The first table below looks at the demand for Pay per click skills in IT jobs advertised for the Birmingham region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 20 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Birmingham region.

Location
3 months to
20 May 2013
Same period 2012 Same period 2011
Pay per click (PPC)
Rank 107 - 88
Rank change year-on-year
- 0
Permanent jobs citing Pay per click 6 0 2
As % of all permanent IT jobs located in Birmingham 0.360% - 0.153%
As % of the Processes & Methodologies category 0.484% - 0.241%
Number of salaries quoted 5 0 2
Average salary £46,000 - £24,500
UK excluding London average salary £30,000 £27,750 £29,000
% change year-on-year
+8.10% -4.31%
All Processes & Methodologies
Birmingham
Permanent IT job ads with a match in the
Processes & Methodologies category
1239 1004 831
As % of all permanent IT jobs located in Birmingham 74.33% 69.10% 63.68%
Number of salaries quoted 1045 874 709
Average salary £45,000 £42,500 £42,500
Average salary % change year-on-year
+5.88% -
90% offered a salary of more than £29,000 £27,500 £28,000
10% offered a salary of more than £65,000 £70,000 £69,250
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Pay per click
West Midlands

Pay per click
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Birmingham region as a proportion of the total demand within the Processes & Methodologies category.

Birmingham Pay per click Jobs Demand Trend

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Birmingham region.

Birmingham Pay per click Salary Trend

Pay per click
Top 30 Related IT Skills

For the 6 months to 20 May 2013, IT jobs across the Birmingham region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 6 (85.71%) SEO
1 6 (85.71%) Marketing
1 6 (85.71%) Social Media
2 5 (71.43%) Analytics
2 5 (71.43%) HTML
2 5 (71.43%) CSS
3 4 (57.14%) Web Services
3 4 (57.14%) Linux
3 4 (57.14%) Apache
3 4 (57.14%) JavaScript
3 4 (57.14%) PHP
3 4 (57.14%) MySQL
3 4 (57.14%) Zend
3 4 (57.14%) Zend Framework
3 4 (57.14%) CRM
3 4 (57.14%) Ajax
3 4 (57.14%) Google
3 4 (57.14%) Google Analytics
3 4 (57.14%) PHP5
3 4 (57.14%) jQuery
3 4 (57.14%) Git (software)
3 4 (57.14%) Online Marketing
3 4 (57.14%) MVC
4 3 (42.86%) Photoshop
4 3 (42.86%) Flash
5 1 (14.29%) Advertising
5 1 (14.29%) Augmented Reality
5 1 (14.29%) Internet Marketing
5 1 (14.29%) Display Advertising
5 1 (14.29%) Internet

Pay per click
Top Related IT Skills by Category

For the 6 months to 20 May 2013, IT jobs across the Birmingham region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Development
1 5 (71.43%) HTML
1 5 (71.43%) CSS
2 4 (57.14%) Web Services
2 4 (57.14%) Ajax
2 4 (57.14%) Zend Framework
2 4 (57.14%) jQuery
3 3 (42.86%) Flash
Application Platforms
1 4 (57.14%) Apache
Applications
1 3 (42.86%) Photoshop
Business Applications
1 4 (57.14%) Google Analytics
Communications & Networking
1 1 (14.29%) Internet
Database & Business Intelligence
1 4 (57.14%) MySQL
Development Applications
1 4 (57.14%) Git (software)
General
1 6 (85.71%) Marketing
2 1 (14.29%) Advertising
Job Titles
1 4 (57.14%) Developer
2 1 (14.29%) Web Developer
2 1 (14.29%) Consultant
2 1 (14.29%) Account Manager
2 1 (14.29%) Senior Manager
2 1 (14.29%) Programmer
2 1 (14.29%) PHP Developer
2 1 (14.29%) Senior Account Manager
2 1 (14.29%) Web Programmer
2 1 (14.29%) Account Director
2 1 (14.29%) Marketing Consultant
2 1 (14.29%) Digital Account Manager
2 1 (14.29%) Digital Account Director
Miscellaneous
1 6 (85.71%) Social Media
2 1 (14.29%) Augmented Reality
Operating Systems
1 4 (57.14%) Linux
Processes & Methodologies
1 6 (85.71%) SEO
2 5 (71.43%) Analytics
3 4 (57.14%) CRM
3 4 (57.14%) MVC
3 4 (57.14%) Online Marketing
4 1 (14.29%) Social Media Marketing
4 1 (14.29%) Search Engine Marketing
4 1 (14.29%) Internet Marketing
4 1 (14.29%) Display Advertising
4 1 (14.29%) Mobile Marketing
Programming Languages
1 4 (57.14%) JavaScript
1 4 (57.14%) PHP
1 4 (57.14%) PHP5
Qualifications
1 1 (14.29%) Degree
Vendors
1 4 (57.14%) Google
1 4 (57.14%) Zend
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