The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Birmingham region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 22 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
22 Feb 2017
Same period 2016 Same period 2015
Pay per click (PPC)
West Midlands / Birmingham
Rank 116 133 -
Rank change year-on-year
+17 -
Permanent jobs citing Pay per click 4 2 0
As % of all permanent IT jobs located in Birmingham 0.23% 0.093% -
As % of the Processes & Methodologies category 0.25% 0.11% -
Number of salaries quoted 0 2 0
Median salary - £29,750 -
UK excluding London median salary £36,000 £30,000 £30,000
% change year-on-year
+20.00% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Birmingham region.

Processes & Methodologies Category
Birmingham
Permanent IT job ads with a match in the
Processes & Methodologies category
1614 1851 1435
As % of all permanent IT jobs located in Birmingham 91.29% 86.25% 81.35%
Number of salaries quoted 1243 1514 1252
Median salary £45,000 £43,974 £42,500
Median salary % change year-on-year
+2.33% +3.46%
90% offered a salary of more than £29,000 £30,000 £31,000
10% offered a salary of more than £62,500 £70,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend in Birmingham

The demand trend of job ads across the Birmingham region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Birmingham

Pay per click
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Birmingham region.

Pay per click Salary Trend in Birmingham

Pay per click
Top 30 Related IT Skills in Birmingham

For the 6 months to 22 February 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Birmingham region with a requirement for Pay per click.

1 13 (92.86%) SEO
1 13 (92.86%) Marketing
2 9 (64.29%) Social Media
2 9 (64.29%) HTML
3 8 (57.14%) Google
4 7 (50.00%) Analytics
4 7 (50.00%) Digital Marketing
4 7 (50.00%) Git (software)
5 6 (42.86%) jQuery
5 6 (42.86%) Email Marketing
5 6 (42.86%) JavaScript
5 6 (42.86%) CSS
6 4 (28.57%) PHP
6 4 (28.57%) Java
6 4 (28.57%) Automotive
6 4 (28.57%) Advertising
6 4 (28.57%) Retail
6 4 (28.57%) DoubleClick
6 4 (28.57%) AdWords
6 4 (28.57%) Kenshoo
7 3 (21.43%) Conversion Rate Optimisation
7 3 (21.43%) Content Development
7 3 (21.43%) OO PHP
7 3 (21.43%) HTML5
7 3 (21.43%) Front End Development
7 3 (21.43%) Social Network
7 3 (21.43%) Search Engine Marketing
7 3 (21.43%) Credit Risk
7 3 (21.43%) Internet
7 3 (21.43%) Ajax

Pay per click
Top Related IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (21.43%) Adobe Experience Manager
1 3 (21.43%) CMS
1 3 (21.43%) WordPress
2 1 (7.14%) Elasticsearch
Applications
1 3 (21.43%) MS Excel
1 3 (21.43%) MS PowerPoint
Business Applications
1 3 (21.43%) Shopify
Cloud Services
1 4 (28.57%) AdWords
2 1 (7.14%) Amazon AWS
2 1 (7.14%) Google Cloud Platform
Communications & Networking
1 3 (21.43%) Internet
Database & Business Intelligence
1 3 (21.43%) Big Data
1 3 (21.43%) MySQL
Development Applications
1 7 (50.00%) Git (software)
General
1 13 (92.86%) Marketing
2 4 (28.57%) Advertising
2 4 (28.57%) Automotive
2 4 (28.57%) Retail
Job Titles
1 7 (50.00%) Developer
2 4 (28.57%) Marketing Specialist
2 4 (28.57%) PPC Specialist
2 4 (28.57%) SEO Specialist
3 3 (21.43%) Front End Developer (Client-Side Developer)
3 3 (21.43%) HTML Developer
3 3 (21.43%) JavaScript Developer
3 3 (21.43%) MySQL Developer
3 3 (21.43%) PHP Developer
3 3 (21.43%) PHP MySQL Developer
3 3 (21.43%) PHP Web Developer
3 3 (21.43%) Senior Developer
3 3 (21.43%) Senior Front-End Developer
3 3 (21.43%) SEO Manager
3 3 (21.43%) Web Developer
4 1 (7.14%) Full Stack Developer
Libraries, Frameworks & Software Standards
1 9 (64.29%) HTML
2 6 (42.86%) CSS
2 6 (42.86%) jQuery
3 3 (21.43%) Ajax
3 3 (21.43%) HTML5
3 3 (21.43%) Laravel
3 3 (21.43%) LESS
3 3 (21.43%) Node.js
3 3 (21.43%) Sass
3 3 (21.43%) Web Services
3 3 (21.43%) XHTML
4 1 (7.14%) Memcached
Miscellaneous
1 9 (64.29%) Social Media
2 3 (21.43%) Credit Risk
2 3 (21.43%) Social Network
2 3 (21.43%) User Experience
Processes & Methodologies
1 13 (92.86%) SEO
2 7 (50.00%) Analytics
2 7 (50.00%) Digital Marketing
3 6 (42.86%) Email Marketing
4 3 (21.43%) Business Intelligence
4 3 (21.43%) Content Development
4 3 (21.43%) Conversion Rate Optimisation
4 3 (21.43%) E-Commerce
4 3 (21.43%) Front End Development
4 3 (21.43%) Internet Marketing
4 3 (21.43%) OO
4 3 (21.43%) OO PHP
4 3 (21.43%) Search Engine Marketing
4 3 (21.43%) Web Accessibility
4 3 (21.43%) Web Analytics
4 3 (21.43%) Web Development
5 1 (7.14%) Open Source
5 1 (7.14%) Open Source Development
5 1 (7.14%) Software Engineering
5 1 (7.14%) Unit Testing
Programming Languages
1 6 (42.86%) JavaScript
2 4 (28.57%) Java
2 4 (28.57%) PHP
3 1 (7.14%) Go
3 1 (7.14%) PHP 4
3 1 (7.14%) PHP 5
3 1 (7.14%) Python
Qualifications
1 3 (21.43%) Degree
2 1 (7.14%) Sun Certification
System Software
1 1 (7.14%) Docker
Systems Management
1 1 (7.14%) Kubernetes
Vendors
1 8 (57.14%) Google
2 4 (28.57%) DoubleClick
2 4 (28.57%) Kenshoo
3 3 (21.43%) Adobe