The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Birmingham region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 2 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Mar 2015
Same period 2014 Same period 2013
Google Analytics
Rank 115 100 108
Rank change year-on-year
-15 +8
Permanent jobs citing Google Analytics 1 4 3
As % of all permanent IT jobs located in Birmingham 0.055% 0.27% 0.18%
As % of the Business Applications category 0.58% 3.70% 1.29%
Number of salaries quoted 0 4 3
Average salary - £30,000 £32,500
Average salary % change year-on-year
- -7.69%
UK excluding London average salary £30,000 £34,000 £32,500
% change year-on-year
-11.76% +4.61%
Google Analytics
West Midlands

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Birmingham region.

Business Applications Category
Birmingham
Permanent IT job ads with a match in the
Business Applications category
171 108 232
As % of all permanent IT jobs located in Birmingham 9.45% 7.24% 13.94%
Number of salaries quoted 151 88 197
Average salary £51,000 £45,000 £50,000
Average salary % change year-on-year
+13.33% -10.00%
90% offered a salary of more than £34,000 £26,900 £37,500
10% offered a salary of more than £70,000 £67,500 £75,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Birmingham region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Birmingham

Google Analytics
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Birmingham region.

Google Analytics Salary Trend in Birmingham

Google Analytics
Top 23 Related IT Skills in Birmingham

For the 6 months to 2 March 2015, IT jobs across the Birmingham region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 2 (100.00%) Google
1 2 (100.00%) Marketing
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Social Media
1 2 (100.00%) SEO
1 2 (100.00%) Analytics
2 1 (50.00%) User Experience
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Advertising
2 1 (50.00%) Facebook
2 1 (50.00%) Twitter
2 1 (50.00%) SAP Implementation
2 1 (50.00%) Online Marketing
2 1 (50.00%) HTML
2 1 (50.00%) JavaScript
2 1 (50.00%) Business Objects
2 1 (50.00%) SAP
2 1 (50.00%) CSS
2 1 (50.00%) B2C
2 1 (50.00%) BusinessObjects
2 1 (50.00%) Intranet
2 1 (50.00%) Internet
2 1 (50.00%) WebTrends

Google Analytics
Top Related IT Skills in Birmingham by Category

For the 6 months to 2 March 2015, IT jobs across the Birmingham region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Business Applications
1 1 (50.00%) WebTrends
Communications & Networking
1 1 (50.00%) Intranet
1 1 (50.00%) Internet
Database & Business Intelligence
1 1 (50.00%) BusinessObjects
General
1 2 (100.00%) Marketing
2 1 (50.00%) Advertising
Job Titles
1 2 (100.00%) Marketing Executive
1 2 (100.00%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 1 (50.00%) HTML
1 1 (50.00%) CSS
Miscellaneous
1 2 (100.00%) Social Media
2 1 (50.00%) User Experience
2 1 (50.00%) Analytical Skills
Processes & Methodologies
1 2 (100.00%) SEO
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Analytics
2 1 (50.00%) B2C
2 1 (50.00%) SAP Implementation
2 1 (50.00%) Online Marketing
Programming Languages
1 1 (50.00%) JavaScript
Vendors
1 2 (100.00%) Google
2 1 (50.00%) Facebook
2 1 (50.00%) Twitter
2 1 (50.00%) Business Objects
2 1 (50.00%) SAP