The first table below looks at the demand for Online Marketing skills in IT jobs advertised for the Birmingham region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 28 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Birmingham region.

Location
3 months to
28 Jul 2014
Same period 2013 Same period 2012
Online Marketing
Rank 122 122 109
Rank change year-on-year
0 -13
Permanent jobs citing Online Marketing 1 1 3
As % of all permanent IT jobs located in Birmingham 0.051% 0.050% 0.18%
As % of the Processes & Methodologies category 0.067% 0.064% 0.25%
Number of salaries quoted 1 1 3
Average salary £20,000 £26,000 £32,500
Average salary % change year-on-year
-23.07% -20.00%
UK excluding London average salary £30,000 £32,500 £29,000
% change year-on-year
-7.69% +12.06%
Processes & Methodologies Category
Birmingham
Permanent IT job ads with a match in the
Processes & Methodologies category
1500 1571 1209
As % of all permanent IT jobs located in Birmingham 76.18% 77.89% 71.67%
Number of salaries quoted 1306 1383 1065
Average salary £47,500 £45,000 £45,000
Average salary % change year-on-year
+5.55% -
90% offered a salary of more than £30,000 £27,500 £28,500
10% offered a salary of more than £70,000 £70,000 £65,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Online Marketing
West Midlands

Online Marketing
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the Birmingham region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in Birmingham

Online Marketing
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the Birmingham region.

Online Marketing Salary Trend in Birmingham

Online Marketing
Top 13 Related IT Skills in Birmingham

For the 6 months to 28 July 2014, IT jobs across the Birmingham region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 2 (100.00%) Google
1 2 (100.00%) Statistical Analysis
1 2 (100.00%) Pay per click
1 2 (100.00%) Marketing
1 2 (100.00%) Google Analytics
1 2 (100.00%) Digital Marketing
1 2 (100.00%) SEO
1 2 (100.00%) Analytics
2 1 (50.00%) Advertising
2 1 (50.00%) Hummingbird
2 1 (50.00%) Link Building
2 1 (50.00%) Copywriting
2 1 (50.00%) Blog

Online Marketing
Top Related IT Skills in Birmingham by Category

For the 6 months to 28 July 2014, IT jobs across the Birmingham region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Business Applications
1 2 (100.00%) Google Analytics
General
1 2 (100.00%) Marketing
2 1 (50.00%) Advertising
Job Titles
1 2 (100.00%) SEO Executive
2 1 (50.00%) PPC Manager
2 1 (50.00%) PPC Analyst
2 1 (50.00%) PPC Executive
2 1 (50.00%) PPC Specialist
Miscellaneous
1 1 (50.00%) Copywriting
1 1 (50.00%) Blog
Processes & Methodologies
1 2 (100.00%) Statistical Analysis
1 2 (100.00%) Pay per click
1 2 (100.00%) Digital Marketing
1 2 (100.00%) SEO
1 2 (100.00%) Analytics
2 1 (50.00%) Link Building
Vendors
1 2 (100.00%) Google
2 1 (50.00%) Hummingbird