The table below looks at the statistics for SEO skills in IT jobs advertised for the Bradford region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 60 52 40
Rank change year-on-year
-8 -12
Permanent jobs citing SEO 1 2 9
As % of all permanent IT jobs located in Bradford 0.22% 0.54% 2.76%
As % of the Processes & Methodologies category 0.25% 0.69% 4.04%
Number of salaries quoted 1 0 9
Average salary £42,500 - £22,500
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
West Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Bradford region.

Processes & Methodologies Category
Bradford
Permanent IT job ads with a match in the
Processes & Methodologies category
397 291 223
As % of all permanent IT jobs located in Bradford 88.81% 78.86% 68.40%
Number of salaries quoted 295 213 169
Average salary £40,000 £40,000 £36,500
Average salary % change year-on-year
- +9.58%
90% offered a salary of more than £30,000 £26,500 £24,500
10% offered a salary of more than £55,000 £52,500 £52,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Bradford

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Bradford region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Bradford

SEO
Salary Trend in Bradford

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Bradford region.

SEO Salary Trend in Bradford

SEO
Top 30 Related IT Skills in Bradford

For the 6 months to 18 December 2014, IT jobs across the Bradford region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 3 (75.00%) Marketing
2 2 (50.00%) Photoshop
2 2 (50.00%) HTML
2 2 (50.00%) PHP
2 2 (50.00%) MySQL
2 2 (50.00%) CSS
2 2 (50.00%) E-Commerce
2 2 (50.00%) WordPress
2 2 (50.00%) Agile Software Development
2 2 (50.00%) Analytics
2 2 (50.00%) Pay per click
3 1 (25.00%) Mobile App
3 1 (25.00%) Database Security
3 1 (25.00%) DevOps
3 1 (25.00%) Mentoring
3 1 (25.00%) Coaching
3 1 (25.00%) F5
3 1 (25.00%) Root Cause Analysis
3 1 (25.00%) Content Management
3 1 (25.00%) VMware Infrastructure
3 1 (25.00%) Red Hat Enterprise Linux
3 1 (25.00%) WAN
3 1 (25.00%) DHCP
3 1 (25.00%) FTP
3 1 (25.00%) DNS
3 1 (25.00%) SSL
3 1 (25.00%) Cisco
3 1 (25.00%) Microsoft
3 1 (25.00%) Active Directory
3 1 (25.00%) HP

SEO
Top Related IT Skills in Bradford by Category

For the 6 months to 18 December 2014, IT jobs across the Bradford region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (50.00%) WordPress
2 1 (25.00%) IIS
2 1 (25.00%) Apache
Applications
1 2 (50.00%) Photoshop
Communications & Networking
1 1 (25.00%) WAN
1 1 (25.00%) DHCP
1 1 (25.00%) FTP
1 1 (25.00%) DNS
1 1 (25.00%) SSL
1 1 (25.00%) Internet
1 1 (25.00%) Firewall
Database & Business Intelligence
1 2 (50.00%) MySQL
2 1 (25.00%) SQL Server
General
1 3 (75.00%) Marketing
2 1 (25.00%) Publishing
Job Titles
1 2 (50.00%) Web Designer
1 2 (50.00%) Designer
2 1 (25.00%) Senior Technical Analyst
2 1 (25.00%) Digital Project Manager
2 1 (25.00%) Project Manager
2 1 (25.00%) Analyst
2 1 (25.00%) Senior Analyst
2 1 (25.00%) Technical Analyst
Libraries, Frameworks & Software Standards
1 2 (50.00%) HTML
1 2 (50.00%) CSS
Miscellaneous
1 1 (25.00%) Management Information System
1 1 (25.00%) Mobile App
Operating Systems
1 1 (25.00%) Windows
1 1 (25.00%) Linux
1 1 (25.00%) Red Hat Enterprise Linux
Processes & Methodologies
1 2 (50.00%) E-Commerce
1 2 (50.00%) Agile Software Development
1 2 (50.00%) Pay per click
1 2 (50.00%) Analytics
2 1 (25.00%) Database Security
2 1 (25.00%) DevOps
2 1 (25.00%) Mentoring
2 1 (25.00%) Coaching
2 1 (25.00%) Technical Architecture
2 1 (25.00%) Network Load Balancing
2 1 (25.00%) Release Management
2 1 (25.00%) Performance Management
2 1 (25.00%) Root Cause Analysis
2 1 (25.00%) Content Management
2 1 (25.00%) Project Management
2 1 (25.00%) Change Management
Programming Languages
1 2 (50.00%) PHP
System Software
1 1 (25.00%) Active Directory
1 1 (25.00%) VMware Infrastructure
Vendors
1 1 (25.00%) Cisco
1 1 (25.00%) Microsoft
1 1 (25.00%) HP
1 1 (25.00%) Dell
1 1 (25.00%) Red Hat
1 1 (25.00%) CheckPoint
1 1 (25.00%) BT
1 1 (25.00%) VMware
1 1 (25.00%) F5