The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Birmingham region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 113 125 115
Rank change year-on-year
+12 -10
Permanent jobs citing Google Analytics 14 3 2
As % of all permanent IT jobs located in Birmingham 0.66% 0.14% 0.12%
As % of the Business Applications category 4.88% 1.35% 0.80%
Number of salaries quoted 4 3 2
Average salary £35,000 £27,000 £42,500
Average salary % change year-on-year
+29.62% -36.47%
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
West Midlands

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Birmingham region.

Business Applications Category
Birmingham
Permanent IT job ads with a match in the
Business Applications category
287 223 250
As % of all permanent IT jobs located in Birmingham 13.56% 10.43% 14.58%
Number of salaries quoted 239 186 186
Average salary £55,000 £51,000 £52,500
Average salary % change year-on-year
+7.84% -2.85%
90% offered a salary of more than £32,375 £35,000 £37,750
10% offered a salary of more than £75,000 £67,500 £75,000
UK excluding London average salary £50,000 £47,500 £48,000
% change year-on-year
+5.26% -1.04%

Google Analytics
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Birmingham region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Birmingham

Google Analytics
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Birmingham region.

Google Analytics Salary Trend in Birmingham

Google Analytics
Top 30 Related IT Skills in Birmingham

For the 6 months to 20 August 2014, IT jobs across the Birmingham region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 17 (100.00%) Google
1 17 (100.00%) Analytics
2 15 (88.24%) E-Commerce
3 10 (58.82%) SEO
4 8 (47.06%) Retail
5 7 (41.18%) Time Management
5 7 (41.18%) Visualisation
5 7 (41.18%) Mathematics
5 7 (41.18%) Physics
5 7 (41.18%) Customer Segmentation
5 7 (41.18%) Web Analytics
5 7 (41.18%) Statistical Modelling
5 7 (41.18%) Data Visualisation
5 7 (41.18%) Economics
5 7 (41.18%) WebTrends
5 7 (41.18%) Benchmarking
5 7 (41.18%) MySQL
5 7 (41.18%) Statistics
5 7 (41.18%) Web Development
5 7 (41.18%) Degree
6 2 (11.76%) Marketing
7 1 (5.88%) Statistical Analysis
7 1 (5.88%) Pay per click
7 1 (5.88%) Business Development
7 1 (5.88%) CRM
7 1 (5.88%) Competitor Analysis
7 1 (5.88%) Link Building
7 1 (5.88%) Facebook
7 1 (5.88%) Twitter
7 1 (5.88%) Copywriting

Google Analytics
Top Related IT Skills in Birmingham by Category

For the 6 months to 20 August 2014, IT jobs across the Birmingham region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Business Applications
1 7 (41.18%) WebTrends
Database & Business Intelligence
1 7 (41.18%) MySQL
General
1 8 (47.06%) Retail
2 2 (11.76%) Marketing
Job Titles
1 8 (47.06%) E-Commerce Manager
1 8 (47.06%) Content Manager
2 1 (5.88%) SEO Executive
2 1 (5.88%) Marketing Executive
Miscellaneous
1 7 (41.18%) Economics
1 7 (41.18%) Statistics
1 7 (41.18%) Mathematics
1 7 (41.18%) Physics
1 7 (41.18%) Visualisation
2 1 (5.88%) Copywriting
2 1 (5.88%) RIA
Processes & Methodologies
1 17 (100.00%) Analytics
2 15 (88.24%) E-Commerce
3 10 (58.82%) SEO
4 7 (41.18%) Benchmarking
4 7 (41.18%) Web Analytics
4 7 (41.18%) Web Development
4 7 (41.18%) Customer Segmentation
4 7 (41.18%) Statistical Modelling
4 7 (41.18%) Time Management
4 7 (41.18%) Data Visualisation
5 1 (5.88%) Link Building
5 1 (5.88%) Online Marketing
5 1 (5.88%) CRM
5 1 (5.88%) Business Development
5 1 (5.88%) Digital Marketing
5 1 (5.88%) Statistical Analysis
5 1 (5.88%) Pay per click
5 1 (5.88%) Competitor Analysis
Qualifications
1 7 (41.18%) Degree
Vendors
1 17 (100.00%) Google
2 1 (5.88%) Facebook
2 1 (5.88%) Twitter