The table below looks at the statistics for SEO skills in IT jobs advertised for the Bolton region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 25 33 22
Rank change year-on-year
+8 -11
Permanent jobs citing SEO 7 2 8
As % of all permanent IT jobs located in Bolton 5.34% 1.37% 6.72%
As % of the Processes & Methodologies category 5.74% 1.71% 8.79%
Number of salaries quoted 5 2 8
Average salary £27,500 £30,000 £18,750
Average salary % change year-on-year
-8.33% +60.00%
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
Manchester

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Bolton region.

Processes & Methodologies Category
Bolton
Permanent IT job ads with a match in the
Processes & Methodologies category
122 117 91
As % of all permanent IT jobs located in Bolton 93.13% 80.14% 76.47%
Number of salaries quoted 113 104 85
Average salary £42,500 £40,000 £35,000
Average salary % change year-on-year
+6.25% +14.28%
90% offered a salary of more than £27,500 £23,500 £23,000
10% offered a salary of more than £50,000 £46,000 £47,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Bolton

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Bolton region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Bolton

SEO
Salary Trend in Bolton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Bolton region.

SEO Salary Trend in Bolton

SEO
Top 30 Related IT Skills in Bolton

For the 6 months to 19 December 2014, IT jobs across the Bolton region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 5 (62.50%) HTML
2 4 (50.00%) CSS
2 4 (50.00%) LAMP
2 4 (50.00%) jQuery
2 4 (50.00%) Zurb Foundation
2 4 (50.00%) Apache
2 4 (50.00%) CMS
2 4 (50.00%) Drupal
2 4 (50.00%) Git (software)
2 4 (50.00%) W3C
2 4 (50.00%) Linux
2 4 (50.00%) Photoshop
2 4 (50.00%) Adobe
2 4 (50.00%) MySQL
2 4 (50.00%) Migration
2 4 (50.00%) Web Design
2 4 (50.00%) Content Management
2 4 (50.00%) PHP
2 4 (50.00%) Marketing
3 3 (37.50%) Analytics
3 3 (37.50%) Pay per click
3 3 (37.50%) Digital Marketing
3 3 (37.50%) Google
4 2 (25.00%) Facebook
4 2 (25.00%) Online Marketing
4 2 (25.00%) Social Media
5 1 (12.50%) Digital Media
5 1 (12.50%) User Experience
5 1 (12.50%) Google Analytics
5 1 (12.50%) Law

SEO
Top Related IT Skills in Bolton by Category

For the 6 months to 19 December 2014, IT jobs across the Bolton region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (50.00%) Apache
1 4 (50.00%) CMS
1 4 (50.00%) Drupal
Applications
1 4 (50.00%) Photoshop
2 1 (12.50%) MS Excel
2 1 (12.50%) MS PowerPoint
Business Applications
1 1 (12.50%) Google Analytics
Database & Business Intelligence
1 4 (50.00%) MySQL
Development Applications
1 4 (50.00%) Git (software)
General
1 4 (50.00%) Marketing
2 1 (12.50%) Law
2 1 (12.50%) Advertising
Job Titles
1 4 (50.00%) Web Developer
1 4 (50.00%) Web Designer
1 4 (50.00%) Designer
1 4 (50.00%) Developer
2 2 (25.00%) SEO Manager
3 1 (12.50%) Analyst
3 1 (12.50%) PPC Manager
3 1 (12.50%) PPC Analyst
3 1 (12.50%) PPC Executive
3 1 (12.50%) SEO Analyst
3 1 (12.50%) PPC Specialist
Libraries, Frameworks & Software Standards
1 5 (62.50%) HTML
2 4 (50.00%) CSS
2 4 (50.00%) LAMP
2 4 (50.00%) jQuery
2 4 (50.00%) Zurb Foundation
Miscellaneous
1 4 (50.00%) W3C
2 2 (25.00%) Social Media
3 1 (12.50%) Digital Media
3 1 (12.50%) User Experience
3 1 (12.50%) Blog
Operating Systems
1 4 (50.00%) Linux
Processes & Methodologies
1 4 (50.00%) Migration
1 4 (50.00%) Web Design
1 4 (50.00%) Content Management
2 3 (37.50%) Pay per click
2 3 (37.50%) Digital Marketing
2 3 (37.50%) Analytics
3 2 (25.00%) Online Marketing
4 1 (12.50%) Web Marketing
4 1 (12.50%) Time Management
4 1 (12.50%) Competitor Analysis
4 1 (12.50%) Data Management
Programming Languages
1 4 (50.00%) PHP
2 1 (12.50%) JavaScript
Qualifications
1 1 (12.50%) Degree
Vendors
1 4 (50.00%) Adobe
2 3 (37.50%) Google
3 2 (25.00%) Facebook
4 1 (12.50%) Twitter
4 1 (12.50%) Yahoo!
4 1 (12.50%) Microsoft