The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the Brighton region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Brighton region.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 101 81 -
Rank change year-on-year
-20 -
Permanent jobs citing Google Analytics 6 3 0
As % of all permanent IT jobs located in Brighton 0.49% 0.40% -
As % of the Business Applications category 14.63% 8.33% -
Number of salaries quoted 3 3 0
Average salary £30,000 £25,000 -
Average salary % change year-on-year
+20.00% -
UK excluding London average salary £31,500 £30,000 £31,500
% change year-on-year
+5.00% -4.76%
Business Applications Category
Brighton
Permanent IT job ads with a match in the
Business Applications category
41 36 18
As % of all permanent IT jobs located in Brighton 3.32% 4.83% 2.39%
Number of salaries quoted 38 22 14
Average salary £45,000 £37,500 £30,000
Average salary % change year-on-year
+20.00% +25.00%
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -
Google Analytics
East Sussex

Google Analytics
Jobs Demand Trend in Brighton

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Brighton region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Brighton

Google Analytics
Salary Trend in Brighton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Brighton region.

Google Analytics Salary Trend in Brighton

Google Analytics
Top 30 Related IT Skills in Brighton

For the 6 months to 25 July 2014, IT jobs across the Brighton region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 25 (100.00%) Google
1 25 (100.00%) Marketing
1 25 (100.00%) Digital Marketing
1 25 (100.00%) Social Media
1 25 (100.00%) Analytics
2 23 (92.00%) SEO
3 22 (88.00%) Statistics
4 18 (72.00%) Web Development
5 16 (64.00%) MS Excel
6 15 (60.00%) Python
6 15 (60.00%) Java
6 15 (60.00%) SQL
6 15 (60.00%) VBA
6 15 (60.00%) Data Modelling
6 15 (60.00%) WebTrends
6 15 (60.00%) Electronics
6 15 (60.00%) Coremetrics
6 15 (60.00%) Business Development
6 15 (60.00%) Omniture
6 15 (60.00%) R
7 7 (28.00%) Email Marketing
7 7 (28.00%) Mathematics
8 6 (24.00%) HTML
9 5 (20.00%) Finance
9 5 (20.00%) Internet
9 5 (20.00%) Copywriting
9 5 (20.00%) Blog
9 5 (20.00%) Marketing Strategy
10 3 (12.00%) Web Analytics
10 3 (12.00%) E-Commerce

Google Analytics
Top Related IT Skills in Brighton by Category

For the 6 months to 25 July 2014, IT jobs across the Brighton region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Applications
1 16 (64.00%) MS Excel
2 1 (4.00%) MS PowerPoint
Business Applications
1 15 (60.00%) WebTrends
Communications & Networking
1 5 (20.00%) Internet
2 1 (4.00%) HTTP
General
1 25 (100.00%) Marketing
2 15 (60.00%) Electronics
3 5 (20.00%) Finance
4 2 (8.00%) Advertising
Job Titles
1 17 (68.00%) Analyst
2 15 (60.00%) Research Analyst
2 15 (60.00%) Insight Analyst
3 5 (20.00%) Copywriter
4 2 (8.00%) Digital Marketing Specialist
4 2 (8.00%) Product Owner
4 2 (8.00%) Business Analyst
5 1 (4.00%) SEO Manager
Libraries, Frameworks & Software Standards
1 6 (24.00%) HTML
2 1 (4.00%) CSS
Miscellaneous
1 25 (100.00%) Social Media
2 22 (88.00%) Statistics
3 7 (28.00%) Mathematics
4 5 (20.00%) Copywriting
4 5 (20.00%) Blog
5 2 (8.00%) Computer Science
Processes & Methodologies
1 25 (100.00%) Digital Marketing
1 25 (100.00%) Analytics
2 23 (92.00%) SEO
3 18 (72.00%) Web Development
4 15 (60.00%) Business Development
4 15 (60.00%) Data Modelling
5 7 (28.00%) Email Marketing
6 5 (20.00%) Marketing Strategy
7 3 (12.00%) E-Commerce
7 3 (12.00%) Web Analytics
8 2 (8.00%) Agile Software Development
8 2 (8.00%) Use Case
8 2 (8.00%) Information Architecture
8 2 (8.00%) User Acceptance Testing
8 2 (8.00%) Time Management
8 2 (8.00%) Product Management
8 2 (8.00%) Social Media Monitoring
8 2 (8.00%) User Stories
9 1 (4.00%) Campaign Management
9 1 (4.00%) Online Marketing
Programming Languages
1 15 (60.00%) SQL
1 15 (60.00%) VBA
1 15 (60.00%) Python
1 15 (60.00%) R
1 15 (60.00%) Java
2 1 (4.00%) JavaScript
Qualifications
1 2 (8.00%) Degree
Vendors
1 25 (100.00%) Google
2 15 (60.00%) Coremetrics
2 15 (60.00%) Omniture
3 1 (4.00%) Microsoft