The first table below looks at the demand for Pay per click skills in IT jobs advertised for the Brighton region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Brighton region.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Pay per click (PPC)
Rank 80 84 61
Rank change year-on-year
+4 -23
Permanent jobs citing Pay per click 7 2 11
As % of all permanent IT jobs located in Brighton 0.895% 0.262% 2.227%
As % of the Processes & Methodologies category 1.127% 0.380% 3.406%
Number of salaries quoted 7 2 11
Average salary £30,000 £28,000 £32,500
Average salary % change year-on-year
+7.14% -13.84%
90% offered a salary of more than £25,000 £28,000 £28,500
10% offered a salary of more than £40,000 £28,000 £42,500
UK excluding London average salary £30,000 £28,000 £29,000
% change year-on-year
+7.14% -3.44%
All Processes & Methodologies
Brighton
Permanent IT job ads with a match in the
Processes & Methodologies category
621 527 323
As % of all permanent IT jobs located in Brighton 79.41% 69.16% 65.38%
Number of salaries quoted 555 462 310
Average salary £38,500 £40,000 £35,000
Average salary % change year-on-year
-3.75% +14.28%
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £55,000 £47,500 £50,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Pay per click
East Sussex

Pay per click
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Brighton region as a proportion of the total demand within the Processes & Methodologies category.

Brighton Pay per click Jobs Demand Trend

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Brighton region.

Brighton Pay per click Salary Trend

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click across the Brighton region over the 3 months to 23 May 2013.

Brighton Pay per click Salary Histogram

Pay per click
Top 19 Related IT Skills

For the 6 months to 23 May 2013, IT jobs across the Brighton region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 18 (85.71%) Analytics
2 12 (57.14%) SEO
3 11 (52.38%) E-Commerce
4 10 (47.62%) Google
4 10 (47.62%) Google Analytics
4 10 (47.62%) Social Media
5 9 (42.86%) Marketing
5 9 (42.86%) Marketing Strategy
5 9 (42.86%) Facebook
5 9 (42.86%) Twitter
6 8 (38.10%) Customer Insight
6 8 (38.10%) Multivariate Testing
7 4 (19.05%) Copywriting
8 1 (4.762%) Competitor Analysis
8 1 (4.762%) B2B
8 1 (4.762%) B2C
8 1 (4.762%) Online Marketing
8 1 (4.762%) Open Source
8 1 (4.762%) Web Marketing

Pay per click
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT jobs across the Brighton region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Business Applications
1 10 (47.62%) Google Analytics
General
1 9 (42.86%) Marketing
Job Titles
1 21 (100.00%) PPC Specialist
1 21 (100.00%) PPC Manager
1 21 (100.00%) PPC Analyst
1 21 (100.00%) PPC Executive
2 9 (42.86%) Analyst
3 8 (38.10%) Head of Search
4 7 (33.33%) Senior Analyst
Miscellaneous
1 10 (47.62%) Social Media
2 4 (19.05%) Copywriting
3 1 (4.762%) Open Source
Processes & Methodologies
1 18 (85.71%) Analytics
2 12 (57.14%) SEO
3 11 (52.38%) E-Commerce
4 9 (42.86%) Marketing Strategy
5 8 (38.10%) Customer Insight
5 8 (38.10%) Multivariate Testing
6 1 (4.762%) Competitor Analysis
6 1 (4.762%) B2B
6 1 (4.762%) B2C
6 1 (4.762%) Online Marketing
6 1 (4.762%) Web Marketing
Vendors
1 10 (47.62%) Google
2 9 (42.86%) Facebook
2 9 (42.86%) Twitter