The first table below looks at the demand for Pay per click skills in IT jobs advertised for the Brighton region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Brighton region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank - 63 72
Permanent jobs citing Pay per click 0 16 9
As % of all permanent IT jobs located in Brighton - 2.19% 1.19%
As % of the Processes & Methodologies category - 2.74% 1.68%
Number of salaries quoted 0 16 6
Average salary - £35,000 £28,000
Average salary % change year-on-year
- +25.00%
UK excluding London average salary £30,000 £30,000 £28,000
% change year-on-year
- +7.14%
Processes & Methodologies Category
Brighton
Permanent IT job ads with a match in the
Processes & Methodologies category
799 583 537
As % of all permanent IT jobs located in Brighton 79.82% 79.86% 71.22%
Number of salaries quoted 677 534 484
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £30,000 £26,000 £27,350
10% offered a salary of more than £52,500 £50,000 £55,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
Pay per click
East Sussex

Pay per click
Jobs Demand Trend in Brighton

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Brighton region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Brighton

Pay per click
Salary Trend in Brighton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Brighton region.

Pay per click Salary Trend in Brighton

Pay per click
Top 22 Related IT Skills in Brighton

For the 6 months to 18 April 2014, IT jobs across the Brighton region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 9 (100.00%) Marketing
2 6 (66.67%) SEO
3 4 (44.44%) Analytics
4 3 (33.33%) B2C
4 3 (33.33%) Social Media
4 3 (33.33%) E-Commerce
5 2 (22.22%) MS Office
5 2 (22.22%) MS Excel
5 2 (22.22%) Automotive
5 2 (22.22%) Retail
5 2 (22.22%) Web Analytics
5 2 (22.22%) Google
5 2 (22.22%) French Language
5 2 (22.22%) German Language
5 2 (22.22%) Spanish Language
5 2 (22.22%) Google Analytics
5 2 (22.22%) Digital Marketing
5 2 (22.22%) Social Media Marketing
6 1 (11.11%) Customer Segmentation
6 1 (11.11%) Continuous Improvement
6 1 (11.11%) Degree
6 1 (11.11%) Data Mining

Pay per click
Top Related IT Skills in Brighton by Category

For the 6 months to 18 April 2014, IT jobs across the Brighton region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Applications
1 2 (22.22%) MS Office
1 2 (22.22%) MS Excel
Business Applications
1 2 (22.22%) Google Analytics
Database & Business Intelligence
1 1 (11.11%) Data Mining
General
1 9 (100.00%) Marketing
2 2 (22.22%) Automotive
2 2 (22.22%) Retail
2 2 (22.22%) French Language
2 2 (22.22%) German Language
2 2 (22.22%) Spanish Language
Job Titles
1 4 (44.44%) PPC Specialist
1 4 (44.44%) PPC Manager
1 4 (44.44%) PPC Analyst
1 4 (44.44%) PPC Executive
2 1 (11.11%) SEO Manager
Miscellaneous
1 3 (33.33%) Social Media
Processes & Methodologies
1 6 (66.67%) SEO
2 4 (44.44%) Analytics
3 3 (33.33%) B2C
3 3 (33.33%) E-Commerce
4 2 (22.22%) Web Analytics
4 2 (22.22%) Digital Marketing
4 2 (22.22%) Social Media Marketing
5 1 (11.11%) Customer Segmentation
5 1 (11.11%) Continuous Improvement
Qualifications
1 1 (11.11%) Degree
Vendors
1 2 (22.22%) Google