The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the Birmingham region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 28 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Birmingham region.

Location
3 months to
28 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 109 119 110
Rank change year-on-year
+10 -9
Permanent jobs citing Google Analytics 14 4 2
As % of all permanent IT jobs located in Birmingham 0.71% 0.20% 0.12%
As % of the Business Applications category 5.41% 1.70% 0.85%
Number of salaries quoted 5 4 2
Average salary £35,000 £26,000 £42,500
Average salary % change year-on-year
+34.61% -38.82%
UK excluding London average salary £32,000 £30,000 £31,500
% change year-on-year
+6.66% -4.76%
Business Applications Category
Birmingham
Permanent IT job ads with a match in the
Business Applications category
259 235 236
As % of all permanent IT jobs located in Birmingham 13.15% 11.65% 13.99%
Number of salaries quoted 217 186 184
Average salary £50,000 £55,000 £52,500
Average salary % change year-on-year
-9.09% +4.76%
90% offered a salary of more than £27,200 £38,400 £37,500
10% offered a salary of more than £75,000 £70,000 £75,000
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -
Google Analytics
West Midlands

Google Analytics
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Birmingham region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Birmingham

Google Analytics
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Birmingham region.

Google Analytics Salary Trend in Birmingham

Google Analytics
Salary Histogram in Birmingham

This chart provides a salary histogram for IT jobs citing Google Analytics across the Birmingham region over the 3 months to 28 July 2014.

Google Analytics Salary Histogram in Birmingham

Google Analytics
Top 30 Related IT Skills in Birmingham

For the 6 months to 28 July 2014, IT jobs across the Birmingham region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 16 (100.00%) Google
1 16 (100.00%) Analytics
2 13 (81.25%) E-Commerce
3 9 (56.25%) SEO
4 7 (43.75%) WebTrends
4 7 (43.75%) Benchmarking
4 7 (43.75%) MySQL
4 7 (43.75%) Economics
4 7 (43.75%) Statistics
4 7 (43.75%) Web Development
4 7 (43.75%) Mathematics
4 7 (43.75%) Physics
4 7 (43.75%) Degree
4 7 (43.75%) Time Management
4 7 (43.75%) Visualisation
4 7 (43.75%) Data Visualisation
4 7 (43.75%) Customer Segmentation
4 7 (43.75%) Statistical Modelling
4 7 (43.75%) Web Analytics
5 6 (37.50%) Retail
6 3 (18.75%) Marketing
7 2 (12.50%) Statistical Analysis
7 2 (12.50%) Pay per click
7 2 (12.50%) Online Marketing
7 2 (12.50%) Digital Marketing
7 2 (12.50%) Copywriting
8 1 (6.25%) Blog
8 1 (6.25%) RIA
8 1 (6.25%) Link Building
8 1 (6.25%) Facebook

Google Analytics
Top Related IT Skills in Birmingham by Category

For the 6 months to 28 July 2014, IT jobs across the Birmingham region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Business Applications
1 7 (43.75%) WebTrends
Database & Business Intelligence
1 7 (43.75%) MySQL
General
1 6 (37.50%) Retail
2 3 (18.75%) Marketing
3 1 (6.25%) Advertising
Job Titles
1 6 (37.50%) Content Manager
1 6 (37.50%) E-Commerce Manager
2 2 (12.50%) SEO Executive
3 1 (6.25%) Marketing Executive
3 1 (6.25%) PPC Specialist
3 1 (6.25%) PPC Manager
3 1 (6.25%) PPC Analyst
3 1 (6.25%) PPC Executive
Miscellaneous
1 7 (43.75%) Economics
1 7 (43.75%) Statistics
1 7 (43.75%) Mathematics
1 7 (43.75%) Physics
1 7 (43.75%) Visualisation
2 2 (12.50%) Copywriting
3 1 (6.25%) Blog
3 1 (6.25%) RIA
Processes & Methodologies
1 16 (100.00%) Analytics
2 13 (81.25%) E-Commerce
3 9 (56.25%) SEO
4 7 (43.75%) Benchmarking
4 7 (43.75%) Web Development
4 7 (43.75%) Time Management
4 7 (43.75%) Data Visualisation
4 7 (43.75%) Customer Segmentation
4 7 (43.75%) Statistical Modelling
4 7 (43.75%) Web Analytics
5 2 (12.50%) Statistical Analysis
5 2 (12.50%) Pay per click
5 2 (12.50%) Online Marketing
5 2 (12.50%) Digital Marketing
6 1 (6.25%) Link Building
6 1 (6.25%) Competitor Analysis
6 1 (6.25%) Business Development
6 1 (6.25%) CRM
Qualifications
1 7 (43.75%) Degree
Vendors
1 16 (100.00%) Google
2 1 (6.25%) Facebook
2 1 (6.25%) Twitter
2 1 (6.25%) Hummingbird
Birmingham, West Midlands (County)
Uniting Ambition
Salary: £30k - 40k per year
Posted: 1 hour ago