The first table below looks at the demand for Pay per click skills in IT jobs advertised for the Birmingham region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Birmingham region.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 113 115 -
Rank change year-on-year
+2 -
Permanent jobs citing Pay per click 5 6 0
As % of all permanent IT jobs located in Birmingham 0.27% 0.34% -
As % of the Processes & Methodologies category 0.36% 0.45% -
Number of salaries quoted 2 4 0
Average salary £38,250 £46,000 -
Average salary % change year-on-year
-16.84% -
UK excluding London average salary £30,000 £30,000 £28,000
% change year-on-year
- +7.14%
Processes & Methodologies Category
Birmingham
Permanent IT job ads with a match in the
Processes & Methodologies category
1392 1330 1033
As % of all permanent IT jobs located in Birmingham 76.23% 75.40% 71.00%
Number of salaries quoted 1220 1101 907
Average salary £47,500 £45,000 £40,000
Average salary % change year-on-year
+5.55% +12.50%
90% offered a salary of more than £30,000 £28,900 £27,000
10% offered a salary of more than £70,000 £67,500 £65,000
UK excluding London average salary £42,500 £40,000 £40,052
% change year-on-year
+6.25% -0.12%
Pay per click
West Midlands

Pay per click
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Birmingham region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Birmingham

Pay per click
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Birmingham region.

Pay per click Salary Trend in Birmingham

Pay per click
Salary Histogram in Birmingham

This chart provides a salary histogram for IT jobs citing Pay per click across the Birmingham region over the 3 months to 16 April 2014.

Pay per click Salary Histogram in Birmingham

Pay per click
Top 30 Related IT Skills in Birmingham

For the 6 months to 16 April 2014, IT jobs across the Birmingham region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 7 (100.00%) SEO
1 7 (100.00%) Marketing
2 4 (57.14%) E-Commerce
2 4 (57.14%) Social Media
3 3 (42.86%) Google
3 3 (42.86%) Retail
3 3 (42.86%) B2B
4 2 (28.57%) Google Analytics
4 2 (28.57%) Digital Marketing
4 2 (28.57%) Analytics
4 2 (28.57%) Online Marketing
5 1 (14.29%) Web Marketing
5 1 (14.29%) Mobile App
5 1 (14.29%) Mobile Application Development
5 1 (14.29%) Campaign Management
5 1 (14.29%) Campaign Analysis
5 1 (14.29%) SQL Server 2008
5 1 (14.29%) Magento
5 1 (14.29%) Multivariate Testing
5 1 (14.29%) Market Research
5 1 (14.29%) MVVM
5 1 (14.29%) SiteCatalyst
5 1 (14.29%) Statistical Analysis
5 1 (14.29%) Business Intelligence
5 1 (14.29%) Web Development
5 1 (14.29%) Copywriting
5 1 (14.29%) Blog
5 1 (14.29%) Search Engine Marketing
5 1 (14.29%) MVC
5 1 (14.29%) C#

Pay per click
Top Related IT Skills in Birmingham by Category

For the 6 months to 16 April 2014, IT jobs across the Birmingham region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Business Applications
1 2 (28.57%) Google Analytics
2 1 (14.29%) Magento
2 1 (14.29%) SiteCatalyst
Database & Business Intelligence
1 1 (14.29%) SQL Server
1 1 (14.29%) SQL Server 2008
General
1 7 (100.00%) Marketing
2 3 (42.86%) Retail
3 1 (14.29%) Finance
3 1 (14.29%) Advertising
Job Titles
1 1 (14.29%) Developer
1 1 (14.29%) Analyst
1 1 (14.29%) .NET Developer
1 1 (14.29%) E-Commerce Manager
1 1 (14.29%) Performance Analyst
1 1 (14.29%) SEO Executive
1 1 (14.29%) PPC Specialist
1 1 (14.29%) PPC Manager
1 1 (14.29%) PPC Analyst
1 1 (14.29%) PPC Executive
Libraries, Frameworks & Software Standards
1 1 (14.29%) .NET
1 1 (14.29%) ASP.NET
Miscellaneous
1 4 (57.14%) Social Media
2 1 (14.29%) Mobile App
2 1 (14.29%) Copywriting
2 1 (14.29%) Blog
Processes & Methodologies
1 7 (100.00%) SEO
2 4 (57.14%) E-Commerce
3 3 (42.86%) B2B
4 2 (28.57%) Digital Marketing
4 2 (28.57%) Online Marketing
4 2 (28.57%) Analytics
5 1 (14.29%) Mobile Application Development
5 1 (14.29%) Campaign Management
5 1 (14.29%) Campaign Analysis
5 1 (14.29%) Web Marketing
5 1 (14.29%) MVVM
5 1 (14.29%) Multivariate Testing
5 1 (14.29%) Market Research
5 1 (14.29%) MVC
5 1 (14.29%) Business Intelligence
5 1 (14.29%) Web Analytics
5 1 (14.29%) Statistical Analysis
5 1 (14.29%) Web Development
5 1 (14.29%) Search Engine Marketing
Programming Languages
1 1 (14.29%) C#
Vendors
1 3 (42.86%) Google
2 1 (14.29%) Hummingbird
2 1 (14.29%) Omniture