The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Bournemouth region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 63 44 34
Rank change year-on-year
-19 -10
Permanent jobs citing Digital Marketing 3 5 2
As % of all permanent IT jobs located in Bournemouth 0.69% 1.71% 0.96%
As % of the Processes & Methodologies category 0.82% 2.21% 1.37%
Number of salaries quoted 2 4 2
Average salary £26,250 £28,750 £26,750
Average salary % change year-on-year
-8.69% +7.47%
90% offered a salary of more than £21,250 £25,050 £25,350
10% offered a salary of more than £31,250 £30,000 £28,150
UK excluding London average salary £36,000 £35,000 £32,500
% change year-on-year
+2.85% +7.69%
Digital Marketing
Dorset

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Bournemouth region.

Processes & Methodologies Category
Bournemouth
Permanent IT job ads with a match in the
Processes & Methodologies category
366 226 146
As % of all permanent IT jobs located in Bournemouth 84.53% 77.13% 70.19%
Number of salaries quoted 301 172 126
Average salary £37,500 £37,500 £40,000
Average salary % change year-on-year
- -6.25%
90% offered a salary of more than £23,500 £27,500 £30,000
10% offered a salary of more than £62,500 £56,000 £55,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Digital Marketing
Jobs Demand Trend in Bournemouth

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Bournemouth region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Bournemouth

Digital Marketing
Salary Trend in Bournemouth

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Bournemouth region.

Digital Marketing Salary Trend in Bournemouth

Digital Marketing
Top 21 Related IT Skills in Bournemouth

For the 6 months to 17 April 2015, IT jobs across the Bournemouth region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 3 (100.00%) SEO
1 3 (100.00%) Marketing
1 3 (100.00%) Social Media
2 2 (66.67%) Analytical Skills
2 2 (66.67%) Online Marketing
2 2 (66.67%) Pay per click
2 2 (66.67%) E-Commerce
3 1 (33.33%) Dreamweaver
3 1 (33.33%) B2C
3 1 (33.33%) CMS
3 1 (33.33%) HTML
3 1 (33.33%) Photoshop
3 1 (33.33%) MS Office
3 1 (33.33%) MS Excel
3 1 (33.33%) CRM
3 1 (33.33%) Google
3 1 (33.33%) Copywriting
3 1 (33.33%) Google Analytics
3 1 (33.33%) Digital Content Management
3 1 (33.33%) Analytics
3 1 (33.33%) User Experience

Digital Marketing
Top Related IT Skills in Bournemouth by Category

For the 6 months to 17 April 2015, IT jobs across the Bournemouth region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (33.33%) CMS
Applications
1 1 (33.33%) Photoshop
1 1 (33.33%) MS Office
1 1 (33.33%) MS Excel
Business Applications
1 1 (33.33%) Google Analytics
Development Applications
1 1 (33.33%) Dreamweaver
General
1 3 (100.00%) Marketing
Job Titles
1 2 (66.67%) Web Editor
1 2 (66.67%) Web Content Editor
1 2 (66.67%) Content Editor
2 1 (33.33%) Content Manager
Libraries, Frameworks & Software Standards
1 1 (33.33%) HTML
Miscellaneous
1 3 (100.00%) Social Media
2 2 (66.67%) Analytical Skills
3 1 (33.33%) Copywriting
3 1 (33.33%) User Experience
Processes & Methodologies
1 3 (100.00%) SEO
2 2 (66.67%) Pay per click
2 2 (66.67%) Online Marketing
2 2 (66.67%) E-Commerce
3 1 (33.33%) B2C
3 1 (33.33%) CRM
3 1 (33.33%) Analytics
3 1 (33.33%) Digital Content Management
Vendors
1 1 (33.33%) Google