The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Cambridge region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank - 109 114
Permanent jobs citing Google Analytics 0 7 1
As % of all permanent IT jobs located in Cambridge - 0.42% 0.069%
As % of the Cloud Services category - 5.43% 1.25%
Number of salaries quoted 0 6 0
Average salary - £35,000 -
UK excluding London average salary £35,000 £30,000 £33,000
% change year-on-year
+16.66% -9.09%
Google Analytics
Cambridgeshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Cambridge region.

Cloud Services Category
Cambridge
Permanent IT job ads with a match in the
Cloud Services category
110 129 80
As % of all permanent IT jobs located in Cambridge 7.30% 7.78% 5.54%
Number of salaries quoted 93 100 63
Average salary £43,000 £41,000 £35,000
Average salary % change year-on-year
+4.87% +17.14%
90% offered a salary of more than £35,000 £26,500 £30,500
10% offered a salary of more than £65,000 £45,500 £65,000
UK excluding London average salary £45,000 £45,000 £44,000
% change year-on-year
- +2.27%

Google Analytics
Jobs Demand Trend in Cambridge

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Cambridge region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Cambridge

Google Analytics
Salary Trend in Cambridge

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Cambridge region.

Google Analytics Salary Trend in Cambridge

Google Analytics
Top 30 Related IT Skills in Cambridge

For the 6 months to 10 February 2016, IT jobs across the Cambridge region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 10 (100.00%) Google
1 10 (100.00%) Analytics
2 9 (90.00%) Online Marketing
2 9 (90.00%) Marketing
2 9 (90.00%) Web Development
3 8 (80.00%) Google Tag Manager
4 7 (70.00%) E-Commerce
4 7 (70.00%) Web Analytics
4 7 (70.00%) SEO
4 7 (70.00%) Hadoop
4 7 (70.00%) Digital Marketing
5 4 (40.00%) Qualitative Analysis
6 3 (30.00%) Big Data
6 3 (30.00%) Competitive Intelligence
6 3 (30.00%) Drupal
7 2 (20.00%) Mathematics
7 2 (20.00%) Product Marketing
7 2 (20.00%) WordPress
7 2 (20.00%) ExpressionEngine
7 2 (20.00%) CSS3
7 2 (20.00%) Marketing Strategy
7 2 (20.00%) Regular Expression
7 2 (20.00%) Publishing
7 2 (20.00%) CMS
7 2 (20.00%) Web Design
7 2 (20.00%) Data Analysis
7 2 (20.00%) HTML
7 2 (20.00%) CSS
7 2 (20.00%) Web Services
7 2 (20.00%) Dashboard Development

Google Analytics
Top Related IT Skills in Cambridge by Category

For the 6 months to 10 February 2016, IT jobs across the Cambridge region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (30.00%) Drupal
2 2 (20.00%) CMS
2 2 (20.00%) ExpressionEngine
2 2 (20.00%) WordPress
Business Applications
1 2 (20.00%) Payment Gateway
Cloud Services
1 8 (80.00%) Google Tag Manager
Database & Business Intelligence
1 7 (70.00%) Hadoop
2 3 (30.00%) Big Data
Development Applications
1 1 (10.00%) Vagrant
General
1 9 (90.00%) Marketing
2 2 (20.00%) Publishing
Job Titles
1 7 (70.00%) Web Analytics Specialist
1 7 (70.00%) Web Specialist
2 4 (40.00%) E-Commerce Specialist
3 3 (30.00%) Developer
4 2 (20.00%) Front End Developer (Client-Side Developer)
5 1 (10.00%) Drupal Developer
5 1 (10.00%) Front End Web Developer (Client-Side Developer)
5 1 (10.00%) Hadoop Specialist
5 1 (10.00%) SEO Specialist
5 1 (10.00%) Web Developer
Libraries, Frameworks & Software Standards
1 2 (20.00%) CSS
1 2 (20.00%) CSS3
1 2 (20.00%) HTML
1 2 (20.00%) Regular Expression
1 2 (20.00%) Web Services
2 1 (10.00%) Behat
Miscellaneous
1 2 (20.00%) Mathematics
2 1 (10.00%) User Experience
Processes & Methodologies
1 10 (100.00%) Analytics
2 9 (90.00%) Online Marketing
2 9 (90.00%) Web Development
3 7 (70.00%) Digital Marketing
3 7 (70.00%) E-Commerce
3 7 (70.00%) SEO
3 7 (70.00%) Web Analytics
4 4 (40.00%) Qualitative Analysis
5 3 (30.00%) Competitive Intelligence
6 2 (20.00%) API Integration
6 2 (20.00%) Dashboard Development
6 2 (20.00%) Data Analysis
6 2 (20.00%) Marketing Strategy
6 2 (20.00%) Product Marketing
6 2 (20.00%) Web Design
7 1 (10.00%) Front End Development
Programming Languages
1 1 (10.00%) PHP
Vendors
1 10 (100.00%) Google