7.14%) Responsive Web Design
6 1 (7.14%) Customer Analytics
Programming Languages
1 7 (50.00%) JavaScript
2 6 (42.86%) C#
3 3 (21.43%) SQL
3 3 (21.43%) Python
4 1 (7.14%) PHP
Qualifications
1 4 (28.57%) Degree
Vendors
1 14 (100.00%) Google
2 6 (42.86%) Microsoft
3 2 (14.29%) Adobe
4 1 (7.14%) Omniture
4 1 (7.14%) Yahoo!
4 1 (7.14%) Hitwise