The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Brighton region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Google Analytics
Rank 97 83 79
Rank change year-on-year
-14 -4
Permanent jobs citing Google Analytics 3 1 5
As % of all permanent IT jobs located in Brighton 0.27% 0.14% 0.58%
As % of the Business Applications category 9.09% 4.76% 13.89%
Number of salaries quoted 3 1 0
Average salary £35,000 £35,000 -
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
East Sussex

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Brighton region.

Business Applications Category
Brighton
Permanent IT job ads with a match in the
Business Applications category
33 21 36
As % of all permanent IT jobs located in Brighton 2.94% 3.03% 4.19%
Number of salaries quoted 32 15 24
Average salary £45,000 £42,500 £30,000
Average salary % change year-on-year
+5.88% +41.66%
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

Google Analytics
Jobs Demand Trend in Brighton

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Brighton region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Brighton

Google Analytics
Salary Trend in Brighton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Brighton region.

Google Analytics Salary Trend in Brighton

Google Analytics
Top 30 Related IT Skills in Brighton

For the 6 months to 23 September 2014, IT jobs across the Brighton region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 20 (100.00%) Google
1 20 (100.00%) Analytics
2 18 (90.00%) Digital Marketing
2 18 (90.00%) Social Media
2 18 (90.00%) SEO
2 18 (90.00%) Marketing
2 18 (90.00%) MS Excel
3 17 (85.00%) SQL
4 16 (80.00%) Web Development
5 15 (75.00%) Business Development
5 15 (75.00%) Statistics
5 15 (75.00%) Coremetrics
5 15 (75.00%) Electronics
5 15 (75.00%) Omniture
5 15 (75.00%) VBA
5 15 (75.00%) Java
5 15 (75.00%) Python
5 15 (75.00%) WebTrends
5 15 (75.00%) Data Modelling
5 15 (75.00%) R
5 15 (75.00%) User Experience
5 15 (75.00%) Analytical Skills
6 3 (15.00%) Microsoft
7 2 (10.00%) .NET
7 2 (10.00%) Crystal Reports
7 2 (10.00%) Publishing
7 2 (10.00%) Email Marketing
7 2 (10.00%) Social Media Monitoring
8 1 (5.00%) Continuous Improvement
8 1 (5.00%) Online Marketing

Google Analytics
Top Related IT Skills in Brighton by Category

For the 6 months to 23 September 2014, IT jobs across the Brighton region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Applications
1 18 (90.00%) MS Excel
2 1 (5.00%) MS PowerPoint
Business Applications
1 15 (75.00%) WebTrends
Communications & Networking
1 1 (5.00%) HTTP
Database & Business Intelligence
1 2 (10.00%) Crystal Reports
General
1 18 (90.00%) Marketing
2 15 (75.00%) Electronics
3 2 (10.00%) Publishing
Job Titles
1 17 (85.00%) Analyst
2 15 (75.00%) Research Analyst
2 15 (75.00%) Insight Analyst
3 2 (10.00%) Digital Marketing Specialist
3 2 (10.00%) Database Analyst
3 2 (10.00%) Database Manager
4 1 (5.00%) SEO Manager
Libraries, Frameworks & Software Standards
1 2 (10.00%) .NET
2 1 (5.00%) CSS
2 1 (5.00%) HTML
Miscellaneous
1 18 (90.00%) Social Media
2 15 (75.00%) User Experience
2 15 (75.00%) Analytical Skills
2 15 (75.00%) Statistics
Processes & Methodologies
1 20 (100.00%) Analytics
2 18 (90.00%) SEO
2 18 (90.00%) Digital Marketing
3 16 (80.00%) Web Development
4 15 (75.00%) Business Development
4 15 (75.00%) Data Modelling
5 2 (10.00%) Email Marketing
5 2 (10.00%) Social Media Monitoring
6 1 (5.00%) Campaign Management
6 1 (5.00%) E-Commerce
6 1 (5.00%) Web Analytics
6 1 (5.00%) Pay per click
6 1 (5.00%) Search Engine Marketing
6 1 (5.00%) Online Marketing
6 1 (5.00%) Continuous Improvement
Programming Languages
1 17 (85.00%) SQL
2 15 (75.00%) VBA
2 15 (75.00%) Python
2 15 (75.00%) R
2 15 (75.00%) Java
3 1 (5.00%) JavaScript
Vendors
1 20 (100.00%) Google
2 15 (75.00%) Coremetrics
2 15 (75.00%) Omniture
3 3 (15.00%) Microsoft