The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the Cambridge region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 30 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Cambridge region.

Location
3 months to
30 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 107 120 -
Rank change year-on-year
+13 -
Permanent jobs citing Google Analytics 11 3 0
As % of all permanent IT jobs located in Cambridge 0.61% 0.18% -
As % of the Business Applications category 13.25% 3.23% -
Number of salaries quoted 11 3 0
Average salary £29,500 £47,500 -
Average salary % change year-on-year
-37.89% -
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
Business Applications Category
Cambridge
Permanent IT job ads with a match in the
Business Applications category
83 93 93
As % of all permanent IT jobs located in Cambridge 4.62% 5.64% 5.10%
Number of salaries quoted 69 83 84
Average salary £45,000 £45,000 £47,500
Average salary % change year-on-year
- -5.26%
90% offered a salary of more than £29,500 £33,000 £32,500
10% offered a salary of more than £55,000 £60,000 £65,000
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -
Google Analytics
Cambridgeshire

Google Analytics
Jobs Demand Trend in Cambridge

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Cambridge region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Cambridge

Google Analytics
Salary Trend in Cambridge

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Cambridge region.

Google Analytics Salary Trend in Cambridge

Google Analytics
Top 22 Related IT Skills in Cambridge

For the 6 months to 30 July 2014, IT jobs across the Cambridge region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 16 (100.00%) SEO
1 16 (100.00%) Google
1 16 (100.00%) Analytics
2 15 (93.75%) HTML
3 14 (87.50%) Marketing
4 13 (81.25%) CSS
5 11 (68.75%) Copywriting
6 4 (25.00%) E-Commerce
7 3 (18.75%) Pay per click
8 2 (12.50%) Web Development
8 2 (12.50%) Internet
8 2 (12.50%) JavaScript
8 2 (12.50%) PHP
8 2 (12.50%) Photoshop
8 2 (12.50%) Games
8 2 (12.50%) Digital Media
8 2 (12.50%) Information Architecture
8 2 (12.50%) Website Architecture
9 1 (6.25%) Marketing Strategy
9 1 (6.25%) Advertising
9 1 (6.25%) Digital Marketing
9 1 (6.25%) Data Analysis

Google Analytics
Top Related IT Skills in Cambridge by Category

For the 6 months to 30 July 2014, IT jobs across the Cambridge region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Applications
1 2 (12.50%) Photoshop
Communications & Networking
1 2 (12.50%) Internet
General
1 14 (87.50%) Marketing
2 2 (12.50%) Games
3 1 (6.25%) Advertising
Job Titles
1 11 (68.75%) Copywriter
2 4 (25.00%) E-Commerce Manager
3 1 (6.25%) PPC Manager
3 1 (6.25%) PPC Analyst
3 1 (6.25%) PPC Executive
3 1 (6.25%) PPC Specialist
Libraries, Frameworks & Software Standards
1 15 (93.75%) HTML
2 13 (81.25%) CSS
Miscellaneous
1 11 (68.75%) Copywriting
2 2 (12.50%) Digital Media
Processes & Methodologies
1 16 (100.00%) SEO
1 16 (100.00%) Analytics
2 4 (25.00%) E-Commerce
3 3 (18.75%) Pay per click
4 2 (12.50%) Web Development
4 2 (12.50%) Information Architecture
4 2 (12.50%) Website Architecture
5 1 (6.25%) Marketing Strategy
5 1 (6.25%) Digital Marketing
5 1 (6.25%) Data Analysis
Programming Languages
1 2 (12.50%) JavaScript
1 2 (12.50%) PHP
Vendors
1 16 (100.00%) Google