The first table below looks at the demand for SEO skills in IT jobs advertised for the Bradford region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Bradford region.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 28 45 40
Rank change year-on-year
+17 -5
Permanent jobs citing SEO 17 7 2
As % of all permanent IT jobs located in Bradford 4.985% 1.679% 0.608%
As % of the Processes & Methodologies category 6.204% 2.318% 0.943%
Number of salaries quoted 9 7 2
Average salary £25,000 £32,500 £31,250
Average salary % change year-on-year
-23.07% +4.00%
90% offered a salary of more than £22,500 £30,900 £28,250
10% offered a salary of more than £28,500 £36,400 £34,250
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
All Processes & Methodologies
Bradford
Permanent IT job ads with a match in the
Processes & Methodologies category
274 302 212
As % of all permanent IT jobs located in Bradford 80.35% 72.42% 64.44%
Number of salaries quoted 174 175 116
Average salary £37,500 £36,000 £31,000
Average salary % change year-on-year
+4.16% +16.12%
90% offered a salary of more than £26,500 £30,000 £25,500
10% offered a salary of more than £45,500 £46,200 £52,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
SEO
West Yorkshire

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Bradford region as a proportion of the total demand within the Processes & Methodologies category.

Bradford SEO Jobs Demand Trend

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Bradford region.

Bradford SEO Salary Trend

SEO
Top 29 Related IT Skills

For the 6 months to 21 May 2013, IT jobs across the Bradford region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 21 (100.00%) HTML
1 21 (100.00%) CSS
2 20 (95.24%) PHP
3 16 (76.19%) WordPress
4 15 (71.43%) Pay per click
4 15 (71.43%) Marketing
5 13 (61.90%) Analytics
6 6 (28.57%) MySQL
6 6 (28.57%) Legal
7 5 (23.81%) JavaScript
7 5 (23.81%) Photoshop
8 4 (19.05%) IIS
8 4 (19.05%) MS Office
8 4 (19.05%) Visual Studio
8 4 (19.05%) ASP.NET
8 4 (19.05%) .NET
8 4 (19.05%) SQL Server
8 4 (19.05%) Eclipse
8 4 (19.05%) Web Development
8 4 (19.05%) Degree
8 4 (19.05%) WAI
8 4 (19.05%) iPad
8 4 (19.05%) WPF
8 4 (19.05%) jQuery
8 4 (19.05%) C#
9 2 (9.524%) Web Design
9 2 (9.524%) Intranet
10 1 (4.762%) XHTML
10 1 (4.762%) E-Commerce

SEO
Top Related IT Skills by Category

For the 6 months to 21 May 2013, IT jobs across the Bradford region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 21 (100.00%) HTML
1 21 (100.00%) CSS
2 4 (19.05%) ASP.NET
2 4 (19.05%) .NET
2 4 (19.05%) WPF
2 4 (19.05%) jQuery
3 1 (4.762%) XHTML
Application Platforms
1 16 (76.19%) WordPress
2 4 (19.05%) IIS
Applications
1 5 (23.81%) Photoshop
2 4 (19.05%) MS Office
Communications & Networking
1 2 (9.524%) Intranet
Database & Business Intelligence
1 6 (28.57%) MySQL
2 4 (19.05%) SQL Server
Development Applications
1 4 (19.05%) Visual Studio
1 4 (19.05%) Eclipse
General
1 15 (71.43%) Marketing
2 6 (28.57%) Legal
Job Titles
1 14 (66.67%) Web Designer
1 14 (66.67%) Designer
2 8 (38.10%) Developer
3 4 (19.05%) Front-End Developer
4 3 (14.29%) PHP Developer
5 2 (9.524%) Photoshop Designer
5 2 (9.524%) PPC Specialist
5 2 (9.524%) PPC Manager
5 2 (9.524%) PPC Analyst
5 2 (9.524%) PHP MySQL Developer
5 2 (9.524%) PPC Executive
5 2 (9.524%) Web Developer
6 1 (4.762%) Front-End Web Developer
Miscellaneous
1 4 (19.05%) iPad
Processes & Methodologies
1 15 (71.43%) Pay per click
2 13 (61.90%) Analytics
3 4 (19.05%) Web Development
4 2 (9.524%) Web Design
5 1 (4.762%) E-Commerce
Programming Languages
1 20 (95.24%) PHP
2 5 (23.81%) JavaScript
3 4 (19.05%) C#
Qualifications
1 4 (19.05%) Degree
Quality Assurance & Compliance
1 4 (19.05%) WAI