The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Bournemouth region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 67 51 33
Rank change year-on-year
-16 -18
Permanent jobs citing Digital Marketing 1 9 8
As % of all permanent IT jobs located in Bournemouth 0.21% 2.24% 3.46%
As % of the Processes & Methodologies category 0.28% 2.71% 3.74%
Number of salaries quoted 0 9 8
Average salary - £32,500 £28,000
Average salary % change year-on-year
- +16.07%
UK excluding London average salary £37,500 £32,500 £33,000
% change year-on-year
+15.38% -1.51%
Digital Marketing
Dorset

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Bournemouth region.

Processes & Methodologies Category
Bournemouth
Permanent IT job ads with a match in the
Processes & Methodologies category
356 332 214
As % of all permanent IT jobs located in Bournemouth 73.71% 82.79% 92.64%
Number of salaries quoted 260 272 159
Average salary £35,000 £40,000 £37,500
Average salary % change year-on-year
-12.50% +6.66%
90% offered a salary of more than £21,000 £27,500 £25,000
10% offered a salary of more than £57,500 £62,500 £52,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Digital Marketing
Jobs Demand Trend in Bournemouth

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Bournemouth region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Bournemouth

Digital Marketing
Salary Trend in Bournemouth

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Bournemouth region.

Digital Marketing Salary Trend in Bournemouth

Digital Marketing
Top 30 Related IT Skills in Bournemouth

For the 6 months to 27 August 2014, IT jobs across the Bournemouth region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 8 (100.00%) Marketing
2 7 (87.50%) HTML
3 6 (75.00%) HTML5
4 5 (62.50%) Google Analytics
4 5 (62.50%) Analytics
4 5 (62.50%) SEO
4 5 (62.50%) Google
5 4 (50.00%) Dynamics CRM
5 4 (50.00%) .NET Framework
5 4 (50.00%) JSON
5 4 (50.00%) .NET
5 4 (50.00%) SQL Server
5 4 (50.00%) IIS
5 4 (50.00%) ASP.NET
5 4 (50.00%) CSS
5 4 (50.00%) SOAP
5 4 (50.00%) CRM
5 4 (50.00%) JMS
5 4 (50.00%) SOA
5 4 (50.00%) Business Intelligence
5 4 (50.00%) B2B
5 4 (50.00%) TIBCO
5 4 (50.00%) Middleware
5 4 (50.00%) Mobile App
5 4 (50.00%) Apple iOS
5 4 (50.00%) REST
5 4 (50.00%) WebSockets
5 4 (50.00%) Facebook
5 4 (50.00%) Twitter
5 4 (50.00%) Android

Digital Marketing
Top Related IT Skills in Bournemouth by Category

For the 6 months to 27 August 2014, IT jobs across the Bournemouth region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (50.00%) IIS
2 3 (37.50%) WordPress
3 2 (25.00%) Drupal
4 1 (12.50%) Joomla!
Business Applications
1 5 (62.50%) Google Analytics
2 4 (50.00%) Dynamics CRM
Cloud Services
1 4 (50.00%) Amazon AWS
Database & Business Intelligence
1 4 (50.00%) SQL Server
General
1 8 (100.00%) Marketing
Job Titles
1 4 (50.00%) Architect
1 4 (50.00%) Digital Architect
2 3 (37.50%) Developer
2 3 (37.50%) PHP Developer
3 2 (25.00%) Front-End Developer
4 1 (12.50%) Marketing Assistant
4 1 (12.50%) Marketing Manager
4 1 (12.50%) PHP Web Developer
4 1 (12.50%) Digital Marketing Manager
4 1 (12.50%) Web Developer
4 1 (12.50%) Website Manager
Libraries, Frameworks & Software Standards
1 7 (87.50%) HTML
2 6 (75.00%) HTML5
3 4 (50.00%) REST
3 4 (50.00%) WebSockets
3 4 (50.00%) ASP.NET MVC
3 4 (50.00%) .NET
3 4 (50.00%) ASP.NET
3 4 (50.00%) CSS
3 4 (50.00%) SOAP
3 4 (50.00%) JMS
3 4 (50.00%) Middleware
3 4 (50.00%) .NET Framework
3 4 (50.00%) JSON
4 3 (37.50%) jQuery
5 2 (25.00%) Sass
Miscellaneous
1 4 (50.00%) Mobile App
2 2 (25.00%) Open Source
3 1 (12.50%) Social Media
3 1 (12.50%) Copywriting
3 1 (12.50%) Blog
Operating Systems
1 4 (50.00%) Android
1 4 (50.00%) Apple iOS
Processes & Methodologies
1 5 (62.50%) SEO
1 5 (62.50%) Analytics
2 4 (50.00%) CRM
2 4 (50.00%) SOA
2 4 (50.00%) Business Intelligence
2 4 (50.00%) B2B
2 4 (50.00%) MVC
3 2 (25.00%) Online Marketing
4 1 (12.50%) Content Management
4 1 (12.50%) Web Development
4 1 (12.50%) Email Marketing
Programming Languages
1 3 (37.50%) JavaScript
1 3 (37.50%) PHP
Vendors
1 5 (62.50%) Google
2 4 (50.00%) Sitecore
2 4 (50.00%) Facebook
2 4 (50.00%) Twitter
2 4 (50.00%) TIBCO